Quick Response codes: applications in cemeteries and business

¶ … QR) Code Experience

What they are; a case study; how this can be improved; how it can be used in personal business.

Quick Response (QR) code

A Quick Response (QR) code is a type of matrix barcode that was first designed for the automotive industry. Its fast readability and large storage makes it popular in many sectors and more popular than the standard UPC barcodes. The combination of black spots, squiggles, and squares against a white background are a combination of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji).

QR was invented in Japan in 1994 by the Toyota subsidiary Denso Wave to track vehicles during the manufacturing process and allowed components to be scanned at high speed. It has since crossed over into an unrelated diversity of industries -- including graveyards as the case study will show -- and has shown enormous applications for all sorts of fields (Mash able.)

How QR can be used in my business

QR codes are increasingly used in business of all types by connecting consumers to website, video or special offer. They are, for instance, seen on books where the user, by scanning code with this smartphone, is connected to interactive exercises on a website.

Some entrepreneurs have used QR scans in the following ways:

1. Scanning into leads -- for instance, Web Imax who embedded the QR on banners and scanned people who arrive at the company's website via seminars, trade shows or marketing materials. WebiMax has also embedded its e-mail within the code, so scanners can immediately contact the sales department.

2. QR-logo mashup -- some companies implant it on products such as mugs, books, posters, t-shirts and so forth in order to market the company's products.

3. One-stop connection -- QR codes have been used by some to instantly and simultaneously connect to several of the social media feds and pages (such s newsletter, Facebook, blog) at one time. (Moran G, (2012)

QR codes can be used in my business by being attached to products that, when scanning them, consumers can see precisely, succinctly, and appealingly how they are used and how they will benefit the consumer. This will not only more likely attract consumer to product but will also cut down on the cost of hiring additional staff who are needed to help perplexed customers. The QR can detail to customer exactly how product needs to be operated in order to work and present a brief review, in multicolor and interactive detail, of its key benefits.

Sources

Mash able. Quick response codes.

http://mashable.com/category/qr-codes/

Moran G, (2012) Three Ways to Use QR Codes for Business. Entrepreneur. http://www.entrepreneur.com/article/222790

Shifrin, N. ( Sept, 2012) ABC News Digital QR Codes Offer Interactive Cemetery Experience. http://abcnews.go.com/Technology/headstone-digital-qr-codes-cemetery-tombstones-provide-online/story?id=17171047