RESEARCH PROJECT PROPOSAL -- JC PENNEY'S
Research Project Proposal - J.C. Penney's
Overview of Organization
The J.C. Penney Company was once the dominant player in the retail industry as it was founded in the beginning of the twentieth century. However the company is now a holding company for struggling department store operator J.C. Penney Corp is still one of the largest department store and e-commerce retailers in the United States, J.C. Penney Corp. operates some 1,100 J.C. Penney department stores in 49 states and Puerto Rico. There are also about 10 Foundry Big & Tall Supply Company stores. These stores were launched in 2011 (Hoover's, 2014). J.C. Penney stock used to move back and forth between twenty-five and forty-five bucks but it started to crater at the start of January 2012 until it bottomed out in the latter half of 2013. However, the stock has since stabilized and is hovering around ten dollars a share. Revenue has also taken a major fall but it has also stabilized. Indeed, the company made $17.2 billion in 2012 but only $12.9 billion in 2013. However, while there was a fall for FY 2014, it was sonly another one billion rather than the six to seven billion the year before (Yahoo Finance, 2014).
The company has tried a number of things to revitalize its position in the industry after market share has plummeted. Recently, the company...
However, he was terminated after only seventeen months on the job. This was partially due to the volatility that has occurred in the company and the industry in general. Also, the retail industry has been through many innovative evolutions. However, Johnson's failed strategies also had a lot to do with the turnover (IBT, 2013). JC Penney's was formerly one of the innovators of mass marketing as it would print large sales books that were direct mailed to individual homes. Since its peak companies such as Wal-Mart have applied significant pressure by becoming the dominant low cost leader in the industry.
The author of this report worked part-time as a floor manager in the woman clothing section. The author started working for JC Penney's during the Christmas season. While working in the women's clothing section and at the management staff meetings, the author observed people working for the store while possessing a "just get a paycheck" attitude. Part of this stems from the fact that the retail industry is somewhat expected to be a downer for employees who work in the field. This can even be true when speaking of people at management levels as the long hours and mediocre pay can drag down the morale of employees. There is some debate as to whether or not this is a drain on company profits or not. Regardless, bad morale makes for a dicey place to work and thrive. Given that, it would behoove JC Penney to break the never-ending cycle of people phoning in their work, so to speak, to just get…
JC Penney Introduction & Ron Johnson At this point it is hard to judge if JC Penney is a well-run company because it just got a new CEO but in recent years it definitely has not been well-run. The recently-fired CEO Ron Johnson made a few strategic moves to transition the company's store to the modern era (Heller, 2013). Among the moves made were to upgrade the clothing lines, eliminating the deep
management styles used by JC Penney's management and pros and cons of each era of management. The paper begins with a general introduction of the management and then by answering the questions asked. The paper also evaluates company's management styles and problems faced by the company. Importance of innovative management style and a suitable style for JC Penney is also considered in the given paper. Management Penney being one of the
J.C. Penney News Is Bigger Than Lawsuit Decisions, Revenue Losses, and Resignations - Mark Cuban's Stock Purchase Is Better Than Money for J.C. Penney's Recovery (JCP, MSO) Organizational context: J.C. Penney J.C. Penney is one of the most famous and renowned of the major U.S. department stores. It is well-known for its image of Americana and its reasonable prices. However, within this particular market segment, J.C. Penney is facing increasingly stiff competition
Risk Management When it comes to risk management, may people center on things like employee safety concerns, project management, efficiency and other things like that. For example, a risk that many firms would develop is that a lack of efficiency would reduce competitive edge as well as profits. There are other things such as the proper use of equipment that can literally kill people if the wrong things are done. Even
Why the Growth of Online Shopping Will Not Lead to the Demise of Brick-and-Mortar Stores The number of online shoppers has steadily grown over the last two decades. In addition to saving time, online shopping is immensely convenient. Indeed, all a customer has to do is log on to website of their retailer of choice. The shopper simply has to select the items in which he or she is interested, make
Ron should have locked his car doors. However, whoever took the new slacks he left in his car knew or should have known that it is wrong to steal, even if it is easy to do so. Ron should have the right to live his life without his property being stolen, and being careless (leaving the door unlocked) does not give someone else a right to take his things.