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¶ … BAD PUBLICITY?
Generally, product manufacturers and marketers do everything possible to maintain their products in the most positive light possible, avoiding negative associations at all costs. In many respects, and as a general rule, that is an approach that is highly likely to be beneficial to sales revenue. However, there are several dramatic examples that seem to illustrate that publicity and notoriety can be tremendously beneficial even when that publicity and notoriety arises in connection with obviously negative connotations.
In 1994, O.J. Simpson, a retired NFL all-star and Hollywood actor murdered his ex-wife, Nicole Brown-Simpson and, Ronald Goldman, a friend of hers in cold blood. Although he was acquitted in a controversial criminal trial in 1995, his guilt was fairly obvious from the start and in 1997, Simpson was found liable to the parents of Ronald Goldman for the wrongful death of their son. During the trial, the prosecution...
Notwithstanding the fact that they were being displayed as having been the source of bloody shoe prints taken from a horrific murder scene in which a young woman was nearly decapitated by her ex-husband, sales of Bruno Magli shoes immediately exploded, far exceeding the capacity of the company to produce those shoes.
Similarly, the day of the infamous slow-speed car chase of Simpson by police televised live to the nation in the Summer of 1994, Simpson was shown fleeing in a white Ford Bronco SUV and news stations reported that the Husky dog once owned by the Simpsons and kept…
Reference
Tyre, P. "Thanks to O.J., Bruno Maglis are really big shoes." CNN Interactive, 23 Jan
1997. Retrieved September 19, 2011 from:
http://www.cnn.com/U.S./9701/23/shoe.sales/.
Decor My Eyes Bully retailer of eyeglasses Thrives on threats, intimidation and bad publicity Widely accused of defrauding customers monetarily and/or through fake goods (Segal, 2010) Who are the stakeholders Employees of Decor my Eyes Owners of Decor my Eyes Current Customers Prior Customers Credit Card Companies/PayPal f. Legitimate owners/retailers of brands being sold by Decor My Eyes (Business Dictionary, 2016). Interests of Stakeholders Threats levied by people with Decor My Eyes Fears for Safety Being sold fraudulent goods Being sold no goods at all Not
Marketing is a multi-faceted discipline within business that incorporate a wide number of theories, philosophies and techniques. All are geared towards a simple objective -- to increase sales. This paper will examine some of the key issues in marketing today. These include the relevance of sales people using a push strategy, ethics in advertising, public relation and publicity and the expectations that a business might have of a sales professional.
Factors that affect an organization's capacity and willingness to change need to be examined and exploited. Organizational culture, which is a set of shared values and assumptions that are followed by the members of an organization, plays an important role in affecting the attitude of an organization to change. If an organizational history has been unwelcome to change in the past, it is highly unlikely that an organization will be
Things Fall Apart" Achebe before referencing Electronic Voting Machines: Technology's failure to rehabilitate American's confidence in the voting process Theoretically, counting votes should be easy. After all, surely it is simply the accumulation and the verifying of data? However, when America attempted to adopt touch-screen, electronic voting on a wide scale, the result was a fiasco. "There was a wonderful confluence of events. There was a vague product requirement coming from
Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a
American Pit Bull Terrier What is the American Pit Bull Terrier? What are its origins and what is its history? The American Pit Bull Terrier has most often been described as the dog that is closest to the human race, in its likeness to the human race. This endearing breed of dog has the most charming and pleasing of personalities, in that it is very individualistic and independent, as well as