Strategy Tools Cost Leadership / Differentiation / Best-Cost Cost leadership creates a low cost for a given level of quality (Porter's Generic Strategies). Products get sold at industry average to earn a higher profit than rivals or below industry average to gain market share. By producing a cheaper price, the firm stays profitable for longer periods targeting a broad market. It is useful for improving processes, lowering material costs, making decisions, and

The strategy outlines clearly the ethical position of the organization in relation to interactions between consumers and various stakeholders. This is essential in the enhancement of service and products provisions. The organization focuses on the adherence to the law through development and implementation this marketing strategy. This enhances effectiveness and efficiency of the legal interaction between consumers, shareholders, and stakeholders. The organization also pledges to take quality care of

Anderson, RW & Chantal K. 1998, Transition banking: financial development of central and eastern Europe, Clarendon Press, Oxford. Barley, S 1983, Semiotics and the study of occupational and organizational cultures, Administrative Science Quarterly, Vol.28, pp.393-413. Blount, E 2004, Bad rap on Russian banking? ABA Banking Journal, no.12, pp.47-52. Brown, J 1987, A review of meta-analyses conducted on psychotherapy outcome research, Clinical Psychology Review, Vol. 7, Issue. 1, pp. 1-23. Bullis, CA & Tompkins, PK

Persuasion in Television Advertisements Advertising and marketing specialists frequently use specialized techniques to communicate with audiences by appealing to a specific type of customer and helping a brand or product to be memorable or appealing. Advertisements frequently accomplish this by using spokespeople, slogans, or visual symbols or displays that grab the intended audience's attention and appeal to the customer's curiosity, sense of ascetics or humor. This paper will assess two such