The Beatles Media Image

¶ … Beatles and Media One of the crucial factors that contributed to the success of The Beatles is successful media images, which had considerable impacts on their popularity and influence. Before their arrival in the United States, media coverage was largely restricted and multifaceted in its evaluation of The Beatles and its supporters or fans. In some cases, The Beatles had received negative coverage and publicity that was mainly fueled by their dressing and some incidents that took place is some of their events.

For instance, The Beatles received negative coverage and publicity because of the screaming and fainting by their fans in one of their events in Bournemouth. This negative coverage was also attributed to the fact that they had crazy hairdos and tended to wiggle their heads and hair, which would make girls go crazy. In essence, the hysteria among some of the band's fans during events attracted considerable attention and acted as the foundation for negative publicity.

Despite the negative publicity and coverage attributed to their dressing and incidents in some of their events, these factors played a crucial role towards the development of a successful image campaign for The Beatles, which contributed to their success. The band's emerging image, particularly their hair and wit, and their working class foundation in one of England's toughest plan were crucial factors for its promotional campaign (Frontani, p.25). This emerging image played a crucial role in successful media image since it brought interest and the needed publicity for the band.

While some media channels dismissed the band, the mainstream media was far from unanimously dismissing The Beatles and the chaotic response of its fans as abnormally British fads. This implies that The Beatles received some praise from part of the mainstream media despite concerns regarding its image and the chaotic response of its fans that characterized most of the band's events.

In addition to the positive traction the band obtained from certain segments of the mainstream media, it utilized some themes and elements towards development of a successful media image that impacted their influence and popularity. The main themes and elements that were utilized in this process include The Beatles' hairstyle, its working class origins in Liverpool, its universal appeal, the personality of its members, and the significance of manager Brian Epstein to their dramatic growth (Frontani, p.27).

The band utilized these themes and elements for further development over the coming months and years. An example of the use of these themes and elements in further development of the band is evident in its marketing to the American public. Prior to becoming the focus of the press, particularly the mainstream media, the creation of the band's image mainly relied on the use of promotional texts.

As the group was largely undisturbed by the contradictory publicity in America in its initial months, the development of its successful media campaign and image in this region entailed retelling of the standard star narrative. The standard star narrative included its meager backgrounds and dramatic growth to fame in which it presented a British version of the American fairy.