This is because, they consider these regulations to be a burden with them claiming that the sector is the most regulated in the industry. As a result, RJ Reynolds could learn from Philip Morris by implementing programs to reduce the number of minors using their products and promoting efforts to help people quit. ("Law and Taxes," 2011) How is the ethical company using different media channels to promote their good deeds? Are they sincere?

As far as Philip Morris is concerned, they are utilizing: the television, radio, print advertising and the Internet to promote their different socially responsible activities. In this aspect, the company is sincere based on the total amounts of programs that are available While, RJ Reynolds is only using the Internet to: highlight the dangers of their products. This corporation is not sincere, due to the fact that they are only disclosing this on their website and they have no other programs to help different communities. ("Law and Taxes," 2011) (Chandley, 2010)

Are their actions sustainable, or do you think their efforts are short lived?

The actions of Philip Morris are sustainable. This is because they established these different programs to help a wide variety of people over the course of many years. While, RJ Reynolds is focused on short lived efforts, based...

("Law and Taxes," 2011) (Chandley, 2010)
What impact do their actions have on their brand image and maybe even their profitability?

The actions taken by Philip Morris are helping to have a positive impact on the brand image. The reason why, is because this is letting the public see them as more than just another cigarette manufacturer. Over the long-term this will reduce profitability, but it will limit any kind of negative fallout from regulators. While RJ Reynolds activities, are allowing them to be seen as a corporation that seen as just another tobacco company who is pursuing their own self-interest. This will help them to maximize their profit margins. However, this also exposes the company to increased amounts of regulation surrounding their activities. ("Law and Taxes," 2011) (Chandley, 2010)

Bibliography

Law and Taxes. (2011). RJ Reynolds. Retrieved from: http://www.rjrt.com/lawsntaxes.aspx

New U.S. Labeling Requirements. (2011). Florida Statesman. Retrieved from: http://story.floridastatesman.com/index.php/ct/9/cid/3a8a80d6f705f8cc/id/828064/cs/1/

Chandley, L. (2010). Corporate Social Responsibility. L Chandley. Retrieved from: http://lchandley.blogspot.com/2009/12/corporate-social-responsibility-philip.html