What is Strategy?
Strategy represents the development of an advantageous, unique position, entailing diverse activities. An ideally-positioned organization requires no strategy. At strategic positioning’s core is doing activities competitors aren’t. If identical activities proved effective in manufacturing every variety, accessing every client, and satisfying every need, one could conveniently shift between them; further, efficacy of operations would prove to be a performance determinant. Strategy success relies on doing a large number of tasks well and ensuring integration among them. The lack of a fit between activities implies weak sustainability and the absence of a unique strategy. Consequently, management goes back to the easier activity of supervising independent functions, (Porter, 1996).
What does strategy mean to you?
Strategy implies trade-offs within competition. Its crux is deciding what to refrain from doing. In the absence of trade-offs, one requires no alternatives or strategy. All sound notions can be swiftly reproduced. As mentioned earlier, efficacy of operations would prove to be a performance determinant. Competitive strategy deals with being different, purposefully choosing different activities for presenting a unique value mix. Strategic positioning is usually obscure; its discovery necessitates inventiveness and intuition. Quite frequently, fresh entrants stumble upon unique positions at hand that have simply been ignored by established firms. For instance, Ikea identified a poorly-served or neglected client base. Likewise, Circuit City Stores, identifying the demand for used automobiles, introduced CarMax featuring comprehensive automobile refurbishing, no-haggle prices, product guarantees,...
References
General Motors. (n.d.). GM Corporate Strategy. Retrieved August 22, 2017, from https://www.gm.com/investors/corporate-strategy.html
Grant, R. (2013). Contemporary Strategy Analysis. Sussex: Wiley.
Porter, M. (1996). What is Strategy? Harvard Business Review.
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