Target's Strength in Branding Strategies Continue
As Target continually refines its branding strategy to set high expectations for shopping visits and then fulfills them through exceptional operational execution and having the right product in the right place at the right time, the company's future branding strategies will further differentiate them from discounter Wal-Mart. First, Target will continue to underscore its uniqueness with a Go International campaign features English designer Alice Temperley, known for her highly feminine designs, and also the development of an entirely new line of jewelry from well-known Los Angeles-based designer Dominque Cohen (Heller, 2006). These strategies and comparable ones to them are meant to continually reinforce the unique value proposition of the store chain and deliver more value than customers expect, further earning greater levels of loyalty over the long-term.
References
James C. Anderson, James a Narus, Wouter van Rossum. (2006). Customer Value Propositions in Business Markets. Harvard Business Review, 84(3), 90-99. Retrieved May 7, 2008, from ABI/INFORM Global database. (Document ID: 993033471).
Katherine Bowers (2006, February). Customized...
Retrieved May 7, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 996721671).
Jason M. Carpenter, Marguerite Moore, Ann E. Fairhurst. (2005). Consumer shopping value for retail brands. Journal of Fashion Marketing and Management, 9(1), 43-53. Retrieved May 5, 2008, from ABI/INFORM Global database. (Document ID: 833987621).
Scott Cendrowski (2008, May). Company Logo Smackdown. Fortune: Special Issue / FORTUNE 500, 157(9), 44. Retrieved May 7, 2008, from ABI/INFORM Global database. (Document ID: 1466507401).
Laura Heller (2006, April). HOW the HOUSE of MASS FASHION ALWAYS STAYS a STEP AHEAD. DSN Retailing Today, 45(7), 25-26. Retrieved May 5, 2008, from ABI/INFORM Global database. (Document ID: 1029378821).
Hafedh Ibrahim, Faouzi Najjar. (2008). Assessing the effects of self-congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment. Marketing Intelligence & Planning, 26(2), 207-227. Retrieved May 6, 2008, from ABI/INFORM Global database. (Document ID: 1462824211).
Soo-Young Moon (2005). An Analysis…
