Introduction
In the contemporary highly competitive business setting, all organizations are in direct intense rivalry with each other through different business approaches. Nonetheless, a small number of these organizations have the capacity to sustain themselves in the marketplace. Interestingly, it is presently conceivable to compete with rivals in the prevailing market and not satisfy the acknowledged, prevalent demand. In this regard, the competition becomes immaterial as the organization generates an unchallenged market space and also creates and seizes new demand. Basically, this implies getting into a market devoid of the fear of decreasing product or service demand as well as not facing the intense competition that is existing. The purpose of this report is to conduct a comprehensive analysis that delineates the success accomplished by Yellow Tail within the wine industry and how the organization carried it out through such an approach.
Situational Analysis
Yellow tail is a wine brand constituted in Casella Wines. Through the blue ocean strategy, Yellow Tail, in a span of three years subsequent to entering the American Market came to be the fastest growing and developing brand of wine in the history of the nation. To elaborate, when there is restricted scope and capacity for growth and development, organizations attempt to seek opportunities for obtaining new business where they can revel in market share that is unchallenged, also referred to as Blue Ocean. In delineation, a blue ocean comes about when there is the prospect for greater profits as a result of the lack of competition or having extraneous competition. Taking this into consideration, Yellow Tail deserted and cast aside the customary emphasis on high-status vineyards and wine aging. Moreover, they discarded the intricate jargon that is usually perceived on bottles of wine, which can in fact be daunting for prospective consumers. Yellow Tail ceased being in direct competition with the key and prominent players in the American wine...
References
Teeter, A. (2015). The yellow tail story: how two families turned Australia into America’s biggest wine brand. Vinepair.
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