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We have over 539 essays for "Advertising Ethics"

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Advertising Is Able to Create Desires That People Did Not Previously Have

Words: 738 Length: 2 Pages Document Type: Essay Paper #: 54004752

power of a successful ad stems from the population it addresses rather than its words. To put it simply, ads must incorporate its potential customers' hopes, fears, wishes, and dreams, and position the product they are advertising as the key to them. 'Mass desires' is the term typically utilized for denoting such already existing feelings. They merely represent a common private want. Secretly, a large number of individuals desire the very same things - health, wealth, attractiveness, and happiness. An ad will be effective if its creators understand the way a given product will be able to fulfil these private desires (Lee, 2014).

Some advertisers, in a perpetual bid to draw customers and link their products to hedonistic, lavish or "cool" lifestyles, have repeatedly gone past the bounds of what may be regarded as socially and ethically acceptable advertising. An understanding of one's market can aid sellers in designing and…… [Read More]

References

Ethical Marketing (n.d.). Retrieved January 25, 2016, from  http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html 

Galinsky, A. (2008). 'Powerless' Consumers Spend More. Retrieved January 25, 2016, from  http://adage.com/article/cmo-strategy/powerless-consumers-spend/131112/ 

Lee, A. (2014). How to Attract Customers with Ads That Tap into Desire [3 Step Guide]. Retrieved January 25, 2016, from http://www.marketingthatsells.net/blog/how-to-attract-customers-with-ads-that-tap-into-desire

The Economic, Social, and Regulatory Aspects of Advertising (n.d.) Retrieved 25 January 2016 from  http://www.aef.com/pdf/arens_ch03.pdf
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Ethics in Marketing There Are

Words: 1329 Length: 5 Pages Document Type: Research Paper Paper #: 82686854



However, there are often no rules, or weak ones, and that can create an ethical dilemma on the part of marketers. They must decide for themselves what lines they want to cross, and set their own codes of ethics. here rules only provide guidelines, these can be open to interpretation. As we have seen with the area of marketing to children, however, the marketing industry has kept ahead of the regulators in how they approach the issue. The government has barely been able to ban Joe Camel, and has no answer for companies that reach children with child-oriented web content that blends.

Developing Rules

In order to create a code of ethics where there are no laws to provide guidance, there are bodies that have taken the lead. A company should begin, for example, with a statement of ethical norms from the American Marketing Association (2012). There are three ethical…… [Read More]

Works Cited:

Akaah, I. & Riordan, E. (1989). Judgments of marketing professionals about ethical issues in marketing research: A replication and extension. Journal of Marketing Research. Vol. 26 (1) 112-120

Shrubsole, G. (2012). Marketing and advertising that respects children's rights. The Guardian. Retrieved November 24, 2012 from  http://www.guardian.co.uk/sustainable-business/marketing-advertising-respect-childrens-rights 

Horovitz, B. (2011). Marketing to kids gets more savvy with new technologies. USA Today. Retrieved November 24, 2012 from  http://usatoday30.usatoday.com/money/industries/retail/2011-07-27-new-technolgies-for-marketing-to-kids_n.htm 

Smart Consulting Group. (2009). Dishonest marketing in pharmaceuticals demands a big price to pay. SCG. Retrieved November 24, 2012 from  http://www.smartconsultinggroup.com/2009/11/dishonest-marketing-in-pharmaceuticals-demands-a-big-price-to-pay/
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Ethics and Marketing Ethics in

Words: 1089 Length: 4 Pages Document Type: Term Paper Paper #: 38782455



Fox, R.F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a hreat to Physical, Emotional, Social, and Cultural Well-Being. USA oday, Volume 130, Issue 2678, 62.

he author discusses different types of advertising and promotion and finds ethical problems in the way many are handled, especially with reference to advertising and promoting goods and services to children. He cites the use of focus groups for toy companies and the ethical implications of improving advertising to kids.

Cohn, E. (2000, January 31). Marketwatch: Consuming Kids. he American Prospect, Volume 11, Issue 6, 13.

he author questions the promotion of certain products to children and finds marketers hiring psychologists to shape the message so as to reach children. Other psychologists have denounced such actions and have called for an emendation of the ethics code to govern this sort of promotion in the future.

Ethics in Pricing

Cranberg, G.…… [Read More]

This author also considers the ethics of distribution in terms of the distribution of goods to foreign markets and also uses the Nestle case of the distribution of baby formula as the primary example. He also offers a review of literature on the subject of cross-cultural marketing.

Pinstrup-Andersen, P. (2005, December 1). Ethics and economic policy for the food system. American Journal of Agricultural Economics.

The author notes that economists usually do not address ethical issues but that he will do so in terms of questions about the food system and how ethical considerations affect the way food is distributed.
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Ethics Memo Ethicacy of Five Hour Energy

Words: 565 Length: 2 Pages Document Type: Essay Paper #: 45915310

Ethics Memo

Ethicacy of Five Hour Energy "No Crash Later" Claims

ecently consumer rights groups are gaining greater traction in the media with their claims that Five Hour Energy's claims of "no crash later" are inaccurate, and at worst, overstated. These claims are based on a study completed six years ago, and whose methodology is not sound (Fabregas, 2012). What's at the center of this debate is the chemical composition of Five Hour Energy and if in fact customers experience a crash after using it or not. The ethicacy of the products' claims are under attack in the media, and with the empirical studies showing evidence this is accurate. The momentum on social media continues to increase on this issue as well and the Five Hour Energy brand is in jeopardy of being negatively affected over the long-term if nothing is done. There also continues to be negative press for…… [Read More]

References

Fabregas, L. (2012, May 12). Energy shot fails to live up to name. McClatchy - Tribune Business News.

Zmuda, N., & Bruell, A. (2012). Energy drinks battle dark cloud, try to remain beverage bright spot. Advertising Age, 83(45), 8-9.
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Ethics for Entrepreneurs Abercrombie &

Words: 778 Length: 2 Pages Document Type: Term Paper Paper #: 58593652

In recognition that these t-shirts might be found to be objectionable to many young women, who are among our best customers, we contacted Heather Arnet, Executive Director of the omen & Girls Foundation, and offered to discuss the issue with them. e recognize that the shirts in question, while meant to be humorous, might be troubling to some." Despite, or perhaps, one could argue, because of, the controversy generated by the sexually explicit t-shirts, on November 15, 2005, CEO Mike Jeffries stated that the company had enjoyed record third quarter profits. "These strong results reflect the broad momentum and successful differentiation of our brands, confirming our entire organization's dedication to building dominant iconic brands. e are uniquely positioned as the top of mind premium provider of sportswear with brands that appeal to a broad spectrum of customers in the pre-teen through post-collegiate demographic. This is a position we have worked…… [Read More]

Works Cited

Abercrombie & Fitch Issues Joint Statement with Women & Girls Foundation of Southwest Pennsylvania." Press Release. Abercrombie & Fitch. 4 Nov 2005.

27 Mar 2008. http://www.abercrombie.com/anf/lifestyles/html/investorrelations.html

Abercrombie & Fitch Reports Third Quarter Results."(4 Nov 2005). Press Release.

Abercrombie & Fitch. 15 Nov 2005. 27 Mar 2008 at http://www.abercrombie.com/anf/lifestyles/html/investorrelations.html
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Ethics of Marketing Research in the Internet

Words: 1757 Length: 5 Pages Document Type: Essay Paper #: 72402322

Ethics of Marketing esearch in the Internet Era

Increasingly, management is being taken to be a critical production factor alongside the other factors of production. It therefore follows that the success of a business enterprise is largely hinged on the ability of management to make superior decisions. However, for managers to make effective decisions, they not only need a supportive decision making environment but also a set of tools to enhance their ability to correctly analyze and interpret information so as to advance the agenda of the business in an increasingly competitive marketplace. Marketing research is one such tool.

Marketing esearch as a Management Tool

The relevance of marketing research as a decision making tool for management cannot be overstated. According to Blankenship, Breen and Dutka (1998), marketing research can be taken to be "the systematic design, collection, analysis, and reporting of data and findings relevant to a specific situation…… [Read More]

References

Blankenship, A.B., Breen, G.E. & Dutka, A.F. (1998). State of the Art Marketing Research. McGraw-Hill Professional.

Boone, L.E. & Kurtz, D.L. (2011). Contemporary Marketing. Cengage Learning.

Evans, A.N., & Rooney, B.J. (2010). Methods in Psychological Research. SAGE

Haugtvedt, C.P., Machleit, K.A. & Yalch, R. (2005). Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Routledge Keillor, B.D. (2007). Marketing in the 21st Century: Interactive and Multi-Channel Marketing. Greenwood Publishing Group.
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Ethics Are Often Stronger Than the Laws

Words: 889 Length: 2 Pages Document Type: Essay Paper #: 27744553

Ethics are often stronger than the laws of the land. Laws are cobbled together by special interests and have little to do with right and wrong, or personal ethical codes. For most people, their own personal codes of ethics will be stronger than the laws. People are much less likely to violate their own personal ethical codes than the laws.

Morals are codes of conduct put forward by a society, often within the context of a cultural or social group. Ethics are, following the Aristotelian tradition, a general guide to behavior that an individual adopts as his own guide to life (Gert, 2011). The relationship between the two is self-evident: while ethics are individual they are often strongly influenced by society's moral context.

Kohlberg (1971) outlined morals are being pre-conventional, conventional and post-conventional. Pre-conventional morals are in the obedience and punishment orientation and the self-interest orientation. Like when you learn…… [Read More]

References

Anderson, K. (2009). Ethnographic research: A key to strategy. Harvard Business Review. Retrieved February 17, 2014 from  http://hbr.org/2009/03/ethnographic-research-a-key-to-strategy/ar/1 

Gert, B. (2011). The definition of morality. Stanford Encyclopedia of Philosophy. Retrieved February 17, 2014 from  http://plato.stanford.edu/entries/morality-definition/ 

Kohlberg, L. (1971) From Is to Ought: How to Commit the Naturalistic Fallacy and Get Away with It in the Study of Moral Development. New York: Academic Press.

Friedman, M. (1971). The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved February 17, 2014 from  http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
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Ethics How Can Managers Promote

Words: 329 Length: 1 Pages Document Type: Term Paper Paper #: 23539078

Creativity and good research is key -- not strategies that solicit information from the consumers in unfair ways or make promises about the products that are not valid. These unethical methods are not good business practices, as consumers will soon see through these transparent efforts and easily move their dollars elsewhere with a simple point and click.

Managers must also make sure, before the campaign begins, that employees are in fact aware of what constitutes ethical behavior on an Internet-based campaign, as this may not always be as obvious as the mangers might like to believe. Having a brief 'ethics storming' session early on, in which employees discuss various real and pretend scenarios that stimulate discussion about how to run a campaign in a way that is effective and ethical is a good way to set a high ethical standard early on in the campaign, so problems will not occur…… [Read More]

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Advertising - Interview Interview The

Words: 857 Length: 3 Pages Document Type: Term Paper Paper #: 60734951

One strategy that we have seen more and more actually preceded the current economic recession is product placement instead of traditional advertisement in commercials (Howard 2005). This may be one of the most effective innovations in our industry since the shift in the 1960s from word-heavy advertising to memorable visual images (Ogilvy 1983).

Q: The Internet and other visual media must factor into that shift as well.

A: Absolutely. The modern advertiser is learning not to focus exclusively on traditional modes of message transmission and product branding like television and billboards. The phenomenon of things like YouTube demonstrate the value of creating imagery that captures the audience's imagination and interest. In fact, future advertisers may eventually question the value of spending so much money on commercials and even product placement when it is possible to reach huge audiences on the Internet, essentially, for free.

Q: The way that the Napster…… [Read More]

References

Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. Irwin/McGraw-Hill: New York

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company

Ogilvy, D. (1983) Ogilvy on Advertising
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Advertising Agency Government's Role in Advertising Regulation

Words: 2487 Length: 9 Pages Document Type: Essay Paper #: 42708035

Advertising Agency

Government's ole in Advertising egulation

History of attitudes towards advertising

Changing attitudes

Government's authority

Taste and decency

The advertising is a major contributor and visual segment of the complete marketing strategy of a business. It is also noted as one of the image carrier for an organization. The businesses seek support of advertising agenciesdealing in print and electronic media to establish an advertising campaign along with the design of such activities to further their marketing objectives (Shimp, 2013). There are various environmental factors as well as regulations that should be followed by the advertising agencies. The governments also take part in evaluation of the content printed in advertisements. The role of government in regulating the advertising material and assessment of the content is discussed below. It is required that the governments lower their involvement in such activities and empower the self-regulation of advertisement content through agencies, associations. And…… [Read More]

References:

Carroll, A.B., & Buchholtz, A.K. (2011). Business & society: Ethics and stakeholder management. USA: CengageBrain.

Chryssides, G.D., & Kaler, J.H. (1993). An introduction to business ethics.USA: CengageBrain.

De Fleur, M.L. en EE Dennis (2002). Understanding Mass Communication.A Liberal Arts Perspective.

O'guinn, T.C., Allen, C.T., & Semenik, R.J. (2011). Advertising and integrated brand promotion.USA: Cengage Learning.
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Ethics in Research for Organizations of All

Words: 1204 Length: 3 Pages Document Type: Research Proposal Paper #: 83305104

Ethics in esearch

For organizations of all types, the last three decades have been crucial in changing the manner in which organizations interact with each other, stakeholders, the government, and themselves. Most of these changes occurred because of the evolution of globalization, which after the Cold War, increased cooperation between nations and regions while, at the same time, increased stakeholder expectations, opened hundreds of new markets, and now requires that organizations operate on a new level. Particularly after the Enron scandal, stakeholders expect more transparency and honesty from organizations. In fact, a recent survey found that 74% want to know more about the ethical stance and nature of a company prior to purchasing from them. At the same time, 92% of FTSE 100 companies provide no metrics, benchmarks, or quantitative measurements within their annual report (Suter, 2012).

Because of advances in technology and communication, this has also bled over into…… [Read More]

REFERENCES

Gutman and Thompson. (2004). Why Deliberative Democracy. Princeton NJ: Princeton University Press.

Leedy, P., & Ormrod, J. (2009). Practical Research: PLanning and Design. New York: Prentice Hall.

Robson, C. (2011). Real World Research: A Resource for Users of Social Research Methods in Applied Settings. New York: Wiley.

SA Health Info. (2010, April). Ethics issues in qualitative research. Retrieved from sahealthinfo.org: http://www.sahealthinfo.org/ethics/ethicsqualitative.htm
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Ethics and Television How Has

Words: 722 Length: 2 Pages Document Type: Essay Paper #: 77502347

First, they evaluate the truthfulness of the message. Next, they evaluate the authentic of the persuader. Third, they determine the persuader's level of respect for the persuadee. Fourth, they examine the equity of the persuasive appeal. Finally, they look at the social responsibility for the common good of the action they are being urged to take. Combining all five elements together, a person is able to make a judgment about a persuader's ethics.

Personally, I feel that ethical judgments are most effectively made at a situational level. I do not believe that universal ethics apply, but instead feel that situations can help determine the ethicality of a particular action. For example, I do not feel it would be unethical for an American President to lie to the American people about a planned attack on foreign country if being honest would jeopardize the soldiers on the mission. Likewise, I do not…… [Read More]

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Ethics Computer Marketing Tobacco Dilemma After Returning

Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 97353531

Ethics

Computer

Marketing obacco Dilemma

After returning from Ohio on a road trip, some friends informed us that on the way back home while gassing up, they were asked by kids on two different occasions to buy them some cigarettes. Our friends told the kids no on each occasion. What does this isolated observation have to do with the tobacco industry? he tobacco industry has continued to market their products to children throughout the nation, and they have even gone after kids in other nations. "Since the Master Settlement Agreement (MSA) in 1998, tobacco advertising and promotion has significantly increased in the retail environment." (New Jersey Department of Health and Senior Services) he description of the kids, obviously minors, asking an adult to buy them cigarettes is illegal. What the tobacco industry has continued to do in regard to marketing cigarettes to kids is immoral, unethical and illegal. his paper…… [Read More]

The tobacco industry has been forced to look abroad to sell the majority of their cigarettes and third world countries may be perfect targets. "By the year 2000, 80% of the world's population will live in less-developed countries. These countries already consume more tobacco than the developed countries." (Chapman & Leng, 2004) The United States tobacco giants have gone as far as litigate through international courts to forcefully open up third world nations' markets to tobacco products. In 2000, the Tobacco giants together sued Thailand in General Agreement and Tariffs and Trade court to reduce their tobacco tariffs. The U.S. Tobacco companies were working feverishly to maintain their profitability but they are clearly going about it through an unethical marketing effort.

We all know that how a product is marketed can make a huge difference in sales. "Brazil also has probably the highest level of tobacco advertising per capita in the world. When advertising stopped for a year, cigarette sales fell 4.8% in nine months." (Chapman & Leng, 2004) The American Cancer Society continues to be critical of U.S. tobacco companies' marketing strategies. Everyone hears about the United States' trade surplus. But not many people ever hear that the United States has become the largest exporter of tobacco products in the world. Our tobacco companies have been chastised because they not only sell a product they know is harmful; they boost the very properties that make the product bad when selling abroad. In other words, they sell cigarettes with tar levels that are higher than the products sold in the United States. The worst part of this is that their marketing strategy is directed at women and children in countries that never had high levels of smokers.

There have to be alternatives to this approach of selling high tar laced cigarettes in third world nations to women and children. It just sounds wrong because it is wrong.
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Ethics in Southwest Airlines an

Words: 7676 Length: 18 Pages Document Type: Term Paper Paper #: 17405736

(Southwest Airlines Corporation)

The employees are always put first at Southwest Airlines, and according to the CEO Herb Kelleher, who was responsible for founding the company Southwest Airlines, the philosophy that employees come first is deeply embedded in the psyche of the company, and if the employees of the company are happy and contented and fully satisfied with their work, then they will most definitely take better care of the customers of the company, and this is exactly what happens at Southwest Airlines. When the customers are happy at the treatment that they receive at Southwest Airlines, they, quite naturally keep coming back for more, and this in turn makes the shareholders extremely happy and satisfied. The employees at Southwest Airlines are some of the best and most highly paid employees of any airline, and in general, all the walls of the company are always filled with several pictures of…… [Read More]

References

Abenes, Fiorello B. "Marketing Study of Southwest Airlines" Retrieved at http://www.csupomona.edu/~lbabenes/MBA/SouthwestMarketingStrategies.doc. Accessed 30 August, 2005

Aviation Accident Brief" (2002) Retrieved at  http://www.ntsb.gov/publictn/2002/AAB0204.htm . Accessed 30 August, 2005

100 Best Corporate Citizens for the year 2005" (Spring 2005) Business Ethics Magazine.

Retrieved at  http://www.business-ethics.com/whats_new/100best.html . Accessed 29 August, 2005
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Ethics Profile Monsanto NYSE Mon

Words: 1741 Length: 6 Pages Document Type: Thesis Paper #: 78752067

By attempting to suppress debate about the subject, Monsanto created and subsequently reinforced the notion that BGH is a harmful substance. Eventually, the company was forced to exit the business, because of the damage they did to the product's reputation.

There are times when good ethics demands that a new product innovation be dropped, and this was likely one of those times. By pursuing profit instead, Monsanto has put the health of many Americans at risk and called even more attention to their unethical practices.

orks Cited

Financial information from MSN Moneycentral. Retrieved February 3, 2009 at http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=MON

Monsanto 2008 Annual Report. (2008). Retrieved February 3, 2009 at http://www.monsanto.com/investors/financial_reports/annual_report/2008/default.asp

No author. (2008). Monsanto Receives Top Award from Leading Legal Publication. Monsanto Corporation. Retrieved February 3, 2009 at http://monsanto.mediaroom.com/index.php?s=43&item=660

No author. (2008). Monsanto Human Rights Policy. Monsanto Corporation. Retrieved February 3, 2009 at http://www.monsanto.com/pdf/responsibility/human_rights_policy.pdf

Klotter, Jule. (2002). Monsanto PCB Legacy. Townsend…… [Read More]

Works Cited

Financial information from MSN Moneycentral. Retrieved February 3, 2009 at  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=MON 

Monsanto 2008 Annual Report. (2008). Retrieved February 3, 2009 at  http://www.monsanto.com/investors/financial_reports/annual_report/2008/default.asp 

No author. (2008). Monsanto Receives Top Award from Leading Legal Publication. Monsanto Corporation. Retrieved February 3, 2009 at http://monsanto.mediaroom.com/index.php?s=43&item=660

No author. (2008). Monsanto Human Rights Policy. Monsanto Corporation. Retrieved February 3, 2009 at  http://www.monsanto.com/pdf/responsibility/human_rights_policy.pdf
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Ethics of Headhunting Structure Business

Words: 9767 Length: 33 Pages Document Type: Term Paper Paper #: 2686528



Accepting Client Assignments

Outstanding client service begins with a full understanding of the client organization, its business needs and the position to be filled. An AESC member should:

Accept only those assignments that a member is qualified to undertake on the basis of the member's knowledge of the client's needs and the member's ability to perform the specific assignment.

Disclose promptly conflicts of interest known to the AESC member and accept assignments only if all affected parties have expressly agreed to waive any conflict.

Develop an understanding with the client that, among other things, makes clear the organizational entity that is defined as the client organization, the fees and expenses to be charged, and any ongoing assurances or guarantees relating to fulfillment of the assignment.

Agree with the client concerning any "off-limits" restrictions or other related policies that govern when and how the member may recruit from the defined client…… [Read More]

References

Atkins, B. (2006) "Corporate Social Responsibility: Is it irresponsibility?," the Corporate Governance Advisor, pp.28-29.

Baker M.J. (2003) Business and Management research: How to complete your research project successfully. Argyll, Westburn Publishers.

Beach, Elaine 1999: The business of consulting - the basics and beyond. San Francisco, USA:

Jossey-Bass/Pfeiffer
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Ethics Recently Many Businesses Are

Words: 1364 Length: 5 Pages Document Type: Term Paper Paper #: 435990



Morality is grounded in the profit principle. There are two versions that this principle tells. The first is that good business ethics is said to result into good business (Fieser, 1996). This however is considered to be a weak principle because the effect of morality principles that a corporation implements can only be seen after some span of time. For instance, the concept of implementing moral principles that desire the best interests of the public so that the corporation can have a long trusting relationship with its public customers can only be economically advantage after some time. This is because the corporation will still need to seek and wait for the consumers' trust. And, according to researches and studies, trust are usually given by customers after some continuous time of being satisfied with the products or services that the corporation offers. Fieser further provides the following examples to this principle.…… [Read More]

References

Fieser, James. Do Business Have Moral Obligations Beyond What the Law Requires? Journal of Business Ethics, 1996, Vol. 15, pp. 457-468

http://www.utm.edu/staff/jfieser/vita/research/business.htm

Gregg, Samuel. Corporate Obligations Should Reflect Stakeholders' Best Interest.

2001. Online Opinion.  http://www.onlineopinion.com.au/view.asp?article=1342
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Ethics Locked in a Hot

Words: 2115 Length: 6 Pages Document Type: Term Paper Paper #: 82539909

The group of jurors brings out the best in them in terms of reaching a common target.

A group crisis is an event that has a high - impact and threatens the viability of the organization. Crisis/stress is a factor that helps group evolves from stage to stage, get through phases. Under conditions of crisis swift decision should be made and considered necessary.

The jury room turns into an emotional stage, the jury becomes a target for other frustrations members may be having in their family life. Juror number three makes the whole case very personal, he wishes to condemn the young boy because he believes that by doing this he will punish his own boy who deserted him.

The stress that they are stuck on a hot weather in a room and they can not get out because one of them is determined to change their votes makes them…… [Read More]

Bibliography

Ivanovich, M., & Matteson, T. (2002). Group behavior and work teams. Organizational behavior and management. McGraw-Hill Irwin

Wickipedia free encyclopedia, Last modified 24 November 2006. Website: http:/en.wikipedia.org/wicki/12_angryMen nationalserviceresources.org/filemanager/download/06_MultiState_Conf/D2E2stages_group_develop_2.pdf

Neill, J (2004). What are the stages of group development?. Website: http://www.wilderdom.com/group/StagesGroupDevelopment.html

The Internet Movie Database. Website:  http://www.imdb.com/title/tt0050083
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Advertising - Ethical Issues Ethical

Words: 819 Length: 3 Pages Document Type: Term Paper Paper #: 95695254



Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing successful history of advertising. Naturally, the fact that healthy fast food cannot hope to compete with traditional fast food in terms of taste and its purported addictive quality presents another challenge that must be met by creative advertising and marketing strategies to overcome those disadvantages from the advertising perspective. Incorporating Challenges into a Marketing Plan:

Incorporating those challenges into a marketing plan requires long-term vision to anticipate the likely pattern of consumer demand over time, specifically in response to advice about health, wellness, and the relationship of diet to overall human health.

Naturally, the healthy fast food industry should emulate some of the strategies that have traditionally proven successful, particularly in the case of fast food in terms of name recognition…… [Read More]

References

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company

Gibbs, N, (2007) One Day in America. Time Magazine.

Nov. 26 / 07 (pp. 60-61)
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Ethics Business Statistics Christian Worldview

Words: 1511 Length: 4 Pages Document Type: Term Paper Paper #: 12991743

Morality of Statistics

Ethics/Business Statistics, Christian Worldview

The morality of statistics: Will statistics invariably lie?

A famous book from the 1950s was entitled How to lie with statistics. Implied by the counter-intuitive name was the concept that the old cliche that 'numbers don't lie' was false. In fact, as discussed in the article "eflection before action: The statistical consultant confronts ethical issues" by S. Andrew Ostapski and Claude . Superville, statistics can be highly subjective in terms of how they are presented as are the conclusions which can be drawn from them. Even researchers have been accused of manipulating statistics to prove 'facts' that are not true within academia. The pressures only increase when statisticians are asked to serve the financial 'masters' of commerce. "The ability to be creative in building interdisciplinary bridges can be risky, especially when the parties that are served do not understand the statistical process. The…… [Read More]

References

Geertsema, J. (1987). A Christian view of the foundations of statistics. Perspectives on Science

and Christian Faith, 39.3:158-164.

Ostapski, A. & Superville, C. (2001). Reflection before action: The statistical consultant confronts ethical issues. Business Quest. Retrieved:

 http://www.westga.edu/~bquest/2001/consultant.htm
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Advertising and Word of Mouth

Words: 9576 Length: 22 Pages Document Type: Research Proposal Paper #: 41357392

(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).

The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.

2. Decision Making Process Theories

Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.

Normative models of decision making,…… [Read More]

BIBLIOGRAPHY

'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: <  http://www.highbeam.com  > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.
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Advertising on Specialty Channels Discuss

Words: 1196 Length: 3 Pages Document Type: Term Paper Paper #: 9499518



Discuss the various reasons marketers have been shifting their marketing dollars to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers' advertising and promotion budgets.

Marketers are shifting their marketing budgets to support sales promotion from media advertising in an effort to get greater impact on brand recognition at the upper ends of their sales funnels, and more effectively influence lead generation in the lower areas of their sales funnels. Sales promotion is seen increasingly as having a more immediate impact on lead generation, lead fulfillment and the entire pipeline of sales activity. Media advertising on the other hand is not as easily tracked directly to sales activity and often is seen as "air cover" to drive up awareness of a given brand. Where media advertising is strategic and long-term in scope, in fact it has to be long-term to have an appreciable impact…… [Read More]

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Ethics Problems in the Study Reviewed Ethical

Words: 459 Length: 2 Pages Document Type: Research Paper Paper #: 40674049

ethics problems in the study reviewed.

Ethical Issues

The first noted ethical issue in the document reviewed in this study is the ethical issues represented by the small group that is used in representing the sample group in the study as the group is all from one small area in a Southern U.S. state only and there is no representation of a sampling of individuals country-wide in this study relating to social media marketing.

Stated as well in the limitations of the study is a lack of representing of a wide range of advertising and marketing companies and the lack of representation of individuals in advertising and marketing companies in all countries are there are only advertising and marketing firms from one country represented in the study. This leaves a question about the use of social media in other countries and the methods for advertising in those countries.

The study…… [Read More]

Bibliography

Non-Probability Sampling Explained (2012) Laerd Dissertation. Retrieved from:  http://dissertation.laerd.com/articles/non-probability-sampling-explained.php
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Ethics of Marketing to Children

Words: 694 Length: 2 Pages Document Type: Research Paper Paper #: 45928760

Marketing to Children

I feel that there should be rules that companies have to follow with respect to marketing to children. Basically, I do not buy into the argument about critical analysis. The way that the brain develops, young children do not, physically, have the capacity for critical analysis. As children age, they will begin to develop the different levels of cognition that allow for critical thought, to the point where a teenager is fully capable of thinking critically (Kuhn, 1999). The problem, even then, is that children do not have much practice in critical thinking at that age. Advertisers use the most up-to-date knowledge of psychology and sociology to sell their products -- most adults can offer little resistance, let alone children. Thus, children are a vulnerable population, psychologically ill-equipped to critically analyze marketing communications. Thus, a young children cannot reasonably draw the line between fast food and obesity…… [Read More]

References

Watson, B. (2014) "The Tricky business of advertising to children." The Guardian Magazine. Retrieved November 29, 2014 from  http://www.theguardian.com/sustainable-business/advertising-to-children-tricky-business-subway
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Ethics Contribute to Employee Commitment

Words: 1223 Length: 4 Pages Document Type: Essay Paper #: 95289121

There is a ripple affect that ensues from this as well, reaching out to affect jobs, which affect incomes, which again affect economical aspects.

5. The ethical decision-making framework includes the concepts of ethical issue intensity, corporate culture, and individual factors. Discuss how these concepts influence the ethical decision-making process.

The ethical issue intensity concept is truly foremost in determining the degree by which the decision-making process is extended. When the degree of intensity regarding the ethical issue at hand is substantial, the decision making process is likely to be handled with either more care in its concern or more hastily in its chaos. Factoring in corporate culture, the decision making process will be sensitive to the exact nature of the ethical issue in connection to specifics outlining the concept of corporate culture. Individual factors will contribute to the decision-making process according to the various manners of the specific individual…… [Read More]

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Ethics of Business

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 55636501

Multinational Corporations

In many powerful nations with whom U.S. corporations would like to do business (such as Mexico, India, and China) the price of bribery is factored into the everyday costs of doing business. There are profound cultural differences regarding perceptions of the ethics of bribery and in some government officials' views, receiving a bribe is an expected part of their informal salary. However, legally, the hands of U.S. companies are tied, no matter how widely embraced bribery may be abroad. "The United States' 1977 Foreign Corrupt Practices Act prohibits payments made to foreign government officials with the aim of gaining or maintaining business" although gifts "to officers working for foreign corporations are legal" which allows some organizations to disregard the spirit of the law; regardless, to do so is unwise and illegal (Allen 2000).

Topic 1: Ethics culture

Q1.How would you describe the ethics culture of the organization?

Google…… [Read More]

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Ethics and Corporate Social Responsibility

Words: 5084 Length: 17 Pages Document Type: Research Paper Paper #: 93426401

Ethical esponsibility of Corporate America

Many organizations strive to increase their profit margins by doing everything possible (including unethical practices) to increase their revenues. Nevertheless, the past three decades have seen some organizations embracing CS (Corporate Social responsibility). This idea has become significantly important to almost every organization that seeks to increase revenues. Corporate social responsibility is also referred to as community responsibility, stewardship, corporate sustainability, corporate responsibility, accountability and corporate ethics among others. In essence, CS enable organizations to bring in people and the environment into their decisions, strategies and plans (Anyango Ooko, 2014).

In this paper, the use of the term corporate social responsibility will mean a set of actions by enterprises that are geared towards meeting the legal, ethical, economic, and discretional responsibilities that the stakeholders expect them to fulfill. They should undertake the economic obligations of producing profits, and meeting the consumption requirements of the people;…… [Read More]

References

AnyangoOoko, G. (2014). The environmental factors that influence implementation of corporate social responsibility (CSR) in an organization. Journal of Humanities and Social Science, 19(12): 95-102.

Castka, P., Bamber, C., Sharp, J. (2005). Implementing Effective Corporate Social Responsibility and Corporate Governance: A Framework. UK: British Standards Institution.

Daft, R. L., & Marcic, D. (2006). Understanding management. Mason, Ohio: Thomson/South-Western.

Pearce, J., Doh, J. (2005). The high impact of collaborative social initiatives. MIT Sloan Management Review, 46(3): 30-38.
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Ethics and Corporate Responsibility in the Workplace and the World

Words: 1534 Length: 6 Pages Document Type: Term Paper Paper #: 40746764

PharmaCARE -- Case Review

The Stakeholders

There are numerous stakeholders and stakeholder groups that are presented in this case. The stakeholders can be thought of in two different primary groups to make the first set of distinctions, internal and external groups.

Internal Stakeholders

The management team

The employees

CompCARE and PharmaCARE Investors

External Stakeholders

Colberian Citizens and orkers

The Drugs Patients

Employees, Management, and Investors at ellco

Society in General

PharmaCARE's Unethical Treatment of the Colberia's

PharmaCARE's received support from the Colberia's in many forms, yet they compensated the Coberia's with nearly nothing and even worse caused ecological damage to their communities. The first way in which the Colberia's supported the PharmaCARE Corporation is through their sharing of intellectual property that had been passed down their ancestral linages for an untold number of years. The "healers" had accumulated generations of ancient tidbits that were undoubtedly accumulated through trial and error…… [Read More]

Works Cited

Bouville, M. (2008). Whistle-Blowing and Morality. Journal of Business Ethics, 579-585.

Cohen, R. (2013, November 8). Gore Inadvertently Makes Case for Snowden as Whistleblower. Retrieved from Nonprofit Quarterly:  http://www.nonprofitquarterly.org/policysocial-context/23218-gore-says-snowden-s-revelations-make-him-a-whistleblower.html 

Elliston, F. (1982). Civil disobedience and whistleblowing: A comparative appraisal of two forms of dissent. Journal of Business Ethics, 23-28.

EPA. (N.d.). CERCLA Overview. Retrieved from EPA:  http://www.epa.gov/superfund/policy/cercla.htm
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Ethics and the Marketing Environment

Words: 583 Length: 2 Pages Document Type: Research Paper Paper #: 89650025

Unlike some professions, there is no ethical code for marketing professionals. But that does not mean that marketers can ignore the impact their powerful message has on others. In recent years, marketers have been criticized for making unhealthy pastimes attractive (such as eating fast food and smoking cigarettes) as well as marketing to vulnerable populations such as adolescents and children who cannot distinguish advertising from information. On one hand, in a free society, marketers have relatively free rein in terms of what they can transmit, so long as they do not outright lie. On the other hand, there have been calls to regulate advertising and marketing because of fears of its negative social impact. Companies that have violated ethical guidelines have been faced with legal sanctions and boycotts. “Nutella, a sugary hazelnut spread that was pitched as part of a nutritious breakfast for children—the company was sued, ultimately reimbursing up…… [Read More]

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Ethics of the Abortion Drug Ru-486

Words: 3913 Length: 15 Pages Document Type: Term Paper Paper #: 68354069

Abortion: Ethical and Political Issues of RU 486

Abortion is a totally unacceptable, cruel and unethical practice and should be considered illegal except under some special cases and medical circumstances that indicate a danger to the mother. Our judicial system must consider the ethical and moral aspects of abortion as an intrinsic part of the problem when approaching this social issue. Even from the practical prospective the abortion pill RU486 has not been a breakthrough and instead of making abortion a private and safe method it has only increased the physical discomfort and the psychological ordeal for the woman.

Abortion is the one of the most debated social issues of this century. The controversy as to the right that man has over the life of a baby in the fetus and in controlling its entry into the world is a much-debated topic. Abortion is nothing but putting an end to…… [Read More]

Bibliography

Designed by 'RU486.com', "Abortion Procedures," Accessed on March 10th, 2003

 http://www.ru486.com/topics/articles/article_59.asp 

BBC News, "Roe v Wade: Key U.S. abortion ruling" January 16, 2003 Accessed on March 12th, 2003

 http://news.bbc.co.uk/1/hi/special_report/1998/us_abortion_rights/49315.stm
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Ethics and Medicine

Words: 2188 Length: 5 Pages Document Type: Term Paper Paper #: 70905381

Moral Medicine, and a Doctor's Duty to the World

The 18th chapter of On Moral Medicine talks about the way medical professionals build their identity as practitioners and how the form relationships with other professionals and with patients. The author uses four unique terms to define his ideas on the four things these relationships can be based on: covenant, contract, code, and philanthropy. Using these concepts, he explores the current and the ideal relationships which define the medical field and experience. In the end, the author finishes by suggesting a change in the way doctor-patient relationships are conceived, but from the evidence of his own work one can see that he may not push this revolution far enough.

The idea of a covenant in this context is the idea of a deep commitment that transforms those who make it. Covenants are usually made through the exchange of gifts and responsibilities,…… [Read More]

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Ethics of Marketing

Words: 1199 Length: 3 Pages Document Type: Term Paper Paper #: 92201591

marketing that was previously considered ethical but that is now considered unethical. What caused this change?

The marketing and selling of tobacco-related products has gone through one of the most fundamental shifts in marketing ethicacy ever seen in the United States in the last century. From being seen as a symbol of confidence and commonly prescribed by society as a means to reduce stress and enjoy life, today the impact of tobacco consumption has shown to cause a multitude of cancers (Fairchild, Colgrove, 2004). Tobacco companies often crossed the line and began to market many of their tobacco products to children as well, with the idea of getting 12 and 13-year-old addicted to cigarettes and chewing tobacco to make their lifetime customer value as customers even more lucrative for tobacco companies (Fairchild, Colgrove, 2004). Of the many approaches relied on to accomplish this goal the most insidious was the Joe…… [Read More]

References

Fairchild, A., & Colgrove, J. (2004). Out of the ashes: The life, death, and rebirth of the "safer" cigarette in the United States. American Journal of Public Health, 94(2), 192-204.

Gumusluoglu, L., & Ilsev, A. (2009). Transformational leadership, creativity, and organizational innovation. Journal of Business Research, 62(4), 461-473.

Kenny, C., & Sandefur, J. (2013). Can Silicon Valley save the world? Foreign Policy, (201), 72-77.

Manzano, Porteros, C., 2013. Innovation and new trends in the field of philanthropy. Informacion Comercial Espanola, 872, 19-28.
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Human Resource Management and Ethics

Words: 6814 Length: 20 Pages Document Type: Essay Paper #: 79025842

Ethics, Human esources, Management

Discuss the ethical issues that need to be considered when you (1) design a research project, (2) collect data, and (3) analyze and report data.

When a research project is designed, data is collected, and then the data is analyzed and reported, there are a number of ethical issues that have to be carefully considered. Unfortunately, many researchers who are inexperienced are not clear on how they should address the issues that surround the collection of data (Cohen & Arieli, 2011). That is especially true if the project requires the researcher to collect data from human subjects, as there are additional points that have to be raised and more care that has to be taken (Gorard, 2013; Kara, 2012). The design of the research project should take that into account, and should work with that information from the beginning so that there are no surprises in…… [Read More]

References

Conaty, B. & Charan, R. (2011). The talent masters: Why smart leaders put people before numbers. NY: Crown Publishing Group.

DeGraff, J.E. (2010). The changing environment of professional HR associations." Cornell HR Review.

Handy, C. (2006). Understanding organizations (4th ed.). London: Penguin Books.

Holton II, E.F., & Trott, Jr., J.W., (1996). Trends toward a closer integration of vocational education and human resources development. Journal of Vocational and Technical Education, 12(2): 7.
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American Association of Advertising Agencies Was Founded

Words: 938 Length: 3 Pages Document Type: Essay Paper #: 60492179

American Association of Advertising Agencies was founded in 1917 as national trade association in the United States that represents advertising agency business the American Association of Advertising Agencies, 2013a ()

The association is management-oriented, and it offers expertise, broad services, and information to its members in regards to advertising agency business. Its members contribute an approximate of 80% in the total advertising agencies revenue worldwide. Not all the larger multinational advertising agencies are members of the 4A, but their members have a billing of less than $10 million per year. Since it is a national trade association, it is bound by its own by-laws and constitution, which strengthen the association. The association has been credited with been one of the associations that helped in regulating advertising in the United States. The association has its headquarters in New York City.

Membership to the association is by election after interested members fill…… [Read More]

References

 http://www.aaaa.org/about/association/Pages/default.aspxThe  American Association of Advertising Agencies. (2013a). About the Association, from The American Association of Advertising Agencies. (2013b). Mission of the AAAA, from  http://www.aaaa.org/about/association/Pages/mission.aspx
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Sales Ethics

Words: 2496 Length: 8 Pages Document Type: Research Paper Paper #: 86187575

Marketing is a multi-faceted discipline within business that incorporate a wide number of theories, philosophies and techniques. All are geared towards a simple objective -- to increase sales. This paper will examine some of the key issues in marketing today. These include the relevance of sales people using a push strategy, ethics in advertising, public relation and publicity and the expectations that a business might have of a sales professional. The essay will conclude by summarizing the key points and providing some final thoughts.

Push Strategies and Salespeople

There are typically two kinds of marketing strategies, the push and the pull. While both have the objective of winning sales, they differ in how the potential customer is approached. In a pull strategy, the customer is enticed or drawn in. This can happen any number of ways, but ultimately the point is that the company is seeking to attract the customer…… [Read More]

References

Robertson, T. (2014). Difference between push & pull marketing. Houston Chronicle. Retrieved March 21, 2014 from  http://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html 

McNamara, S. (2014). Consumer involvement theory. AdCracker. Retrieved March 21, 2014 from  http://www.adcracker.com/involvement/Consumer_Involvement_Theory.htm 

Adaso, H. (2013). Five differences between push and pull marketing. DMN3. Retrieved March 21, 2014 from  http://www.dmn3.com/dmn3-blog/five-differences-between-push-marketing-and-pull-marketing 

Cuclis PR. (2011). What is public relations? Cuclis PR. Retrieved March 21, 2014 from  http://cuclispr.com/pr.html
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Marketing Information Systems and Ethics

Words: 748 Length: 2 Pages Document Type: Research Paper Paper #: 17261729

109). But the new types of data kept by corporations are highly individualized, and contain information beyond the surface demographic to which the consumer belongs: the information is so personal it can be easily used to commit credit card or insurance fraud, and besmirch a customer's name.

While increased access to such data might be a boon to sellers it is hardly likely to be as beneficial for consumers. Sellers might weakly protest that knowing more about the consumer enables them to offer special promotions of interest to their core contingent of loyal purchasers. However, most consumers do not want to be barraged by advertising, and their information, once it leaves their possession, can easily fall into unscrupulous hands, the more it is passed around. Selling databases of consumer information is far from unheard-of. A consumer who obtained a discount on a bag of pet food with a 'rewards card'…… [Read More]

References

Boyce, Gordon. (2002, June). Beyond privacy: The ethics of consumer information systems

Informing Science. Retrieved March 26, 2010 at  http://informingscience.org/proceedings/IS2002Proceedings/papers/Boyce230Beyon.pdf 

Ferrell, Linda. Marketing ethics. Cengage Learning. Retrieved March 26, 2010 at  http://college.cengage.com/business/modules/marktngethics.pdf
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Social Ethics of Negative Advertising

Words: 763 Length: 2 Pages Document Type: Term Paper Paper #: 85940373

This advertisement, a commercial on cable television, advertised an insurance company. The advertisement featured a typical couple driving down the road chatting, when a car sideswiped them without any warning. The advertisement was intended to educate the public as to the importance of insurance because of life's unpredictability, but the shock tactic used in the commercial has negative effects on the watchers. Like news shows, the advertisement is meant to inspire fear, which creates a negative social environment.

But advertisements don't necessarily have to create a negative environment in order to be ethically and socially negative. Neither do they have to offend target markets with less than tasteful techniques or shock tactics. They can be deceptive, convincing consumers to purchase products they don't need. One type of advertising particularly guilty of this offense is paid programming, or television length commercials that appear on home shopping networks or traditional networks at…… [Read More]

References

Wineburger, Marc G., Romero, Jean B., & Piracha, Azhar. (1991). Negative Product

Safety News: Coverage, Responses, and Effects -- Automotive Industry. Business Horizons. Retrieved June 14, 2008, at  http://findarticles.com/p/articles/mi_m1038/is_n3_v34/ai_10815411 .

Jain, Shailenda Pratap. (1993). Positive vs. Negative Comparative Advertising.

Marketing Letters. 4(4), 309-320.
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Marketing and Advertising Marketing & Advertising 01

Words: 724 Length: 2 Pages Document Type: Essay Paper #: 73638554

Marketing and Advertising

Marketing & Advertising

(01) uper Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in uper Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). Go to this site to view the latest uper Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why.

The advertisement that I believe has the most appeal to domestic markets is the Chrysler Commercial titled "Its Halftime in America." If effectiveness is defined as the ability to cause the consumer to remember the commercial, to encourage the customer to be engaged with the brand, to bring about a positive customer attitude toward the brand, and to tip the consumer toward converting those feelings and perceptions about the brand into a purchase of the product, then…… [Read More]

Sources:

Statement of Ethics. (2012). American Marketing Association. Retrieved http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx

Corporate Social Marketing. Interlex (2012). Retrieved  http://www.interlexusa.com/corporate-social-marketing.php 

Artic Home Commercial Retrieved  http://www.youtube.com/watch?v=bdxrVabe_C0
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Organization Behavior a Report on Advertising Industry

Words: 3170 Length: 10 Pages Document Type: Essay Paper #: 94490360

Organization Behavior

A eport on Advertising Industry

This paper presents a detailed report on the environmental factors, competitive environment, and current trends in the advertising sector. The purpose of this report is to highlight and discuss the major challenges which companies in the advertising sector are facing in the present business landscape. It starts with a brief overview of the advertising industry; its introduction, functions, and purposes, and proceeds by discussing the major environmental forces that impact the companies in this industry. These are political, economic, social and technological forces. The later section explains the competitive environment in detail. That is, how advertising companies are managing to compete in the presence of a stiff competition from existing competitors, new entrants, and substitute services. The report also discusses the introduction and role of the five key players of the advertising industry. Moreover, the trends, opportunities for graduates, Gap analysis and action…… [Read More]

REFERENCES

Clark, C.R., Doraszelski, U., & Draganska, M. 2009, The Effect of Advertising on Brand Awareness and Perceived Quality: An Empirical Investigation Using Panel Data, Quantitative Marketing and Economics, 7 (2): 207-236

Doole, I., & Lowe, R. 2008, International Marketing Strategy: Analysis, Development and Implementation. 5th Edition. London: Cengage Learning

John, G., & Reve, T. 2010, Transaction Cost Analysis in Marketing: Looking Back, Moving Forward, The Journal of Retailing, 86 (3): 248 -- 256

O'Guinn, T.C., Allen, C.T., & Semenik, R.J. 2012, Advertising and Integrated Brand Promotion. 6th Edition. Mason: Cengage Learning
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Direct to Consumer Advertising History of Drug

Words: 16271 Length: 59 Pages Document Type: Term Paper Paper #: 71118969

Direct to Consumer Advertising

HISTRY F DRUG ADVERTISING

THE DTC ADVERTISING PHENMENN

CREATING DEMAND

DECEPTIVE ADVERTISING - A WLF IN SHEEP'S CLTHING

CAUSE F DEATH

PRFIT

UTILIZATIN, PRICING, AND DEMGRAPHICS

LEGISLATIN, PLITICS AND PATENTS

LEGISLATIVE INITIATIVES REGARDING DTC

RECALLED and/or DEADLY DRUGS

In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit and consumer oriented organizations. Every attempt will be made to avoid sources of information sponsored by or directly influenced by the pharmaceutical industry.

Existing data regarding the history, levels, content and growth of direct-to-consumer advertising will be examined. In addition, the industry's composition prior to and after the proliferation of direct-to-consumer advertising will be examined, with regard to market share, type of substances sold, benefits of substances sold, and…… [Read More]

On January 9, 2002, Dr. Darlene Jody, Vice President of Medical Marketing for Bristol-Myers Squibb, issued a manufacturer's "Important Drug Warning Including Black Box Information." The Important Drug Warning advises healthcare practitioners that "cases of life-threatening hepatic failure have been reported in patients treated with SERZONE." The manufacturer's Warning indicates that numerous persons have or will suffer liver failure, death or transplantation. The manufacturer's Warning also indicates that the current estimate of the rate of liver failure associated with Serzone use is "about 3-4 times the estimated background rate of liver failure." A new Warning is being added to the Serzone prescribing information, advising that "patients should be advised to be alert for signs and symptoms of liver dysfunction (jaundice, anorexia, gastrointestinal complaints, malaise, etc.) and to report them to their doctor immediately if they occur." According to Warnings, Serzone should be promptly discontinued if signs or symptoms suggest liver failure.

Vioxx belongs to a class of drugs known as COX-2 inhibitors. When the drugs were introduced a few years ago, COX-2 inhibitors were thought to be safer and more effective than other drugs such as Aspirin and Ibuprofen. However, several studies have questioned the cardiovascular safety of Vioxx. Studies indicate that people taking Vioxx have four times the risk of a heart attack.

In May 2002, the U.S. Food and Drug Administration (FDA) published a Talk Paper about new label warnings for the popular arthritis and pain drug know as Vioxx (rofecoxib). The new label warnings are based on the results of the Vioxx Gastrointestinal Outcomes Research (VIGOR). According to the FDA, recent studies demonstrate that Vioxx is associated with a higher rate of serious cardiovascular thromboembolic adverse events (such as heart attacks, angina pectoris, and peripheral vascular events). Based on the recent study, the FDA agreed with the Arthritis Advisory Committee recommendations February 8, 2001 that the label for Vioxx include gastrointestinal and cardiovascular warning information. Serious side effects attributed to Vioxx are heart attacks, seizures, strokes, or liver/kidney problems.  http://www.recalleddrugs.com
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Marketing Ethics at Nike Crossing

Words: 618 Length: 2 Pages Document Type: Research Paper Paper #: 22353819

S. Court Systems don't happen again (Lewis, 2005).

In January, 1997 an unannounced audit by Ernst & Young uncovered violations of worker safety throughout a Vietnamese contract manufacturing plant where children were also found working well over the hours they were allowed to under international law (Lewis, 2005). The workers had no idea they were working for world-known Nike at the time. Not a single worker had been shown a code of safety conduct, been to a safety briefing, or had their injuries reported. If injured they were sent home, and also they were penalized for taking time off for weddings and funerals; it was actually glorified slavery (Lewis, 2005). Today with the rapid growth the social media these practices would have been even more detrimental to the Nike brand and sales overall (Bernoff, Li, 2008).

Conclusion

Nike's blurring of their compliance from a marketing standpoint and the stated compliance…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Boje, D.M., & Khan, F.R. (2009). Story-branding by empire entrepreneurs: Nike, child labour, and Pakistan's soccer ball industry. Journal of Small Business and Entrepreneurship, 22(1), 9-24,85.

Doorey, D.. (2011). The Transparent Supply Chain: from Resistance to Implementation at Nike and Levi-Strauss. Journal of Business Ethics, 103(4), 587-603.

Lewis, L.W. (2005). The pragmatic and ethical barriers to corporate social responsibility disclosure: The Nike case. Journal of Business Ethics, 60(4), 359-376.
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Business Ethics Over the Last

Words: 1506 Length: 5 Pages Document Type: Essay Paper #: 18343874

twyman-whitney.com/americancitizen/links/lobbies.htmv

Adamson, John. Law for Business and Personal Use. Mason: South -- Western, 2008.

Lamb, Charles. Marketing 5. Mason: Cengage -- South Western, 2011.

Simms, Mary. "What are the Different Consumer Groups." E. How. Last modified 2012. http://www.ehow.com/info_8060212_different-consumer-groups.html

Chicago Format. http://owl.english.purdue.edu/owl/resource/717/03/

Mary Simms, "What are the Different Consumer Groups," E. How, last modified 2012, http://www.ehow.com/info_8060212_different-consumer-groups.html

"Community," American Marketing Association, last modified 2012, http://www.marketingpower.com/Community/Pages/sigs.aspx

"The American Citizen Interest Groups," Twyman-Whitney, last modified 2012, http://www.twyman-whitney.com/americancitizen/links/lobbies.htmv

John Adamson, Law for Business and Personal Use (Mason: South -- Western, 2008) 164 -- 178.

John Adamson, Law for Business and Personal Use (Mason: South -- Western, 2008) 164 -- 178.

John Adamson, Law for Business and Personal Use (Mason: South -- Western, 2008) 164 -- 178.

John Adamson, Law for Business and Personal Use (Mason: South -- Western, 2008) 164 -- 178.

Charles Lamb, Marketing 5 (Mason: Cengage -- South Western, 2011), 35 -- 39.…… [Read More]

References

"Community." American Marketing Association. Last modified 2012. http://www.marketingpower.com/Community/Pages/sigs.aspx

"The American Citizen Interest Groups." Twyman-Whitney. Last modified 2012 http://www.twyman-whitney.com/americancitizen/links/lobbies.htmv

Adamson, John. Law for Business and Personal Use. Mason: South -- Western, 2008.

Lamb, Charles. Marketing 5. Mason: Cengage -- South Western, 2011.
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Business Ethics Export Capital for

Words: 835 Length: 2 Pages Document Type: Thesis Paper #: 9217075



However, the issue is more nuanced -- what if, as a humanitarian effort, a pharmaceutical company sold recently expired drugs at very low cost to an impoverished developing nation in the grips of an epidemic? hat if a food company donated food that was safe but 'past its expiration date' to a famine-stricken nation? In this case, a utilitarian calculus would support such exchanges. The balance between the benefit of being cured or not starving to death and potential harm of bad drugs or food would suggest such a donation was ethical. From a Rawlsian point-of-view, imagining whether you were the producer or the consumer, it seems likely that 'you' the consumer would take a risk of eating safe but recently stale rice to avoid starvation, much like a producer would be happy to gain good publicity and unload goods that cannot be sold in the U.S. Everyone, in short,…… [Read More]

Works Cited

Shaw, W.H. & Barry, V. (2007). Moral issues in business. (10th ed.). USA: Thomson

Wadsworth
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Personal Can Ethics Get Valerie

Words: 925 Length: 3 Pages Document Type: Essay Paper #: 27821517



aters appears to have fairly limited ethics. His moral imperative appears to be guided by whatever will benefit him the most personally. Under his watch, the organization has become less effective and has seen its size reduced by 60%. aters does not feel the need to work hard, so he provides a poor example for his team as well. He is an ineffective leader, and is not respected by his charges. Beyond that, he is failing in his responsibility to the shareholders. As a manager, he has a duty to act as an agent of the shareholders (Donaldson & Davis, 1991). This means that he should be pursuing tactics that will earn the company the most profit. aters instead is pursuing self-interest to the detriment of earning the most profit.

The corporate culture appears to be contributing to the dilemma. Nobody in senior management appears to be especially concerned with…… [Read More]

Works Cited:

Donaldson, L., Davis, J. (1991). Stewardship theory or agency theory: CEO governance and shareholder returns. Australian Journal of Management. Vol. 16 (1).

Vitell, S., Davis, D. (1990). The relationship between ethics and job satisfaction: An empirical investigation. Journal of Business Ethics. Vol. 9 (6) 489-494.
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Social Advertisement Social Advertising This

Words: 3998 Length: 12 Pages Document Type: Essay Paper #: 80726298



Effects of social advertising on the American society

Having seen that the society at large is highly dependent on the social media, and it is on these social networks that the social advertising has turned to, it is necessary to look at the extent to which the society today has been affected by the medium of transmission and the content of the social advertising.

The underlying fact about the social advertising is that they want to make a positive impact on the society in general, it is the drive to see a better society that makes the foundation and core business of the organizations involved in social advertisements.

It has been seen that the same techniques used in promoting profitable goods and services can as well be used for information purpose, educate and motivational aspect to the public about the non-profitable issues like HIV / AIDS, the energy conservation, politics…… [Read More]

References

AAF (2011), About AAF. Retrieved March 1, 2011 from  http://www.aaf.org/default.asp?id=24 

B&T, (2003). Advertising road safety. Retrieved March 1, 2011 from  http://www.bandt.com.au/news/advertising-road-safety 

Barrie G, et al. (2005). Advertising to children on TV: content, impact, and regulation. (pp 104).

New Jersey: Lawrence Erlbaum Associates Inc. Publishers.
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Marketing Ethics in Marketing BP and Toyota

Words: 843 Length: 2 Pages Document Type: Essay Paper #: 94589172

Marketing

Ethics in Marketing

BP and Toyota have been in the news due to serious failures, which created significant safety risk and ultimately resulted in deaths as well as significant environmental damage in the case of BP with the exposition on the Deepwater Horizon oil rig. In both cases there were internal failures. In these two cases there were notable failures which received a high level philosophy and have damaged the reputations of the firms. The causes of the safety problems may be divergent, but the marketing problem of the two firms are similar'; to guide the firm though a recovery and restore faith in the brand; unless this is achieved the firms are likely to suffer financial with lower sales.

If working for the marketing the department's responsibility is to support the firm's recovery, but this does not mean it should be undertaken in an unethical manner. The marketing…… [Read More]

References

Bakir, Aysen; Vitell, Scott J, (2010), The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint, Journal of Business Ethics, 91, 299 -- 311

Chapter 10, Responsible Marketing, Source details unavailable as supplied by student

Cross, Gary, (2002, Dec), Valves of desire: a historian's perspective on parents, children, and marketing, Journal of Consumer Research, 29(3), 441-448

Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
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social responsibility and ethics in corporations

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 31416833

.....ethical plan and strategy is integral to an organization's overall commitment to social responsibility. In "Marketing Ethics and Social Responsibility," Marinova (2013) first discusses the general importance of ethics as a general marketing strategy, in order to promote the brand as one that is socially responsible and thereby position the organization not just ethically but also strategically within the marketplace. Next, Marinova (2013) defines terms related to ethics and corporate social responsibility to help organizations to identify their weaknesses in these areas and make strong commitments to change and revising their ethical policies, particular in marketing. Moreover, the author offers some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing items known to cause obesity or other diseases. The tremendous strengths of the Marinova (2013) article are only partially offset by…… [Read More]

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Effect of Advertising

Words: 2540 Length: 7 Pages Document Type: Term Paper Paper #: 91721239

Corporate Social Responsibility: Its Extension to Consumer Advertising Imagery

The last few decades have seen the emergence of two trends that have important implications for the field of consumer advertising. The first trend, as indicated in Gulas and Mckeage's literature review, is a growing body of research evidence that the imagery projected in consumer advertising has psychological and sociological effects.

This indicates that consumer advertising imagery is now being measured for its possible effect on consumer psychology and social behavior. The second trend, which is related to the first, can be seen in the widely acknowledged public demand that businesses need to demonstrate their social responsibility and conscience in all forms of organizational activity. These two trends make it evident that advertisers and their agencies can no longer defend socially irresponsible advertising imagery by using the traditional argument that consumer advertising merely mirrors society. Instead, as this paper will establish,…… [Read More]

Bibliography

"The Alcoholic Beverage Industry's Commitment to Responsible Drinking." Black

Enterprise. March 1994, 24.8, 79+. Available: Questia; http:/ / www.questia.com (May 13, 2005).

Bates, Clive, and Pauline Doyle. "Tobacco Explained: Advertising." Action on Smoking and Health. Available: Internet;  http://www.ash.org.uk/html/conduct/html/tobexpld4.html  (March 19, 2005).

Biocca, Frank A., and Philips N. Myers, Jr. "The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women." Journal of Communication 42.3 (1992): 108 -- 130. Available: Questia;  http://www.questia.com  (March 19, 2005).
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Breaking the Definition of Business Ethics Into

Words: 1896 Length: 6 Pages Document Type: Term Paper Paper #: 38929488

reaking the definition of business ethics into individual ethics and organizational ethics helps provide an optimal definition. As an individual one must be able to look at him and be comfortable with their conscience. Further an individual must have self-esteem and self-confidence to do take the right action. Remaining patient allows a person to look at the long-term results of his actions and avoid being too focused on the short-term consequences. Ethical rules have no value if they are not practiced consistently. Taking time to reflect before acting also allows one to consider appropriate behavior.

From an organizational level the same principles should apply. The organization must develop do's and don'ts initiated by the managers at the highest levels. Employees need to feel positive as individuals and feel positive about the organization. Each worker must continue to hold to his values and realize that consistent long-term application of values leads…… [Read More]

Bibliography

Blanchard, Kenneth and Norman Vincent Peale. The Power of Ethical Management. William Morrow and Company, Inc.: New York, 1988.

Driscoll, Dawn-Marie, W. Michael Hoffman, and Edward Petry. The Ethical Edge. MasterMedia Limited: New York, 1995.

The McLibel Trial.  http://www.mcspotlight.org/case/
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Unethical Marketing Successful Advertising Has

Words: 636 Length: 2 Pages Document Type: Thesis Paper #: 75990639

Though the Vioxx incident is one of the more major breaches of this implicit public contract, the issues of improper marketing -- especially in over-promoting a drug's efficacy and unethically downplaying a drug's risks -- are an industry-wide problem (OBM, 2005) for that reason, Merck and other pharmaceutical companies ought to adhere to the same standards as social marketing. Social marketing, which is generally not for a profit, is concerned only with public welfare, and thus faces slightly different ethical issues (Brenkert, 2002). Both commercial and social marketing are concerned with improving the well-being of the consumer, but in social marketing "the intended well-being of the people targeted is not simply an individual or subjective matter" (Brenkert, 2002). The same should be true of pharmaceutical marketing; though these companies must turn a profit, their main concern -- like the main concern for all other sectors and practitioners in healthcare --…… [Read More]

References

Brenkert, G. (2002). "Ethical challenges of social marketing." Journal of public policy and marketing, 21 (1), pp. 14-25

Hosmer, L. (1994). "Strategic planning as if ethics mattered." Strategic management journal, 15, pp. 17-34

OMB Watch. (2005). "House hearing reveals unethical marketing of Vioxx." Accessed 2 February 2009.  http://www.ombwatch.org/article/articleview/2845/1/308?TopicID=1
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Personal and Organizational Ethics and Values Between

Words: 4095 Length: 12 Pages Document Type: Case Study Paper #: 64427090

Personal and Organizational Ethics and Values between for-Profit and Not-For-Profit Organizations

For-profit and not-for-profit companies often operate very differently from one another. Here this will be shown with a comparison between the American ed Cross (a not-for-profit company) and the Coca-Cola Company (a for-profit company). The background of each one of them will be addressed, and they proposed solutions and recommendations will be discussed. Each company has its problems, whether it is for-profit or not, but there are unique problems faced by each kind of company. The differences in whether they are for-profit or not-for-profit can have a significant effect on the companies themselves and whether they are able to continue being successful or whether they must make changes in order to see growth and development in the future.

Case Study Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations:

The ed Cross and Coca-Cola

Introduction…… [Read More]

References

Bennett, A. (2005). The Geneva Convention: The Hidden Origins of the Red Cross. Sutton Publishing, Gloucestershire, England.

Boissier, P. (1985). History of the International Committee of the Red Cross. Volume I: From Solferino to Tsushima. Henry Dunant Institute, Geneva.

Forsythe, D.P. (2005). The Humanitarians: The International Committee of the Red Cross. Cambridge University Press, Cambridge.

Giebelhaus, A.W. (2008). Coca-Cola Company. The New Georgia Encyclopedia. Georgia Humanities Council.
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Consumer Privacy Regulations and Ethics

Words: 2099 Length: 6 Pages Document Type: Research Paper Paper #: 34924563

Conger, 2009).

ecommendations for Organizations

The many factors of data mining and their use for profiling customers and their needs also create opportunities for organizations to build greater levels of trust with their customers as well. And trust is the greatest asset any marketer can have today. The following are a series of recommendations for how organizations can address demographic influences that impact their marketing strategies in light of concerns surrounding the ethics of data mining.

First, it is imperative, across all demographic segments that marketers make a deliberate a very clear effort to explain their opt-in and opt-out policies and also provides evidence that they do what they claim to in this area. The greatest challenge for the consumer is controlling their personal information online and ensuring it is well managed to their preferences (Pratt. Conger, 2009). Marketers who give consumer control over their data in this way will…… [Read More]

References

Adams, N.M. (2010). Perspectives on data mining. International Journal of Market Research, 52(1), 11.

Bose, I., & Chen, X. (2009). Hybrid models using unsupervised clustering for prediction of customer churn. Journal of Organizational Computing and Electronic Commerce, 19(2), 133.

Kaiser, C., & Bodendorf, F. (2012). Mining consumer dialog in online forums. Internet Research, 22(3), 275-297.

Kiron, D. (2012). Why detailed data is as important as big data. MIT Sloan Management Review, 53(4), 1-3.
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Organization Behavior Ethics in Marketing Ethics of

Words: 2556 Length: 8 Pages Document Type: Essay Paper #: 15588795

Organization Behavior

Ethics in Marketing

Ethics of Marketing

Ethics in Marketing

In order to realize themselves as socially responsible corporate entities, business organizations have to maintain a sound ethical track record in every aspect of their business (Arnold 2009). They have to formulate their business policies and strategies in such a fashion that no societal values are exploited and no human being is harmed in any way (Crane & Matten 2007). It is essential for organizations to keep themselves on the safest ethical path in their marketing, promotional, and general operational activities (Lamb, Hair, & McDaniel 2012). It cannot only save them from severe criticism by their stakeholders, but also contribute towards a sustainable future in their industry. especting the ethical values and social norms of a society helps an organization in standing on competitive grounds among its competitors and strengthening its public image (Abela & Murphy 2008).

This paper…… [Read More]

REFERENCES

Abela, A.V., & Murphy, P.E., 2008, Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing, Journal of the Academy of Marketing Science, 36 (1): 39-53

Arnold, C., 2009, Ethical Marketing and the New Consumer. Chichester: John Wiley & Sons

Crane, A., & Matten, D. 2007, Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. 2nd Edition. Oxford [u.a.]: Oxford University Press

Kurtz, D.L., 2012, Boone & Kurtz Contemporary Marketing. 15th Edition. Mason: South-Western Cengage Learning
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Culture and Consumer Ethics by

Words: 882 Length: 3 Pages Document Type: Data Analysis Chapter Paper #: 91488125

They sampled 800 consumers from a larger metropolitan area in the U.S. The method they used relied on strictly African-American consumers. This prompted them to exclude non-African-American consumers leaving them with 761 responses.

Again on page 7 normal distribution was calculated in 3 steps. The first step involved using Muncy-Vitell questionnaire. The second step they measured culture following Hofstede's dimensions using Dorfman and Howell's scale. Lastly, the third step measured the demographics of the people who particpated in the survey.

Confidence intervals seen as ranges, page 5 shows the ranges for individualism which is zero, collective culture to 100, invidiualistic culture. The masculinity index ranges from zero for feminine cultures all the way to 100 for masculine cultures. Power index ranges from zero, culture with a small power distance to 100, culture with a large power distance.

For poisson page 8 or 208 of the article shows the means of…… [Read More]

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Future of Advertising and Its

Words: 3524 Length: 9 Pages Document Type: Research Paper Paper #: 31911290

Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will be able to have a 360-degree view of customers while also aligning their promotional strategies to each phase of the buying process with much greater precision than has ever been possible before (Acker, Grone, Blockus, Bange, 2011).

Impact of the Internet on Advertising

In strategic terms the Internet has made digital marketing, promotion and advertising strategies more precise and measurable. The proliferation of analytics applications, many of them Cloud-based, are revolutionizing how marketers plan and execute their promotional, advertising, and services…… [Read More]

References

Acker, O., Grone, F., Blockus, a., & Bange, C. (2011). in-memory analytics - strategies for real-time CRM. Journal of Database Marketing & Customer Strategy Management, 18(2), 129-136.

Saravudh Anantachart 2004. Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management 11, no. 1 (January 1): 101-125.

Beltran-Royo, C., Zhang, H., Blanco, L.A., & Almagro, J. (2013). Multistage multiproduct advertising budgeting. European Journal of Operational Research, 225(1), 179.

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
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Sexuality in Modern American Advertising

Words: 1128 Length: 4 Pages Document Type: Essay Paper #: 21062701



This phenomenon objectifies women by suggesting (at least implicitly) that only the opinions and sensibilities of the most attactive females, such as the models featued in advetisements, ae wothwhile. The mee absence of females of aveage and less-than-aveage elative physical attactiveness fom commecial advetising conditions eveyone in society to ignoe women unless they ae paticulaly sexually attactive. Besides being unfai to women who happen not to look like the models in commecial advetising, this also devalues any legitimate talents and the intelligence and meaningful contibutions of women who do happen to be elatively attactive. It ceates the natual infeence that attactive women who ae successful achieved thei success by vitue of thei physical appeaance instead of thei othe attibutes.

In addition to objectifying women as though they ae nothing moe than thei elative level of physical attactiveness, the ovewhelming focus on sexuality and female attactiveness in commecial advetising also denigates…… [Read More]

references and euphemisms for "penis" such as "special part of male anatomy" in an apparent attempt to comply with the letter if not the spirit of laws that prohibit dishonest statements in advertising. Likewise, they include very obscure printed language at the bottom of the screen advising that the product is designed "for entertainment purposes only."

Second, the ExtenZe commercials purposely create the false impression that the production is a talk show called "Sex Talk" rather than a paid hour-long advertisement. Third, the commercials feature attractive young female models and actresses who are paid for their participation and dressed in sexually provocative attire to capture male attention and suggest that these are the types of women to whom users of the product will become more attractive and desirable. Fourth, the advertisement series also denigrates women by suggesting that all they want from men is a large penis. In that regard, the main topic of the scripted dialogue among the female models pertains to their specific preference for men who are "bigger and wider." One of the women complains that she waited her entire life for a man with a large and wide enough penis to satisfy her and recounts her disappointment at having begun a relationship only to discover that her man failed to "measure up." The obvious intent of the commercials (and the entire commercial venture) is obviously to exploit females while simultaneously exploiting the common male insecurity about relative penis size. In so doing, the commercials manage to insult the worth of females, the self-esteem of males, and the value of their relationships.
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Marketing Ethics Consumers on the

Words: 757 Length: 2 Pages Document Type: Term Paper Paper #: 49460404

hat types of sports events do they go to? Are they eb savvy? Are they frequent fliers? Once you develop that kind of intimate understanding of your shoppers, you can truly begin to cultivate their loyalties" (Pedersen 1999:1).

On one hand, this may make consumers uncomfortable -- but it may also mean that when a supermarket chain discovers that the majority of its customers have young children, the chain may include a new line of baby care supplies or discounted coupons on diapers bought in bulk. If a credit card company discovers that the majority of its users are not frequent fliers, it may create a new rewards points program that offers different promotional strategies than mere upgrades to first class.

Take for example a promotional strategy whereby Coca-Cola "joined forces with Random House to offer sample chapters of unpublished novels in cases of Diet Coke. The idea was hatched…… [Read More]

Works Cited

Kotler, Phillip & Kevin Lane Keller. (2007).A Framework for Marketing Management.

Third Edition. Prentice Hall.

Pedersen, Stephen. (19 Apr 1999). "The incentives that consumers want:

Build customer loyalty by using consumer data." Brandweek. 1999. Retrieved 5 Mar 2007 at  http://findarticles.com/p/articles/mi_m0BDW/is_16_40/ai_54448314
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Business - Advertising Media Plan

Words: 1483 Length: 5 Pages Document Type: Thesis Paper #: 26039535



The aspect of Steve and arry's marketing strategy that emphasizes comparable quality for lower prices than its competitors appeals very directly to all parents who pay for their children's clothing. Whereas teens and young adults respond most positively to any association between products and popular celebrities and sports figures endorsing them, their parents are practically oblivious to those connections, except perhaps to the extent they realize that products associated with celebrity endorsements are likely to cost more than they perceive them to be worth (elch & elch 1998).

Ordinarily, parents are accustomed to arguments, especially with teenagers, over their preference for name-brand apparel despite the similarity in quality. Long-standing authoritative marketing research into consumer buying trends (Ogilvy 1983) suggests that teenagers (and many young adults) are much more status conscious than mature adults.

According to general principles of social and developmental psychology, this is partly because of the heightened importance…… [Read More]

Bibliography

Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. New York: Irwin/McGraw-Hill.

Friedman, L. (2005) a History of American Law. New York: Touchstone.

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company
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Globalization and International Marketing Ethics Problems by

Words: 841 Length: 3 Pages Document Type: Essay Paper #: 22381920

Globalization and international marketing ethics problems" by Yucel, Elibol and Da-delen was published in the International Research Journal of Finance and Economics in 2009. The outlines some of the ethical issues that marketers must deal with when they operate internationally. The authors seek to present guidelines to assist marketers in behaving ethically. The authors take the view that a uniform code of ethics should be adopted by either the TO or the UN to help guide ethical practice for international marketers.

The significance of the article is that it recognizes the complexity of the issue of ethics in international market. The authors realize that when different countries have different ethical systems, there are going to be instances where conflict arises. hile this may not have been a significant issue for much of human history, in a globalized environment this issue is significant. The others provide a variety of philosophical perspectives…… [Read More]

Works Cited:

Yucel, R.; Elibol, H. & Da-delen, O. (2009). Globalization and international marketing ethics problems. International Research Journal of Finance and Economics. Issue 26 (2009). 93-104.