Tide Liquid Term Paper

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Tide Detergent and the Political Environment According to Otto Bettmann's memorably titled book, The Good Old Days -- They Were Terrible, adulteration of soaps and foodstuffs were rife in the era of the 1910's and 1920's before Tide Detergent became a reality in the 1930's America. (Bettmann, 1974) Thus, the main legal consideration for Proctor & Gamble was not the safety of Tide or indeed any detergent as a product, rather it was forming a patent for its manufacture, to avoid the chemical process for manufacturing detergent becoming widely known. Today, the method of securing patents is so widely circulated that there are books written on the subject in the form of do-it-yourself guides. (Pressman, 2000) Also, there are sites on the Internet devoted to patent protection. But at the time, P&G's methodology of creating something to make whites truly whiter was a hotly contested patented product. After all, "for the farmer's...

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(U.S. Water News Online, 1998) In 1970 Canada banned the use of phosphates in laundry detergent, another key substance in the manufacture of Tide at the time. At present, thus, given the widespread knowledge of how to technically manufacture laundry detergent, the main political and regulatory concerns of Proctor & Gamble are not those of chemical impingement from their competitors, but dealing with the environmental issues…

Sources Used in Documents:

U.S. Water News Online (November 1998) "Science, not politics, should determine environmental regulations, scientist tells detergent industry."

Tide Liquid Detergent: Technological Development detergent is "a synthetic chemical that acts as a soap." (Willet, 1998) Until the 20th century, "very few synthesized chemicals existed," and the widespread synthesizing of materials out of the hydrocarbons that compose detergents was not possible until after the Second World War, when Tide was invented. (Willet, 1998) But still, it is difficult from today's perspective to appreciate the full implications for the technical components of the wide synthesizing of hydrocarbons. Unlike soap, detergents do not react poorly with hard water and causes the mineral salts in the water to form an insoluble substance, leaving laundry gray after repeated washings. (Bellis, 2004).

This is one reason during Victorian times; laundry washing was such an arduous, to say nothing of an infrequent household event. (Flanders, 2004) At the time, the Procter & Gamble Company made ivory soap but knew soap's disadvantages regarding clothing, so "by the 1920s, P&G chemists had figured out a way to create chemicals with special two-part molecules, one end of which was attracted to water and the other end of which was attracted to grease and dirt. Using this chemical in water could loosen grime in clothes, holding it suspended until it could be washed away. They called these new molecules synthetic surface-active agents -- synthetic surfactants for short."


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