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Smartphones and the Great Digital Divide
Even though 44% of African-Americans and Latinos own a smartphone while only 30% of White, non-Hispanics do, many people contend that this isn't really closing the great digital divide because African-Americans and Latinos use their smartphones more for entertainment than empowerment. Build an argument to support the previous statement.
One can in fact argue that while more minority persons own a smartphone than Caucasian individuals, one still can't take this as evidence of closing the digital divide. This is largely as a result of the fact that the usage of smartphones by Hispanics and African-Americans aren't harnessed for empowerment. Smartphones do offer the ability to scan the web, to communicate with others over the internet, and other such tasks, but they just don't have the same level of practicality as a computer. It's just not as easy to write a resume over a smart…… [Read More]
This section of the paper is providing the disadvantages of smart phones and tablets technology for the employees working in private and government organizations.
Undoubtedly, the biggest disadvantage of smart phones and tablets technology is the cost as compared to the standard mobile phones. Since, it has been examined that the cost of smart phones is more upfront as compared to the less than about a third of such cost for a standard phone. The smart phones require expensive data plans that are not included in most standard phones making bills expensive with every passing month (McLoughlin & Aaker, 2010; Cerra, Easterwood, & Power, 2012; ainer & Cegielski, 2010; Ilyas & Ahson, 2006).
Smart phones are found to provide access to the internet through the availability of Wi-Fi or data packages. The data security is a major concern for employees working in private or government organizations.…… [Read More]
Ultimately, based on this study's findings, the researcher proffers recommendation for future researchers to ponder for potential, future study projects. The researcher also notes any lessons, in hindsight that this study's efforts recovered.
Aims and Objectives
The researcher's primary aim for the study is to explore particular aspects of the technology and applications, as well as the special features of the Apple i-Phone 3G, as compared and contrasted to a: Research in Motion's BlackBerry 8100 Pearl; b: Motorola Q; c: Samsung BlackJack II SGH-i617 d: Samsung BlackJack SGH-i607.
Conduct a thorough Literature Review of relevant information relating to particular aspects of the Apple i-Phone 3G, particularly as it compares/contrasts four other smartphones
Develop or secure an abbreviated questionnaire dedicated to collecting customer contentions regarding smartphones.
Implement questionnaire developed, retrieve results and compile with findings from the literature review to address this study's research question.…… [Read More]
My survey about smartphone usage indicates a number of different things. The survey was conducted among students at university and reported this delivered a spread among the ages of recipients. A few things stand out from the survey with respect to usage. Nine out of ten respondents have an iPhone, 8 of those being iPhone 6. This corresponds with relatively heavy usage -- heavy users want the most modern phones. Not surprisingly, the perception of Apple phones is the highest among all users, with Samsung a close second. Other brands had mixed perceptions, with Huawei and Motorola experiencing particularly poor perceptions.
Among the many potential uses for smartphones, games are the most popular by far. Other applications are closer in their usage, with phone being the least popular usage. Web browsing is the second least-popular usage for smartphones. Heavy smartphone users generally admit that they are dependent on their…… [Read More]
lifetime, human society has seen the emergence of mobile communication technology, in particular the smartphone. This new communications tool has changed the ways that we communicate with each other, for both better and worse. Smartphones not only allow us to have telephone communications when mobile, but they have given rise to the mainstream use of mobile data. This means not only Internet, but things like text messaging have become even more commonplace than they were before.
Many Americans believe that mobile technology has changed the way that they communicate. First, many people report that they communicate more with their friends and family because mobile technology allows them to be in communication all of the time, a significant difference from the days of the hardwire telephone line (Jones, 2014). Increased communication with family and friends has in some cases strengthened bonds. For example, data plans that work nationwide have allowed people…… [Read More]
Smartphones: Do we really need them?
How smart do we want smartphones? Do we really need them?
In basic terms, a smartphone can be defined as a cellular telephone with advanced features and capabilities. In addition to being enabled to access the internet, a smartphone sports numerous built-in applications. Some of the features of modern smartphones include, but they are not limited to, video and still cameras, e-mail messaging, MP4 and MP4 players, Web browsing, etc. In essence, a tool that was once used for basic calling and texting capabilities has been transformed into a mobile personal computer.
Smartphones have come a long way. According to Krajci and Cummings (2013, p. 12), "many credit IBM and BellSouth's Simon Personal Communicator (1994) with being the first smartphone." As the authors further point out, Simon sought to merge the diverse features of cellular devices with those of personal digital assistants (PDAs), thus…… [Read More]
How Smartphones Impact Society
How does smartphones influence people when they are communicating? How do people use smartphones? How does smartphones change our life in communications?
Mobile is the new Internet. With nearly 4 billion mobile phones, the size and reach of the mobile market is vastly bigger than the PC industry (Berman, 2013). The smartphone is leading the pack. By definition, a smartphone is a cellphone with brains. In other words, it is smart enough to do much more than just make phone calls. It serves as a handheld computer, personal calendar, web browser, calculator, e-reader, and database (Agger, 2011). Perhaps most important, a smart phone is able to receive wireless calls. Traditional cell phones can also send and receive email or allow for web browsing; however, most lack the ease and flexibility offered by a smartphone. The smartphone has quickly become the preferred computing device for many Americans,…… [Read More]
But Android is also available on low-end devices. This is a market unserved by either Apple or Blackberry. The low-end market is especially popular in the developing world -- consider that India now has an Android tablet priced at $60. By virtue of covering all price ranges in the market, Android is poised to take a dominant share of smartphones. In addition, the differentiation that its manufacturers are engaging it has propelled Android smartphones into a position of technological leadership, challenging Apple and surpassing Blackberry.
Consumers appreciate the structure of the Android product, even going beyond the basic price and innovation concerns. With Android devices, consumers are not tied to a relationship with any one company. This stands in contrast to the Apple and Blackberry business models, which emphasize the tied nature of the product. Android users are able to switch between manufacturers and they are able to work with…… [Read More]
International Trade Theory
With the rise of outsourcing and globalization, it is tempting to think that such trends can easily be understood with a quick overview of icardo, but that is not necessarily the case. The theory of comparative advantage provides a basic framework -- the logic that nations should produce the goods in which they have a comparative advantage, thereby achieving a greater total output -- certainly provides a fairly clean underlying logic for international trade (Boudreaux, 2014).
This paper discusses the rise of outsourcing and international trade theory with respect to the smartphone industry. In just a few short years, this industry has gone through significant structural changes that provide us with different examples of how the theories of international trade are applied in the real world, by people with real money on the line.
International Trade Theory
The interesting thing about international trade theory is that icardo's…… [Read More]
social media and smartphones in the area of healthcare, and how legal and ethical principles are to be applied to ensure their proper use in healthcare as pertains to personal technology.
The field of healthcare is eagerly embracing all technology that is capable of improving patient outcomes, lowering expenses, and streamlining operations; however, healthcare professionals need to pause and consider the negative effect of technology on patient care and privacyTechnology implies to not only gadgets, but also social media apps (e.g., Twitter, Facebook, LinkedIn, Instagram, and MySpace) used on smartphones. Healthcare workers are increasingly employing the use of smartphones today, for communication, care and efficiency. Clearly, before doing so, they need to take into consideration various issues (legal, ethical, and professional) from personal as well as hospital perspectives.
Scenario of Case
I am employed as an emergency room nurse at a hospital. One of my Friday evening shifts (7 p.m.-7…… [Read More]
Phone impact people's lives." The support ideas, waste money people smart phone;, people buy apps play games phones., people focus cell phone, communicate meet .
Phones will impact people's lives
The use of smart phones will result in the wastage of money because people will have to purchase some apps that they will need for their daily usage. Smart phones app developers have discovered that people have a desire to have apps that suit their lifestyles, and they will spend money to acquire the apps. The apps that are sold are normally essential ones like weather apps. There are new devices that are released into the market every year, and most people will prefer to purchase and use the newest gadget. For smart phones, this is a wastage of money since the old phone can still perform the necessary tasks (Miller, 2012), and one is getting a new phone because…… [Read More]
The cell phone manufacturer business is a global industry. It is a large and rapidly-evolving industry where few companies can maintain a high profile in the industry for an extended period of time. Some of the major players in the industry today are Samsung, Apple and Huawei, with 21.4, 13.9 and 8.7% share of the market respectively (IDC, 2015). These companies are all in different countries, and all have different cultural elements that make them unique. This paper will look at the differences between these companies.
Models of Culture
One of the models of culture that is common is the Hofstede model, which sees culture as a bridge between human nature and personality. So an organizational culture is a reflection of that -- the culture defines the organization, distinguishes it from other organizations and is something that helps the organization to function in a specific way (Hofstede, 1991).…… [Read More]
NFC is going to revolutionize the smartphone as an e-commerce platform.
The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance…… [Read More]
Smartphone marketing, ACME
Smartphone Marketing Plan
Marketing Proposal: Smartphone
Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different approach to handwriting recognition than the Message Pad. It required that the user learn a glyphic alphabet that would allow the handwriting recognition software to use constraints as an aid to letter recognition. Thus, less processing power and software code would need to be dedicated to this task. This power came standard with the Palm's onboard operating system, the Palm operating system (OS).
The Early Days
The philosophy behind the Palm OS was also different than those…… [Read More]
smart phone technology has been continually innovating. This is because many of the applications are more user-friendly and can offer everyone something that is of interest to them. At the heart of these changes, is the battle that is occurring between Google and Apple. In case of the Google Android, there are more free applications and the device is incredibly popular. Evidence of this can be seen with the fact that the 64% of all new programs and applications are designed for the Android. While the Apple I Phone is accounting for just 27% of the total mobile applications that are developed. This is significant, in showing how the markets are shifting with new technology becoming more mobile. (Tongbo, 2012)
However, there are major security risks associated with using the either device. This is because the firewall and traditional protections on various applications are weaker. As a result, hackers have…… [Read More]
Technology gives us more capabilities than we ever had before, and health care organizations need to ensure that their staff members are aware of the regulations surrounding the use of technology in the workplace, both for work-related activities and private activities. The prompt was of a nurse who took photos of a celebrity and texted them to her friend. This action constitutes a violation of HIPAA, wherein the Privacy ule holds the health care providers must safeguard information from your medical records, any information that is recorded by the health care provider, billing information and any other health information (HHS.gov, 2015). Furthermore, there has clearly been an ethical violation committed with regards to the recording of the patient without their consent, and the distribution of that material. Patient information is always confidential in nature, by ethics even if not by law (Mulholland, 1994). This paper will examine the situation…… [Read More]
Through our application, Melissa has been able to get rid of her books and has derived high benefits from the transaction. Apart from Melissa, our Smartphone application has also assisted other new students in the college to sell, buy and trade their items without incurring costs and time. More importantly, our group has been able to derive satisfaction from our innovative project because we are the first group in the college to introduce this kind of innovative project to assist new students to address their problems.
Now the number of students using our Smartphone application is growing, we are envisaging that we should be able to derive some financial gain from our project. Since the trading through our application is free, we are envisaging integrating credit card payment into our Smartphone application where students will be able to finalize their transactions using credit card payments. We are envisaging charging 1%…… [Read More]
When unemployment is high, companies may decide to delay the release of their new updated phone as a means to maximize profit. By withholding the release of the phone, not only does demand build but the ability of more consumers to enter into the market to purchase the phone does occur. At this point, the profit maximization curve peaks earlier and is likely to have a prolonged parabola at the top of the curve which is a short-term profit maximization curve.
With a low employment rate, the likelihood of the smart phone market to do very well is limited by the low employment rate and is subject to constraints when considering the smart phone market and the consumer's ability to pay.
Supply & Demand
Law of demand and substitutes how the demand of these phones are very high. Which again ties back to scarcity but how substitutes are so readily…… [Read More]
Innovations in Smartphone Apps
Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human life, the world of business stands out. The scale on which businesses can access corporate data today has never been experienced before. With mobile technology for instance, the retrieval of sale-closing or account-servicing information no longer depends on the proximity to the premises' LAN. Companies are, therefore, in a position to conduct business from anywhere, twenty-four hours a day, seven days a week.
It would be prudent to begin by outlining some of the significant mobile technology advancements realized in…… [Read More]
sleep and electronics. In particular, this research paper aims to explore the possible effects of screen time on sleep, based on experiences from participants in a survey. Prior to conducting the survey, the hypothesis was 'more screen time equals less sleep time'. Surveys are a valid research method to help test hypotheses by collecting information in the form of responses from target populations. By asking if screen time (e.g., video games, computers, mobile devices, and television) affected sleep outcomes of teenagers aged 14-18, the research paper could discover a negative correlation between screen time and sleep time. The negative correlation supported the hypothesis that teenagers exposed to higher levels of screen time, would sleep fewer hours. The research paper includes an appendix with a survey and excel data results collected from participants at Stuyvesant High School.
Teenagers have access to a wide array of electronics. From televisions to smart…… [Read More]
A smartphone is a multifunction portable electronic device. All smartphones perform three main functions: traditional telephony, computer applications, and photography operations. Telephony functions include voice calling and SMS; computer functions include Internet access, game play, and software applications; and photography operations depend on a built-in camera and photography processing applications. A smartphone consists of both its hardware and its software.
The smartphone includes a chassis plus the internal components. Those internal components include a battery plus the circuit board. Features like the SIM card, camera, and microphone are integrated into the circuit board. All smartphones have rechargeable batteries. A cross section of an open smartphone appears as follows:
The user interacts with the smartphone in one of two ways: via hard buttons and via touch-screen. The hard buttons interact physically with the motherboard, whereas the touch-screen interface interacts with the operating system and its software. Hard buttons vary from…… [Read More]
Five Forces Model Analysis of the SmartPhone Market
The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry. The Smartphone industry is analyzed in the Five Forces Analysis completed in this paper, and is shown in Figure 1.
Smartphone Five Forces Analysis
(Apple, Investor elations, 2012) (Bernoff, Li, 2008) (Lee, Kwak, Kim, Kim, 2009) (Porter, 2008)
What is immediately apparent from evaluating the role of Substitute Products, Bargaining Power of Suppliers, Bargaining Power of Buyers and New Market Entrants is the speed and breadth of innovation occurring in this industry. Social networking's pervasive adoption globally is also completely reordering the supply chain for smart phone components and assemblies, hastening product lifecycles in the process as well (Bernoff, Li, 2008). Apple's continual focus on innovation and the rapid product lifecycles they have…… [Read More]
Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009).
Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn…… [Read More]
Smart Watches and Their Evaluation Functionality and Usability With Smartphones
Smart watch, often referred to as the smart watch is a wristwatch that has been computerized, and integrated with functionality that has been enhanced beyond timekeeping (Miyake, 2001). Moreover, the features of smart watch make it comparable to a personal digital assistant, or a PDA device. The early models of these watches were capable of performing basic tasks that included translations, calculations, and game playing. Meanwhile the modern smart watches have been designed in a way that they can be considered to be wearable computers that are actually quite efficient and effective. It is actually quite interesting to note that many smart watches have been designed in a way that many mobile apps can be run on them (Lever, 2013). On the other hand, there are also some models of these watches that are capable of operating a mobile system,…… [Read More]
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types…… [Read More]
Smart phones are among the latest technological devices in this 21st century. They are smart devices because they come with numerous applications most of which are versions of the computer. In addition, they integrate features earlier witnessed in disparate devices. This paper examines location-based tracking services, which is among the feature of smart phones, performed by various applications. Using adequate information from materials, the paper will discuss at length the various ways these applications can assist parents track their children, individuals track their vehicles and the general perception towards this technology. In addition, the paper will offer my personal view regarding location-based tracking devices because I also use them on my phone.
Location-based tracking is a service that utilizes a network-based service, which combines a mobile devices location or position with other relevant information to offer a benefit to the consumer or the user. Supported by advanced…… [Read More]
Smart phones, what exactly are they? What differentiates smart phones from feature phones is their ability to do multitasking and run applications. First, there were PDAs (Personal Digital Assistant) which had functions like e-mail, web connectivity, to do list and few other computer-like functions while cell phones were used for calling and messaging mostly. A Smartphone is a combination of PDA and feature phone.
Changes over the past five years
Apple, to begin with, played an important role in bringing smart phones to the level where they were made available to mass consumers. That was three years ago. However, smart phones are the entity which existed in one form or the other since almost 19-20 years from now. The main difference between the earlier ones and the more recent ones is that the earlier ones were primarily used as enterprise devices and were too expensive to be acquired by most…… [Read More]
Q Codes Nursing
Quick esponse (Q) codes are data rich images that can be scanned and decoded instantly by common devices like smartphones and handheld computers. The Q codes are being used in a wide range of sectors for purposes as diverse as marketing and medical records. In this case, Q codes are being used in a medical context. Emergency workers are banking on the ability for Q codes to live up to their "Quick esponse" promise to help save lives when time is a critical matter. However, there are some concerns about the logistics and implementation of the Q codes. elying on technology at a critical life-death moment has its drawbacks, especially in this case due to the fact that the data linked to the code must be up-to-date. Therefore, there are serious accuracy issues that must be addressed first before the Q code program becomes more widespread and…… [Read More]
The traditional print version of newspapers worldwide has suffered serious setbacks in recent years, to the point that some industry experts are predicting the ultimate demise of print newspapers. But there are creative ways to keep the newspapers in business and profitable, and this paper sheds light on those potentially successful strategies. Also, a news service should be available that reports instantly important economic and business news to points all over the globe. The emergence of smartphones make it easy and practical for that kind of pivotal economic information to be uploaded and used.
hat Has Happened to the Newspaper Industry?
According to the Organization for Economic Cooperation and Development (OECD), an international forum (with membership in 34 countries) that seeks to provide a vehicle for governments to work together in the effort to find solutions to common problems, the growth of the global newspaper market slowed down…… [Read More]
Communication Information echnology in Healthcare
Use of Communication and Information echnology in Healthcare
he processes, procedures and strategies healthcare organizations rely on to attain their objectives through collaboration and continual knowledge transfer are being accelerated by the widespread adoption of smartphones globally. More than any other technology, smartphones are revolutionizing how healthcare organizations ensure real-time data and intelligence about patents, procedures for improving patent care, and availability of resources are used. he goals of this analysis include and evaluation of the effectiveness and efficiency of smartphone technology's use in healthcare, including an assessment of their inherent advantages and disadvantages in streamlining information and intelligence workflows. he impact of smartphone technologies on consumers and their cumulative financial impact on health provider organizations over the near- and long-term are also included in this analysis. his analysis concludes with a set of recommendations for clarifying and strengthening the role of smartphones in healthcare-related…… [Read More]
Orange Strategic Marketing Plan
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Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor elations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average evenue Per User (APU) levels of…… [Read More]
Intensity of Rivalry within the Smartphone Manufacturing Industry
1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%
The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined…… [Read More]
Marketing Problem Nokia
Marketing problem: Lack of product innovation
Current marketing environment of Nokia
Marketing Problem Nokia
Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…… [Read More]
Vice President Communications,
Informational Product Report
The iPhone 5 Features and Specifications
Operating System and Central Processing Unit (CPU)
Audio and Sound
The new lightning connector
Comparison of iPhone 5 with previous versions
iPhone 5 Design
iPhone 5 Display
iPhone 5 Camera
iPhone 5 Ear Pods
iPhone 5 Comparison with previous iPhone versions
Apple has finally launched its newest version of Smartphone in the iPhone series -- the iPhone 5. The most awaited iPhone 5 has received great appreciation after its launch on 21st September 2012. The consumers and businesses were exposed to numerous rumors about the design and features of the new iPhone. The new iPhone is now available in the market with different new features and supporting capabilities. This report presents an overview of this innovative Smartphone in terms of its features, designs,…… [Read More]
High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the…… [Read More]
Soft Drinks and Smartphone Apps Product Categories
Product categories allow marketers to classify products into meaningful categories that assist them in deciding on the appropriate strategies and methods that will assist them in promoting a particular product. Product categories are the primary method for grouping products that have similar features. Each category will have a distinct marketing strategy and even if the target market might be similar. This is because each category will be geared towards a different aspect of an individual's life. The two categories we are discussing are soft drinks and smartphone apps. These two categories will have different marketing strategies because they target different aspects of the consumers’ needs and wants. Understanding the product category for a brand is vital for marketing because each category will require a different marketing approach. There are glaring differences between the two categories especially because one is considered to be…… [Read More]
The question of demand for this product is somewhat more complex than the preceding two issues. As a replacement technology, the Zentral Home Command emote system is competing for market share insofar as the market is defined through the functionality of the product, but as the Zentral system is the first product of its kind to be made widely available to the public it is also essentially creating its own demand in an entirely untapped market (Michaluk 2010). It would be incorrect, that is, to assert that the Zentral emote system was in direct competition with traditional remote control manufacturers, but it would be equally shortsighted to assume that the product had no competition whatsoever. The competition comes in terms of convincing consumers to change entire technologies, and is not traditional competition.
There are no major constraints facing the product launch except for the technology factor, which is admittedly hug…… [Read More]
Apple in 2010 is riding high on the success of the iPhone and the iPad. The company is facing decline in some products, while others are at the front end of their life cycle. There is competition in smartphones emerging from Google's Android platform, and this platform could eventually be applied to tablets. There is some concern that the iPad tablet does not have enough features to sustain long-term growth, although Apple should be able to develop those features over time. The company has, however, enjoyed both technological leadership and exceptional performance. This performance has come as Apple has developed a suite of products that attract consumers to buy not just one product but several. Its place in the personal computer industry, however, remains as a niche player, despite the market dominance of some of its other products.
Apple's overall strategy is to compete as…… [Read More]
Apple Case Study
Competitive strength assessment of Apple's computer business
A competitive assessment of Apple reveals that Apple has these factors everything ready devices, design and innovation, &D oriented, and greater vertical and horizontal integration. Apple has made its devices be everything ready, which reduces the consumer's headache in sourcing for software or additional hardware to suit their individual purpose. Ensuring that the devices are ready for the consumer's use also offers the consumer the confidence to purchase and use the computers. Consumers are willing to pay premium prices provided they know they can get all they need in one device (Pavlou & El Sawy, 2010), and they will not have to search for additional hardware and devices. This differentiation has offered the company competitive advantage over its computer rivals. The design of the computers are attractive, and they are easy to use. Innovation has ensured that the company…… [Read More]
For a product configuration system to be effective it must be able to submit orders directly into production while at the same time being able to determine what the Available-To-Promise (ATP) ship dates are (Mendelson, Parlakturk, 2008). Instead of just giving the standard four to six weeks I'd also integrate the product configuration systems to supply chain systems to ensure that accurate Available-To-Promise (ATP) dates (Gunasekaran, Ngai, 2009). I'd use this as a competitive differentiator to ensure that customers could be very well informed as to when their sofa or furniture was going to arrive. All of these systems would also be integrated to an analytics system so it would be possible to know what the status of orders and shipments were on a continual basis.
Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational esearch, 195(2), 319.
Johansson, Johny K.,…… [Read More]
Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.
"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)
The following essay describes Apple's relationship with China…… [Read More]
The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that allows for more rapid innovation from hardware and services partners both. This direction alone will help Microsoft to compete more effectively over the long-term, by giving them the ability to compete for precious developer resources and times with partners and service providers.
Second, Microsoft needs to think more about their phone strategy from the standpoint of how they can create the smartphone of the future as a computing platform. One of the best strategies for accomplishing this is to concentrate on having their operating systems be more oriented towards creating a technology-agnostic platform for social media websites and applications. The advent of social media websites have given every customer a much greater level of communication and clarity, so much so that…… [Read More]
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…… [Read More]
For the purposes of this project, technological products will be those related to electronic communication and entertainment. Clearly, technology goes beyond this -- I could have cut anything with an internal combustion engine, modern medicine, non-organic foods or a host of other products. But people who lived without those things had workarounds, alternate technologies (however crude) that allowed them to function. Their worlds were not designed with those products in mind, so people without cars did not live in a world where the ability to travel dozens of miles in a day was necessary or even desirable. Thus, I wanted to cut out technology only to a level where workarounds were still possible -- analog telephones or old record and tape players -- for example. I figured that the results would be pretty dramatic nevertheless.
In general, I use a lot of technology. The smartphone is pretty much a…… [Read More]
Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.
The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a…… [Read More]
Google Glass Script
Anchor Intro: A technological phenomenon, Google Glass (also known as Project Glass) displays information in a smartphone-like, hands-free format. Self-proclaimed, Manhattan gadget geek Craig Elimeliah, was one of the lucky winners of a lottery that gave participants the opportunity to purchase Google Glass for $1,500 and become one of the first beta testers
Host: Google Glass -- perhaps you have seen some people walking around wearing this new technology and wondered what it is. To provide further information on the subject and -- perhaps to quell some of your fears -- Craig Elimeliah, an early adopter of the new technology, weighs in on the potential of Google Glass to change our lives for the better or worse.
Craig Elimeliah: I come from two worlds. I come from the technology world and the start-up world, but I'm also an advertising man through and through…I kinda see things from…… [Read More]
Health Information & QR Codes
asic medical information and medical history is critical in case of medical emergencies. If first responders do not have that information patients can be put at risk for medication reactions, medical complications, and treatment processes can take longer as healthcare providers are left to explore the patient's condition in the dark. When the medical information is non-attainable, patients can also be put at risk for death in cases of coronary and heart health issues. QR codes are scanned by smartphone or mobile phones containing camera software that link to a website URL to retrieve basic medical information that is used to get the patient help.
ERMedStat (Harrington, 2012) is a company that uses QR codes and smartphones to provide first responders with basic medical history. The information contains blood type, emergency contacts, allergic reactions, medical complications, and a list of medications. The company does not…… [Read More]
My website of choice in this case will be eBay (https://www.ebay.com/). In essence, eBay is “a ‘virtual marketplace’ allowing eMerchants, located anywhere in the world, who have registered with eBay to trade within this ‘virtual world’” (Bardopoulos, 2015, p. 51). Some of the site’s product categories include, but they are not limited to, health and beauty products, toys and videogames, sporting goods, computers and consumer electronics, clothing, cell phones, books, etc. The site also offers for sale motorcycle and automotive accessories and parts.
Huawei was a latecomer to the smartphone market, and needed to find a way to build market share in this competitive field. The top end of the market has been dominated by Apple and Samsung, and their phones are the most technologically-advanced. The lower end of the market was highly-competitive, so Huawei needed to find an edge in the marketplace in order to thrive.
Summary of the Situation
Huawei had strengths that it could leverage in terms of being an experienced producer of dumbphones, and other electronics. The company had a massive domestic market in China that would allow it to get a foothold in the lower end of the smartphone market. The company had a couple of key weaknesses, however. It was inexperienced at building smartphones, or even at innovation, and it had a poor performance in foreign markets, where its phone had earned a reputation for…… [Read More]
Positioning on security of the device and its use as a telephone, Web browser and e-mail device. The convergence factor of the device needs to be taken into account in the positioning.
The essential financial statements including Profit & Loss Statements, Pro Forma Income Statements, Distribution Sales Analysis and Profitability and Pricing Analysis are all necessary for managing the remote to continued profits.
Variance Analysis of the remote relative to standard costing structures.
Analysis of sales performance by channel partner and also by channel programs. In addition sales quota attainment and sales productivity by outbound and inbound selling departments.
Advertising and marketing plan for the remote's product launch globally, defined by geography.
Online and offline advertising strategies broken out and defined with specific objectives for attainment on a quarterly and yearly basis. This will become the operating plan for advertising over time.
Social networking advertising plan and execution…… [Read More]
A few of the most notable include: social networking / fake emails and cloud computing. The information from this source is useful, as it is illustrating the current challenges facing the database security of most organizations. (Kark, 2011)
Olzak, T. (2008). Five Steps to Protect Mobile Devices. Tech epublic. etrieved from: http://www.techrepublic.com/blog/security/five-steps-to-protect-mobile-devices-anywhere-anytime/529
The article that was written by Olzak (2008), is talking about specific tools for protecting mobile devices. These include: storing information that is absolutely necessary, protecting the database when it is accessed over public networks, configuring devices to block external spying and encrypting sensitive information. This information is useful, because it is showing how organizations must utilize specific steps to safeguard against new vulnerabilities. (Olzak, 2008)
Tanzy, B. (2011). Security Strategy. Silicon.com. etrieved from: http://www.silicon.com/technology/security/2011/05/12/security-strategy-staff-smartphones-ring-the-changes-39747388/
The article that was written by Tanzy (2011), is discussing the challenges associated with cloud computing and accessing information from databases remotely. This…… [Read More]
The following is a sceen captue of the game.
Mobile Advetising at Disney
At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.
Disney has also ceated the ability to give paents contol ove…… [Read More]
Mobile Device Security
Analysis of Routing Optimization Security for Mobile IPv6 Networks
Defining and Implementing Mobility Security Architectures
Approaches to defining, implementing and auditing security for mobility devices have become diverse in approach, spanning from protocol definition and development including IPv6 through the creation of secure mobile grid systems. The wide variation in approaches to defining security for mobility devices has also shown the critical need for algorithms and constraint-based technologies that can use constraint-based logic to isolate and thwart threats to the device and the network it is part of. The intent of this analysis is to evaluate the recent developments in constraint-based modeling and network logic as represented by mobile IPv6 protocols and the role trust management networks (Lin, Varadharajan, 2010). These networks are predicated on algorithms that are used authenticating the identity of specific account holders, in addition to defining a taxonomy of the factors that most…… [Read More]
Technology in Education
Assessing Three Emerging Technologies' Contribution to Learning
There are a myriad of new technologies emerging that have the potential to completely re-order and increase the level of learning effectiveness and performance of students. With so many new technologies emerging as diverse as mobile-based learning systems on smartphones to the ability to tailor online learning systems and complete networks, the opportunities for educators to innovate has never been more full of potential. What unifies the highest performing technologies in the area of learner involvement and performance are those that allow for students to define the pace, depth and repetition possible for a given subject. All of these technologies share a common characteristic of being able to align and support learner's specific goals and objectives, creating a highly effective educational scaffolding platform in the process (Najjar, 2008). The best technologies can be quickly tailored to each individual student's needs,…… [Read More]
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long…… [Read More]
(Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
This helped us to understand how everything works and it allowed us to see the benefits of the Android over competitors. For instance, the Radio Shack salesperson helped us to transfer the settings from our old phone over to the new one. This made it easier to customize the device and select applications that were the most beneficial to us. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
The criterion that was used to prove if one location was better than the other was based upon a number of factors. To include: the response time, product knowledge and ability to meet our needs. In the case of response time, Radio Shack was quicker in welcoming us to the location and helping to select the best phone. Moreover, they had superior product knowledge and the ability to meet our needs when it comes…… [Read More]
AM and What it Does
andom Access Memory (AM) Analysis and Overview
The intent of this analysis and overview of andom Access Memory (AM) is to define its various types and how they are used in system configurations. Included in this analysis is an overview of the operational characteristics of AM including how to install and use dual in-line memory modules (DIMMs) and single in-line memory modules (SIMMs). Memory modules of all types also require prescriptive maintenance, and several recommendations are provided in this analysis and overview of how best to keep each form of memory functioning at an optimal level. Troubleshooting tips for managing memory are also included.
Overview of andom Access Memory
The rapid adoption of andom Access Memory (AM) in electronics products historically has been driven by the exponential increase in integrated circuit design-ins for consumer and commercial products and the compounding effects of Moore's Law (Adee,…… [Read More]
Principles of Management and Technology
Multiculturalism and Diversity
"Diversity is desirable for innovation, flexibility, and organizational success."
Diversity can be a valuable asset for any organization. Having people from different backgrounds and cultures offers a broader range of different perspectives and different opinions. Having this as an asset can spawn higher levels of innovation and flexibility because of the depth of perspective -- more people with different ideas can collaborate in a way that ultimately leads to organizational success. Today's most successful organizations embrace diversity however the results of diversity are not always successful. hile many organizations have sought to increase the diversity of their workforces, researchers have found both positive and negative effects of demographic diversity on organizational outcomes (Olsen & Martins, 2012).
New Business Ventures
Discuss the reasons why small businesses are so important to the U.S. economy.
Small business accounts for the bulk of the…… [Read More]
Education is being revolutionized by the use of tablet PCs and smart devices as well. The iPad is now considered by many college and university students as the preferred approach to getting their textbooks delivered as well (Weisberg, 188). Thankfully the day is soon coming when all textbooks will be delivered electronically to the device of a student's choice, whether it is an Amazon e-reader like the Kindle or Fire, or to an Apple iPad, iPad2 or subsequent generation of tablet PCs they are planning today. Instead of having to have a backpack stuffed with 50 lbs. Of books all that will be needed is a folder and a slim line iPad or Kindle to carry all textbooks from class to class. Universities continue to experiment with teaching courses entirely on iPads with Georgia State University's obinson College of Business and Hult International Business School distributing entire course material including…… [Read More]
Trees take in carbon dioxide (which includes pollution in the air) and give off oxygen so we can all breathe, and so God's plan can be carried through. The teaching of values, morals, and discipline must be part of the program for a Catholic teacher, and also the involvement of parents brings the school, the Church, the children and the families together in a fellowship of learning and praying.
As was mentioned earlier in this section, involving parents in their children's learning activities is a powerful way to keep our faith strong and growing in the context of education and Christianity. This is particularly poignant because on page 9 of the "Our Catholic Schools" one of the major issues facing Catholic education is the "…inadequate home and parish involvement with schools," and we can mitigate this problem by working closely with children to get them inspired enough so they want…… [Read More]