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¶ … Nordstrom department store that produces "Jackets" alters the garment's designs, fabrics, color, trims, at three different price lines; Bridge, Moderate and Budget for their target markets.
Retailers set price lines for their merchandise to help in profit maximization. Therefore, it is vital for retailers to estimate prices for their products to achieve this. According to Fashion 101, there are seven terms used to categorize merchandise by price of which three are commonly used; bridge, moderate and budget. The Bridge category has a designer look for less. The Moderate category is broad & includes major brands which are usually referred to as "fast fashion." The Budget category falls in the lower pricing spectrum and usually consists of casual wear which appeals to the masses. The Nordstrom department stores carry these three categories of merchandise for their target markets (Miller, 2012).
Here are some examples:
Bridge Category: Classiques Entier 'Brenna' Leather Jacket
A nonfunctional zipper marking the waist creates a flattering peplum effect for a supple leather jacket with notch collar and epaulets adding a vintage-moto vibe.
Hidden zip placket.
Front pockets.
Trapunto-stitch cuffs with zip closure.
Approx. length from shoulder: 23 1/2."
Fully lined.
Leather; professional leather clean.
Studio 121.
$468.00
Moderate Category: Caslon Leather Jacket
Shapely seams structure a cool leather jacket that gets a feminine touch from quilted shoulders and elbow patches.
Front off-center...
length from shoulder: 20 1/2."
Lined.
Leather; professional leather clean.
Point-of-View.
$298.00
Budget Category: Halogen Open Shawl Collar Jacket
A short jacket tailored for a feminine fit adds instant polish to any outfit.
No closure.
Front welt pockets.
Approx. length from shoulder: regular 24"; petite 23."
Fully lined.
Polyester; dry clean.
Point-of-View and Petite Focus.
$99.00
Product Descriptions
Bridge Price Line
Classiques Entier is a brand name of Nordstrom offering sophisticated designs and well-constructed essentials in luxurious European fabrics (Nordstrom Inc., 2012). The collection features versatile styles and current trends interpreted for the workplace. The effect is confident, stylish and feminine with a touch of glamour. Therefore, the products in this price line are priced expensively with some ranging as high as $500 per garment.
Moderate Price Line
Products under Caslon are believed to be fashionable. This is due to the notion that every woman wants to look good when she gets dressed. This versatile collection creates looks that are casual, stylish and comfortable (Nordstrom Inc., 2012). These products are not sophisticated as those in the Classiques Entier brand collection. Thus, these products are priced rather cheap with most retailing at approximately $200 to $400.
Budget Price Line
Products in Halogen label are cheap…
References
Bond, J. (2010, June). The Keeper of the Nordstrom Way. Columns Magazine.
Miller, P. (2012, January 13). Nordstrom Scores Points with Shoppers. Retrieved October 8, 2012, from www.bizjournals.com: http://www.bizjournals.com/stlouis/blog/2012/01/nordstrom-scores-points-with-shoppers.html?ana=yfcpc
Nordstrom Inc. (2012). About Caslon. Retrieved October 10, 2012, from www.nordstrom.com: http://shop.nordstrom.com/c/caslon
Nordstrom Inc. (2012). About Halogen. Retrieved October 10, 2012, from www.nordstrom.com: http://shop.nordstrom.com/c/halogen
Nordstrom Inc. (2012). Classiques Entier. Retrieved October 10, 2012, from www.nordstrom.com: http://shop.nordstrom.com/c/classiques-entier
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