¶ … regionalize or globalize product development? Would global products and brands really lower the costs of local introduction? What was the financial leverage for developing such products?
Diversity in local tastes and preferences has urged many multinationals to develop products that cater to local tastes. But Unilever Butter beater case indicates that this is not entirely a good strategy because there are such massive differences in each market that the development and advertising cost alone can eat up the profits for the local company in the first year of launch. Hence it is much better to develop a product which is a strong global brand and allow people to "love it or leave it."
But for a brand to be truly globalized and work in each market, it must remove visible cultural associations. This is important and can be seen through such strong brands as Levi's jeans, Sony's Walkman, and Pepsi or Coke. These brands do not evoke precise cultural or ethnic association and hence they work well in each market they try to capture. For example strong Japanese brands are not marketed "on the back of a Japanese way of life" (Featherstone 1995, p. 9).
This gives each country the freedom to decide if...
Ethnic Studies Pachucos are Mexican-American youth, who are generally ages of thirteen to twenty-two who belonged to juvenile gangs between 1930s to the 1950s.they, developed their own subculture during this period and were located in the southwestern United States. They were generally referred to as zoot- suites by mainstream media due to the distinctive clothes that they wore. It is speculated that the origin of Pachuquismo as it being connected to
The advantage of Ethnic Studies is its applicability to a wide diversity of fields. In order to function well in these fields, students in this direction need a specific set of skills and personality traits that are developed during their studies. By providing a fully balanced focuses upon the history, literature and politics of various ethnic groups, universities develop an understanding of the position of these cultures within the national
" (2002) The involvement in block gangs results in the adolescents being more likely to carry guns for two reasons: (1) Protection and a deterrent to violence; and (2) a strong belief that the opposing block-gang members will carry them. (Mateu-Gelabert, 2002) Guns are in addition to being used as "a currency for respect and a source of protection" intricately related to the business of drug dealing and therefore their use is for
These include taking minority students into account when creating classroom culture and promoting a culture of acceptance and understanding, as well as teaching in such a way that students from a host of cultures feel comfortable. Employing these methods, among others, creates an environment in which all students can flourish and diversity can be honored as an important characteristic of the United States. Furthermore, it will create an environment
(Portes, Fernandez-Kelly and Haller, 2005) the family income stated for each of these nationalities upholds the supposition that socioeconomic factors greatly impact the lives and experiences of immigrant children in the United States. The work of Rumbaut (nd) entitled: "Acculturation, Discrimination, and Ethnic Identity Among Children of Immigrants" reports the experience as stated by Carolyn Hwang as follows: "My identity is hardly clear-cut… to my parents, I am all American,
However, our continuing humanitarian obligation to the Indians cannot allow these primitive peoples to stand in the way of national progress. They must be removed and granted only a reasonable amount of territory. Editorial Against Indian Removal I regret to say that our potentially great nation is being sullied by the way that it has approached the question of Indian removal from the Great Desert. Largely to escape the oppression of
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now