Smartphones Essays (Examples)

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Smart Phone Revolution and Its

Words: 1843 Length: 5 Pages Document Type: Essay Paper #: 65422841

NFC is going to revolutionize the smartphone as an e-commerce platform.

Conclusion

The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance…… [Read More]

References

Anderson, T.. (2009, November). What You Need to Know About Smart Phones 2.0.

Kiplinger's Personal Finance, 63(11), 79.

Andrew Johnson. (2011, February). In Apple Mobile Pay Plans, a Possible Opening for

Banks. Cardline, 11(5), 2.
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Smartphone Marketing ACME Smartphone Marketing Plan Marketing

Words: 3315 Length: 10 Pages Document Type: Essay Paper #: 31117988

Smartphone marketing, ACME

Smartphone Marketing Plan

Marketing Proposal: Smartphone

Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different approach to handwriting recognition than the Message Pad. It required that the user learn a glyphic alphabet that would allow the handwriting recognition software to use constraints as an aid to letter recognition. Thus, less processing power and software code would need to be dedicated to this task. This power came standard with the Palm's onboard operating system, the Palm operating system (OS).

The Early Days

The philosophy behind the Palm OS was also different than those…… [Read More]

References

Abascal, J. & Civit, A. (2007). "Bridging the 'Gap between Design for all and Assistive devices'" In Stephanidis, Constantine (ed.), Universal Access in HCI. London: Lawrence Erlbaum Associates.

Bailey, R. W (2006). Human performance engineering: Designing high quality professional user interfaces for computer products, applications and systems. Upper Saddle River, NJ: Prentice Hall.

Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge, MA: Harvard University Press.

Buchanan, G.Jones, M., Thimbleby, H., Farrant, S., & Pazzani, M. (2004). Improving mobile internet usability. Proceedings of the 10th International. WWW Conference (pp. 673 -- 680). New York: ACM Press.
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Smart Phone Pricing and Distribution Channel Analysis

Words: 1494 Length: 5 Pages Document Type: Essay Paper #: 29416507

Smart Phone Pricing and Distribution Channel Analysis

The pricing strategies and tactics of innovative products including smart phones more effectively and clearly define their position in a market compared to another other strategy including marketing and advertising (Piercy, Cravens, Lane, 2010). The decision to pursue a specific pricing strategy will have a long-term impact on how the value of the smartphone is perceived by customers, and will also impact how elastic a potential new market is. Due to all of these factors over and above covering costs and ensuring a sufficient gross margin for profitability, pricing is the most strategic of marketing strategies there are (Marn, oegner, Zawada, 2003). The intent of this analysis is to present a pricing strategy for a new smart phone, determine and discuss pricing tactics for the phone, and identify any legal and ethical issues related to the chosen pricing tactics. In addition, marketing distribution…… [Read More]

References

Jamie Allsopp. (2005). Premium pricing: Understanding the value of premium. Journal of Revenue and Pricing Management, 4(2), 185-194.

Chun, S., Rhee, B., Park, S., & Kim, J.. (2011). Emerging dual channel system and manufacturer's direct retail channel strategy. International Review of Economics & Finance, 20(4), 812.

Michael V Marn, Eric V Roegner, & Craig C. Zawada. (2003). The power of pricing. The McKinsey Quarterly,(1), 26-39.

Nigel F. Piercy, David W. Cravens, & Nikala Lane. (2010). Thinking strategically about pricing decisions. The Journal of Business Strategy, 31(5), 38-48.
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Smart Phone Technology Has Been Continually Innovating

Words: 648 Length: 2 Pages Document Type: Essay Paper #: 94013992

smart phone technology has been continually innovating. This is because many of the applications are more user-friendly and can offer everyone something that is of interest to them. At the heart of these changes, is the battle that is occurring between Google and Apple. In case of the Google Android, there are more free applications and the device is incredibly popular. Evidence of this can be seen with the fact that the 64% of all new programs and applications are designed for the Android. While the Apple I Phone is accounting for just 27% of the total mobile applications that are developed. This is significant, in showing how the markets are shifting with new technology becoming more mobile. (Tongbo, 2012)

However, there are major security risks associated with using the either device. This is because the firewall and traditional protections on various applications are weaker. As a result, hackers have…… [Read More]

Reference

Tongbo, L. (2012). Attacks on Web View. CIS. Retrieved from:  http://www.cis.syr.edu/~wedu/Research/paper/webview_acsac2011.pdf
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Smart Phone and Social Media Use in Healthcare

Words: 1307 Length: 4 Pages Document Type: Essay Paper #: 1845844

Healthcare

Technology gives us more capabilities than we ever had before, and health care organizations need to ensure that their staff members are aware of the regulations surrounding the use of technology in the workplace, both for work-related activities and private activities. The prompt was of a nurse who took photos of a celebrity and texted them to her friend. This action constitutes a violation of HIPAA, wherein the Privacy ule holds the health care providers must safeguard information from your medical records, any information that is recorded by the health care provider, billing information and any other health information (HHS.gov, 2015). Furthermore, there has clearly been an ethical violation committed with regards to the recording of the patient without their consent, and the distribution of that material. Patient information is always confidential in nature, by ethics even if not by law (Mulholland, 1994). This paper will examine the situation…… [Read More]

References

HHS.gov (2015) Guidance materials for consumers. U.S. Department of Health and Human Services. Retrieved March 19, 2015 from http://www.hhs.gov/ocr/privacy/hipaa/understanding/consumers/index.html

HIPAA (2007). Subtitle B -- Requirements relating to health care access. Retrieved March 19, 2015 from http://www.gpo.gov/fdsys/pkg/CFR-2007-title45-vol1/pdf/CFR-2007-title45-vol1-part164.pdf

Li, K. (2014). Health smartphone applications on chronic disease monitoring: Development and regulatory considerations. The University of Hong Kong. Retrieved March 19, 2015 from http://hub.hku.hk/bitstream/10722/206932/1/FullText.pdf?accept=1

Milholland, K. (1994). Privacy and confidentiality of patient information: Challenges for nursing. Journal of Nursing Administration. Vol. 24 (2) 19-24.
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Newschool the Usage of Smartphone

Words: 1552 Length: 5 Pages Document Type: Essay Paper #: 18120926

Through our application, Melissa has been able to get rid of her books and has derived high benefits from the transaction. Apart from Melissa, our Smartphone application has also assisted other new students in the college to sell, buy and trade their items without incurring costs and time. More importantly, our group has been able to derive satisfaction from our innovative project because we are the first group in the college to introduce this kind of innovative project to assist new students to address their problems.

Now the number of students using our Smartphone application is growing, we are envisaging that we should be able to derive some financial gain from our project. Since the trading through our application is free, we are envisaging integrating credit card payment into our Smartphone application where students will be able to finalize their transactions using credit card payments. We are envisaging charging 1%…… [Read More]

Bibliography

Groux, C. Higher Education Students Take Advantage of Smartphone Apps. U.S. University News. 2011. Retrieved 15 December, 2012 From  http://www.usnewsuniversitydirectory.com/articles/higher-education-students-take-advantage-of-smartp_11802.aspx 

Woodcock, B. Middleton, a. And Nortcliffe, a. Case Study Considering the Smartphone Learner: an investigation into student interest in the use of personal technology to enhance their learning. Student Engagement and Experience Journal.1(1).2012. Retrieved 15 December, 2012 From  http://research.shu.ac.uk/SEEJ/index.php/seej/article/view/38
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Economics & the Smart Phone

Words: 1380 Length: 5 Pages Document Type: Essay Paper #: 42676189

When unemployment is high, companies may decide to delay the release of their new updated phone as a means to maximize profit. By withholding the release of the phone, not only does demand build but the ability of more consumers to enter into the market to purchase the phone does occur. At this point, the profit maximization curve peaks earlier and is likely to have a prolonged parabola at the top of the curve which is a short-term profit maximization curve.

With a low employment rate, the likelihood of the smart phone market to do very well is limited by the low employment rate and is subject to constraints when considering the smart phone market and the consumer's ability to pay.

Supply & Demand

Law of demand and substitutes how the demand of these phones are very high. Which again ties back to scarcity but how substitutes are so readily…… [Read More]

References

The Economist. Science and technology. Babbage Mobile phones. Good night phone. May 30th 2011, 19:33 by G.F. | SEATTLE
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Effect of Smartphone Apps on Business Models

Words: 3754 Length: 12 Pages Document Type: Essay Paper #: 15288495

Innovations in Smartphone Apps

Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human life, the world of business stands out. The scale on which businesses can access corporate data today has never been experienced before. With mobile technology for instance, the retrieval of sale-closing or account-servicing information no longer depends on the proximity to the premises' LAN. Companies are, therefore, in a position to conduct business from anywhere, twenty-four hours a day, seven days a week.

It would be prudent to begin by outlining some of the significant mobile technology advancements realized in…… [Read More]

References

Agbinya, J.I. & Masihpour, M. (2010). Part III: WiMAX and LTE Link Budget. In J. Agbinya (Ed.), Planning and Optimization of 3G and 4G Wireless Networks (pp. 105-160). Aalborg: River Publishers.

AT&T. (2014). Machine to Machine Solutions. AT&T. Retrieved from http://www.business.att.com/enterprise/Family/mobility-services/machine-to-machine/

Forlano, L. (2008). Anytime? Anywhere?: Reframing Debates around Municipal Wireless Networking. The Journal of Community Informatics, 4(1), 401-438.

Hampton, T. (2012). Recent Advances in Mobile Technology Benefit Global Health, Research, and Care. JAMA, 307(19), 2013-4.
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technical writing describing a'smartphone

Words: 534 Length: 2 Pages Document Type: Essay Paper #: 52949860

A smartphone is a multifunction portable electronic device. All smartphones perform three main functions: traditional telephony, computer applications, and photography operations. Telephony functions include voice calling and SMS; computer functions include Internet access, game play, and software applications; and photography operations depend on a built-in camera and photography processing applications. A smartphone consists of both its hardware and its software.

Hardware

The smartphone includes a chassis plus the internal components. Those internal components include a battery plus the circuit board. Features like the SIM card, camera, and microphone are integrated into the circuit board. All smartphones have rechargeable batteries. A cross section of an open smartphone appears as follows:

The user interacts with the smartphone in one of two ways: via hard buttons and via touch-screen. The hard buttons interact physically with the motherboard, whereas the touch-screen interface interacts with the operating system and its software. Hard buttons vary from…… [Read More]

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Five Forces Model Analysis of the Smartphone

Words: 679 Length: 2 Pages Document Type: Essay Paper #: 90040924

Five Forces Model Analysis of the SmartPhone Market

The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry. The Smartphone industry is analyzed in the Five Forces Analysis completed in this paper, and is shown in Figure 1.

Smartphone Five Forces Analysis

(Apple, Investor elations, 2012) (Bernoff, Li, 2008) (Lee, Kwak, Kim, Kim, 2009) (Porter, 2008)

What is immediately apparent from evaluating the role of Substitute Products, Bargaining Power of Suppliers, Bargaining Power of Buyers and New Market Entrants is the speed and breadth of innovation occurring in this industry. Social networking's pervasive adoption globally is also completely reordering the supply chain for smart phone components and assemblies, hastening product lifecycles in the process as well (Bernoff, Li, 2008). Apple's continual focus on innovation and the rapid product lifecycles they have…… [Read More]

References

Apple, Investor Relations (2012). Investor Relations. Retrieved January 13, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Lee, B., Kwak, J., Kim, K., & Kim, S.. (2009). Technical innovation and 3.5 mobile phone generation: Lessons from Korea. Telecommunications Policy, 33(5/6), 296.

Michael E. Porter. (2008, January). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93.
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Samsung and Effective Competition in the Smart Phone Market

Words: 885 Length: 2 Pages Document Type: Essay Paper #: 90720014

Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009).

Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn…… [Read More]

References

1) Dylan McGrath, EE Times. "Samsung buys MRAM developer Grandis." 2 August 2011

2) Cho, Kevin (2009-04-24). "Samsung Says Hopes of Recovery Are 'Premature' as Profit Falls." Bloomberg.
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Apple's iWatch

Words: 4509 Length: 15 Pages Document Type: Essay Paper #: 65500658

Smart Watches and Their Evaluation Functionality and Usability With Smartphones

Smart watch, often referred to as the smart watch is a wristwatch that has been computerized, and integrated with functionality that has been enhanced beyond timekeeping (Miyake, 2001). Moreover, the features of smart watch make it comparable to a personal digital assistant, or a PDA device. The early models of these watches were capable of performing basic tasks that included translations, calculations, and game playing. Meanwhile the modern smart watches have been designed in a way that they can be considered to be wearable computers that are actually quite efficient and effective. It is actually quite interesting to note that many smart watches have been designed in a way that many mobile apps can be run on them (Lever, 2013). On the other hand, there are also some models of these watches that are capable of operating a mobile system,…… [Read More]

References

Arthur, C. (2013). Apple reportedly seeking outside expertise to make iWatch.Guardian.

Budiua, R. (2013). Smartwatches Are the Future -- But Samsung Galaxy Gear Only Partway There. [online] Retrieved from: http://www.nngroup.com/articles/smartwatch / [Accessed: 28 Mar 2014].

Dingle, S. (2013).A history of the smart watch and why nobody wants one.Adventures in Consumer Technology. [report] Medium.

Doensen, P. (2010). Q.5 Watches with Memory and Database. WATCH. [report] History of the Modern Wristwatch by Pieter Doensen.
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Rim Discuss This Product in Terms of

Words: 2239 Length: 6 Pages Document Type: Essay Paper #: 48793072

IM

Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.

Determine the types…… [Read More]

References:

1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.

3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982

Product Innovation
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Location-Based Tracking

Words: 2640 Length: 8 Pages Document Type: Essay Paper #: 83243715

Location-Based Tracking

Smart phones are among the latest technological devices in this 21st century. They are smart devices because they come with numerous applications most of which are versions of the computer. In addition, they integrate features earlier witnessed in disparate devices. This paper examines location-based tracking services, which is among the feature of smart phones, performed by various applications. Using adequate information from materials, the paper will discuss at length the various ways these applications can assist parents track their children, individuals track their vehicles and the general perception towards this technology. In addition, the paper will offer my personal view regarding location-based tracking devices because I also use them on my phone.

Introduction

Location-based tracking is a service that utilizes a network-based service, which combines a mobile devices location or position with other relevant information to offer a benefit to the consumer or the user. Supported by advanced…… [Read More]

References

Eisenberg, A. (2013). If a Young Child Wanders, Technology Can Follow. New York Times.

Retrieved November 29, 2013, from http://www.nytimes.com/2013/11/03/technology/if-a-young-child-wanders-technology-can-follow.html?_r=0

McCormack, W. (2000). General Motors On-Star Retrieved from  http://faculty.darden.virginia.edu/GBUS885-00/Documents/OnStar_rev0907a.pdf 

Olivas, M.A., & Jones, D.Y. (2011). Hovering too close: The ramifications of helicopter parenting. Retrieved from  http://www.law.uh.edu/ihelg/monograph/11-12.pdf
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We Can but Should

Words: 1005 Length: 3 Pages Document Type: Essay Paper #: 1455989

Q Codes Nursing

Quick esponse (Q) codes are data rich images that can be scanned and decoded instantly by common devices like smartphones and handheld computers. The Q codes are being used in a wide range of sectors for purposes as diverse as marketing and medical records. In this case, Q codes are being used in a medical context. Emergency workers are banking on the ability for Q codes to live up to their "Quick esponse" promise to help save lives when time is a critical matter. However, there are some concerns about the logistics and implementation of the Q codes. elying on technology at a critical life-death moment has its drawbacks, especially in this case due to the fact that the data linked to the code must be up-to-date. Therefore, there are serious accuracy issues that must be addressed first before the Q code program becomes more widespread and…… [Read More]

References

Estabrooks, P.A., Boyle, M., Emmons, K.M….Taylor, M.V., et al. (2012). Harmonized patient-reported data elements in the electronic health record: supporting meaningful use by primary care action on health behaviors and key psychosocial factors. American Medical Information Association 2012(19): 575-582.

"Informed Consent," (2013). UNC Charlotte. Retrieved online: http://research.uncc.edu/compliance-ethics/human-subjects/informed-consent

Shannon, M. (2011). How QR codes hide privacy, security risks. Retrieved online:  http://www.nbcnews.com/id/45729377/#.UpGZqGTreIJ
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Newspaper Strategies the Traditional Print Version of

Words: 3343 Length: 10 Pages Document Type: Essay Paper #: 59684560

Newspaper Strategies

The traditional print version of newspapers worldwide has suffered serious setbacks in recent years, to the point that some industry experts are predicting the ultimate demise of print newspapers. But there are creative ways to keep the newspapers in business and profitable, and this paper sheds light on those potentially successful strategies. Also, a news service should be available that reports instantly important economic and business news to points all over the globe. The emergence of smartphones make it easy and practical for that kind of pivotal economic information to be uploaded and used.

hat Has Happened to the Newspaper Industry?

According to the Organization for Economic Cooperation and Development (OECD), an international forum (with membership in 34 countries) that seeks to provide a vehicle for governments to work together in the effort to find solutions to common problems, the growth of the global newspaper market slowed down…… [Read More]

Works Cited

Anderson, David Ray, Sweeney, Dennis J., Williams, Thomas Arthur, and Williams, Thomas

A. 2008. Statistics for Business and Economics. Florence, KY: Cengage Learning.

Arthur, Charles. 2011. How the smartphone is killing the PC. The Guardian. Retrieved December 19, 2011, from http://guardian.co.uk.

Newspaper Association of America Foundation. 2008. Youth Media DNA: In Search of Lifelong Readers. Retrieved December 19, 2011, from http://www.naafoundation.org.
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Communication Information Technology in Healthcare Use of

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 35539241

Communication Information echnology in Healthcare

Use of Communication and Information echnology in Healthcare

he processes, procedures and strategies healthcare organizations rely on to attain their objectives through collaboration and continual knowledge transfer are being accelerated by the widespread adoption of smartphones globally. More than any other technology, smartphones are revolutionizing how healthcare organizations ensure real-time data and intelligence about patents, procedures for improving patent care, and availability of resources are used. he goals of this analysis include and evaluation of the effectiveness and efficiency of smartphone technology's use in healthcare, including an assessment of their inherent advantages and disadvantages in streamlining information and intelligence workflows. he impact of smartphone technologies on consumers and their cumulative financial impact on health provider organizations over the near- and long-term are also included in this analysis. his analysis concludes with a set of recommendations for clarifying and strengthening the role of smartphones in healthcare-related…… [Read More]

Their small, compact size, highly integrated electronics, advanced Wi-Fi and 3G functionality and pervasive software support have transformed smart phones into the most dominant technology platform in healthcare today (Tounsi, Qureshi, 2008). Their advantages include the configurability to support secured and private communication between medical staffs, high degree of customization at the user interface and application level to support specific medical practice requirements and the ability to use them in networked workgroups protected with secured logins (Johnson, 2011). For all of these advantages however, they have just as many drawbacks including the high cost of configuring them for use within a secured hospital network, the costs of support and continual maintenance given how much activity they see in hospital and healthcare uses and the need to ensure a very high level of data security and compliance to government requirements (Johnson, 2011). Healthcare providers are relying increasingly on Virtual Private Networks (VPNs) to secure smartphone, tablet, laptop and Wi-Fi traffic throughout their treatment care centers and facilities, with many using VPNs across their entire campus locations (Tounsi, Qureshi, 2008). Despite these limitations, smartphones continue to proliferate throughout many of the areas of healthcare that need to have scalable, secured platforms for managing employee data and records.

Impact on Consumers of SmartPhone Technology

Significant and growing quickly, the impact of smartphones on consumers continues to accelerate. As of the beginning of 2012 there are over 60 different Google Android-powered smartphones
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Principle Marketing

Words: 4286 Length: 9 Pages Document Type: Essay Paper #: 72539829

Orange Strategic Marketing Plan

Hello Kind Customer! ( I have added in additional comments in your paper per your instructions. Thanks again for being awesome to work with and please let me know if I can be of any additional assistance. Your changes and additions are marked with red text. Cheers!

Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor elations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average evenue Per User (APU) levels of…… [Read More]

References

Andlauer, S. & Pouillot, D. 2011, "The Future of Telecoms - Strategies for 2020 (*)," Communications & Strategies,, no. 82, pp. 161-166,179,181.

Bacchiocchi, E., Florio, M. & Gambaro, M. 2011, "Telecom reforms in the EU: Prices and consumers satisfaction," Telecommunications Policy, vol. 35, no. 4, pp. 382-396.

Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Benzoni, L., Deffains, B., Nguyen, A.T. & Saleese, O. 2011, "Competitive Dynamics Between MNOs in the Mobile Telecommunications Single Market: Lessons from the U.S. Experience," Communications & Strategies,, no. 82, pp. 127-145,179-180,182.
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Rivalry Strategy Tool

Words: 1656 Length: 5 Pages Document Type: Essay Paper #: 41405543

Intensity of Rivalry within the Smartphone Manufacturing Industry

1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%      

The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined…… [Read More]

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Economic Analysis the First Apple

Words: 1651 Length: 6 Pages Document Type: Essay Paper #: 38902855

However, by utilizing these tactics Apple has been able to build sales and revenue even in the face of rapidly-declining market share. The demand curve for Apple and Android are as follows. Note demand is still high for the iPhone in terms of number of customers, but it is losing ground to Android as the latter brings its average price down.

The future of the iPhone is a little bit less certain. The product has a much higher market share in wealthy markets than it does in emerging markets, because the company has focused more marketing and there is better capacity to purchase. However, the pace of innovation has slowed and as the industry matures Apple is also facing a situation where it must make a pricing decision again. The market is moving to oligopoly again, despite the persistent presence of Blackberry and Microsoft as bit players in the market.…… [Read More]

Works Cited:

Beggs, J. (2013). Absolute and comparative advantage. About.com. Retrieved April 23, 2013 from http://economics.about.com/od/Gains-From-Trade/ss/Absolute-and-Comparative-Advantage.htm

Investopedia. (2013). Monopolistic competition. Investopedia. Retrieved April 23, 2013 from  http://www.investopedia.com/exam-guide/cfa-level-1/microeconomics/monopolistic-competition.asp 

Thierer, a. (2011). How iPhones and Android ushered in a smartphone pricing revolution. Forbes. Retrieved April 23, 2013 from http://www.forbes.com/sites/adamthierer/2011/07/10/how-iphones-and-androids-ushered-in-a-smartphone-pricing-revolution-2/
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Marketing Problem Nokia Marketing Problem Lack of

Words: 911 Length: 3 Pages Document Type: Essay Paper #: 29130604

Marketing Problem Nokia

Marketing problem: Lack of product innovation

Current marketing environment of Nokia

Marketing Problem Nokia

Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…… [Read More]

References

Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [http://www.businessweek.com/news/2013-07-11/nokia-to-sell-phone-with-high-resolution-camera-to-revive-demand]

Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [http://www.guardian.co.uk/technology/2012/apr/23/monday-note-nokia]

Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: [http://i.nokia.com/blob/view/-/2268488/data/3/-/NSN-form-2013.pdf]
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Informational Product Report

Words: 2684 Length: 10 Pages Document Type: Essay Paper #: 58092048

Product Report

Transmittal Letter

Vice President Communications,

Fox News

Informational Product Report

iPhone 5

The iPhone 5 Features and Specifications

Display

Camera

Memory

Technical Features:

Operating System and Central Processing Unit (CPU)

Battery Time

Audio and Sound

The new lightning connector

Comparison of iPhone 5 with previous versions

iPhone 5 Design

iPhone 5 Display

iPhone 5 Camera

iPhone 5 Ear Pods

iPhone 5 Comparison with previous iPhone versions

Apple has finally launched its newest version of Smartphone in the iPhone series -- the iPhone 5. The most awaited iPhone 5 has received great appreciation after its launch on 21st September 2012. The consumers and businesses were exposed to numerous rumors about the design and features of the new iPhone. The new iPhone is now available in the market with different new features and supporting capabilities. This report presents an overview of this innovative Smartphone in terms of its features, designs,…… [Read More]

Works Cited

Apple, Inc. Compare iPhones. 2012. Web. October 20th, 2012.

Apple, Inc. Specifications. 2012. Web. October 20th, 2012.

Apple, Inc. Features. 2012. Web. October 20th, 2012.

Apple, Inc. Design. 2012. Web. October 20th, 2012.
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Htc High Tech Computer Corporation Known Almost

Words: 2347 Length: 8 Pages Document Type: Essay Paper #: 19917687

HTC

High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the…… [Read More]

Works Cited

Barry, F., 2005. The politics of high-tech growth: Developmental network states in the global economy.. The Economic and Social Review, 36(2), pp. 179-183.

Benou, G.G.K.C. & M.J., 2007. Impact of visibility and investment advisor credibility on the valuation effects of high-tech cross-border acquisitions.. Financial Management, 80(17), pp. 69-89.

Butler, D., 2009. Hard time for high tech.. Nature, 222(100), p. 413.

Colombo, M.G. & G.L., 2010. Funding gaps? access to bank loans by high-tech start-ups.. Small Business Economics, 12(5), pp. 455-67.
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Regulation of Mergers Government Regulation of Mergers

Words: 1453 Length: 4 Pages Document Type: Essay Paper #: 21023654

egulation of Mergers

Government regulation of mergers and expansion in the smartphone operating systems market primarily protects consumers and encourages free market competition. There are antitrust laws that protect wireless consumers and promote competition against monopolistic practices.

Simply put government regulation is needed to allow more competitors to enter the market. Therefore offering consumers more innovative smartphone operating system choices and options.

Another advantage of regulation is to ensure pricing of products is not overly burdensome to consumers or generating an unreasonable profit for the corporations involved.

Mergers should not unfairly take advantage of consumers or force them to use their products or services due to dominating by monopolistic strategies.

Intervention of Government in Mergers

The rational of the Department of Justice overseeing regulations concerning mergers of corporations is to ensure free or open market competition (Stewart, 2011). This allows multiple software companies to develop new technological products that differentiate…… [Read More]

References

Ferner, M. (2011). 11 credit card apps swipers for iPhone, android, and blackberry. Practical Commerce. Retrieved February 27, 2012 from  http://www.practicalecommerce.com/articles/2497-11-Credit-Card-Apps-Swipers-for-iPhone-Android-and-BlackBerry 

Michaels, R.J. (2011). Transitions and strategies. South Western Cengage Learning.

Stewart, J.B. (2011). Antitrust suit is simple calculus. Retrieved February 27, 2012 from http://www.nytimes.com/2011/09/10/business/att-and-t-mobile-merger-is-a-textbook-case.html?pagewanted=all

TabletPCDevices.com. (2010). Tablet PC reviews and comparisons. Retrieved February 27, 2012 from  http://www.tabletpcdevices.com/
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Zentral Launch the Zentral Home

Words: 843 Length: 3 Pages Document Type: Essay Paper #: 77067455



The question of demand for this product is somewhat more complex than the preceding two issues. As a replacement technology, the Zentral Home Command emote system is competing for market share insofar as the market is defined through the functionality of the product, but as the Zentral system is the first product of its kind to be made widely available to the public it is also essentially creating its own demand in an entirely untapped market (Michaluk 2010). It would be incorrect, that is, to assert that the Zentral emote system was in direct competition with traditional remote control manufacturers, but it would be equally shortsighted to assume that the product had no competition whatsoever. The competition comes in terms of convincing consumers to change entire technologies, and is not traditional competition.

There are no major constraints facing the product launch except for the technology factor, which is admittedly hug…… [Read More]

References

Michaluk, K. (2010). "BlackBerry remote products now Zentral Home Command." Accessed 24 February 2010. http://crackberry.com/tags/zentral-home-command

RedOrbit. (2010). "Acoustic Research Accessories Announces Zentral Home Command Smartphone Remotes." Accessed 24 February 2010. http://www.redorbit.com/news/technology/1805845/acoustic_research_accessories_announces_zentral_home_command_smartphone_remotes/
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Apple Case Summary Apple in 2010 Is

Words: 627 Length: 2 Pages Document Type: Essay Paper #: 6614913

Apple

Case Summary

Apple in 2010 is riding high on the success of the iPhone and the iPad. The company is facing decline in some products, while others are at the front end of their life cycle. There is competition in smartphones emerging from Google's Android platform, and this platform could eventually be applied to tablets. There is some concern that the iPad tablet does not have enough features to sustain long-term growth, although Apple should be able to develop those features over time. The company has, however, enjoyed both technological leadership and exceptional performance. This performance has come as Apple has developed a suite of products that attract consumers to buy not just one product but several. Its place in the personal computer industry, however, remains as a niche player, despite the market dominance of some of its other products.

Case Analysis

Apple's overall strategy is to compete as…… [Read More]

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Competitive Strengths of Apple

Words: 1067 Length: 3 Pages Document Type: Essay Paper #: 56161564

Apple Case Study

Apple

Competitive strength assessment of Apple's computer business

A competitive assessment of Apple reveals that Apple has these factors everything ready devices, design and innovation, &D oriented, and greater vertical and horizontal integration. Apple has made its devices be everything ready, which reduces the consumer's headache in sourcing for software or additional hardware to suit their individual purpose. Ensuring that the devices are ready for the consumer's use also offers the consumer the confidence to purchase and use the computers. Consumers are willing to pay premium prices provided they know they can get all they need in one device (Pavlou & El Sawy, 2010), and they will not have to search for additional hardware and devices. This differentiation has offered the company competitive advantage over its computer rivals. The design of the computers are attractive, and they are easy to use. Innovation has ensured that the company…… [Read More]

References

Al-Debei, M.M., Aloudat, A., Al-Lozi, E., & Al Asswad, M.M. (2014). The Role of Value Networks in the Design of Mobile Platforms: The Case of Apple iPhone. Approaches and Processes for Managing the Economics of Information Systems, 123.

Goasduff, L., & Pettey, C. (2012). Gartner says worldwide smartphone sales soared in fourth quarter of 2011 with 47% growth. Visited April.

Pavlou, P.A., & El Sawy, O.A. (2010). The "third hand": IT-enabled competitive advantage in turbulence through improvisational capabilities. Information Systems Research, 21(3), 443-471.
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Business Information Systems Intuit Case

Words: 1509 Length: 5 Pages Document Type: Essay Paper #: 2473027

For a product configuration system to be effective it must be able to submit orders directly into production while at the same time being able to determine what the Available-To-Promise (ATP) ship dates are (Mendelson, Parlakturk, 2008). Instead of just giving the standard four to six weeks I'd also integrate the product configuration systems to supply chain systems to ensure that accurate Available-To-Promise (ATP) dates (Gunasekaran, Ngai, 2009). I'd use this as a competitive differentiator to ensure that customers could be very well informed as to when their sofa or furniture was going to arrive. All of these systems would also be integrated to an analytics system so it would be possible to know what the status of orders and shipments were on a continual basis.

eferences

Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational esearch, 195(2), 319.

Johansson, Johny K.,…… [Read More]

References

Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.

Johansson, Johny K., & Nonaka, Ikujiro. (1987, May). Market Research the Japanese Way. Harvard Business Review, 65(3), 16.

Kate Maddox. (2006, April). Microsoft research paves way for 'People Ready'. B to B, 91(4), 62.

Lorne McMillan & Brenda Ng. (2007). Ethnography within consumer research -- a critical case study of Consumer Film Festivals. International Journal of Market Research, 49(6), 707-714.
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Mobile Marketing in Hotels in

Words: 1662 Length: 5 Pages Document Type: Essay Paper #: 94692299

Analysis of the data was done by within-case and cross-case analysis with regard to the mobile marketing applications. Within-case analysis allows researcher to analyze the interview data from hotels against the previous research or literature, boiling down a large amount of data into readily digestible and easily understood segments. Afterwards cross-case analysis is implemented to compare all cases to each other in order to find common patterns or themes, which also makes it easier to conclude the research. In general, case study methodology requires multiple sources of data. In the case of this study, the observation of mobile application, Internet website and mobile website of interviewed hotels was central to the research. Some hotels also provided the author with some artifacts that are also considered as sources of data (such as a flier and chocolate bar which had Q code on them).

Conclusion

In this chapter, the author has mapped…… [Read More]

References

Android market: google maps with navigation. (2011). Retrieved from https://market.android.com/details?id=com.google.android.apps.maps&hl=en.

How top performers measure return on investment for mobile marketing. (2011, March). Gleansight Deep Drive, 1-3.

The future of social media for hotel marketing, travel and tourism 85. (2012). Retrieved from http://irclay.hubpages.com/hub/the-Future-of-Social-Media-for-Hotel-Marketing-Travel-and-Tourism.

Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites. In International Conference on Information Technology and Travel & Tourism (pp. 1-12). Retrieved from www.iby.it/turismo/papers/baggio_socialmedia.pdf.
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Apple the Computer Company With Relation to

Words: 2624 Length: 8 Pages Document Type: Essay Paper #: 54655112

Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.

Apple

"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)

The following essay describes Apple's relationship with China…… [Read More]

Wikipedia. Apple Inc.

http://en.wikipedia.org/wiki/Apple_Inc.

Rathee, J. (2012) Could Apple's China Love Affair Be Over? http://wallstcheatsheet.com/stocks/could-apples-china-love-affair-be-over.html/
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Marketing Myopia of the Many

Words: 1230 Length: 4 Pages Document Type: Essay Paper #: 69405473

The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that allows for more rapid innovation from hardware and services partners both. This direction alone will help Microsoft to compete more effectively over the long-term, by giving them the ability to compete for precious developer resources and times with partners and service providers.

Second, Microsoft needs to think more about their phone strategy from the standpoint of how they can create the smartphone of the future as a computing platform. One of the best strategies for accomplishing this is to concentrate on having their operating systems be more oriented towards creating a technology-agnostic platform for social media websites and applications. The advent of social media websites have given every customer a much greater level of communication and clarity, so much so that…… [Read More]

References

Apple, Investor Relations (2013). Investor Relations. Retrieved April 18, 2013 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/

Andrus, R.R., & Reinmuth, J.E. (1979). Avoiding research myopia in marketing analysis. Business Horizons, 22(3), 55-55.

Ataman, M.B., Van Heerde, H.,J., & Mela, C.F. (2010). The long-term effect of marketing strategy on brand sales. JMR, Journal of Marketing Research, 47(5), 866.

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
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Strategic Direction of Apple in the Enterprise

Words: 2355 Length: 7 Pages Document Type: Essay Paper #: 90218008

Strategic Direction of Apple in the Enterprise

Apple (NASDAQ: AAPL) has emerged as one of the most profitable and prolific companies in the world, generating a market capitalization rate of $623B as of this writing in late August, 2012, delivering $148B in evenues in their latest fiscal year and $40B in Net Income (Apple Investor elations, 2012). One of Apple's greatest strengths is its ability to quickly translate innovative product concepts and designs into state-of-the-art products that deliver exceptional customer experiences. Apple has honed this through decades of disciplined execution and a continual focus on creating a highly synchronized supply chain, highly collaborative product design and development workflows, and the ability to take concepts to completed products in a fraction of the time of their competitors (Murray, Goode, Muro, 2010). Apple is credited with creating the smartphone market, tablet PC, cloud-based music buying and delivery service (iTunes), centralized document and…… [Read More]

References

Apple, Investor Relations (2012). Investor Relations. Retrieved August 23, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/

Chang, W., & Weng, S. (2012). Revisiting customer value by forecasting E-service usage. The Journal of Computer Information Systems, 52(3), 41-49.

Fleischer, V. (2006). Brand new deal: The branding effect of corporate deal structures. Michigan Law Review, 104(7), 1581-1637.

Hamlin, C. (1994). Team building a global team at apple computer. Employment Relations Today, 21(1), 55-55.
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SLP Apples' Products and Brands

Words: 1611 Length: 5 Pages Document Type: Essay Paper #: 20502709

Marketing esearch: Products and Brands

In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…… [Read More]

References

Bradley, T. (2013). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/

Deidu, H. (2012). The Value of the OS X Monopoly. Asymco. Retrieved from:  http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/ 

Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press

Satell, G. (2013). Why Apple's Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/
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Blackout for the Purposes of This Project

Words: 1305 Length: 3 Pages Document Type: Essay Paper #: 39784268

Blackout

For the purposes of this project, technological products will be those related to electronic communication and entertainment. Clearly, technology goes beyond this -- I could have cut anything with an internal combustion engine, modern medicine, non-organic foods or a host of other products. But people who lived without those things had workarounds, alternate technologies (however crude) that allowed them to function. Their worlds were not designed with those products in mind, so people without cars did not live in a world where the ability to travel dozens of miles in a day was necessary or even desirable. Thus, I wanted to cut out technology only to a level where workarounds were still possible -- analog telephones or old record and tape players -- for example. I figured that the results would be pretty dramatic nevertheless.

In general, I use a lot of technology. The smartphone is pretty much a…… [Read More]

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Hog Harley Davidson Has Traditionally Targeted Middle-Aged

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 25022277

HOG

Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.

The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a…… [Read More]

Works Cited:

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. 24:4(March):343-72. Available 5/5/12 through ProQuest database.

Hagerty, J.R. (2011). Harley, WIth Macho Intact, Tries To Court More Women. Wall Street Journal (October 31). Available 5/5/12 through EBSCO database.

Harley Davidson. Accessed 5/5/12 at http://www.harleydavidson.com/en_US/Content/Pages/home.html
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Script on Google Glass

Words: 581 Length: 2 Pages Document Type: Essay Paper #: 54542363

Google Glass Script

Anchor Intro: A technological phenomenon, Google Glass (also known as Project Glass) displays information in a smartphone-like, hands-free format. Self-proclaimed, Manhattan gadget geek Craig Elimeliah, was one of the lucky winners of a lottery that gave participants the opportunity to purchase Google Glass for $1,500 and become one of the first beta testers

Host: Google Glass -- perhaps you have seen some people walking around wearing this new technology and wondered what it is. To provide further information on the subject and -- perhaps to quell some of your fears -- Craig Elimeliah, an early adopter of the new technology, weighs in on the potential of Google Glass to change our lives for the better or worse.

Craig Elimeliah: I come from two worlds. I come from the technology world and the start-up world, but I'm also an advertising man through and through…I kinda see things from…… [Read More]

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We Can but Should

Words: 932 Length: 3 Pages Document Type: Essay Paper #: 44744325

Health Information & QR Codes

asic medical information and medical history is critical in case of medical emergencies. If first responders do not have that information patients can be put at risk for medication reactions, medical complications, and treatment processes can take longer as healthcare providers are left to explore the patient's condition in the dark. When the medical information is non-attainable, patients can also be put at risk for death in cases of coronary and heart health issues. QR codes are scanned by smartphone or mobile phones containing camera software that link to a website URL to retrieve basic medical information that is used to get the patient help.

ERMedStat (Harrington, 2012) is a company that uses QR codes and smartphones to provide first responders with basic medical history. The information contains blood type, emergency contacts, allergic reactions, medical complications, and a list of medications. The company does not…… [Read More]

Bibliography

Harrington, C. (2012, Mar 7). Maryville company uses QR codes to share medical histories in emergencies. Retrieved from knoxvillebiz.com: http://www.knoxnews.com/news/2012/mar/07/marville-company-uses-qr-codes-to-share-medical/

How it Works. (n.d.). Retrieved from Lifesquare: https://www.lifesquare.com/how

Staff, T.N. (2012, Sep 26). New QR Codes Tell Paramedics Your Medical Info. Retrieved from Tech News Daily: http://www.technewsdaily.com/6264-new-qr-codes-tell-paramedics-your-medical-info.html
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Privacy Risks and Principles

Words: 842 Length: 2 Pages Document Type: Essay Paper #: 34605630

Part A
My website of choice in this case will be eBay (https://www.ebay.com/). In essence, eBay is “a ‘virtual marketplace’ allowing eMerchants, located anywhere in the world, who have registered with eBay to trade within this ‘virtual world’” (Bardopoulos, 2015, p. 51). Some of the site’s product categories include, but they are not limited to, health and beauty products, toys and videogames, sporting goods, computers and consumer electronics, clothing, cell phones, books, etc. The site also offers for sale motorcycle and automotive accessories and parts.

The website has in place a comprehensive privacy policy that outlines the various ways through which the website may not only gather, but also make use of and disclose customer data. The contents of the privacy statement include; scope and content, global privacy standards, collection, use and retention, choice, access, disclosure, security, important information, and questions or complaints (eBay, 2018). On the basis of my…… [Read More]

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Huawei'strategic analysis

Words: 511 Length: 2 Pages Document Type: Essay Paper #: 54372120

Huawei
Problem
Huawei was a latecomer to the smartphone market, and needed to find a way to build market share in this competitive field. The top end of the market has been dominated by Apple and Samsung, and their phones are the most technologically-advanced. The lower end of the market was highly-competitive, so Huawei needed to find an edge in the marketplace in order to thrive.
Summary of the Situation
Huawei had strengths that it could leverage in terms of being an experienced producer of dumbphones, and other electronics. The company had a massive domestic market in China that would allow it to get a foothold in the lower end of the smartphone market. The company had a couple of key weaknesses, however. It was inexperienced at building smartphones, or even at innovation, and it had a poor performance in foreign markets, where its phone had earned a reputation for…… [Read More]

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Launch Startup Quick List Acoustic

Words: 743 Length: 3 Pages Document Type: Essay Paper #: 62089246



Positioning on security of the device and its use as a telephone, Web browser and e-mail device. The convergence factor of the device needs to be taken into account in the positioning.

Financials

The essential financial statements including Profit & Loss Statements, Pro Forma Income Statements, Distribution Sales Analysis and Profitability and Pricing Analysis are all necessary for managing the remote to continued profits.

Variance Analysis of the remote relative to standard costing structures.

Analysis of sales performance by channel partner and also by channel programs. In addition sales quota attainment and sales productivity by outbound and inbound selling departments.

Advertising

Advertising and marketing plan for the remote's product launch globally, defined by geography.

Online and offline advertising strategies broken out and defined with specific objectives for attainment on a quarterly and yearly basis. This will become the operating plan for advertising over time.

Social networking advertising plan and execution…… [Read More]

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Anonymous Hackers Target U S Security

Words: 752 Length: 2 Pages Document Type: Essay Paper #: 64966009

A few of the most notable include: social networking / fake emails and cloud computing. The information from this source is useful, as it is illustrating the current challenges facing the database security of most organizations. (Kark, 2011)

Olzak, T. (2008). Five Steps to Protect Mobile Devices. Tech epublic. etrieved from: http://www.techrepublic.com/blog/security/five-steps-to-protect-mobile-devices-anywhere-anytime/529

The article that was written by Olzak (2008), is talking about specific tools for protecting mobile devices. These include: storing information that is absolutely necessary, protecting the database when it is accessed over public networks, configuring devices to block external spying and encrypting sensitive information. This information is useful, because it is showing how organizations must utilize specific steps to safeguard against new vulnerabilities. (Olzak, 2008)

Tanzy, B. (2011). Security Strategy. Silicon.com. etrieved from: http://www.silicon.com/technology/security/2011/05/12/security-strategy-staff-smartphones-ring-the-changes-39747388/

The article that was written by Tanzy (2011), is discussing the challenges associated with cloud computing and accessing information from databases remotely. This…… [Read More]

Reference

Anonymous Hackers Target U.S. Security Think Tank. (2011). Newsday. Retrieved from:  http://www.newsday.com/business/technology/anonymous-hackers-target-us-security-think-tank-1.3411610 

Department of Defense Strategy for Operating in Cyber Space. (2011). U.S. Department of Defense. Retrieved from: http://www.defense.gov/news/d20110714cyber.pdf

Targeted Cyber Attacks Rise. (2011). Fox News. Retrieved from: http://www.foxnews.com/scitech/2011/04/05/targeted-cyber-attacks-rise-2011-security-experts-say/

Coleman, K. (2011). Digital Conflict. Defense Systems. Retrieved from: http://defensesystems.com/blogs/cyber-report/2011/09/cyberattacks-on-mobile-devices.aspx
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Advergaming and Mobile Advertising of

Words: 939 Length: 2 Pages Document Type: Essay Paper #: 82309488

The following is a sceen captue of the game.

Souce: http://disney.go.com/mickeymouse/#/games/block_blast

Mobile Advetising at Disney

At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.

Disney has also ceated the ability to give paents contol ove…… [Read More]

references, and requests. Journal of Advertising, 36(2), 87-100.

Rocks, D. (2007, Apr 30). Disney's mobile nanny. Business Week (Online),, 1.
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Mobile Security

Words: 1535 Length: 6 Pages Document Type: Essay Paper #: 35660798

Mobile Device Security

Analysis of Routing Optimization Security for Mobile IPv6 Networks

Defining and Implementing Mobility Security Architectures

Approaches to defining, implementing and auditing security for mobility devices have become diverse in approach, spanning from protocol definition and development including IPv6 through the creation of secure mobile grid systems. The wide variation in approaches to defining security for mobility devices has also shown the critical need for algorithms and constraint-based technologies that can use constraint-based logic to isolate and thwart threats to the device and the network it is part of. The intent of this analysis is to evaluate the recent developments in constraint-based modeling and network logic as represented by mobile IPv6 protocols and the role trust management networks (Lin, Varadharajan, 2010). These networks are predicated on algorithms that are used authenticating the identity of specific account holders, in addition to defining a taxonomy of the factors that most…… [Read More]

Bibliography

Allen, M. (2006). An IT manager's insight into mobile security. The British Journal of Administrative Management,, 22-23.

Barber, R. (2000). Security in a mobile world - is Bluetooth the answer? Computers & Security, 19(4), 321-325.

Goode, A. (2010). Managing mobile security: How are we doing? Network Security, 2010(2), 12-15.

Komninos, N., Vergados, D., & Douligeris, C. (2006). Layered security design for mobile ad hoc networks. Computers & Security, 25(2), 121-130.
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Technology in Education Assessing Three Emerging Technologies'

Words: 1329 Length: 5 Pages Document Type: Essay Paper #: 652107

Technology in Education

Assessing Three Emerging Technologies' Contribution to Learning

There are a myriad of new technologies emerging that have the potential to completely re-order and increase the level of learning effectiveness and performance of students. With so many new technologies emerging as diverse as mobile-based learning systems on smartphones to the ability to tailor online learning systems and complete networks, the opportunities for educators to innovate has never been more full of potential. What unifies the highest performing technologies in the area of learner involvement and performance are those that allow for students to define the pace, depth and repetition possible for a given subject. All of these technologies share a common characteristic of being able to align and support learner's specific goals and objectives, creating a highly effective educational scaffolding platform in the process (Najjar, 2008). The best technologies can be quickly tailored to each individual student's needs,…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Custin, R., & Barkacs, L. (2010). Developing sustainable learning communities through blogging. Journal of Instructional Pedagogies, 4, 1-8.

Downes, S. (2004). Educational blogging. EDUCAUSE Review, 39(5), 14-26.

Fontana, A. (2011). Making an app. EDUCAUSE Review, 46(6), 108.
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Market Behavior One Industry That Has Seen

Words: 1380 Length: 4 Pages Document Type: Essay Paper #: 89428434

Market Behavior

One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.

Short Run and Long…… [Read More]

Works Cited:

Ha-aburda, H. & Yehezkel, Y. (2011). Platform competition under asymmetric information. NET Institute Working Paper. Retrieved May 9, 2012 from  http://archive.nyu.edu/bitstream/2451/31399/2/11_05.pdf 

Kokovin, S., Parenti, M., Thisse, J-F. & Zhelbodko, E. (2011). Monopolistic competition with big firms. Google Scholar. Retrieved May 9, 2012 from http://d852eff6-a-62cb3a1a-s-sites.googlegroups.com/site/mathieuparenti/home/research/KPTZ.pdf?attachauth=ANoY7cpH5Fs5HfC7W-DaU_jYLfshpIWuFjGQCtwDfIlgmj8XZQjc6ooKbOToLXP9dRdEkSMqCS3FwU-WOisyNmvlPGWdewkrOq-OL-nY4y7rJEDKgYcUsXNwq7m3JMiSWKrhtM4Is8Y-uys6Gtdw6GUAnSX_Xs5P4Dk7UKBmzE9KRySQadZg8JhrIirYITG4tkbdGRW7B4m1KuzWLj1MU3t3s4aCiZn7Z3CgXyu5CyRzRvOHGirSCKg%3D&attredirects=0

Thierer, A. (2012). Bye Blackberry: How long will Apple last? Forbes. Retrieved May 9, 2012 from http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/
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Agreement the Last Time You

Words: 1245 Length: 4 Pages Document Type: Essay Paper #: 82303548

(Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

This helped us to understand how everything works and it allowed us to see the benefits of the Android over competitors. For instance, the Radio Shack salesperson helped us to transfer the settings from our old phone over to the new one. This made it easier to customize the device and select applications that were the most beneficial to us. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

The criterion that was used to prove if one location was better than the other was based upon a number of factors. To include: the response time, product knowledge and ability to meet our needs. In the case of response time, Radio Shack was quicker in welcoming us to the location and helping to select the best phone. Moreover, they had superior product knowledge and the ability to meet our needs when it comes…… [Read More]

Works Cited

Evaluation Arguments, n.d.

"Radio Shack." Radio Shack, 2013. Web. 15 Mar. 2013.

"Radio Shack Profits from Mobiles." CBS News, 2010. Web. 15 Mar. 2013.

Pendola, Rocco. "3 Reason for the Radio Shack." Seeking Alpha, 2012. Web. 15 Mar. 2013.