Barclays Human Resources Strategy: Recruitment & Rewards
This paper analyzes Barclays' human resources strategy across three interconnected dimensions: recruitment and selection, employee retention and motivation, and the rewards system. Drawing on academic frameworks by Cherrington (1991) and Klatt, Murdick, and Schuster (1985), the paper traces how Barclays evolved from recruiting school-age candidates to targeting experienced graduates, and examines the company's stakeholder-oriented philosophy of treating employees as assets. The paper also addresses how the 2008 global financial crisis forced Barclays to restructure its remuneration model, and concludes with practical recommendations for non-financial rewards that sustain employee loyalty during periods of economic stress.
- Introduction: HR as Barclays' most critical strategic resource
- Barclays' Staff Recruitment, Training, and Motivation Strategy: Recruitment evolution, retention philosophy, and workforce diversity data
- Integration of the Rewarding System: Crisis-driven cuts to bonuses, dividends, and wages
- Human Resources Strategy Discussion: Investment vs. value-oriented HR strategy classification
- Recommendations: Non-financial reward alternatives during economic downturn
- Company Background: Barclays' founding history and long-standing HR philosophy
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What makes this paper effective
- It grounds the analysis in established HR theoretical frameworks (Cherrington, 1991; Klatt et al., 1985), lending academic credibility to what could otherwise be a purely descriptive case study.
- It uses concrete, quantified data — FTE counts, turnover rates, gender and ethnicity percentages — to support claims about Barclays' workforce composition and performance.
- It moves logically from description (what Barclays does) to analysis (why it works or doesn't) to recommendation (what should change), giving the paper a clear argumentative arc.
Key academic technique demonstrated
The paper demonstrates applied case study analysis: it takes a real organization and maps its observable practices onto established academic HR frameworks. Rather than simply summarizing Barclays' policies, the author evaluates those policies against theoretical criteria — for example, assessing whether Barclays follows stakeholder theory versus shareholder theory and identifying which of three HR strategy orientations the company employs. This synthesis of theory and evidence is a hallmark of undergraduate business writing.
Structure breakdown
The paper opens with a justification for why HR is critical in a financial services context, then devotes its largest section to recruitment history and evolution. A shorter section addresses the 2008 crisis impact on remuneration. A discussion section classifies Barclays' strategy typologically, and a recommendations section proposes non-financial reward alternatives. A brief appendix summarizes company background. The reference list follows APA conventions.
Introduction
Human resources represent the most valuable resource a company can draw upon in its operations. Other resources — financial, technical, or informational — are essentially useless unless properly managed by qualified personnel. Barclays is no exception. Because Barclays' activity is not based on the production of goods, where technical resources are paramount, but on providing financial services for individuals and businesses, it is imperative that the company's staff be highly educated, thoroughly trained, and consistently monitored in order to deliver the highest quality of financial service.
References
Cherrington, D. J. (1991). The Management of Human Resources. Allyn and Bacon.
Klatt, L. A., Murdick, R. G., & Schuster, F. E. (1985). Human Resource Management. Charles E. Merrill Publishing.
Ackrill, M., & Hannah, L. (2001). Barclays: The Business of Banking. Cambridge University Press.
Barclays. (2009). Human Resources Top Ten Tips. Barclays Commercial.
Barclays. (2009). Our People. Annual Report.
Barclays. (2009). Remuneration Report. Annual Report.
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