Stakeholder analysis for XX Fitness in Atlanta

Stakeholder Analysis

XX Fitness located in Atlanta, GA is a customer-centric based "high end" athletic training facility with emphasis on serious fitness enthusiasts. As with any business XX Fitness depends on creating value for their stakeholders through design and implementation of services for their customers. For XX Fitness these services flow from employee human capital, specifically professional trainers with emphasis on providing individual and tailored client training sessions. Success for XX Fitness will depend on aligning the company's operations and activities with their three major stakeholders: owners-management, customers, and employees.

Stakeholders and the Niche

A stakeholder is defined as "a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies" (Business Dictionary.com. N.D.). In conducting a stakeholder analysis, the objective is "to identify everyone with a concern or interest who needs to be involved" (NHS Institute for Innovation and Improvement. N.D.) in the organization's activities. Owners of XX Fitness are looking for a return on equity which will favorably outperform other available investment opportunities, as well as a return on investment which exceeds their service price of capital or hurdle rate. Management looks to their customers as the provider of this return, and as such the client experience is crucial to the company's strategy for growth. XX Fitness has targeted a niche market in the fitness sector; the high end experience which matches clients with their "perfect trainer." Clients looking for a unique and specifically designed fitness experience for their needs will pay for the opportunity to work with the best in the industry. At rates of $60.00 a session, the client is expecting a world- class workout which is built from the ground up by competent, certified, and engaged athletic trainers.

Mission, Vision, and Values

Management's development of mission, vision, and value statements which place a premium on the client's positive outcome is certainly not unique to an organization. Yet, XX Fitness management looks to incorporate these beliefs into the company's operating model more so than other competitors in their market. A "mission statement describes the overall purpose of the organization; a vision statement includes vivid description of the organization as it effectively carries out its operations; and the values statement represents the core priorities in the organization's culture" (McNamara, C. 2008). XX Fitness wants their organization recognized as the premiere platform for premium athletic training and fitness. To achieve this objective, the third stakeholder in this analysis is introduced, the trainers.

Coordination

Management must constantly work to coordinate their two critical stakeholders: customers and employees if the organization is to achieve its desired results. This coordination is about relationship building, client success, and trainer satisfaction. Each day presents not just an opportunity for a successful session, but an alignment of each stakeholder to the mission, vision, and values of XX Fitness as the "best in class" choice for fitness and athletic excellence.

Conclusion

XX Fitness's three stakeholders depend on each other for quality outcomes. Management must consistently provide a premiere product: trainers that can deliver the customized experience. Trainers must trust that management places a premium on their financial, physical, and mental well- being. Customers depend on the trainers and management for a session and environment which are world-class. Moving forward XX Fitness will strive to develop synergies between these stakeholders, create opportunities for ongoing achievement, and develop the organization around adherence to their mission, vision, and values.