Teenager's Awareness And Their Lack Term Paper

Length: 31 pages Sources: 30 Subject: Children Type: Term Paper Paper: #7405703 Related Topics: Mattel, Self Awareness, Barbie Doll, Data Mining

Excerpt from Term Paper :

In this article, the author describes the technological, demographic, and market forces shaping this new digital media culture and the rich array of Web sites being created for children and teens. Many nonprofit organizations, museums, educational institutions, and government agencies are playing a significant role in developing online content for children, offering them opportunities to explore the world, form communities with other children, and create their own works of art and literature. For the most part, however, the heavily promoted commercial sites, sponsored mainly by media conglomerates and toy companies, are overshadowing the educational sites. Because of the unique interactive features of the Internet, companies are able to integrate advertising and Web site content to promote "brand awareness" and "brand loyalty" among children, encouraging them to become consumers beginning at a very early age. The possibility that a child's exploration on the Internet might lead to inappropriate content, aggressive advertising, or even dangerous contact with strangers has given rise to a number of efforts to create "safe zones" for children -- that is, places in cyberspace where children can be protected from both marketers and predators. Federal legislation now requires parental permission before commercial Web sites can collect personal information from children under age 13. Several companies offer filtering, blocking, and monitoring software to safeguard children from harmful content or predators. Generally lacking in debates concerning children's use of the Internet, however, is a more proactive definition of quality -- one that would help ensure the creation and maintenance of Web sites that enhance children's learning and development and not merely keep them from harm. In the concluding section of this article, the author recommends actions to promote development of a quality media culture that would help children become good citizens as well as responsible consumers." (2000) Montgomery (2000) additionally notes: "At the eye of this cultural, technological and economic hurricane is the Internet, itself the site of tremendous change. In its short history, the Internet has undergone several critical transitions, evolving from a non-commercial, publicly funded, closed network that connected government agencies and research institutions into a privatized and increasingly commercialized global 'network of networks'." (Montgomery, 2005) the generation born after 1979 represents the "largest generation of young people in the nation's history." They are the first to grow up in a world saturated with networks of information, digital devices, and the promise of perpetual connectivity." (Montgomery, 2005) and simultaneously, adults are experiencing a struggle to "understand the new media." (Montgomery, 2000) Children are described as "marching into the digital age with great alacrity." (Montgomery, 2000) the time that children spend watching television is declining while time spent in front of the computer is on the rise. Average television hours per week is stated by Montgomery (2000) to be 17.2 hours as compared to the 15 hours spent in front of the television by teens in 2001 and reported by Kline (2001). Children's games and toys are "gaining new power and sophistication through the new digital circuitry" that parents are using in which "household appliances and home entertainment centers are being give onboard intelligence and networked connections to more powerful systems..." (Montgomery, 2000) Montgomery (2000) additionally relates that new media is being used by children in a manner "far different from the ways they interacted with television, radio and the print media, and they have a different relationship with the media than their parents had." (2000)

The Internet is described by Montgomery (2000) as: "a vast collection of interconnected computer networks that allows the intermingled transmission of text, graphics and sound files. The low barriers to entry to this new medium allow any individual or institution to create a site on the World Wide Web, which has grown at a staggering rate over the past several years, from about 26,000 sites in 1993 to more than 5 million today." (Montgomery, 2000) Added to this, the enormous number of Web sites has resulted in the creation, by necessity of search engines that are specialized and Web portals that allow for easier organization and navigations of what is a greatly expanded body of content. In 2000 Montgomery reported that the media companies by the dozens were "already involved in the children's media business...staking their claims in the rich fertile landscape of the Internet. Many commercial television channels, as well as individualized programs now have corresponding Web sites - and increasing the two are being developed in tandem." (2000)

The work entitled: "The Legal Web of Wireless Transactions" published by Rutgers Computer & Technology...


And written by Brantley, et al. (2003) which states:
The wireless web creates an exciting new marketplace for consumers and businesses alike. For consumers, the flexibility and freedom afforded by wireless handheld devices such as Palm[TM] and BlackBerry[TM], mobile phones, and even watches with wireless capabilities, provide an "untethered," "ubiquitous," and "unbounded" lifestyle. (1) for businesses, the wireless medium creates a new venue for their services and products, one in which businesses can furnish information to and collect valuable information from and about consumers conducting wireless transactions. Although the recently slowing economy has caused some companies to scale back their mobile commerce initiatives, (2) most experts see wireless transactions, also known as "mobile commerce" or "m-commerce," as the future of technologically advanced business transactions. Given the growth projected for this market, businesses will inevitably make large investments in order to secure a niche in the wireless world." (Brantley, et al., 2003)

According to Brantley et al. (2003), in the area of 'Privacy and Security': "businesses that hope to win wireless consumer confidence and increase participation in the new wireless marketplace must minimize consumer privacy and security concerns." Ensuring privacy on the wireless Web means complying with laws regarding the collection and use of "personally identifiable information" about wireless customers and dealing with the legal consequences of "location technology," a unique feature of wireless devices. Ensuring the security of m-commerce means protecting customers from unauthorized "eavesdroppers" and those who might use information transmitted wirelessly for unauthorized or fraudulent purposes. However, in light of the September 11, 2001, terrorist acts, Americans may be more tolerant of, and the U.S. Government may be more insistent upon, incursions into areas that were typically perceived as private." (Brantley, et al., 2003)

The work entitled: "Task Force Report: Media Psychology and New Technologies" written by the Division of Media Psychology of the American Psychological Association Task Force Co-Chairs "Bernard J. Luskin and Ph.D. Lilli Friedland, PhD. relates the following facts in the executive summary of the study:

1) Over the past half century, the computer market has matured, television and other devices have dramatically evolved, and the telecommunications industry has globalized. The digital world is emerging. During this 50-year period, telecommunications and media programs, services and devices have morphed and fused with each other, evolving into a new breed of multimedia. With these advances, new careers, new occupational specialties and new fields of knowledge are developing. Knowledge technologies affect knowledge industries.;

2) No matter which future formats and distribution systems prevail, the new progeny is hungry for access, choice, content and experience, and its appetite is ravenous. Behavior is the compliment to distribution. The message and the massage are separate and each is important;

3) Telecommunications, the Web, the merger of the TVPC and new knowledge of how to use them is now empowering publishers to raise content to the next generation;

4) the future for all of us will be dramatically affected by the many new markets and technologies that will result from the wired and wireless networks. The expedient functioning of education, medicine, government, business, entertainment and mass consumer consumption is being bound continuously more tightly to the Internet, the PC, the TV and whatever each will become.;

5) Regardless of the power of the technology itself, people will only embrace something they want or need. Content, programs, and services must become "design rich" if people are to respond to them favorably;

6) New options for new times are about design, interface, graphs, publishing, and personalized and interactively transactional programs which are easy to use, accessible and in demand. Ease of use, creative range, merging of electronic communications and new media require understanding, skills, and vision that must be supplied with emerging new fields. It is the knowledge technologies of publishing that will carry the day, not the hardware. Audience is becoming community. Interaction is becoming transaction. and, transactions are manifestations of behavior;

7) Media Psychology as a field of knowledge for users, practitioners, and professionals is now important. Understanding human behavior, including the "you attitude," accurate empathy and experiential response, is the key ingredient to success in the emerging new fields;

8) the new media is supporting corporations in developing, marketing, positioning and branding new products and services. Professions in medicine, health and psychology are using new media to make their work more efficient and cost effective. Political participation, learning, data assimilation, personal development methods and deficiency correction now involve all aspects of media. Crime, including terrorism, hostage management, forensic medicine, and media-assisted…

Sources Used in Documents:


Hansen, C. (2003). Catching potential Internet sex predators [Electronic Version]. MSNBC. Retrieved 27-

7-2006 at http://www.webcitation.org/5JcD9Dul1

Cassell, Justine and Cramer, Meg (2004) High Tech or High Risk: Moral Panics about Girls Online. Center for Technology & Social Behavior. online available at http://www.webcitation.org/5JcD9Dul1

Nielsen/NetRatings. (2003, October 21). Kids account for one out of five Internet surfers in the U.S.; More than 27 million American kids connect online, according to Nielsen//NetRatings. News release. URL: http://www.nielsen-netratings.com/pr/pr_031021_us.pdf
Cassell, Justine; and Cramer, Meg (nd) High Tech or High Risk: Moral Panics about Girls Online. Northwestern School of Communication - Online available at: Justine Cassell and Meg Cramer entitled: 'High Tech or High Risk: Moral Panics about Girls Online" http://www.soc.northwestern.edu/justine/publications/Cassell_Cramer_MoralPanic.pdf" target="_blank" REL="NOFOLLOW">http://www.soc.northwestern.edu/justine/publications/Cassell_Cramer_MoralPanic.pdf
Livingstone, Sonia (2003) the Changing Nature and Uses of Media Literacy. Online available at http://www.lse.ac.uk/collections//pdf/
Kline, Stephen Dr. (2001) Media Use Audit for BC Teens. Media Analysis Laboratory - Simon Fraser University. Online available at http://www.sfu.ca/media-lab/research/report.html
Chung, Grace and Grimes, Sara M. (2003) Data Mining the Kids: Surveillance and Market Research Strategies in Children's Online Games - Simon Fraser University. Canadian Journal of Communications. Vol. 30 No. 4, 2004. Open Journal Systems. Online available at http://www.cjc-online.ca/viewarticle.php?id=984&layout=html
Montgomery, Kathryn C. (2000) Children's Media Culture in the New Millennium: Mapping the Digital Landscape. www.futureofchildren.orgonline available: http://www.futureofchildren.org/usr_doc/vol10no2Art7.pdf
Cassell, Justine (2007) Biography. Northwestern University. Online available at http://www.soc.northwestern.edu/justine/
Brantley, Allison S., et al. (2003) the Legal Web of Wireless Transactions. Rutgers Computer & Technology Law Journal. 22 March 2003. Online available at http://goliath.ecnext.com/coms2/gi_0199-2637566/the-legal-Web-of-wireless.html

Cite this Document:

"Teenager's Awareness And Their Lack" (2007, November 09) Retrieved September 22, 2023, from

"Teenager's Awareness And Their Lack" 09 November 2007. Web.22 September. 2023. <

"Teenager's Awareness And Their Lack", 09 November 2007, Accessed.22 September. 2023,

Related Documents
Teen Preg an Unplanned Pregnancy Is Traumatic
Words: 1201 Length: 4 Pages Topic: Children Paper #: 94350505

Teen Preg An unplanned pregnancy is traumatic for any woman, and especially teenagers who completely unprepared or unwilling to carry a child to term. The United States leads all other developed, wealthy, industrialized nations in prevalence of teen pregnancies: with the UK in a fairly distant second place (Kmietowicz, 2002). About 52 out of every 1000 teenagers aged 15-19 in the United States give birth, compared with less than seven per

Teen Dating Violence Runs Cuts
Words: 3685 Length: 10 Pages Topic: Women's Issues - Sexuality Paper #: 41866406

Peers exert more influence on each other during their adolescent years than at any other time. Research carried out shows that peer attitudes and behaviors are critical influences on teen attitudes and behaviors related to dating violence. Friends are not only influential, but they are also more likely to be "on the scene" and are a key element in a couple's social life. Roughly all the adolescent dating violence

Awareness About Psychology Behind Domestic Violence Has
Words: 1072 Length: 3 Pages Topic: Children Paper #: 3339499

Awareness about psychology behind domestic violence has been greatly enhanced in recent years, as have legal protections for victims. However, the courts' major decisions on domestic violence cases have been somewhat equivocal. For example, in the case of Castle Rock v Gonzales, the abused woman filed a complaint against the police department, arguing that it violated her right to Due Process when "acting pursuant to official policy or custom" the

Teen Pregnancy Young Lives at
Words: 2729 Length: 10 Pages Topic: Children Paper #: 7345207

At the same time, technical assistance in adopting and implementing these best practices and in program evaluation has been extended (Johns). Sex Education Programs -- These include group discussion and emphasize the importance of peer influence (Orecchia, 2009). Research has shown that psycho-educational groups are especially effective in reducing risk behavior among teenage females. Statistics show that young Latina, Native American and African-American girls have higher teen birth rates than

Teen Alcohol Abuse Adolescent Alcohol Abuse Has
Words: 1654 Length: 5 Pages Topic: Sports - Drugs Paper #: 15965636

Teen Alcohol Abuse Adolescent alcohol abuse has been an ongoing public health problem for many years. While alcohol abuse trends tend to increase and subside over time, recent research continues to show an alarming level of alcohol use. For example, surveys by the National Institute on Drug Abuse (NIDA) show that alcohol use has dropped slightly when compared with previous years, in 2011 almost two thirds (65%) of high school seniors

Parenting Education for Teen Mothers if a
Words: 6240 Length: 20 Pages Topic: Children Paper #: 29484753

Parenting Education for Teen Mothers If a community values its children, it must cherish their parents. (John Bowlby) Rationale of intervention population Group based intervention programs Multi-purpose programs Teen Mother Empowerment Program Series (TMEPS) Framework of TMEPS Program-Fig Fig 2-Phased TMEPS Phase 1 sessions Table 1- Session Administration Lesson Plans Evaluation of program outcomes Follow-up plan Continuation of TEMPS Appendix II-Program Evaluation Questionnaire This paper is aimed at presenting a parenting education and support program for teenage mothers. To identify the most basic needs of