Rabaasso, C., Briars, M. & Rabasso, J. (2015). Royal family business in Qatar and the Emirates through sports club management: Green washing or a sustainable model? The cases of FC Barcelona and Manchester City. IJES Vol. 23 (2) 5.
This paper explores a couple of concepts. The authors look at two examples of sports teams -- FC Barcelona and Manchester City -- that are owned by royal families, one in Qatar and the other in Abu Dhabi. The first premise is that the authors contend these sporting clubs engage in "sustainable" and "responsible" activities. The second element of the article ponders whether those activities will affect a culture shift in these home nations, with the royal families essentially learning things about these concepts from the West and then applying them to their own nations.
On the first point, the author does not do a particularly good job at outlining the term "responsible," but rather simply repeats that these organizations have "responsible practices," yet never elaborating on what these actually are. It is certainly not sustainable to jet teams and players around the world, and expend tremendous resources for the sake of ephemeral entertainment. The authors would have strengthened their case considerably by referencing exactly what these responsible practices at the heart of their study are.
The authors begin with a discussion about culture in Qatar, including some of the different things that the royal family is doing with regards to buying art and promoting education. On an unrelated tangent, the authors write about building Qatar's brand as a nation, whatever that means. As fascinating as a full recounting of the royal family's art purchases might be to some, it has nothing to do with the topic of this paper.
The author delves into some of the labor practices in Qatar, including the issues that the country faces with respect to gender discrimination. There has been external pressure placed on Qatar for human resources reform, as the country moves into the modern world. There is a lot of talk about Qatar Airways, for some reason. There is then some discussion about the foreign migrant workers in the country, estimated to be 1.2 million. Most come from poor countries, but face issues such as being unable to leave the country. There have been accusations of labor exploitation directed at foreign workers in Qatar. These are the two key issues of note in the discussion that frames the ways in which re-patriating Western values might change Qatari society.
The next section of the paper provides an overview of the Abu Dhabi situation, where City Football Group owns several football clubs worldwide, with Manchester City as its flagship, but also teams in New York, Melbourne and Yokohama. This is followed by an overview of some of the ethical issues that have been associated with Abu Dhabi, again pertaining mainly to the treatment of the migrant foreign work force. There have been accusations on a lot of different levels, including long hours, lack of drinking water, housing, heavy debt and people having their passports held.
The author then makes the assertion that these teams are building some sort of "globally responsible" brand image, without providing evidence that they are doing so, or that responsibility (however defined) is even part of their marketing efforts at all. The authors then toss out the term "green-washing," again offering up no evidence nor case that there is even an attempt by either sports club to portray itself as an environmental champion or to misrepresent its ethics. The authors actually reference a science fiction novel and a Michael Moore film at this point, having completely abandoned all pretense of professionalism.
They discuss what greenwashing is, cite a selection of their favorite dystopian novels. So there is some sloppy work trying to outline what the basic concepts are that the authors wish to discuss -- what is sustainability, for example -- but there are never linked back to the sports organizations being studied. Then they go back to talking about how kids like their football heroes. They do note that FCB participates in some sports development programs in its native Catalonia. The thing is, these programs have existed for a long time, and they are not associated with any "greenwashing " effort --just because a profitable company donates some time in the community does not mean it is trying to deliberately mislead consumers about its environmental record. The two are not even connected.
The authors after outlining some of the work the Barcelona Foundation does turn their attentions to some of the work that Manchester City does. They quickly make the leap, without even remotely substantiating...
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