Phoenix Advertising Charlotte, NC. Phoenix Research Proposal

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Several key employees are threatening to quit. After careful study of the problems, we have come up with some recommendations that aim to offer a solution to these problems at Roanoke. For one, it is extremely important that accounts department doesn't interfere with the work done by the creative department. It is also important that art directors collaborate with creative staff on regular basis and consult with them about changes and alterations. Secondly, we need to offer more incentives to the creative staff in order to appreciate the extra work they are doing in the wake of increased workload. This appreciation can help in improving their productivity and...

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It is also recommended that at least three new people are hired in the creative department: two graphic designers and one copywriter. This will allow creative department to work more effectively on new projects. Last but not the least, it is critical to involve the clients in the creative process. Once the first stage of new projects has been completed, it is important that clients are informed of what the creative department is working on. Their views on final product must also be heard carefully and taken into consideration when alterations are made.
Taking these steps will help solve the problems and resolve conflicts at Roanoke.

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https://www.paperdue.com/essay/phoenix-advertising-charlotte-nc-phoenix-19446

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