Customer Satisfaction Essays (Examples)

Filter results by:

 

View Full Essay

Customer Relations Service Comparisons There Are

Words: 1447 Length: 3 Pages Document Type: Essay Paper #: 21679537

This irritated the client, but the situation was the worst when he took the family on an international trip and found that their seats has been reassigned to the non-Premier areas of the aircraft with less legroom. This also happened on subsequent flights, and the client felt that he was treated like baggage. (Sturm, 2004) It has already been seen that this airline is concerned about their customers, yet the airline succeeded in irritating a customer with what the customer feels is "lack of gratitude." One is sure that what the airline staff did was according to the laws, but the client was unhappy. This is generally the result of not being able to communicate in a manner that makes clients happy. Thus methods of implementation are probably as important as the policies themselves.

Let us now look at another airline from the list. Delta Air Lines chief customer service…… [Read More]

References

American Airlines adds extra feature and more self-service machines" (16 September, 2005)

Airline Industry Information. Retrieved at http://www.findarticles.com/p/articles/mi_m0CWU/is_2005_Sept_16/ai_n15397415Accessed 7 October, 2005

Delta Air Lines aims to climb customer satisfaction table" (6 October, 2004) Airline

Industry Information. Retrieved at http://www.findarticles.com/p/articles/mi_m0CWU/is_2004_Oct_6/ai_n6228361. Accessed 7 October, 2005
View Full Essay

Customer Management Practices at AC Guy Ltd

Words: 2861 Length: 10 Pages Document Type: Essay Paper #: 56893142

Customer Management Practices at AC Guy Ltd.

For services businesses that deliver highly specialized knowledge and expertise to customers, their ability to set reasonable and realistic expectations and then deliver exceptional experiences is critical to their long-term growth. The essence of customer management in services businesses including each area of the heating, ventilation and air conditioning (HVAC) industry is predicated on this concept of customer management. Concentrating on setting realistic expectations then delivering excellent experiences is the essence of excellence in customer management. Creating expectations and delivering remarkable experiences for customers in service industries gets quickly beyond technical ability to the innate sense of what really matters to customers and addressing those issues clearly, candidly and honestly (Ang, Buttle, 2009). The bottom line is that by continually delivering exceptional customer service experiences based on realistic expectations builds trust and reinforces a reputation of excellence in customer service. Trust is the…… [Read More]

References

Ang, L. & Buttle, F. 2009, "Customer development strategies for exceeding expectations - An exploratory study," Journal of Database Marketing & Customer Strategy Management, vol. 16, no. 4, pp. 267-275.

Arnett, D.B. & Badrinarayanan, V. 2005, "Enhancing Customer-Needs-Driven Crm Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence," The Journal of Personal Selling & Sales Management, vol. 25, no. 4, pp. 329-343.

Ballantyne, D. 2005, "Customer Relationship Management: Creating Competitive Advantage through Win-Win Relationship Strategies," Managing Service Quality, vol. 15, no. 5, pp. 485-488.

Crosman, P. (2008). SaaS gains street traction -- providers are pitching software-as-a-service as a universal answer to application needs. But will wall street firms adopt SaaS beyond CRM? Wall Street & Technology, 26(9), 37-n/a.
View Full Essay

Customer Differentiation the Long-Term Effects

Words: 739 Length: 2 Pages Document Type: Essay Paper #: 16218181

It is possible to find examples of nearly every service business in existence using SEVQUAL or a variation of this methodology to quantify customer service performance. An interesting second development is the correlation found between customer satisfaction, market share and profitability (Anderson, Fornell, Lehmann, 1994). Based on the strength of this association many companies are investing heavily in analytics to evaluate just how effective their customer service strategies are in earning satisfaction in the short-term and trust in the long-term.

Conclusion

Values-based differentiation and advanced methodologies for measuring customer satisfaction are re-ordering the global marketing landscape today. The emphasis on analytics is what many multinational and global marketers are using to unify these strategies, with the core focus being on how to translate their many combined efforts into the role of trusted advisor (Dimitriadis, Kouremenos, Kyrezis, 2011). Trust is the most powerful differentiator there is and is also highly effective…… [Read More]

References

Aksoy, L., Cooil, B., Groening, C., Keiningham, T.L., & Yalcin, A. (2009). Does customer satisfaction lead to an increased firm value? GfK Marketing Intelligence Review, 1(2), 8-15,61.

Anderson, E.W., Fornell, C., & Lehmann, D.R. (1994). Customer satisfaction, market share, and profitability: Findings from sweden. Journal of Marketing, 58(3), 53-53.

Badri, M.A., Abdulla, M., & Al-Madani, A. (2005). Information technology center service quality: Assessment and application of SERVQUAL. The International Journal of Quality & Reliability Management, 22(8), 819-848.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.
View Full Essay

Customer Centric Business Design the

Words: 1244 Length: 4 Pages Document Type: Essay Paper #: 15146548

Domination of the high-profit vending segment.

2. Low-cost distribution system.

3. Revamping of its organization system.

Through consolidation of control over the network of bottlers the low-cost distribution system became a reality. The skills that were vital to management of the bottling end of the business were addressed through plants operations, regional marketing and distribution. Wise (2001) According to the AMR Research Supply Chain Top 25: "The basis of competition for winning companies in today's economy is supply chain superiority." The AMR report further states that Demand-driven supply networks (DDSN) have replaced the traditional push model that worked so well in the 20th century. The customer-centric model is what is termed a "pull-model" that, according to the AMR report does the following:

Embeds product innovation

Manages demand proactively

Utilizes stochastic optimization methods to deal with variability.

The result is: "A nimbler business that leverages intellectual assets and more quickly seizes…… [Read More]

Bibliography

Wise, Rick (2001) A Blueprint for Shareholder Value Growth: Winning Through Strategic Business Design (2001) Questia Library Online

Slywotqky, Adrian J. et al. (1997) From the Profit Zone: How Strategic Business Design Will Lead You to Tomorrow Profits 1997. [Online] available at http://www.google.com/search?q=Centric+Business+Design:=Coca+Cola+Company&hl=en&1r=&ie=UTF-8&start=10&sa=N

Traditional Growth Moves: The Old Approaches are Losing Steam 2002 Mercer Management Consulting, Inc.

A i2 Business Optimization Services: The Road Map to Business Excellence (2004) i2 Technologies [Online] available at http://www.i2.com/assets/pdf/services/BRO_i2_BOX_bro7139_FINAL.pdf
View Full Essay

Customer Experience and Employee Satisfaction

Words: 4822 Length: 15 Pages Document Type: Essay Paper #: 73314610

It is a broader notion or the next evolutionary stage of client relationship management approach.

A customer-centric organization is defined as the one, offering long-term constant and consistent best quality experience to clients 'over all customer access points; across all marketing, sales, and service programs; throughout all parts of the organization.' As can be clearly inferred from this definition, the product will vary over time to satisfy evolving clients needs, but the staff of the company must be adequately train to offer best quality service no matter what product it offers to the clients: at the access points, at the logistics offering optimal time of the service or delivering a product, and after sales servicing to motivate another purchase.

There are certain steps within building such organization. The first phase of collecting and analyzing client database corresponds to the first phase of client relationship management and calls for clear understanding…… [Read More]

References

Ahn, J.Y. Some aspects on the Web data mining for effecting eCRM from a statistical viewpoint, PhD dissertation, Chonbuk National University, Chonju.

Bertz, R. Jr., Thomas, S. Perceived Equity, Motivation, and Final-offer Arbitration in Major League Baseball, Journal of Applied Psychology, Volume 77, pp. 280-287, 1992.

Bolton, M. Customer Centric Business Processing, International Journal of Productivity & Performance Measurement, Volume 53, i, pp. 44-51, 2004.

Bose, R. Customer Relationship Management: Key Components for it Success, Industrial Management & Data Systems, Volume 102/2, pp. 89-97, 2002.
View Full Essay

Customer Relationship Management Strategy

Words: 4756 Length: 17 Pages Document Type: Essay Paper #: 37586894

Customer relationship management (CM) is an essential component of organizational management. The purpose of this discussion is to focus on a CM strategy for United Behavioral Health a subsidiary of United Health Care . . United Behavioral Health is dedicated to presenting customers with high quality, cost-effective, managed mental health and substance abuse services to its customers. The investigation suggests that the company's core values have been successfully implemented into the company's CM Strategy. The current CM strategy utilizes technology to allow customers to voice their opinions. Currently the company's website ubhweb.uhc.com provides a page that offers help to members that are experiencing problems. In addition, it provides customers with "coaches" that can help whenever problems arise. The company's customers are currently divided into three different groups; the employer division, the health plan division and the public sector. We found testimonials of customers who were extremely satisfied with the care…… [Read More]

REFERENCES

Your Customers are Speaking To You. Do You Hear Them? 2002. 2 December 2004

http://www.jandlmarketing.com/pages/articles/article13.html

Gupta S. Binggeli U., Poomes C.D., CRM in the Air. The McKinsey Quarterly. Page Number: 6+.

Jacobs F.A., Claire Kamm Latham, Choongseop Lee. 1998. The Relationship of Customer Satisfaction to Strategic Decisions. Journal of Managerial Issues. Volume: 10. Issue: 2. Page Number: 165+.
View Full Essay

Customer Centricity - Literature Review

Words: 6336 Length: 20 Pages Document Type: Essay Paper #: 58933056

Even customers who are satisfied with something do not always return to that specific business, especially if the business is somewhat out of the way or relatively inconvenient to get to (Jackson, Cunningham, & Cunningham, 1988).

Customer loyalty is generally thought to be achieved when a customer returns to buy something that they have bought before from the same company (Jackson, Cunningham, & Cunningham, 1988). There are many other ways to measure loyalty statistically, but it basically boils down to a customer returning to a business even though there are so many other choices available (Jackson, Cunningham, & Cunningham, 1988).

There are many ways to increase customer loyalty and it is significant to discuss some of them here (Rackham, Honey, Colbert, Fields, Hinson, Morgran, Morris, Sugden, & Tribe, 1971). One of the best ways is to meet or exceed many of the service standards that others in the industry have…… [Read More]

Bibliography

Achrol, R. & Stern, L.W. (1988). Environmental Determinants of Decision Making Uncertainty in Marketing Channels. Journal of Marketing Research, 25: 36-50.

Assael, H. (1987). Consumer Behavior and Marketing Action. Third Edition, Boston, MA: PWS-Kent.

Bitran, G., and Hoech, J. (1990). The Humanization of Service: Respect at the Moment of Truth. Sloan Management Review, 31(4), 89-96.

Boyan, l. And Enright, R. (1992). High Performance Sales Training. New York: AMACOM Division of American Management Association.
View Full Essay

Customer Relations Management Technologies Customer

Words: 564 Length: 2 Pages Document Type: Essay Paper #: 14575122

Also, while there are numerous similar products being sold in the market, the Apple products make statements, and this -- combined with the multitude of features and the high quality -- stimulates clients to pay the larger price for the Apple products.

Apple's interest in the consumers and what they have to say is immense and it can be observed in all instances, from the manufacturing of the products to integrate customer opinions, to the interaction with the customers before, during and after the purchase, even to the design of the Apple stores. Unlike any other technology creator and retailer, Apple has opened fashionable and appealing stores, in which customers from all over the world can first hand test the Apple products. The employees in the stores encourage visitors to test the products, introduce them to the features and they encourage the visitors to give their feedback.

At a more…… [Read More]

References:

2009, 11 effective strategies Apple uses to create loyal customers, Focus, http://www.focus.com/briefs/11-effective-strategies-apple-uses-create-loyal-customers / last accessed on July 15, 2011
View Full Essay

Customer Benefit Package as a

Words: 584 Length: 2 Pages Document Type: Essay Paper #: 84822558



The 8'X16' units are, for example, both upscale and practical. The interiors are pristine white, with lighted entrances. The units also include air conditioning or heating, according to the demands of the season. There is fluorescent lighting, flushable toilets, non-potable fresh water sinks and skylights. Maximum privacy is ensured by fully enclosed stalls, while soap dispensers and paper towel holders are included. Women's Accommodations include three stalls and one sink, while Men's Accommodations include one stall, three urinals, and one sink.

The 8'X30' Deluxe spares nothing in terms of quality, including sophisticated units of luxury restrooms, shiny black sinks, black urinals, and black toilets, along with other luxury elements such as and AM/FM stereo system, runners, and rugs. Women's Accommodations include five stalls and two sinks, while Men's Accommodations include two stalls, two urinals and two sinks.

Service Recovery and Guarantees

Indy Portable Toilets guarantees customers satisfaction in terms of…… [Read More]

View Full Essay

Customer Loyalty Programs Are They

Words: 2377 Length: 7 Pages Document Type: Essay Paper #: 9068239



Sampling Design

The study will utilize random sampling technique at three different grocery locations. The researcher will administer the study to customers who are shopping at the store. The researcher will ask the customer questions about what influenced their decision to shop at that particular store that day.

Data Collection Method

The primary data collection method for the study will be quantitative. Quantitative study methods are most useful when the data can be transformed into t numerical data point. This study will compare the importance of the factors being examined through a Likert-type survey questionnaire. Study participants will fill out and return the study results immediately to the researcher onsite.

Contribution of Study

This study will contribute to a better understanding of the importance of customer loyalty cards to the decision to shop at a particular grocer. The study will help manager, policy makers, and other researchers better understand how…… [Read More]

Bibliography

Basso, L., Clements, M., & Ross, T. 2007. Moral Hazard and Customer Loyalty Programs. [online]. 14 August 2007. Available at http://www.economics.ucr.edu/seminars/winter08/ets/TomRoss.pdf[Accessed 25 October 2008[.

Butscher, S. 2002. Customer Loyalty Programmes & Clubs. 2nd Edition. Aldershot, England: Gower Publishing Company.

CIOInsight. 2003. Trends: Loyalty Programs. CIO Insight Online. [internet] 1 December 2003. Available at http://www.cioinsight.com/c/a/Special-Reports/Trends-Loyalty-Programs/[Accessed 25 October 2008]/

Dowling, G., & Uncles, M. 1997. Do Customer Loyalty Programs Really Work? MIT Sloan Management Review [online] Summer 1997. 38 (4): 71-82. Available at http://sloanreview.mit.edu/smr/issue/1997/summer/6/[Accessed 25 October 2008].
View Full Essay

Customer Relations How Could the

Words: 663 Length: 2 Pages Document Type: Essay Paper #: 81965963

There are processes engrained in many healthcare providers that also protect the political balance of power and any change of these processes is seen as a demotion of political clout by senior managers. In many healthcare providers the accounting and finance departments are more concerned with managing their invoices and getting the bills out on time and accurate than ensuring a high level of customer service is delivered (Fishman, 2006). A second major factor in healthcare companies not addressing this issue of automating their systems is that there is the perception of new systems being a threat to the data itself; there is fear that once the date is put into the system it will somehow be lost or compromised. This fear of a lack of control over the data is often driven by information systems departments, who also fear their jobs will be taken over by the new system.…… [Read More]

References

Fishman, C (2006, April). Record Time. Fast Company, 62-66. Retrieved May 7, 2008 from the Business Source Premier database. (an 20038869).

Nussbaum, B, (2004, May 17). The Power of Design. Business Week, 3883(96). Retrieved May 4, 2008 from the Business Source Premier database. (an 13083784).
View Full Essay

Customer Retention Strategies - Executive

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 27986599

As has been mentioned in the introduction, the four tactics that comprise this strategy include providing a dedicated and exclusive customer service manager to the largest accounts due to their complex, often urgent, and difficult-to-solve problems and requests; the use of value-added promotions and coupons including added services that by themselves would be only marginally successful yet when bundled with other tactics appears to be working; the utilization of segmentation strategies for isolating the unmet needs of customers and designing loyalty programs for them and developing product line extensions to fulfill those needs; and the development of event-based marketing programs to involve and include customers in the major decisions surrounding the company. Our CEO is a big believer in advisory councils and uses these both for market research and customer retention.

The company excels at execution yet relies on anecdotal and a very imprecise methodology for actually quantifying the impact…… [Read More]

View Full Essay

Customer Experiences Causes and Outcomes

Words: 1139 Length: 4 Pages Document Type: Essay Paper #: 20801097

If the staff member notes a negative mood on the part of the customer in terms of tone of voice, speech patterns and word choice, or through other elements of the customer's interaction with the staff member, the staff member should adopt specific tones intended to soothe or otherwise improve customer mood. This can only be accomplished t a certain degree, and it is not expected that a staff member will be able to move a customer's mood from fully negative (which could be caused by any number of events in the customer's life) to fully positive, however any correction in the customer's mood that the staff members makes can lead to a significant shift in the overall experience of the customer; if the degree of negativity in the initial customer mood can be lessened even slightly then the customer experience can much more easily be made positive. After this,…… [Read More]

View Full Essay

Customer Loyalty Affecting Customer Loyalty Customer Grade

Words: 1988 Length: 5 Pages Document Type: Essay Paper #: 44943286

Customer Loyalty

Affecting Customer Loyalty

Customer Grade Course

This research study introduces a comprehensive conceptual framework of customer loyalty within the retail sector. It emphasizes on the perceived loyalty amongst fast moving consumer goods and attempts to explore the moderating effects of the various different factors that might influence them.

The researcher will begin by creating an understanding of the term "customer loyalty" and its significance importance in the retail sector. Additionally, the researcher shall also attempt to explore the purchase decisions made by the consumers and what really prompts them to be loyal to certain brands of product while simultaneously evaluating the importance of price, quality, brand or any other factor that might impact their loyalty status and purchase decision.

Finally, the research study will conclude by delineating the factors which impacts consumer loyalty at the same time trying to establish a means of measuring the impact of consumer…… [Read More]

REFERENCES

Aaker, Kumar & Day, 1995, Marketing Research, 5th edition, John Wiley & Sons, Inc., United States

Assael, Henry., 1984, Consumer Behavior and Marketing Action, 2nd edition, Kent Publishing, USA

Buttle, Francis (2006, July 11), Does service failure influence customer loyalty? Available from http://onlinelibrary.wiley.com/doi/10.1002/cb.67/abstract [May 19th 2011]

Dick, Alan S., 1994, Customer Loyalty: Towards an Integrated Conceptual Framework, Journal of Academy of Marketing Science
View Full Essay

Customers' Attitudes Towards Own Labels

Words: 9570 Length: 33 Pages Document Type: Essay Paper #: 70772795

Tesco, the largest UK company, employs 260,000 people. This corporation has global aspirations and has come a long way in a relatively short period of time" (2003, p. 3).

According to the company's promotional literature, the employment figure for 2003 has almost doubled today, as shown in Table 1 below.

Table 1

Current Key Figures for Tesco

Category

Statistic

Staff worldwide

472,000

Staff in the UK

287,669

Stores worldwide

5,008

Total stores in the UK

2,545

Extra

13

Homeplus

Superstore

Metro

Express

OneStop

Number of markets

14

Which markets

China, Czech Republic, Hungary, India, Japan, Malaysia, Poland, Republic of Ireland, Slovakia, South Korea, Thailand, Turkey, UK, USA

Note: Facts correct October 2010

Source: Tesco Quick Facts 2010

Figure 1. Respective Number of Tesco Retail Formats in the U.K.

Source: Based on tabular data in Tesco Quick Facts 2010

A brief summary of the company's guiding corporate strategy is provided in…… [Read More]

View Full Essay

Customers' Wants and Needs Embrace

Words: 3344 Length: 7 Pages Document Type: Essay Paper #: 14252130

This creates a strong customer base that can help the company through financially difficult periods and gives the company a leeway in terms of price control and product development. A company that can keep customers also tends to have a higher market share than its competitors. Customer care usually works its way back around and acts as advertising through the company, generally by word of mouth from satisfied customers. The more impressed a customer is with the service and care provided, the more likely they will be to recommend the business and mention its virtues to friends and family, increasing the customer pool through indirect advertising.

5.7 Warranties

To ensure that out clients are assured of their pick and choice, as the Marketing director I recommend that the company gives warranties to all the electronics that ordinarily our competitors would not give. It is noted by the research conducted by…… [Read More]

References.

Bob L, (2001). Beat your Competition without cutting your prices.

www.soho.org/Marketing_Articles/competition_without_cutting_price.htm

Bosses Go "Undercover" to Learn, Engage Employees. (2010). Retrieved on March 30, 2010

from www.effectivehrcommunications.com.
View Full Essay

Customer Value Countrywide Delivering Customer

Words: 7185 Length: 22 Pages Document Type: Essay Paper #: 76794530

The real estate concept is very different in Great Britain. It consists of a system of bidding and auction. Still this obstacle did not stop Countrywide's management from seeing a wave of change. Many other companies had already seen Great Britain as an entry point into the rest of Europe. These success stories are Safeway, al-Mart and Pizza Hut to name a few. The means to acquiring a ready-made company within Great Britain was the next step. At this point, it was understood that independently opening a Countrywide branch there would be too risky. The strategy was to acquire or create a joint venture with a company that already existed where Countrywide could slowly take over meanwhile slowly introducing that workforce to American mortgage knowledge and skills (Globalhomeloans.com, 2005). The irony in this situation is that Countrywide may have been cocky. After all, the situation is very favorable and almost…… [Read More]

Works Cited

About Countrywide History. 19 Jan. 2005. http://about.countrywide.com/history/History.aspx?is Printable=Yes>.

AllDirect.com. 19 Jan. 2005. Company Profile. http://www.alldirect.com.html..

Globalhomeloans. 19 Jan. 2005. Company Web site. http://www.globalhomeloans.co.uk/mainsite/..

Lardy, Susan. 15 Jan. 2005. E-Marketing and Strategy within Countrywide Homa Loans,
View Full Essay

customers and'self'service

Words: 1413 Length: 4 Pages Document Type: Essay Paper #: 87915763

Customers and Self-Service |

Why Customers Don't Want to Talk to You

This article written by Matthew Dixon, Nick Toman and ick Delisi (2013) clarifies why most customers prefer self-service when they are in firms and service/ product providers. As indicated by Atkinson and Cohen (2015) half of associated customers lean toward self-service while tending to post-purchase item issues. 32% like to use self-service along with access to an actual expert support representative. This information is vital for organizations as they get the chance to comprehend that connected customers have a special service demand that is specifically with a longing to make sense of specialized item issues by themselves, without expert, live help. The part of self-service both inside for firms, and remotely for consumer-facing self-service choices has come about as an emerging significance to companies and organizations. This could be highly favorable to firms from both a customer satisfaction…… [Read More]

REFERENCES

Atkinson, R., & Cohen, S. (2015, December 10). Why Self-Service is the Secret Sauce for Customer Satisfaction. Retrieved November 9, 2016, from ICMI: http://www.icmi.com/Resources/Webinars/Why-Self-Service-is-the-Secret-Sauce-for-Customer-Satisfaction

Dixon, M., & Ponomareff, L. (2010, July 28). Why Your Customers Don't Want to Talk to You. Retrieved November 9, 2016, from Harvard Business Review: https://hbr.org/2010/07/why-your-customers-dont-want-to-talk-to-you

Dixon, M., Toman, N., & Delisi, R. (2013, October). Why Your Customers Don't Want to Talk to You. Retrieved November 9, 2016, from The Conference Board:  https://www.conference-board.org 

Smith, T. (2013, August 13). Why Don't Your Customers Want to Talk to You? Retrieved November 9, 2016, from Insights From Analytics:  http://www.insightsfromanalytics.com/blog/bid/324641/Why-Don-t-Your-Customers-Want-to-Talk-to-You
View Full Essay

Customers' Buying Behaviour the Success of Any

Words: 671 Length: 2 Pages Document Type: Essay Paper #: 64260301

Customers' uying ehaviour

The success of any for profit business organization is dependent on the customers that avail of their products or services. ut making sure that these customers continuously patronize the offerings of the organization requires detailed knowledge and understanding of customers' buying behaviours. These purchasing attitudes comprise of several aspects and each of this has to be taken into consideration to ensure that customers will continually buying from the organization. Not only are the regular customers should be the focus of the business but new customers as well in order to increase sales thereby providing optimum revenue that provides business continuity and resilience. The factors that influence customers buying behaviours are varied but they are four general categories thereof namely: personal, social, psychological, and cultural (hasin 2010; rown 2008). All four are equally important but one or some are more important than others especially with regards to the…… [Read More]

Bibliography:

Bhasin, H. 2010, Factors Affecting Consumer Buying Behavior. Available from: . [29 June 2011].

Brown, A. 2008, What is Consumer Buying Behavior? Available from: . [29 June 2011].

Callwood, K. 2011, 'Psychological Factors That Influence Consumer Buying Behavior.' eHow.

Available from: . [29 June 2011].
View Full Essay

Satisfaction Trust and Commitment in

Words: 7853 Length: 29 Pages Document Type: Essay Paper #: 285065



esearch Aim

The purpose of this research is to investigate customer's loyalty throughout the dimensions of satisfaction, trust and commitment for mobile phone industry in Bangkok, Thailand. In addition, this research also provides practical knowledge which customers are dissimilar in satisfaction and look for different levels of relationship with mobile phones. To sum up briefly, it is completely useful for marketers to comprehend which paradigms affect customers to create good relationship with companies in order to sustain the customer's loyalty.

esearch Objectives

These are research objectives which are needed to be accomplished in order to reach the above research aim which are stated as following:

To study the relationship marketing to the mobile phone industry in Thailand.

To study the customer satisfactions factor to the mobile phone.

To identify the relationship between various component satisfaction and trust.

To identify the relationship between various component satisfaction and commitment.

To identify the…… [Read More]

References

Bailey, S. And D.E. Schultz. (2000). "Customer/Brand Loyalty in an Interactive Marketplace." Journal of Advertising Research, 40(3), p. 41.

Bruhn, M. (2003), Relationship marketing: management of customer relationships, Pearson Education, UK.

Chung, Sungmi and Mike Sherman. (2002). "Emerging Marketing: Companies Don't Need State-of-the-Art Tools, Huge Volumes of Customer Information, and Armies of Experts to Use Continuous-Relationship Marketing Effectively." The McKinsey Quarterly, p. 62.

Churchill, G.A. And Iacobucci, D. (2005), Marketing Research: Methodological Foundations, 9th edition, Thomson, USA.
View Full Essay

Customer Services it Takes Examples

Words: 3631 Length: 12 Pages Document Type: Essay Paper #: 16884780

The employees should be firmly committed to the firm, they are the face of a firm (also its eyes and ears). The staff focus should be involved in the process management, also their measurement and knowledge as well as initial contact with customers, all contribute to the performance of the organization.

Firms need to provide results on a consistent basis, be innovative and should respond quickly to any changes in environment for giving exceptional results and satisfying customers. Further in continuous improvement, aspects such as redesign of processes or services, upgraded technology systems, proper paperwork should be focused upon. Continuous improvement requires all firms' members to look for opportunities to improve. Overall, the continuous improvement process involves customers, leadership, employees and quality. It is the customers who determine if the firm is providing quality. They are the judges of it. The leadership is useful for setting direction of the firm.…… [Read More]

References

Brown, S.A. (1998). Breakthrough Customer Service. Toronto: John Wiley & Sons.

Buttle, F. (2004). Customer Relationship Management. Amsterdam: Elsevier Butterworth-Heinemann.

Els, W. (2003). Winning at Service. Hoboken: John Wiley & Sons.

Horrell, E. (2006). The Kindness Revolution. New York: AMACOM.
View Full Essay

Customer Value Funnel Approach The Reference Appends

Words: 1968 Length: 6 Pages Document Type: Essay Paper #: 43433861

Customer Value Funnel Approach. The reference appends four sources in APA format.

Marketing

The "customer value funnel approach" (p. 153) is a highly significant implement for clearly comprehending and evaluating business mechanisms and other marketing-related critical situations. esides a priceless strategic marketing framework, this approach focuses on the satisfaction of customers, the main marketing target of various giants in the business industry to reap the benefits of high productivity and massive volume due to broad clientele. As Stanley Slater states "As marketers, we should be committed to the proposition that the creation of customer value must be the reason for the firm's existence and certainly for its success" (p. 153).

Hence for effective business practices and performance, customer values play a vital role and therefore all focal organizations must take into consideration all the four levels of the Customer Value Funnel approach just like Southwest Airline did when it began…… [Read More]

Bibliography

Designing and Delivering Superior Customer Value. Part 2: Customer Value Cases. Case 17: Southwest Airlines- Value Added Customers. Pages: 153- 311

American Heritage Dictionary, Fourth Edition

Spend Less = Make More. That's The Marketing Equation Driven by ADP's CRM Solutions (2001). Retrieved February 11, 2003 at http://www.adpcrm.com/pages2/cust.html

Price Optimization System (2002). Retrieved February 11, 2003 at http://www.nationalanalysts.com/marketing/pricing-strategy-research/price-optimization.asp
View Full Essay

Customer's Purchase Behavior Is an

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 77969037

As the authors note the study utilizes more reflective constructs rather than formative (Hsu et al., 140). KBCP is measured through ease of navigation of the KB and other similar questions. SSE refers to the problem solving experiences of customers through independent use. PA is operationalized as "possible factors for customers to select a certain brand" (Hsu et al., 140). The other dependent variable PI is measured through would you buy this brand?

The problem of purchase intention is complex and it is not possible to capture the variability within the construct with a single question. Additionally consideration should be given to directly measure the value received from prior experience with the product or service. While there seems to be a tacit acceptance of this variable its omission from the model limits the explicative power of the model. It is reasonable to assume that self-efficacy is correlated to the prior…… [Read More]

References

Hsu, S., Balasubramanian, S., Thakur, R., & Kulviwat, S.. (2011). Knowledge-base and online self-service. Journal of Electronic Commerce Research, 12(2), 133-151.

Kerlinger, F.N. & Lee, H.B. (2000). Foundations of Behavioral Research. London:

Thompson Learning.

Reliability and Item Analysis (2012). StatSoft electronic statistics text book. Retrieved from http://www.statsoft.com/textbook/reliability-and-item-analysis/
View Full Essay

Customer Loyalty in E-Commerce Outlets

Words: 9393 Length: 34 Pages Document Type: Essay Paper #: 6794337

Much marketing research has been done on analysing customer behaviour and retention. As a consequence, it is crucial for online companies to create a loyal customer base, as well as to monitor the profitability of each segment (Reinartz and Kumar, 2002)

Definition of customer e-loyalty

Customer loyalty has been defined as "a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behaviour" (Oliver, 1999). This general definition appears to apply to e-loyalty as well. Another briefer and more specific definition is provided by Anderson and Srinivasan (2003), who define e-loyalty as "the customer's favourable attitude toward an electronic business, resulting in repeat purchasing behaviour" (p. ____).

Since it is considered difficult to gain loyal customers on the internet without directly contact (Gommans et al., 2001),…… [Read More]

Bibliography and Reference

Journals

Anderson, R.E. And Srinivasan, S.S. (2003), E-satisfaction and e-loyalty: a contingency framework, Psychology and Marketing, Vol.20 No.2, pp. 123-38

Arregle, J.L., Borza, A., Dacin, M.T., Hitt, M.A., and Levitas, E. (2000), Partner selection in emerging and developed market contexts: Resource-based and organizational learning perspectives. Academy of Management Journal, Vol. 43, No. 3, pp. 449-67. In Everett & Lo, p. 17.

Bailey, Scott and Schultz, D.E. (2000), Customer/brand loyalty in an interactive marketplace. Journal of Advertising Research, Vol. 40, No. 3, p. 41.
View Full Essay

Customer's Loyalty in the Online

Words: 9559 Length: 35 Pages Document Type: Essay Paper #: 32168162

anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.

Table ____.

Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.

Area Impacted

Description of Impact

Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.

This allows them to…… [Read More]

Bibliography

Brewster, Chris, Hilary Harris and Paul Sparrow. (2004). Globalizing Human Resource Management. New York: Routledge.

Cocheo, S. (2006). "Does Your Product Line Need a Trim?" ABA Banking Journal, 98(7), 7.

Das, Dilip K. (2004). Financial Globalization and the Emerging Market Economies. New York: Routledge.

Dennis, Charles and Lisa Harris. (2002). Marketing the E-Business. London: Routledge.
View Full Essay

Customer Retention Without Planned Obsolescence

Words: 910 Length: 2 Pages Document Type: Essay Paper #: 62511019

difficulty with customer retention for Storz & Bickel is that their chief high-end product, the Volcano Vaporizer, lacks "planned obsolescence."

I am using the term that was devised by Alfred P. Sloan for the Ford Motor Company, but this is now basically a strategy implemented by all major manufacturing corporations -- in some sense, the point of an iPhone 5 is that it will eventually be made obsolete by an iPhone 6, and thus customer retention strategies are built around maintaining brand loyalty. As Medeiros (2003) writes about the original planned obsolescence strategy: "Sloan's idea was that automobiles should change each year, and should each year become more expensive (at least to the cost of production)….Each year, the new-model cars would have more improvements added on, different engines, different styling, different comfort features" (287).

The problem is that this strategy -- which works well with Ford automobiles or Apple iPhones…… [Read More]

References

Medeiros, CA. (2003) High-wage economy, Sloanism and Fordism. In Wood, JC and Wood, MC. Alfred P. Sloan: Critical evaluations in business and management. New York: Routledge.
View Full Essay

Measuring Customer Internal Business Process and Employee Performance

Words: 1153 Length: 4 Pages Document Type: Essay Paper #: 82257521

Customer Satisfaction

Importance of customer satisfaction

The effect of customer satisfaction on a firm's profitability

Why measure customer satisfaction

How to measure customer satisfaction

The affective measures of the degree of customer satisfaction

Employee performance

The need for measuring employee performance

The contemporary business environment which is dynamic and highly competitive requires firms to have a high level of business intelligence. In this paper, we explore the concepts of customer satisfaction as other internal business processes such as employee performance. The aim is to explore how these constructs and parameters are measured as well as the need for their accurate measurement.

The contemporary business environment which is dynamic and highly competitive requires firms to have a high level of business intelligence. In this paper, we explore the concepts of customer satisfaction as other internal business processes such as employee performance. The aim is to explore how these constructs and parameters…… [Read More]

References

Aaker, D.A., 1995, Strategic Market Management. 4th ed., New York, John Wiley.

Bhave, A (2011).Customer Satisfaction Measurement

 http://www.symphonytech.com/articles/satisfaction.htm 

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292
View Full Essay

Changing Customer Service

Words: 2261 Length: 7 Pages Document Type: Essay Paper #: 19960786

Customer Service

We shall, for the purposes of this paper, accept the proposition that we are moving from a culture that can be categorized as "you get what I give" to one where the customer is always right. In the real world, there are companies that do either, depending on their business model. But for the sake of argument we will assume the position of a company that is seeking to shift from the former to a more customer-centric vision of customer service. There are two elements to such a shift -- operational and cultural. Operations can be laid out in such a way that barriers to customer service that may have existed in the past are now removed, for example. Yet, because service is inherently customer-oriented, based on interactions, it is critical that the organization shifts to a customer-service-based culture. This is a massive cultural shift from an organizational…… [Read More]

References

Brady, M. & Cronin, J. (2001). Customer orientation: Effects on customer service perceptions and outcome behaviors. Journal of Service Research. Vol. 3 (3) 241-251.

Homburg, C., Muller, M. & Klarmann, M. (2011). When does salespeople's customer orientation lead to customer loyalty? The differential aspects of relational and functional customer orientation. Journal of the Acad. Mark. Sci. Vol. 39 (2011) 795-812.

Leggett, K. (2014). Forrester's top trends for customer service in 2014. Forrester. Retrieved March 22, 2014 from  http://blogs.forrester.com/kate_leggett/14-01-13-forresters_top_trends_for_customer_service_in_2014 

Linnenluecke, M. & Griffiths, A. (2010). Corporate sustainability and organizational culture. Journal of World Business. Vol. 45 (2010) 357-366.
View Full Essay

Impact of Reward Programs on Enhancing Customer Loyalty in Grocery Stores and Super Stores

Words: 662 Length: 2 Pages Document Type: Essay Paper #: 16259070

Customer Loyalty Program

In today's highly competitive marketing climate, the only way to ensure revenue is to retain customers; move purchasers to customers, and enhance the customer satisfaction index for all clients. Customer loyalty and customer satisfaction are not synonymous, however, and they have differing meanings to different types of customers. Usually, customer satisfaction is a quantitative measurement of client attitudes about products, services, branding, or delivery. Customer loyalty is both the behavior of the customer (repeat clients) or a strong and robust attitude about the brand or service that makes shopping habitual. It is this loyalty of behavior that has a direct correlation to sales and market share since, depending on product or service, the amount a quality of competition varies significantly (Hallowell, 1996). Research also shows us that the place to enhance these issues is that the retail point of purchase; this is the place in which all…… [Read More]

WORKS CITED

Increasing Customer Loyalty. (2011). Harvard Business Review. Boston, MA: Harvard Business School Press.

Gitomer, Jeffrey. (1998). Customer Satisfaction is Worthless -- Customer Loyalty is Priceless.

Bard Press.

Hallowell, R. (1996). The Relationships of Customer Satisfaction, Customer Loyalty, and Probability. International Journal of Service Industry Management. 7:4, 27-42.
View Full Essay

Most Valuable Customer of Verizon

Words: 781 Length: 2 Pages Document Type: Essay Paper #: 10074835

Customer Satisfaction, Loyalty, Management and Empowerment

I am not sure if I would be considered a most valuable customer at Verizon, but I am guessing not. I am a relatively low revenue customer for them, basically an average customer in terms of what they would make off of me. If you consider the different elements that go into a most valuable customer, they are the profitability, the timing of the revenue, the referrals that such customers can generate, their retention, the add-ons and the customer's brand, and feedback (Moltz, 2015). Of these, maybe on retention, but otherwise I would consider myself to be a generally average customer. Corporate customers are worth a lot more money, and there are consumers who are generally bigger spenders with add-ons and the like.

The lifetime value of a most valuable customer would be unknown. Corporate customers are the most valuable, and each of them…… [Read More]

References

Moltz, B. (2015) How to identify your most valuable customers. American Express. Retrieved May 31, 2015 from  https://www.americanexpress.com/us/small-business/openforum/articles/how-to-identify-your-most-valuable-customers/ 

Verizon (2015) Smart Rewards FAQ. Verizon Wireless.com. Retrieved May 31, 2015 from  http://www.verizonwireless.com/support/smart-rewards-faqs/
View Full Essay

Satisfaction Guaranteed in Today's Era

Words: 407 Length: 1 Pages Document Type: Essay Paper #: 94287859

Globalization is complete.

Scientists develop new ways of treating or even curing once terminal diseases, computer science helps rising communication bridges between once inseparable worlds, people and goods need less than a day to travel from Europe to America, for example, television is broadcasting news instantly and simultaneously in various parts of the globe, cloning is not a notion made up by science fiction literature writers anymore. On the other side, the suicidal rate is growing; the global warming is an indisputable fact, terrorism is threatening the whole world, Africa is still a continent where poverty and misery are at home, despite diamonds and oil, more and more people in the economic advanced countries are isolating themselves, believing that communication by means of a computer is much better than face-to-face interaction. In the end, it is a matter of ethics. Lab discoveries are good in many fields as long as…… [Read More]

View Full Essay

Customer Relationships Managing Relationships Is One of

Words: 808 Length: 3 Pages Document Type: Essay Paper #: 37576379

Customer elationships

Managing relationships is one of the critical success factors in managing sales. What form might relationships between selling organisations and customers take?

There are many forms that relationships taken between selling organizations and customers. The most critical determinant of how the relationships and selling organizations is the business model of the company itself. For those companies whose business models are predicated on solving complex, intricate problems for customers, direct selling relationships are the most common. The reliance on a consultative, relationship-based selling strategy is often used by companies whose business models focus on complex, challenging problems other businesses have. This approach to selling often puts the role of being a trusted advisor at the center of the selling relationship strategies (Czerniawska, 2005).

In companies who have products that rely primarily on price and availability, the selling relationship are focused on direct selling, persuasive selling, and price-based selling (Leibowitz,…… [Read More]

References

Fiona Czerniawska. (2005). The New Business Consulting Landscape. Consulting to Management, 16(4), 3-6.

Leibowitz, J.. (2010). Rediscovering the art of selling. The McKinsey Quarterly,(2), 117.
View Full Essay

Customer Centric Culture - Organizing

Words: 3643 Length: 10 Pages Document Type: Essay Paper #: 564576

All those nice customer-friendly marketing techniques notwithstanding, hite notes, customer-centered personalization can't work well without being linked with high-quality, high-visibility customer service.

Even some of the most successful corporations, like IBM, apparently stumbled along for a time, totally failing to "get it" when it came to customer-centric strategies. According to the industry publication Chain Store Age, in the early 1990s, a customer-centric culture "was foreign to Big Blue" - and to al-Mart - until fairly recently. The writer goes on to explain that when considering al-Mart and Target (two retail giants that are becoming "more alike than different"), "sameness" is a "trap" that happens when a company "takes its eye off the brand to focus on the numbers, loyalty goes by the wayside. It happened to Sears," the article asserts.

RESISTANCE TO CCS/CRM: In the Jossey-Bass book, Designing The Customer-Centric Organization (Galbraith 2005), the author suggests that businesses that hesitate…… [Read More]

Works Cited

Angel, Robert. (2004). Sustaining Profitable Customer Relationships Requires Real Leadership.

Ivey Business Journal, 1-7.

Berry, Leonard L. (2001). The Old Pillars of New Retailing. Harvard Business Review on Customer Relationship Management.

Chain Store Age. (2006). The Retail Life Cycle. Retrieved 10 Jan 2007 at  http://www.chainstoreage.com .
View Full Essay

Customer & Client Relationship Management

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 89834914

Lastly differentiating on the extent of experience our customers have had with Internet-based software is useful in defining how much extra time is necessary for software application training.

Discuss your efforts to create customer intimacy.

As our company relies intensively on long-term relationships with customers, taking a very active approach to creating customer intimacy is critical to our business. Our approach is to first concentrate on total accountability for our software by having our CEO visit each and every customer just after an installation to show a high degree of support and accountability. Next, we offer each customer the opportunity to join a customer advisory council specific to their industry and special interests. At present there are three customer advisory councils which give customers an opportunity to discuss their concerns, interested in new product ideas and see what is presently in development.

How will you customize your offering for particular…… [Read More]

View Full Essay

Business Resource Management Group Customer

Words: 2901 Length: 10 Pages Document Type: Essay Paper #: 99996440


Question 6: We have outine o egula measues of custome sevice.
At a scoe of 3, which indicates that the company's senio management sees
thei pefomance as neutal on this specific question, indicating the
consultancy has pocesses in place fo outinely measuing custome
sevice. Yet fom the esponses to ealie questions it is clea that
thee is a lack of commitment and a lack of ugency to using these outine
o egula measues to quantify thei pefomance in custome sevice
stategies.
What the consultancy needs to specifically focus on is ceating a set of
custome listening stategies, and as been mentioned befoe, Voice of the
Custome pogams, to develop the discipline of gaining valuable custome
feedback on thei pefomance. A patten is beginning to emege in the
question esponses of senio management on the one hand seeing custome
centicity as a coe stength of the company, yet thee ae no…… [Read More]

references the greater the credibility in many
prospects' opinions.
3. Index management bonuses to the customer satisfaction score the
company earns every year, and also index specific project teams'
salary increases and bonuses to per-project satisfaction. This is a
critical step for the consultancy to make so it can change the culture
to be one that values and finds a passion for seeking out customers'
feedback of both the good and bad, and acting on it. Two of the
questions in the survey specifically illustrate that there is a major
View Full Essay

Business - Consumer Behavior Customer

Words: 3309 Length: 10 Pages Document Type: Essay Paper #: 81254975

The consequences of even a few dissatisfied customers can be enormous: "Dissatisfied customers turn to competitors; loyal customers spend more, refer new clients, and are less costly to do business with" (Arendt & Harris, 1998, p. 27). The authors point out that because it costs about five times more to gain a new customer than to keep an existing one, and since dissatisfied customers tell at least twice as many friends about bad experiences than they tell about good ones, it is clearly to the small business owner or manager's advantage to seek high levels of customer satisfaction and retention.

According to Gebhardt and Townsend (1990), although the notion that little things can add up to have an enormous positive effect has gained wide acceptance, many companies continue to remain sluggish in their response to the reality that little things can also have an immensely negative impact on a company's…… [Read More]

References

Arendt, L.A. & Harris, J.H. (1998). Stress Reduction and the Small Business: Increasing Employee and Customer Satisfaction. SAM Advanced Management Journal, 63(1), 27.

Benjamin, S. (1997). Words at work: Business writing in half the time with twice the power. Cambridge, MA: Perseus Books.

Clarke, M.A. (1997). Policies and perceptions of insurance: An introduction to insurance law. Oxford: Oxford University.

Cummins, J.D. & Tennyson, S. (1992). Controlling Automobile Insurance Costs. Journal of Economic Perspectives, 6(2), 96.
View Full Essay

Improving Brand Awareness and Customer

Words: 4640 Length: 16 Pages Document Type: Essay Paper #: 83351022

In support of this overarching aim, the following objectives were also be used.

Objectives:

he proposed study has three objectives as follows:

1.2.1

o deliver a comprehensive and critical review of the relevant literature concerning the relevant issues.

1.2.2.

o administer a custom survey to various luxury hotel managers concerning their current branding strategies to identify commonalities and significant differences.

1.2.3.

o provide a synthesis of the secondary and primary research that can be used as a set of best industry practices for promoting brand awareness and customer satisfaction in the hotel industry today.

1.3

Statement of Study Problem.

A wide range of factors have been cited in the literature for the growth of branding within the hotel industry, with virtually all authorities agreeing that the basic motive for such initiatives is increased profitability and a sustainable competitive advantage. In this regard, Allen (2007) reports that, "What has recently come…… [Read More]

Today's contemporary hotels, designed to please almost every taste and income level, are as rich in variety as in location, and quite a departure from an era marked by sameness and complacency, when downtown hotels, highway motels and resorts virtually monopolized the lodging industry. One of the first companies to introduce a more sophisticated form of product differentiation to the hotel industry was Quality Inns, largely in response to the blurred consumer image that its vastly diverse properties were promoting. Many other lodging companies have followed suit. The Marriot chain, for example, has shifted from its long-held position at the higher end of the market, by targeting the mid-priced market through its Courtyard, Residence Inn, and Fairfield Inn hotels (Standard and Poor 1995). Similarly, Holiday Inn's Express Hotels cater to budget travelers while the Crowne Plaza Hotels are geared towards the upper end of the market. Moreover, the French based ACCOR company offers a variety of distinct accommodation products. ACCOR's Sofitel caters to the needs of the luxury market while Novotel and Ibis are respectively tailored for the mid-scale and economy markets. Product differentiation does not only occur within a hotel company but also within individual hotel properties. For instance, in some of its properties, Sheraton offers executive floors designed with the needs of the business traveler in mind

Although there remains a gap in the relevant literature concerning how brand satisfaction can translate into increased profitability for hotels, there are some broad generalities that can be drawn from the existing body of knowledge that can be extrapolated to the situation at hand. For instance, Hung reports that, "A favourable image can lead to customer loyalty, while unfavourable image may lead to customer switch behaviour, brand image is even more important in service companies, where there is a lack of differentiation for customer to assess" (2008, p. 238).

By and large, there are two main ways for hotels to differentiate their brands: (a) price and (b) service. In this regard, Wadsworth reports that, "The hotel industry has two ways to achieve product differentiation through branding. You can either brand service or price. Red Roof Inn and Motel 6 brand price. Marriott, Hyatt, and the Four Seasons brand service" (1999, p. 45). With respect to what a hotel brand communicates to existing and potential customers, Prasad and Dev advise that, "Hotel chains constitute a classic application
View Full Essay

Swarovski's Customer in the Digital

Words: 5507 Length: 17 Pages Document Type: Essay Paper #: 43047950



Based on the attributes of luxury brand, the luxury brand requires special marketing strategy to achieve brand objectives. The strategy assists in developing global brand reputation as well as forming brand awareness within the global competitive environment. (Moore and Birtwistle 2005).

In the contemporary marketing environment, experiential marketing has become a cornerstone of marketing, and retailing for luxury brand. Experiential marketing is the technique of viewing consumer as an emotional and rational being who aims to achieve pleasurable experiences. (Atwal et al. 2008). Typically, experiential marketing offers customer memorable experiences in order to achieve customer satisfaction and competitive market advantages. The experiential marketing uses different tools to create the memorable experiences for customers. For example, experiential marketing organizes entertainment for customers in order to educate them, allow them to escape the reality, as well as giving them aesthetic objects or places to see. Experiential marketers use different tools to create…… [Read More]

References

Atkin, D. (2004). The Culting of Brands: When Customers Become True Believers. New York: Portfolio.

Atwal, G. & Williams, a. (2008). Luxury brand marketing -- the experience is everything! Brand Management .16 (5/6):338 -- 346.

Belch, G.E. & Belch, M.A. (2003). Advertising and Promotion, an Integrated Marketing Communication Perspective (Sixth Edition). The McGraw-Hill Companies.

Bruce, M . And Kratz, C .(2007). Competitive Marketing Strategies in Luxury Fashion Companies. in: T. Hines and M. Bruce (eds.) Fashion Marketing: Contemporary Issues, 2nd edn., New York: Elsevier / Butterworth-Heinemann.
View Full Essay

Swarovski's Customer in the Digital

Words: 10512 Length: 38 Pages Document Type: Essay Paper #: 31675381

Consequently, marketing efforts become more and more important.

Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive to create positive experiences for their customers in order to inspire them and to stimulate their purchase decisions.

Otherwise put, in the context of luxury products, experiential marketing is growingly present and critical and this is due to the complex nature of the luxury sector. Here, the producers seek to transmit the image of high quality, product authenticity, as well as performance. However, aside from these statements, the luxury products must also transmit and sell a customer experience; and this…… [Read More]

References:

Alperovich, a.L., 2012, London Design Museum's Swarovski's exhibition features light painting, holograms and other mind blowing digital technologies, Inhabitat, http://inhabitat.com/london-design-museums-swarovski-exhibition-features-light-painting-holograms-and-other-mind-blowing-digital-technologies / last accessed on September 6, 2012

Atwal, G., Williams, a., 2009, Luxury brand marketing -- the experience is everything! Journal of Brand Management, Vol. 16

Bak, O., Stair, N., 2011, Impact of e-business technologies on public and private organizations: industry comparisons and perspectives, IGI Global, ISBN 1609605020

Bevolo, M., Gofman, a., Moskowitz, H., 2011, Premium by design: how to understand, design and market high end products, Gower Publishing Ltd., ISBN 1409418901
View Full Essay

Organizations Customer Markets Fundamental Business Models & 8226

Words: 1505 Length: 5 Pages Document Type: Essay Paper #: 27063191

organizations customer markets fundamental business models • In a 3- 5-page paper, apply framework -market analysis (external labor markets, internal labor markets, capital markets, customer markets) conduct a compensation strategy analysis competitive landscape organizations • In addition, organization, highly influential, large population job organization apply question, "What economic difference organization performance job, poor, mediocre outstanding?" Post a multiple market analysis.

Competitive Landscape Analysis on Three Companies

Coca Cola Competitive Landscape Analysis

External Labor markets

Coca Cola is one of the most well-known companies on international level. The company is an established brand with high popularity. Coca Cola has built in time significant emotional attachment to this brand from customers, employees, and business partners. Therefore, it is expected that numerous individuals want to work for the company. Coca Cola has developed a recruitment and selection process oriented towards external sources of recruitment especially regarding entry level and mid level positions. This…… [Read More]

Reference list:

1. Russell, K. (2012). Internal Recruitment: Right or Wrong? HR Magazine. Retrieved May 6, 2013 from http://www.hrmagazine.co.uk/hro/news/1073667/internal-recruitment-wrong.
View Full Essay

Affiliate Marketing Customer Acquisition Through

Words: 2469 Length: 7 Pages Document Type: Essay Paper #: 53999049

It also suggests that user patterns are predictable to a certain degree and that these patterns could be used to develop effective affiliate marketing programs. However, research also indicates that in addition to knowing when and how to market, there are also times when it is wise not to market. Only ads that are relevant to the users interests should be used, otherwise it has a negative impact on the user, as they become annoyed and produce no economic benefit (Broder, Ciaramita, and Fontoura et al., 2008). Ad relevance is important to consider in the launch of a successful affiliate program.

Conclusion

Affiliate marketing is only beginning to gain the academic interest that it deserves. As the literature found, affiliate marketing can be an excellent means to reach a target market. However, ad relevance is important. This research indicated that the user wants quality information and something that they can…… [Read More]

References

Adar, E., Weld, D. And Bershad, B. et al. 2007. Why we search: visualizing and predicting user behavior. World Wide Web Conference Series. pp. 161-170.

Bao, S., Xue, G. And Wu, X. et al. 2007. Optimizing web search using social annotations. World Wide Web Conference Series. pp. 501-510.

Bar-Ilan, J., Hasan, M. And Levene, M. (2006), 'Methods for comparing rankings of search engine results' in Computer Networks, volume 50, pp. 1448-1463.

Brear, D. And Barnes, S. 2008. Assessing the value fo online affiliate marketing in the UK financial services industry. International Journal of Electronic Finance. 2 (1). Available from:
View Full Essay

Employee Satisfaction & Quality Systems the Human

Words: 1496 Length: 5 Pages Document Type: Essay Paper #: 64180756

Employee Satisfaction & Quality Systems

The human resource of any organization is one of the most valuable of all its resources. The continued productivity, innovation, commitment and contributory spirit of organizations employees can create a profitable and strong business in any industry. If these characteristics are lacking in the workforce for many of the employees the business can also be stifled and perform far below its capacity. There are many contributory factors associated with employee satisfaction and therefore optimal production and innovation. The literature on the subject is plentiful and demonstrative of process change and reaching goals of employee satisfaction that improve the bottom line as well as the whole environment of the business (Chang, Chiu, & Chen, 2010, p. 1299). According to Yee, Yueng, & Cheng, the link between employee satisfaction, service quality, customer satisfaction that leads to firm profitability is sound;

Using structural equations modeling, we found that…… [Read More]

Resources

Cappelli, P., & Rogovsky, N. (1998). Employee involvement and organizational citizenship: Implications for labor law reform and "lean production." Industrial & Labor Relations Review, 51(4), 633-653.

Chang, C.C., Chiu, C.M., & Chen, C.A. (2010). The effect of TQM practices on employee satisfaction and loyalty in government. Total Quality Management & Business Excellence, 21(12), 1299-1314. doi:10.1080/14783363.2010.530796

Huselid, M.A. (1995). The impact of human resource management practices on turnover, productivity, and corporate financial performance. Academy Of Management Journal, 38(3), 635-672. doi:10.2307/256741

Pakdil, F. (Summer, 2010).The Effects of TQM on Corporate Performance The Business Review, Cambridge. 15 (1). 242-248.
View Full Essay

Work Motivation and Job Satisfaction

Words: 5392 Length: 20 Pages Document Type: Essay Paper #: 49444559

As Moore and Anderson emphasize, "Another driver is that distance education students have as much right to expect effective library services as traditional on-campus students. Therefore, services have been enhanced to ensure easy access and equitable delivery of resources and services" (p. 384).

Clearly, then, although the mission of many university libraries to provide the resources and tools students need to achieve successful academic outcomes has not changed in substantive ways in recent years, technological innovations have demanded that they transform the manner in which they achieve these missions. A survey of university librarians conducted by Moore and Anderson (2003) determined that, "y far the major thrust of the libraries surveyed was the inclusion of information literacy skills into the curriculum, either imbedded into the discipline-specific information or as assessable tests within foundation or first-year subjects" (p. 382). The provision of these types of services, Moore and Anderson suggest, may…… [Read More]

Bibliography

Droege, S.B. And J.M. Hoobler. 2003. "Employee turnover and tacit knowledge diffusion: A network perspective." Journal of Managerial Issues, 15(1): 50.

Finnegan, R.P., F.D. Frank and C.R. Taylor, C.R. 2004. "The race for talent: Retaining and engaging workers in the 21st century." Human Resource Planning 27(3): 12.

Milgate, Michael a. 2004. Transforming Corporate Performance: Measuring and Managing the Drivers of Business Success. Westport, CT: Praeger.

Phillips, Jack J. 2005. Investing in Your Company's Human Capital: Strategies to Avoid Spending Too Little -- or Too Much. New York: AMACOM.
View Full Essay

New Customer Service Application on

Words: 1634 Length: 4 Pages Document Type: Essay Paper #: 20443876

Alliances and partnerships that enrich the customer service experience of any online self-service application are exceptionally effective across other industries as well.

Conclusion

The introduction and support of an online self-service application is a multifaceted and highly coordinated strategy that requires system and process integration to be successful. In addition the support for roles-based access and preferences definitions is also critically important as consumers are increasingly expecting this from their online applications and will often reject and not use those that assume a one-size-fits-all mentality in their design. Finally gaining user input and designing with consideration of their needs is crucial for change management to occur. As online self-service is part of a CM strategy in many organizations (egan & O'Connor, 2002) the marketing of the application in addition to its inherent value must both be actively communication clearly.

eferences

Sven C. Berger. (2009). Self-service technology for sales purposes in…… [Read More]

References

Sven C. Berger. (2009). Self-service technology for sales purposes in branch banking: The impact of personality and relationship on customer adoption. The International Journal of Bank Marketing, 27(7), 488-505.

Campbell, D., & Frei, F. (2010). Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel. Management Science, 56(1), 4-24.

Robert Kapanen. (2004). Customer relationship management and service delivery. International Journal of Services Technology and Management, 5(1), 42-55.

Chor-Beng Anthony Liew. (2008). Strategic integration of knowledge management and customer relationship management. Journal of Knowledge Management, 12(4), 131-146.
View Full Essay

Measuring the Effectiveness of Customer

Words: 624 Length: 2 Pages Document Type: Essay Paper #: 44759376

65). This level of customer service could reasonably be expected to affect customer perceptions of quality of the service they were provided, making this an important CM metric to monitor as well.

These two components of success, customer satisfaction with the initial inquiry and customer perceptions of quality of the service they were provided thereafter, can be measured in several ways. For instance, customer satisfaction could be measured using a brief telephonic survey following the conclusion of the customer inquiry that simply asked customers to rate their satisfaction on a continuum ranging from "highly satisfied" to "highly dissatisfied" and the results recorded, trended and opportunities for improvement identified (Silverman, 2005). This would be a completely objective way to assess customer satisfaction, but response rates would likely be low, especially if the survey required significant amounts of time to complete (Neuman, 2003). In the alternative, the customer's level of satisfaction could…… [Read More]

References

Gale, S.F. (2002, March). Three ways to train for call-center success. Workforce, 81(3), 64-64.

Neuman, W.L. (2003). Social research methods: Qualitative and quantitative approaches, 5th ed. New York: Allyn & Bacon.

Silverman, D. (2005). Doing qualitative research: A practical handbook (2nd ed.). London:

Sage.
View Full Essay

Flowcharting Customer Service Help Desk

Words: 801 Length: 3 Pages Document Type: Essay Paper #: 20776825

(2009). Tipskey.com. Retrieved April 2013 from: http://www.tipskey.com/article/advanced_flowchart/

Kock, E., ed. (2007). ystems Analysis & Design Fundamentals. Thousand Oaks, CA: age.

Mind Tools, (2012). Flow Charting. Retrieved April 2013 from: http://www.mindtools.com/pages/article/newTMC_97.htm

Phone Call In

Email In

ystem Creates Automatic Ticket

Elevated and Marked Urgent

Not solved

Return to customer, follow up for satisfaction

Yes

No

Yes

Cannot solve in-house

Can solve in house, instruct technician

Elevate to upervisor

No

Yes

Implement olution from upervisor

Is this solved?

Yes

Receive Product Back - Test

end out to specialist; inform client of delay

Arrange for unit to be mailed in -- once it arrives, tag with Ticket number

Complete Ticket

File Report

Analyze and Address Issue

Analyze and Address Issue

No

Elevate and Assign to Tech…… [Read More]

Sources:

Advanced Flowcharting. (2009). Tipskey.com. Retrieved April 2013 from:  http://www.tipskey.com/article/advanced_flowchart/ 

Kock, E., ed. (2007). Systems Analysis & Design Fundamentals. Thousand Oaks, CA: Sage.

Mind Tools, (2012). Flow Charting. Retrieved April 2013 from: http://www.mindtools.com/pages/article/newTMC_97.htm

Phone Call In