Strategic Management Process
Strategic management entails the steps taken and combination of managerial decisions which sums up the future performance of a particular company. It entails the four pillars of management. The strategic plans give a framework for the entire company to not only use but also apply. The strategic management consists of steps that shape up the implementation, strategic planning as well as evaluation (Wheelen and Hunger, 2004).
First step: The initial step is to decide the mission of the company and its aims and objectives. Each company requires a mission. When the aims and objectives of an organization are crystal clear, then the managers can work with identifying the viability of its services and products. The managers also need to recognize the goals put in effect at present and strategies being worked upon. The aims and objectives of a company can decide the criteria for performance that employees can work to attain (Wheelen and Hunger, 2004).
Second step: The consequential step is external analysis. The environmental analysis is critical to a strategy process. Managers are tasked with performing the analysis of their companies. They should be well aware of their rivals and their aspirations. Apart from that, they need to know the effects of a pending legislation and how can it influence the machinery of an organization and the manpower present in the surrounding environment. After the external environment is analyzed, the managers should be able to scrutinize particular and general environments. This assists...
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