Organic Chcoloate Everyday Organic Chocolate Research Proposal

Excerpt from Research Proposal :

The ambition is to promote organic chocolate and its implied benefits outside of historically niche markets.

One year marketing objectives include a penetration of U.S. sales markets, where it is predicted that by 2011, the organic chocolate market will have experienced a 71% increase in sales over five years. It is the ambition of Everday to have accounted for every 20th bar of chocolate bought in the United States by that juncture. This would make for a market share of 5% by 2011, which would in all likelihood make Everyday the biggest organic player in the candy bar market.

Works Cited:

Knudson, W.A. (2007) The organic food market. Online at http://209.85.173.104/search?q=cache:GahEBVSBnWcJ:www.aec.msu.edu/Product/documents/Working/organicfood1.pdf+%22health+food%22+market+growth&hl=en&ct=clnk&cd=7&gl=us

Organic Nature News (ONN). (2009). Organic Chocolate. Online at http://www.organic-nature-news.com/organic-chocolate.html

Organic Trade Association (OTA). (2009). Why Choose Organic Chocolate? The O'Mama Report. Online at http://www.theorganicreport.com/pages/194_what_s_behind_organic_chocolate_.cfm

Sources Used in Documents:

Works Cited:

Knudson, W.A. (2007) The organic food market. Online at http://209.85.173.104/search?q=cache:GahEBVSBnWcJ:www.aec.msu.edu/Product/documents/Working/organicfood1.pdf+%22health+food%22+market+growth&hl=en&ct=clnk&cd=7&gl=us

Organic Nature News (ONN). (2009). Organic Chocolate. Online at http://www.organic-nature-news.com/organic-chocolate.html

Organic Trade Association (OTA). (2009). Why Choose Organic Chocolate? The O'Mama Report. Online at http://www.theorganicreport.com/pages/194_what_s_behind_organic_chocolate_.cfm

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