Advertisement Analysis Essays (Examples)

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hy would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's attention. To do so, it must make a quick and arresting appeal. The most appealing strategies are usually appeals to emotions, fear, love, pleasure, or vanity. For alimentary pleasures like food, drink, and cigarettes, quite often the most effective strategy is to stress the fun of using the product. According to the self-perception theory of fun advertising, a consumer would identify the behavior of eating the hamburger as being a person with a "fun loving" attitude.

The ad, it should be noted, strictly speaking, does not begin with the two men, but with a logo, the famous endy's girl with the upturned braids. Unremarkable, you might state.

However, "One way to help ensure viewers catch the brand is by using a logo...hile viewers….

Advertisement Analysis
Selling Women on a King's Length

In the January 2001 issue of Vanity Fair, Virginia Slims released a fold-out four page ad for their then-new prototype of longer cigarettes, the "Kings" version. This ad well deserves to be analyzed, because it seems to make a strange variety of false and even absurd claims for the cigarettes based purely on the non-related advertising imagery.

This ad is obviously targeted at the modern upper/middle-class women, with all that implies. Readers are assumably white, college educated, heterosexual, with decent disposable income. Vanity Fair appears to be aimed at both single women (including many tips on dating and sexual liaisons) and attached or married women, who are often assumed to be employed.

The ad itself does not seem to have a particularly different audience. It addresses the educated and upper-class nature of its readers through its interest in Egyptology and association with the aristocracy of Egypt;….

The predominant color of the piece of advert is blue, which is a color that is often associated with sobriety and calmness. This indicates that the step of donation is voluntary and conscious. At the very bottom is the name of the collection center written in bold and bigger fonts than all the other writings. This shifts the attention of the viewer from only the donation request to the organization that is conducting this drive. This will solidify the credibility of the campaign as the organization concerned is reliable and well founded hence encourage more people to donate.
The advert is intended for the local members of the society who may be having things that they do not use or need yet it is stuffed in the house. The age of the target audience is of all ranges, from the young to the old since they all may have even….

Race, Gender and Class as Sources of Comedic Tension in HBO’s Advertisement for Season One of “Vice Principals”
An online ad for Season One of HBO’s show “Vice Principals,” starring Danny McBride, Walton Goggins and Kimberly Gregory, consists of a two-minute trailer that showcases the main “selling” points of the comedy series—conflict, romance, “bromance,” action, and racial tension. The two main sources of conflict in the series, as represented in the ad, are between the two rivaling vice principals played by McBride and Goggins, both of whom vie for the Principal’s job, and between the two of them and the new principal played by Gregory, against whom McBride and Goggins unite to overthrow). The characters represent various types: McBride plays a middle-class, middle-aged white male with a traditional though pudgy bearing (he sports a sweater vest to school and has a very out-of-date hair cut and moustache that resembles more a….


It's in Tiger; is it in you?"

This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is something intangible that makes a winner. As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success (or other admirable qualities or attributes) of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product.

That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites. The implication is that winners like Tiger Woods have something (i.e. it) that separates winners from losers and that those who are similar to….

In the ad, we see a testimonial coming from a working mother. Hence, consumption has already taken place and upon her consumption of the product, the working mother found significant value in it. This can be attested by the product's instrumental value, i.e. she took the product to lose weight and this is exactly what happened. We can also detect its hedonic value when the working mother found the product's website to be helpful and encouraging. This helped make product consumption an enjoyable and positive experience. Product satisfaction, on the other hand, is the result of the value she placed upon the consumed product. In this case, product satisfaction is high because of the positive value obtained by the product from the consumer.
In terms of the type of influence used, we argue that both internal and external techniques were employed. The advertisement appealed on consumer perception and better judgment….

But the detection between these two states can be easily identifiable for some mothers but not for others. Hence, we can also infer that the need recognition in this ad can also be the case whereby need is stimulated by the marketer through product information. The '#1 Pediatrician-ecommended Non-Drowsy Brand' label in the advertisement is already basic product information. The same holds true for the 'Only Children's Claritin Provides Non-Drowsy Allergy elief' label. The parent is also informed of allergy symptoms that s/he may not be aware of in the first place as the many allergy symptoms are enumerated in the advertisement.
We also argue that this advertisement relies on internal type of influence as most of the product information mentioned earlier are in fact superiority claims (e.g. #1 Pediatrician-ecommended Non-Drowsy Brand, 'Only Children's Claritin Provides Non-Drowsy Allergy elief) which rely on consumer judgment. The marketers believe that consumers, upon….

his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. he utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
he ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to….

advertisements for Harley Davidson both have the overall message that Harley Davidson's are for rebellious individuals and that societies rules do not apply to the Harley Davidson owner.
The text of the first ad, "in some circles, paisley and florals have yet to catch on" sets the tone for the ad and also conveys the meaning. Firstly, the text has an air of importance to it as well as an air of indifference. The "in some circles" is patronizing and suggests that these 'some' are not as good as the rest. The humor associated with 'paisley and florals' takes the edge of this patronizing feel, so that overall the text has a humor that means it is not to be taken too seriously. This creates a humorous and ironic tone to the ad. This text, without the picture, also captures the meaning of the ad. These 'circles' that haven't caught….

It also shows that the brand's values are for promoting connectedness and kindness between others. This is what the Happiness Machine is often written about and included in many different courses on successful messaging.
The second ad is for Coke Zero, with specific focus on the United Kingdom including a James Bond theme can he found here http://www.coca-colacompany.com/videos/unlock-the-007-in-you-new-coke-zero-commercial. This commercial is more oriented towards esteem and self-actualization and a reliance on self-actualization through ingenious strategies and action. It is inclusionary yet with the twist of intellectual and ingenious action, which is perfect for British society. The last video is all-inclusive and shows how the world can be a cold place without a friend. Turkey is a very family-driven culture yet also one with very strict guidelines for behavior. That is why this video is so soft; it shows people being supportive of each other as their culture can at times….

advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in Magazine Advertising" concerns a study that looked at whether or not this problem with stereotyped advertising has grown. Are the racial and gender biases in magazine advertisements increasing, and, if so, to what extent? To determine the answer, authors S. Plous and Dominque Nepture of Wesleyan University conducted content analyses of ten years of fashion advertisements geared toward white women, black females or white men. In total, 1000 ads were studied that ran in 1985 to 1994 publications. The researchers found a) except for black females in white women's magazines, African-Americans were underrepresented in white magazines; b) female body exposure was greater than male body exposure, and white female body exposure rose significantly during the ten years; c) white women were….

Advertising
Company Overview

Mattel is a producer of children's toys, including the well-known industry brands Fisher Price, Barbie and Hot Wheels. The company has strategic partnerships with several other major brands such as Disney, WWE, Nickelodeon and Warner Bros. The company did nearly $6.5 billion in revenue in the last fiscal year, and turned a profit of just of $900 million. Nearly half of its revenues come from international markets.

The Barbie brand is the most important for the company, with just over $1 billion in annual revenues. The company's marketing is focused around the end-of-year, when gift-buying for children reaches its peak. The company utilizes most forms of media for its advertising, including traditional 30-second television spots. Mattel spent $733.2 million, or 12.2% of net sales, on its marketing efforts in the last fiscal year (Mattel 2014 Annual eport). In terms of distribution, its three largest customers are Walmart, Toys Us….

Advertisements for the Same Product
Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.

Considerations When Designing Advertisements

Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product appeal. Advertisements are….

This aspect is greatly leveraged upon by Sport2Sport as different target populations share their experiences on company's Facebook page. There is also an aspect of quick customer response having the potential of going viral over the internet. This makes companies such as Sport2Sport to focus on customer satisfaction and prompt response. Although it may seem untraditional not to focus on traditional advertising and marketing mediums, the paradigm shift in approach to marketing and advertisement has led this agency to effectively spend their marketing budget on online campaigns and maintenance of web-presence.
IV- Organizational structure

Better Business Bureau (BBB) has reported that Sport2Sport is a limited liability company (LLC) with its current rating at A-. The highest possible rating that an agency can get with BBB is A+ (BBB Business eview, 2013). The length of time that the firm is in business is the only potentially negative factor reported by the BBB.….

Individual Analysis
The current job environment means that people have to be well qualified for the job they are seeking or they will not be considered a candidate. There are people hunting for jobs who have decades of experience in a particular field, so it is difficult for a recent graduate, even one with a graduate degree and some experience in management, to compete with this type of candidate. This is the situation that I find myself in. I am going to hit the job market with a graduate-level degree and some amount of experience, but very little practical experience. It is possible to entice a prospective employer with the fact that I am young and have recent intense theoretical knowledge (which may help in some instances, but not many), but most employers realize that they have a wide pool of applicants to look through with vastly greater amounts of knowledge….

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4 Pages
Term Paper

Business - Advertising

Advertisement Analysis of TV Advertisement

Words: 1439
Length: 4 Pages
Type: Term Paper

hy would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's…

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3 Pages
Term Paper

Sports - Women

Advertisement Analysis Selling Women on a King's

Words: 1066
Length: 3 Pages
Type: Term Paper

Advertisement Analysis Selling Women on a King's Length In the January 2001 issue of Vanity Fair, Virginia Slims released a fold-out four page ad for their then-new prototype of longer cigarettes,…

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2 Pages
Essay

Business - Advertising

Mermaid Advertisement Analysis the Advertisement

Words: 730
Length: 2 Pages
Type: Essay

The predominant color of the piece of advert is blue, which is a color that is often associated with sobriety and calmness. This indicates that the step of…

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5 Pages
Essay

Media

Vice Principals on HBO Advertisement Analysis

Words: 1672
Length: 5 Pages
Type: Essay

Race, Gender and Class as Sources of Comedic Tension in HBO’s Advertisement for Season One of “Vice Principals” An online ad for Season One of HBO’s show “Vice Principals,” starring…

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2 Pages
Essay

Sociology

Advertisement -- Image Analysis the

Words: 575
Length: 2 Pages
Type: Essay

It's in Tiger; is it in you?" This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is…

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2 Pages
Thesis

Business - Advertising

Ad Analysis -- Post-Purchase Evaluation

Words: 638
Length: 2 Pages
Type: Thesis

In the ad, we see a testimonial coming from a working mother. Hence, consumption has already taken place and upon her consumption of the product, the working mother…

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2 Pages
Thesis

Business - Advertising

Ad Analysis -- Need Recognition

Words: 628
Length: 2 Pages
Type: Thesis

But the detection between these two states can be easily identifiable for some mothers but not for others. Hence, we can also infer that the need recognition in…

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3 Pages
Term Paper

Transportation

Advertisement IT's Halftime in America

Words: 932
Length: 3 Pages
Type: Term Paper

his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more…

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12 Pages
Term Paper

Business - Advertising

Advertisements for Harley Davidson Both Have the

Words: 4814
Length: 12 Pages
Type: Term Paper

advertisements for Harley Davidson both have the overall message that Harley Davidson's are for rebellious individuals and that societies rules do not apply to the Harley Davidson owner. The…

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2 Pages
Case Study

Business - Advertising

Advertisements Advertising Is One of

Words: 545
Length: 2 Pages
Type: Case Study

It also shows that the brand's values are for promoting connectedness and kindness between others. This is what the Happiness Machine is often written about and included in…

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image
4 Pages
Term Paper

Business - Advertising

Advertisements Are Specifically Designed to Lure Select

Words: 1272
Length: 4 Pages
Type: Term Paper

advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in…

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3 Pages
Essay

Business - Advertising

Analysis of Moschino Barbie Ad

Words: 1006
Length: 3 Pages
Type: Essay

Advertising Company Overview Mattel is a producer of children's toys, including the well-known industry brands Fisher Price, Barbie and Hot Wheels. The company has strategic partnerships with several other major brands…

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5 Pages
Essay

Business - Advertising

Comparing Two Advertisements

Words: 1633
Length: 5 Pages
Type: Essay

Advertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find…

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20 Pages
Research Paper

Business

SPORT2SPORT Agnecy Analysis Sport 2

Words: 5224
Length: 20 Pages
Type: Research Paper

This aspect is greatly leveraged upon by Sport2Sport as different target populations share their experiences on company's Facebook page. There is also an aspect of quick customer response…

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4 Pages
Essay

Business

Individual Analysis the Current Job Environment Means

Words: 1357
Length: 4 Pages
Type: Essay

Individual Analysis The current job environment means that people have to be well qualified for the job they are seeking or they will not be considered a candidate. There are…

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