¶ … strategy for the Time Warp 3 was formulated based on careful analysis of the results of Time Warp 2, which provided insight into buyer behavior at different price points for the three tablets. The strategy was set to optimize the profits for all three products at pre-set levels of R&D allocation. There may be better R&D levels, but for Time Warp 3 these were not explored. The strategy for this Time Warp was as follows:
Discontinued
The results were as follows. In the first year, the X5 sold 1.859 million units and delivered a total profit of 151.182 million. The X6 sold 1.237 million units and delivered a total profit of 217.837 million. The X7 sold 0.740 million units and delivered a loss of around $4.8 million. The total income was 364.210 million for the year. The market saturation of the X5 is 54%, for the X6 it is 37% and for the X7 it is just 3%. There is significant room for growth in the X7 at this point, while the other two products are driving profitability. The total profitability is 655,785,354.
The second year saw the following results. The cumulative score at this point is 1,086,107,574. The X5 sold 1.292 million units and delivered a profit of 83.101 million. The X6 sold 1.514 million units and had a profit of 277.041 million dollars. The X7 sold 2.055 million units, delivering its first profit, which was 70.179 million dollars. The market saturation of the X5 was 80%, indicating that there is one viable year left of this product, as predicted. The market saturation of the X6 is 57%, indicating...
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