Product Recalls: Reaction Every Now And Then, Essay

PAGES
2
WORDS
581
Cite

Product Recalls: Reaction Every now and then, I will turn on the morning news and hear that there has been a product recall for something I consider vaguely absurd, such as a product that can possibly cause harm if it is misused in some extraordinary fashion. However, I have also heard about product recalls in which there are serious questions about the safety of the product. An excellent example of this occurred several years ago, when some Mattel toys were found to contain harmful substances like lead that could injure a small child if swallowed, which is a common occurrence when children play with toys. Given the bad publicity which can ensue if a company's product results in an injury or the death of a user, being aggressive about instituting product recalls, versus taking a 'wait and see' approach, seems to be the superior strategy.

The Dell...

...

Even though the 'smoking laptop' scenario was not widespread, Dell was faced with a highly competitive computer market, and had a reputation as a company that placed customer needs first, above all else. Instating the recall showed that the company really did care and its actions were supported by the reaction of one of the product's users. "I don't worry because they're trying to take care of it," said one loyal Dell customer (Koenig, n.d).
In contrast, Ford decided to take a 'calculated risk' by keeping the price of the Pinto as low as possible, and not instituting an inexpensive safety mechanism that could save lives. This attitude resulted in tainting Ford's name, and created the (correct) impression that it was a company that valued…

Cite this Document:

"Product Recalls Reaction Every Now And Then " (2012, February 05) Retrieved April 19, 2024, from
https://www.paperdue.com/essay/product-recalls-reaction-every-now-and-114736

"Product Recalls Reaction Every Now And Then " 05 February 2012. Web.19 April. 2024. <
https://www.paperdue.com/essay/product-recalls-reaction-every-now-and-114736>

"Product Recalls Reaction Every Now And Then ", 05 February 2012, Accessed.19 April. 2024,
https://www.paperdue.com/essay/product-recalls-reaction-every-now-and-114736

Related Documents

S. economy is down, Target profits are likely to go down in response. Problem The main strategic problem is low employee wages, which has altered public perceptions. The retail industry is very unstable and some of the competition Target faces ebbs and flows quickly. The main competitors Target faces are Wal-Mart, K-Mart and Sears. Most cities have other smaller stores and department stores, which all compete with Target for the same customers.

Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous brands in the world, and it has been in existence since the late 1800s. This case study indicated that it faced several ethical issues in the last decade that eroded its credibility and created strife inside and outside the company. Facts The facts

Product Placement in Console Games A growing body of research confirms that one of the best ways to reach male consumers aged 18 to 34 years is to place products in console games. Originally, game developers paid advertisers to include their products in games to lend them authenticity and realism, but advertisers are now paying game developers to have their products placed in popular console games. The introduction of online gaming

Such a melding of cultures, of Southern-American and Japanese-American would be unthinkable back in the 1940s, when Japanese-Americans were not regarded as Americans at all, as exemplified in the openly hostile policies of the American government during World War II. Also, the Japanese sushi masters of the past would not trust such a non-Japanese individual. Both the book and the review use the whiteness of Cole as kind of

Consultant Pharmacists Impact on the Treatment of Hypercholesterolemia What is Cholesterol, and Why is it of Concern? Guidelines for Treating Hypercholesterolemia Management of Hypercholesterolemia Management of Hypercholesterolemia By Different Health Care Workers. Practical Management of Hypercholesterolemia Community Pharmacists and the Management of Hypercholesterolemia Economic Impact of Pharmacists' Treatment of Hypercholesterolemia This paper will look at the impact of consultant pharmacists on the treatment of hypercholesterolemia by physicians. Pharmacists have now assumed responsibilities outside the dispensing counter and have

Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AND PATENTS LEGISLATIVE INITIATIVES REGARDING DTC RECALLED and/or DEADLY DRUGS In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit