Global information systems management: organizational and technical challenges

¶ … Technical Issues of Significance in the International or Global Management of Information Systems

The increasingly dynamic and fast-paced advancement of information technology is rapidly changing the business world. In this environment, identifying organizational and technical issues of significance in the international or global management of information systems has assumed new importance and relevance for businesses of all types and sizes. Indeed, small- to medium-sized enterprises today can compete all virtually equal footing with their larger counterparts as they expand their operations worldwide thanks to the Internet and computer-based applications. Nevertheless, there are some profound challenges involved in keeping pace with the rate of change and in integrating legacy computer systems with more sophisticated applications as they are introduced. Furthermore, Moore's Law continues to hold true, and planning for future integrations requires more than an intuitive or seat-of-the-pants approach. This study examines the relevant peer-reviewed and scholarly literature to determine what can be done in this regard, followed by a summary of the research and salient findings in the conclusion.

Organizational and Technical Issues of Significance in the International or Global Management of Information Systems

The Internet has become a dual-edged sword for many business managers today. Keeping pace with the increasingly rapid rate of change in information technology has been likened to trying to drink from a fire hose, and it is not surprising that some approaches have been more successful than others in managing change in this environment. This study examines the range of problems associated with the international or global management of information systems, including language and cross-cultural issues, system integration, managing information resources and technologies for developing systems, as well as addressing organizational change issues that may emerge following the adoption of new information technology systems. A discussion concerning potential solutions to these problems is followed by a summary of the research and salient findings in the conclusion.

Review and Discussion

Background and Overview

By all accounts, the Internet has affected the business world in fundamental ways, introducing fundamental changes to business systems that have been in place for decades or even centuries. As Yang and Lu (2005) emphasize, "The fast-paced advancement of information technology is rapidly changing the business world" (p. 3). Not only is this advancement of it changing the business world today, it has been doing so for the past three decades or so. During this period, increasingly powerful and sophisticated computer systems have been introduced that have taken advantage of increased processing capabilities as well as Internet-based business solutions. These new computer systems have represented various levels of interim technologies that have required a concomitant level of investment on the part of companies, and most have invested a great deal of time and resources in integrating them into their existing business processes. According to Sharrock (2001), the Internet has evolved from a United States government research project into a prominent international medium of communication in the space of just three decades.

Not surprisingly, the Age of Information has been characterized by an enormous investment in information technology by corporations (Mcginn, Kudyba & Diwan, 2002). When processing speeds are increasing exponentially and the Internet continues to expand geometrically, these investments may become jeopardized unless they are properly managed and integrated into newly introduced applications and business platforms. In this regard, Mcginn and his associates note, "The latest stage of this it boom involved the emergence of such names as AOL, Yahoo, Amazon, eBay, and the multitude of dot.coms that provided the cornerstone to the quickly emerging e-commerce spectrum" (Mcginn et al., p. 21). Many so-called "dot.coms," of course, have come and gone over the years as they experienced the tribulations of trying to bring the product or service to market using varying levels of e-commerce, with many of the constraints to such applications involving language and cross-cultural issues which are discussed further below.

Language and Cross-Cultural Issues

One of the primary drivers fueling the recent evolution of the information economy has been the use of the Internet by consumers and corporations alike as a new method of conducting commerce (Mcginn et al.). According to these authors, "A critical component of the Internet involves the use of domain names and the establishment of the Domain Name System (DNS). Without going into too much detail, DNS is the process by which Web sites are registered and accessible on the Internet around the world. This system is largely dominated by the English language, given the aggressive progression of it commerce in the United States" (p. 155).

The management of Internet domain names has historically been accomplished by using standardized reduced ASCII sets; these sets are based on the Roman alphabet and this approach facilitates the provision of domain names in the English language (Mcginn et al.). This approach, though, also serves as an obstacle to a significant (and growing) percentage of potential non-English-speaking Internet users around the globe such as in China, India and throughout Latin America (Mcginn et al.). A number of initiatives have been advanced in recent years in an effort to address this problem, with one of the most notable being the creation of the iDNS, or International Domain Name System. As Mcginn and his colleagues advise, "i-DNS.net is the leading provider of technology that enables people to navigate the Internet in any language. i-DNS.net provides the gateway via multilingual domain names that enables non-English-speaking consumers and businesses to enter the Internet economy on their own terms, in their own languages" (p. 155).

The iDNS technology already supports almost 60 different languages and is completely compatible with Internet browsers; moreover, the iDNS technology operates seamlessly with the Internet's current domain name system but a seamless and fully multinational system has not yet been achieved (Mcginn et al.). In addition, country code registrations have become increasingly popular in recent years, a trend that has been influenced by several factors in the global marketplace, including the expanding popularity of the Internet around the world and the scarcity of desirable domains in the popular dot.com domain (Sharrock).

Beyond the foregoing, there are also some important cross-cultural issues involved in managing it effectively today. For example, Proctor and Vu (2005) emphasize, "With the emerging international market, various cultural characteristics of Web users have become significant issues to those international companies who are trying to design user interfaces on the Web. People with different cultural backgrounds think and behave differently. Cultural differences such as language, thinking style, communication style, and social relation may affect Web use" (p. 284). There are some important initiatives underway, though, that are designed to improve the ability of consumers and businesses from different cultures to use the Internet more effectively, and those companies that take advantage of these initiatives will clearly enjoy a competitive advantage over those who do not. While this study was being researched, Google representatives announced that they intend to pursue new search options that are region-specific to enhance the online experience for users from different cultures, and while the Internet remains a primarily English-only environment in many ways, these initiatives will clearly help provide an environment that supports users with different cultural backgrounds (Proctor & Vu). In this regard, these authors report: "Until recently, little attention has been given to the effects of cultural differences on Web usability. Research on cultural differences from various perspectives such as linguistic, cognitive style, cultural patterns, and models of cultures has begun to shed some light in the area of human-computer interaction (HCI) for cross-cultural design" (Proctor & Vu, p. 284).

The growing body of research and empirical observations of cross-cultural user interface design has tended to concentrate on the internationalization and localization of display codes (i.e., factors such as formats, colors, icons, and graphics); however, to date, the cognitive elements of the user interface (e.g., information architecture and user interaction) have not received much attention (Proctor & Vu). Nevertheless, the opportunity and need exist to improve the ease of use and nature of the online experience provided the resource are devoted to better understanding how to design and maintain the online presence to be more compatible with the cognitive styles and patterns of culturally diverse user populations (Proctor & Vu). In order to capitalize on these opportunities, business leaders must recognize the need to effectively manage the integration of the legacy and new computer systems and applications in a thoughtful way, and these issues are discussed further below.

Managing Information Resources and Technologies for Developing Systems

Thinking outside the box" has become a popular catchphrase in recent years, but in the case of managing information resources and technologies for developing systems, it is highly appropriate because of the dynamic nature of the enterprise. For example, according to Earl (2003), "Whether firms choose to integrate their formal business and it strategies or not, they certainly need to integrate their business and it thinking. As the theory and practice of strategy making, in both the business and it domains have evolved, it is perhaps useful to consider it and business working together to assess portfolios of opportunities" (p. 51). For example, in his recent study, "Integrating Instructional Technology with Information Technology and Its Implications for Designing Electronic Learning Systems," Abdelraheem (2005) reports that, "By examining today's technologies in different aspects, one can observe a growing interest in introducing new disciplines. Among these new disciplines: food technology, biotechnology, engineering technology, computer technology, instructional technology and information technology and many more. The common factor in all these disciplines is technology application" (p. 125). This common factor is the core of managing information resources and technologies for rapidly developing computer- and Internet-based systems. Today, there are a number of structured approaches that can be used for developing information systems that typically begin with the planning phase and work toward a successfully implemented information system (Murray & Crandall).

Indeed, in the Age of Information, information is clearly the key, but businesses and consumers alike now have a wide range of peripherals available to them that have introduced new challenges in how to best manage these applications as well. In this regard, Abdelraheem also emphasizes, "Technology application makes a big shift in all aspects of our life. It manipulates and handles information in every conceivable form, whether it is music, video, graphics, speech, data, or text. It also embraces an increasing range of technologies" (p. 126). The author adds that, "Smart cards, computer animations, interactive compact discs, computer-based training, computer integrated manufacturing, virtual reality systems; the list is endless. There is also an increasing impact of technology on how individuals access, process, store and use information" (Abdelraheem, p. 126). This increasing impact of technology on how people use information in the workplace and their reaction to changes in their it routine is discussed further below.

Managing Organizational it Change

Change, of course, scares many people because it represents both an unknown as well as yet something else they are going to have to learn in order to remain competitive. Once people become familiar and comfortable with a given application, they may vigorously resist any changes unless the "what's-in-it-for-them" issues can be adequately sold and the relevant aspects of the change initiative communicated appropriately throughout the organization. This can be more difficult than it sounds, but there are some different techniques available that can be used to communicate relevant aspects of the change initiative to affected members of an organization, including the following:

Spray and pray": This simply means providing all of the available information concerning the change to employees and hoping for the best;

Tell and sell": This approach involves using more discretion in what is communicated to employees and requires convincing stakeholders of the its need and supporting rationale;

Underscore and explore": This approach involves management concentrating on the core issues needed to effect the change and allows employees some flexibility in exploring various possibilities;

Identify and reply": In this approach, employees provide feedback concerning the change and management responds;

Withhold and uphold": This approach involves providing employees with as little information as possible and remaining adamant when questioned about the change initiative (Miller, p. 225).

Whatever approach is used, it is vitally important for top management support for the it initiative to be clearly evident from start to finish, and for the lines of communication (for whichever approach is used) to remain open so that employees can voice their concerns and learn the "what's-in-it-for-them" aspects as soon as possible. This will help "grease the it skids" and promote better acceptance of the change initiative.

Discussion

Perhaps the overriding consideration that emerged from the review of the relevant peer-reviewed and scholarly literature above was the need for the effective management of it processes by companies of all sizes and types in order to survive in an increasingly globalized marketplace. Some companies may benefit from developing this expertise in-house, while others may need to rely on third-party providers to achieve their organizational it management goals, but the good news is that there are also an increasing number of such providers available that can provide these services in a cost-effective fashion. A representative sampling of these third-party providers and their capabilities is provided in Table 1 below.

Table 1.

Capabilities of integrated solutions providers.

Company

Systems integration

Operational services

Business consulting

Financing

Alstom Transport

Designs and builds trains and signaling systems, using equipment developed in-house or externally. Acts as prime contractor in large turnkey projects

Operational services

Consultancy-based approach to meet customer needs

Vendor financing and asset management

Ericsson

Designs, manufactures, and integrates mobile phone systems, using equipment developed in-house or externally (e.g. 'multi-vendor' systems)

Maintains, supports, upgrades, and operates mobile networks

Two business consultancy organizations to meet needs of Ericsson and external customers

Considering, but not yet offering vendor financing

WS Atkins

Designs and integrates external manufacturers' equipment across diverse sectors, such as railway and baggage handling systems.

Coordination of external contractors for component supply

Maintains, operates, and provides services to end-users, for example, setting up independent service provider to design, build, finance, and operate baggage handling services

Consultancy-based approach to meet customer needs

Created joint-venture company, TS4i, with Royal Bank of Scotland to provide integrated solutions for design, construction, maintenance, and finance

C&W Global Markets

Designs and integrates networks using externally supplied equipment. Developing capability to integrate internet and it systems. Coordination of external contractors for component supply

Designs, builds, operates, and manages a global customer's it and telecom needs

Consultancy-based approach to meet customer needs

Occasionally assumes responsibility for ownership of networks for duration of contract.

Source: Prencipe et al. At p. 374.

It may be preferable, though, to keep these services in-house if a sufficient level of expertise exists already, or if the potential exists for incorporating these services into the existing it management function. According to Murray and Crandall (2006), "The motivation to outsource systems development may be driven by internal budget constraints or lack of the necessary skills in-house. Usually, companies expect to get the work done at a lower cost. Consequently, outsourcing has become increasingly popular with U.S. businesses" (p. 4). Outsourcing, though, may represent more problems (and expense) than first meets the eye, and it is important to select a third-party vendor that is both capable of accomplishing the job as well as one that possesses a corporate culture that is sufficiently compatible to avoid conflicts and ensure a satisfactory return on any such investment. In this regard, Murray and Crandall advise, "Firms that outsource significant it activities will require dual-role employees who possess a combination of business knowledge, technical understanding, and personal traits that enables them to work with vendor consultants to customize and integrated software" (p. 4).

Conclusion

The research clearly showed that there are a wide range of significant organizational and technical issues involved in the international or global management of information systems today. The research also showed that it and business leaders need to understand the business and technical issues in system integration to make appropriate choices about external systems integration in the coming years. Perhaps the overriding theme that emerged from the review of the relevant peer-reviewed and scholarly literature concerning effectively managing and integrating it systems today was the need for a thoughtful, carefully considered approach; however, equally important is the need to balance this with a relentless drive to keep pace with change and use existing systems to their maximum advantage while incorporating new and improved processes as they become available. In the final analysis, successful companies in the future will be those that take advantage of the increasingly globalized marketplace by taking into account the need for system integration, cross-cultural and language issues and what mix of hardware and software will best help them accomplish their organizational goals.