Product Analysis Organizations Are Formed Term Paper

Excerpt from Term Paper :

On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.

Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are

Product

Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.

Price

Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always different from other that is why Apple Inc. has to produce low budget products as well which can be affordable for the low income people. If the company becomes able to produce products with reasonable prices then it has a wonderful chance to accelerate the pace of its revenue.

Place

This is the biggest provision on which the organization has to look forward. The organization has to found new territories like South America to market and sell their products. Emphasizing only on one destination will not make a difference in long run for either for the brand or for the company.

Promotion

Promotion is the last component of the 4Ps of marketing which means that what sort of advantages consumers will get while purchasing iMac? The company has to attract people towards its products by giving discounts and other benefits. After sale free service is one of the biggest promotion strategies which can be utilized by the organization in order to accelerate its revenue earnings.

Conclusion

Organization is a mixture of people as it is a place where people belong to different demographics and mind set works. The actual meaning of organization is a place where people of different class and mind set strive hard to achieve a specific goal. Marketing is the most important department counts for an organization because of its propensity to generate revenue. The assignment is all about analyzing a product with different tools of marketing. The product which has been chosen on which this entire study has based on is iMac of Apple Inc.

References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall…

Sources Used in Document:

References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications

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