But, this won't be done because of the simple fact that it is these surveys that play a huge part in the application of a marketing tactic and the market flow in an economy. Supporting this fact is the reality that there never has been - nor is even now -- any confirm proof that the marketing strategies employed by the marketers today have any significant influence on the behavior and preference of the consumer; with the advent and progress of consumer awareness also shows that the consumer market is intelligent and the has enough common...

on sense to realize that the marketers and advertisers are using marketing strategies and incentives for the increase in sales of a particular product and are not necessarily influenced if they do not choose to be.
However there is not one single dominant feature that controls the market flow; the advertisers definitely have some influence in the purchase of products yet surveys done on consumer behavior are in turn influencing the tactic used by the advertisers to direct the market flow.

Shannon-Weaver Model