Women In Business Essay


¶ … Entrepreneurial Titans - Mary Kay Ash and Anita Roddick From time immemorial, entrepreneurship has undeniably been a crucial part of human life. Entrepreneurship entails identifying and starting a business as well as organizing and sourcing the required resources to start the business venture. It also entails taking risks and rewards associated with some business ventures. Entrepreneurship may revitalize mature organizations or result in new firms in response to perceived business opportunity. This report will attempt to compare two entrepreneurial titans- Anita Roddick and Mary Kay Ash as leaders and managers. Secondly, it will attempt to explain the achievements of both women. It will also evaluate various quotes made by the two women about their business ventures. I will then provide recommendations to both entrepreneurial titans concerning various business matters (Rigby, 2011).


First, Roddick was an international businessperson, environmental campaigner and a human rights activist born in Britain. She was the founder of the company "The Body Shop." This is one of the world's most successful retailers of cosmetics and other related products. The Company was the first to proscribe the use of components tested on animals. The Company was also the first to promote fair trade, especially in the third world countries. The organization produced and retailed natural products that helped in shaping ethical consumerism. She was also involved in campaigning for social and environmental issues, including The Big Issue and Greenpeace. Roddick was the founder of Children on the Edge in 1990. This charitable organization aimed at helping disadvantaged children in Asia and Eastern Europe (Boyett & Boyett, 2000).

On the other hand, Mary Kay ash is an American businessperson. She is a visionary entrepreneur, dynamic speaker and a visionary entrepreneur. The traits elucidated her powerful entrepreneurial and leadership skills within her community. She was the founder of Mary Kay Inc. Her accomplishments and achievements undoubtedly left an unforgettable mark on many businesses, opened many opportunities...


The charismatic, innovative, and optimistic woman fought the barriers she encountered in the male-dominated society (Miller, 2012).

Anita Roddick opened her first body shop entirely out of desperation. She opened it with the aim of sustaining the life of her children and herself when her husband travelled to South America. Her main idea was to provide skin care products in containers that were of sample sizes and refillable containers. She hoped to market them with truth rather than hype. She created cosmetic products out of every ingredient she could locate in her garage. Her first shop was in Brighton, England, constituting of only fifteen products. She was able to finance the shop, using her hotel as a guarantee. Her cosmetic products contained components that women used in their cleansing rituals (Shavinina, 2013).

With its popular demand for the products and a strong environmental flare, Roddick was able to open a second shop within only ten months of her husband being gone. The clients wanted to sell the products, and in the year 1984, the firm went public and spread franchises in England. Currently, the Body Shop Company has over 1,980 stores and over eighty million clients in fifty different markets. These markets serve clients in over twenty-five different languages. This success puts Roddick's worth at over $200 million. In the year 2006, the organization became an independent subsidiary managed by the L'Oreal Group (Crossan, Gandz, Seijts, & Stephenson, 2010).

On the other hand, Ash opened a business out of frustration. She started by working for an organization called Stanley Home Products. Ash won the title "Queen of Sales" and became the top sales producer. She was very frustrated and disappointed that she did not receive the importance she deserved. This is because men that were less talented than her were given preference. In 1952, she was hired by a company called World Gift Co. It is here that she showed her talents and skills as a businesswoman by extending the Company's distribution to…

Sources Used in Documents:


Boyett, J.H., & Boyett, J.T. (2000). The guru guide to entrepreneurship a concise guide to the best ideas from the world's top entrepreneurs. New York: John Wiley.

Crossan, M.M., Gandz, J., Seijts, G.H., & Stephenson, C. (2010). Cross-enterprise leadership business leadership for the twenty-first century. Mississauga, Ont.: Jossey-Bass.

Miller, J. (2012). The new heart at work: stories and strategies for building self-esteem and reawakening the soul at work. U.S.: Trafford Publishing.

Rigby, R. (2011). 28 business thinkers who changed the world the management gurus and mavericks who changed the way we think about business. London: Kogan Page.

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