Thus, in order to maintain organizational effectiveness, a regular patient feedback system must be developed, regularly conducted, and duly recorded for ease of access and analyses of the management whenever information is needed, this time about the quality of service provided by the organization through its healthcare staff/personnel. To implement this feedback system, patients/relatives of patients will be surveyed and given self-accomplished feedback forms, to be returned sealed and thru a drop box in the organization to ensure the confidentiality of the patients who answered and authenticity of the answers provided in the survey.
3. In terms of market segmentation, determine the effects of the transition upon the following audiences: (i) senior citizens, (ii) entry workers (twenty-somethings), (iii) adolescent populations, and (iv) families.
The key to effectively implementing the transition process from being a non-profit to a for-profit organization is to gradually expose its target patient groups/clientele to new services that the organization will have as a result of this transition to becoming a for-profit entity. However, there must also be a conscious effort to make it known to the organization's patients that services previously offered will be retained, and cheaper or lower priced services will still be available through the organization's CSR programs. Inevitably, the organization's services will be segmented to address the needs of its patients with different demographic characteristics.
Understandably, senior citizens and families will subsist to cheaper and in-demand patient services, and the organization must exert effort to project the image that despite subsisting to "charity" type of patient services in the hospital/healthcare institution, clients/patients are not getting lower or mediocre care quality. Similarly, the organization must project another image, an image that is patient-friendly, very convenient, and "not boring" to entry workers and adolescent groups, who visit hospitals less frequently but usually spend more on patient services when they do so. Thus, depending on the market being dealt with, the organization...
Analyze all of this information to present to the Board of Directors of your organization for their review. Create a one-page memo addressed to the Board of Directors.
MEMORANDUM
To: Executive Committee
From: Project Manager, Transition Project
Subject: Transition from Non-Profit to for-Profit Organization
Date: 29 April 2011
The purpose of this letter is to inform you about our current progress with the Transition Project to facilitate a smooth transition of the organization to being a for-profit entity.
We are nearing the completion stage, and the Project team is currently finalizing documentation of the transition processes implemented in the past four (4) months. We would like to get the Executive Committee's approval of the initial documentation for this Project, which primarily focuses on the Rationale, Objectives and Risk Assessment conducted for the Project. We have also included in this report preliminary recommendations coming from the analyses done on the anticipated needs of the organization as it moves toward the Full Launch stage. Among these recommendations are the following: (i) implementation of an organization-wide database management system, which will both record and update patient records and service feedback data as gleaned from patient feedback surveys, and (ii) development of client service programs that promote specific images/positioning of the organization depending on the type of target market the program is targeting and communicating to.
Please let the Project team know how we can help facilitate a quick sign-off of the Project Inception Report from the Executive Committee. Thank you.
References
Bode, I. (2006). "Co-governance within networks and the non-profit- for-profit divide." Public Management Review, Vol. 8, Issue 4.
Horwitz, J. (2005). "Making profits and providing care: comparing nonprofit, for-profit and government hospitals." Health Affairs, (24)3.
