- Words: 1436
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 99984703
Persuasion Theories in Advertisement
Persuasion theories
O'Malley gives four frameworks, which advertising appeal can be designed. They include persuasion oriented, sales oriented, salience oriented, and involvement oriented similar to Halls framework. The framework starts with brand awareness by customers, to make them recognize or recall a brand to keep them aware (Knowledge Marketing, 2012, p 100). Salience involves differentiation of the brand with others; then the product trial is promoted by encouraging