E-Commerce Strategy: SWOT Analysis and Online Business Considerations

This paper examines the strategic considerations for taking a small clothing boutique online using SWOT analysis to identify strengths, weaknesses, obstacles, and threats. The paper explores critical factors including international expansion challenges such as trust-building, cultural adaptation, language, regulatory compliance, and shipping infrastructure. It also addresses the regulatory landscape for online retailers and common cybersecurity threats like identity theft and corporate account takeover, with recommendations for preventive measures including secure websites, firewalls, and intrusion detection systems.