¶ … online how does that change corporate decision making and strategy?
According to the predictions of Google Executive Chairman Eric Schmidt, the entire world will be online by the year 2020 (Gross 2013). This is a bold statement, given that the International Telecommunication Union estimated that only 38% of the world was online in 2013 (Gross 2013). However, despite the infrastructure problems of the developing world, mobile technology has increased the capacities of more and more people, regardless of location, to have online access. "In South Africa, for instance, Google says, 25% of its searches during the week are via mobile devices, rising to 65% on the weekends" (Gross 2013). This will increase the importance of mobile platforms for online organizations more than ever before.
Of course, the ubiquity of online technology will not only change how companies market but to whom they market. Global online connectivity means that organizations both small and large can embrace an international consumer base, either from their own website or portals such as Amazon. This can vastly expand the potential markets which organizations can target but it also means there will be greater competition. Small organizations which specialize in particular goods...
There is also likely to be a greater market for individuals in the developing world for lower-cost items such as cellphones and other technology which are increasingly ubiquitous but which more major retailers like Apple only offer at a very high price.
Greater competition means that corporations may need to segment their offerings by price much more carefully and have one product line focused on higher-end consumers while another is focused on the lower end of the market. There are also cultural differences when marketing to different countries that international marketers must also be aware of. Having a website translated into the target nation's language of origin is important but so is ensuring that the products meet the needs of a particular nation's consumers in less obvious ways. For example, some nations may not have as large a living quarters as the United States so a furniture company might need to downsize the size of its products to market them abroad.
On one hand, potentially more revenue can be accrued through this expanded market base. On the other hand, segmenting…
References
Baltzan, P. & Welsh, B. (2015). Business driven information systems. McGraw-Hill.
Gross, D. (2013). Google boss: Entire world will be online by 2020.CNN. Retrieved from:
http://www.cnn.com/2013/04/15/tech/web/eric-schmidt-internet/
Student Plagiarism Online World" Julie J.C.H. Ryan, book "The Conscious Reader, 12th edition" Do Not Cheat There are several valid points in Julie J.C.H. Ryan's article in The Conscious Reader, the 12th Edition -- "Student Plagiarism in an Online World." The author's central premise, of course, is that the internet has made it increasingly easier for students to plagiarize and offer someone else's written material as their own. Another fundamental part
Online Dating The internet provides society with a wide selection of things to do, people to communicate with and items to purchase. It is important to pause occasionally and examine how this invention has both helped and hindered people since its use became so widespread. The purpose of this essay is to examine how this online platform affects the practice of dating. This essay will argue that the dating rituals of
A most relevant example in this sense has been constituted by the early on adaptation to technological changes. During the early 1990s decade, the company has created its own website and has commenced to reach its customers through the new online media tool. Aside its quick and efficient adaptation to emergent market and industry features and requirements, the New York Times has also maintained and improved its competitive levels by
Online Education -- Research Method Response Initial Research Methodology I relied exclusively on online sources to conduct the research for this project. The first source that I consulted was the database archived on the website maintained by the former print magazine, U.S. News & World Report that ceased its hardcopy print publication last year. I selected that as the starting point for my research because I was aware of the long-term annual
Persistence (also called retention) is defined as remaining enrolled in the institution, presumably until degree attainment or completion. Online courses can help students achieve this, because they provide options for learning that were previously not available to them (Drennan, Kennedy, & Pisarski, 2005). Satisfying and rewarding interactions with the formal and informal academic and social systems of the institution lead to greater integration and persistence (Tinto, 1975). However, teachers of
Producers have the ability to use flashy advertising as a substitute for a good product, and to deceive the customer through paid, sponsored relationships with bloggers and advertisers. Consumers may still have difficulty understanding when a blogger is in the employ of a company. Producers may find their good name impinged upon by reviewers who do not have legitimate grievances with a company. Staying offline and focusing on broad-based real