¶ … Spring LLC Executive Summary Choice Spring, LLC.

The current project is one where the launch of an independent and community-based financial organization will be launched within the community of Towson, Maryland. The company will offer such services as health and life insurance, commercial policies for business needs, rental and home insurance, planning and preparing for 401(k), retirement, an IRAs, as well as mutual funs and stock investing services. This will be augmented with more locally tailored deliverables, which are centered around providing stellar service in a more intimate environment in comparison to the larger retail chains of financial institution that are present in Towson. The project scope will include the steps to opening the retail location and acquiring all necessary licensing and permits to operate within Towson. A number of potential risks threaten the stakeholders, both the staff and community, in these trying financial times. Yet, with the more intimate nature of Choice, LLC., the project hopes to fill a void and provide a service backed by high reputation within the community.

Project Implementation Plan

Critical Deliverables

Critical Project Deliverable

Associated Tasks

Duration of Time

Licensing and Permitting

Registering business and tax license with the city R

Registering DBA to be used with the city and state

Publishing DBA in local newspapers

1-6 months

Acquiring Rental Space

Investigating retail locations around the region

Choosing a specific location within budget

Contacting landlord and filling out rental application / credit check

Moving into desired location

1-6 months

Training and Staff Development

Listing hiring opportunities on Craigslist and in local newspapers

Gathering resumes of potential staff

Interviewing and deciding on a staff of 2-3 agents and 1-2 administrative staff

1-8 months

Marketing Campaign Development and Execution

Doing research in the field for similar marketing campaigns by competitors

Researching and profiling target demographics in the local area

Creation of marketing materials including print and online...

First, agents have the responsibility of building strategic relationships within the community in order to facilitate a stronger launch with a greater clientele base. Here, the research suggests that "for institutions without an extensive branch network, the challenge is to establish and then maintain an engaging relationship with and by your audience" (Pichler, 2010, p 1). It is clear that as a primary stakeholder, agents must start work well before the first client walks in the door at the retail location. Attending…