Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
In other words, they do not have another choice than to protect themselves with the agreements.
Two relevant examples best revealing the necessity for NDA include:
In 2006, a trio of Coca Cola Company employees approached PepsiCo to sell them the secret recipe for the Coke drink. The threat never materialized as PepsiCo was fair and exposed the plot (Bone, 2006)
An employee at accounting and financial consulting firm SOA Projects stole company information -- client data, trade secrets, confidential data and other proprietary information -- and is now using it at his new job, within a rival company (Trade Secrets Blog, 2010).
As for the personal choice of this individual, it is that of asking the employees and the business partners to sign non-disclosure agreements. The rationale behind this decision is given by the following:
Talking to employees or other parties about a new product could leak information to the competition,...
n, which would itself manufacture and retail a similar product
The lack of NDAs would make it easy for employees or other parties to disclose to the company's competition the various product features, such as benefits, recipe, production mechanisms and so on; this would lead to the loss of the competitive advantage of differentiation
The lack of confidentiality agreements would make it more likely for the core of competitive strategies to reach the competition and as such damage the entire strategic efforts.
References:
Bone, J., 2006, Coke thanks its rival for foiling secret recipe theft, the Sunday Times, http://www.timesonline.co.uk/tol/news/world/article684254.ece last accessed on June 28, 2010
2010, San Jose Business Journal: "Trade Secret theft by Rogue Employees on the Rise," Trade Secrets Blog, http://wombletradesecrets.blogspot.com/2010/04/san-jose-business-journal-trade-secret.html last accessed on June 28, 2010
EXECUTIVE SUMMARY Yolo Airlines is a low-cost airline carrier that conducts its airline operations in the United States. The business operations are based on a low-cost structure and the airline is able to generate high returns as a result of the unique business model and efficacy in its strategic operation. The vision of the company is to become the most superior low-cost carrier airline in the United States market that provides
contract formalizes the agreement between two parties regarding buying a certain item, entering into a certain service, or accepting a certain condition. Contracts cover a huge span of agreements including the sale of goods or real property, the terms of employment or of an independent contractor relationship, the settlement of a dispute, and ownership of intellectual property developed as part of a work for hire. For a contract to be
China's Intellectual Property Rights: Current Issues, Strategic Considerations And Problem Solving In this paper, the focus is primarily on the Intellectual Property Rights (IPR) that are given to individuals within the Republic of China. The paper starts off by defining IPR and the different ways that IPR is provided like copyright infringement. The paper them moves on to define IPR and its progression in China through the imperialistic years, the era
RN Risk prevention policy in practice The proposed study looks at lateral violence in U.S. healthcare institutions, through the scope of policy formation as it pertains to medical malpractice and organizational behavior in healthcare institutions. In recent years, investigations into lateral violence (LV) in the practice setting have become increasingly important as professional liability to 'duty' in patient care has been put under the microscope. In Tarasoff v. The Regents of the
Translating Biomedical Innovation / Mental Health and well being Managing Ideas: Commercialization Strategies for Biotechnology This article by Joshua and Scott Focuses on the commercialization aspect of biotechnology and stresses how important it is for innovators in the new and fast developing field of biotechnology to effectively forge collaboration with existing pharmaceutical market leaders in order to successfully create a new and strong value proposition for the healthcare sector. Biotech firms have
intellectual rights and how they apply to all aspects of the business cycle. Intellectual Rights and the Business Cycle Intellectual rights are something that almost every business today has to deal with in some form or other. While the concept is a relatively new one, it has, nonetheless, become a concept that no business today can afford to ignore. Intellectual rights can affect every part of the business cycle, and a