This is a five page paper that is based on two readings. These two readings are excerpts from Symbolic Interactionism by: Joel M. Charon; and from Terrorism and the politics of Fear by: David .L Altheide. Chapter 3, "The Mass Media as Social Institution" is compared with Charon's chapter 11, "Society." The emphasis on the paper is on Charon's three components of society, and analyzing Altheide's argument in light of these three components from a symbolic-interactionism perspective.
Sociology
Symbolic-interactionism is a dynamic theory of society that emphasizes process and change over institution and structure. In Symbolic Interactionism, Joel Charon describes the theory and applies it to a more general study of sociology. In Terrorism and the Politics of Fear, David Altheide applies various theories of sociology including symbolic-interactionism toward understanding how a society collectively agrees upon fear-based symbols and messages.
In Chapter 11, "Society," Joel M. Charon defines society from a symbolic-interactionism perspective. The symbolic-interactionism perspective defines society as "individuals in action," as opposed to a static entity (p. 152). Emphasizing the interactions between individuals, or between individuals and entities, the symbolic-interactionism approach stresses factors like social processes and social change. According to Charon, there are three qualities of society that make it viable from a symbolic-interactionism perspective. These three qualities include ongoing social symbolic interaction; cooperation or interdependence; and culture.
Ongoing social symbolic interaction refers to the symbolic means of communication that are critical to any social organization, even the smallest and loosest relationships. Communication is symbolic in the sense that words, actions, and other symbols impart a collective meaning. There are agreements as to what words and actions mean, and the act and result of that agreement is the solidification of society. A culture could not exist without ongoing symbolic interaction. Symbolic interaction includes role definition and role taking by individual members of the society. Roles are highly symbolic.
Cooperation and cooperative action refer to the fulfillment of either individual or collective goals via individual action. The goals do not have to be shared in precisely the same way, and the individuals participating in the society might have different goals. Yet the individuals in the society are willing to pool resources including information and energy, so that together they can accomplish individual goals. There are certainly shared values that enable cooperative action. Society is viable when individuals "work together despite their personal differences" (Charon p. 155). Societies are formed when individuals act cooperatively and interdependently. Cooperation requires ongoing communication (such as ongoing social symbolic interaction), mutual role taking (also a form of symbolic interaction), defining others as social objects, defining social objects together, and developing goals in interaction (Charon p. 155-156).
Culture is the final of Charon's three components of society. Culture is what develops over time, as ongoing social symbolic interaction and cooperative action take place. When a new social group is formed, it might not have a culture. As the individuals participate in the group over time, cooperating and interacting symbolically, a culture is formed. This is a group consensus over things like values and goals. The culture promotes itself through worldview and shared perspectives. Culture may be described as a frame of reference.
Part of the culture's frame of reference depends on how it defines the in-group and out-group. One aspect of culture is the "generalized other," which is a "socially created conscience" that dictates norms, procedures, rules, and taboos (Charon, p. 158). Self-control is partly a result of heeding the messages of the generalized other -- which is like Freud's superego. When the generalized other is weak, the culture can fall apart. Demoralized members of the group can also cause the culture to break down, as the generalized other becomes delegitimized. Therefore, conformity is a necessary component of culture and society.
For the symbolic interactionist, culture is not a static force. Rather, culture is continually being created and re-created as individuals redefine the boundaries of the group and of the generalized other. The symbolic interactionism perspective is a dynamic perspective because it acknowledges the complex and changing nature of society. Even the seemingly static emblems or institutions in a society such as gender, race, class, and power are continually being negotiated, re-negotiated, defined, and re-defined. As Charon puts it, all aspects of culture are negotiated -- aspects of culture are being agreed upon continually by the individuals comprising the society.
Society is "any instance of ongoing social interaction that is characterized by cooperation among actors and that creates a shared culture," (162). Within the society, there may be any number of smaller groups or sub-cultures. One individual can easily be a member of several different societies concurrently. The individual needs to feel a sense of meaning and camaraderie to participate in the group and ultimately, to sustain that group. "Ultimately, they need to believe that their place in the group is necessary for the group's continuation," (Charon, p. 150). Individuals sometimes sacrifice independence in order to facilitate the group; society is "individuals in action," (Charon, p. 152). Society is far from being a static thing; it is a dynamic and organic process. This is why symbolic-interactionism is a dynamic sociology. The emphasis is on interaction, change, and process rather than on structure or institution.
Charon's assessment of the symbolic-interactionism point-of-view reflects Altheide's analysis of the mass media. The mass media is both a social institution and a dynamic process. Altheide describes the mass media as the "most important social institution," (p. 48). However, the mass media is an emblem of symbolic interaction. The viewer or user of mass media interacts with the transmitter of the message and the symbols being used to transmit that message. Individuals also interact with other individuals with regards to the content or messages contained in the mass media, as when two people discuss what they saw on television.
Although the mass media is sometimes portrayed as a static entity, it is far from being one. The mass media transforms social institutions in a highly active and interactive way, as politics influences media form and content; while the media's form and content impacts politics. As Altheide puts it, symbolic interactionism stresses the "social impact" of any information technology (p. 48-49). Information technology changes the way people think and behave, and can change the nature of society itself for the same reasons Charon points out in "Society."
In Chapter 3 of Terrorism and the Politics of Fear, David L. Altheide notes that the mass media is a formidable social institution -- and yet the author analyzes the media from a symbolic-interactionism dynamic perspective. Mass media, especially new media like the Internet, is almost by definition dynamic. Although the mass media is a social institution, it is a dynamic one. The individuals that receive information have simultaneously become the individuals who create, control, and distribute information such as via blogs and Facebook posts. One can no longer talk about a mass media that is static and controlled by social structures and institutions that operate independently from the society. Now, the media and the society are inseparable.
The new media enable the three fundamental features of society, identified by Charon, to emerge. The first fundamental feature of society is ongoing social symbolic interaction. Ongoing social symbolic interaction takes place with new media in the form of email, Twitter, or Facebook messages. Authors of blog posts and corporate message-makers also participate in ongoing social symbolic interaction. Roles are created and fulfilled with the mass media, which has the power to define social boundaries and roles such as gender. Ongoing social symbolic interaction also refers to the relationships that broadcasters create with their audiences.
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