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Zappos
Manktelow (2014) defines the vision statement as stating the organization's purpose, from the context of human values, as opposed to things like bottom line measures. The vision statement should include the values that the company holds as integral to its operations. An exception would be if there is a separate values statement, but even with that the company's vision of the world should naturally incorporate its values.
Vision statements combine with mission statements to provide clarity of purpose for organizations. The vision statement in particular should resonate with external stakeholders, who otherwise might not be particularly concerned with the mission statement. If the human values that the organization has are distilled into a singular vision of the company's future or how it will affect the world going forward, then that is something that should be expressed in the vision statement (Mantkelow, 2014).
Zappos is the online shoe and clothing company. The company's founder, Tony Hsieh, has outlined the vision...
This vision is not all that visionary, for starters. The vision is very simple, and does not embody anything bigger than the everyday transactions that the company undertakes. This is not necessarily negative, because it does accurately reflect what Zappos does. However, it is also not something that will ever inspire anybody.
The human values of the organization are on display. This is a simple company with a simple plan. Zappos actually outlines a number of its values on its website, and this vision fits nicely in with those (Zappos, 2014). So the Zappos vision statement at least expresses some human values -- the happiness of consumption, anyway. The term happiness is fairly vague, though when you make someone smile you certainly know it, so it does provide at least some…
References
Mantkelow, J. (2014). Mission statements and vision statements. MindTools.com. Retrieved March 15, 2014 from http://www.mindtools.com/pages/article/newLDR_90.htm
Hsieh, T. (2009). CEO letter. Zappos.com. Retrieved March 15, 2014 from http://www.zappos.com/ceoletter
Zappos. (2014). Zappos family core values. Zappos.com. Retrieved March 15, 2014 from http://about.zappos.com/our-unique-culture/zappos-core-values
Zappos History (Zappos, N.d.) Zappos Core Values (Zappos, N.d.) The Secretes to Zappos' Success (Palmer, 2010) Here's Why Amazon Bought Zappos (Parr, 2009) The first two sources are from the company's website and talk describe the founding and culture while the second two sources give independent accounts of the culture and why it is effective. Since this paper will focus on the strengths of the culture and why this might be an issue for
Zappos.com Teams and Employee Empowerment and Organizational adaptability and response to change, innovation Zappos: Team Empowerment The online shoe company Zappos is famous for its low prices -- and also for its commitment to hiring the best employees and creating an atmosphere in which they can thrive. Fast Company's case study of Zappos says that the organization promotes a 'happiness culture.' Zappos is committed to promoting the happiness of customers by promoting
Zappos is maybe not the best fit for me professional, just in terms of what I expect they need in terms of skills (engineering/technological, customer service, warehouse) but the company does have a good culture. It is important that you enjoy your work in life, and Zappos has recognized the value of this in employee retention. For example, they emphasize fun and close social bonds among their workers, and both
Zappo's Case Zappo's founder and CEO Tony Hsieh is a visionary in online retailing and business models, as he sees the creativity, intuitive, intelligence and passion of his employees as being crucial to delivering exceptional customer experiences. While many other online retailers have come and gone out of business. Zappo's has been able to develop one of the most loyal and profitable customer bases online. Even during one of the most
However, the company needs to be cautious of putting too much power in the customers' hands. 5. Competitive Rivalry between Existing Players Direct competitors are currently not able to match Zappos capabilities, especially in terms of customer service. But this does not mean they should be dismissed as viable competitors. In fact all direct competitors should be watched very closely. SWOT Analysis Strengths Outstanding customer service Free overnight shipping Wide variety of products Happy, dedicated employees Weaknesses Cannot afford
Hiring Decisions at Zappos With the company's emphasis on the Zappos Insiders group, a recruitment strategy that is likely to be a good fit would emphasize referrals from existing Zappos employees. A good-fit recruitment strategy would be structured to allow candidates for positions to spend time with members of the team that they are interested in joining. Zappos takes pride in being a company that is focused on the company culture