Eight Steps of Effective Marketing Communication: The New Product Called Orange Clean

Recognizing the Target Audience

Determining the Communication Objectives

Planning the Message

Choosing Communication Channels

Launching the Marketing Communications Financial plan

Creating and Handling the Marketing Communications Mix

Determine the communications' results

Administer the integrated marketing Communication procedure.

Orange Clean. The company's major activity is to produce and sell inorganic household cleaners. The company functions in three different sections: Inorganic ingedients, and Others natural and organic chemicals. Orange clean is made up of the Inorganic Chemicals agents such as real peeled oranges and other natural flavors. The Fertilisers section comprises of natural and organic chemicals that have raw scent. The Others section are made up of speciality ingredients, which are all natural.

Today Orange Clean has a new assessment of communications as a communicating dialogue among the company and its clienteles that takes place all through the pre-selling, consuming,…

Bibliography

Andreasen, A., 2008. Marketing social change: Changing behavior to promote health, social development, and the environment.. San Francisco, CA:: Jossey-Bass.

Anon., 2016. Creating a Stakeholder. [Online]

Available at:  http://www.ors.sa.gov.au/__data/assets/pdf_file/0006/148497/Creating_a_Stakeholders_Communications_Plan.pdf 

[Accessed 26 February 2016].

After the site is chosen, then an architect and site designer will have to be consulted so that the final plan for the use of the land can be created.

Once the real estate site is finalized and the use of the property is developed through the necessary schematics and blueprints, the next phase will involve raising the capital necessary to proceed with the plan. There are several ways to raise capital but since we are organized as a LLC, the best alternative will most likely be a commercial loan. There is also the opportunity to find a private investor, or group of investors, that might be interested in making an investment.

Since the management team will be comprised of a three way partnership, major decision will be made among the group and 2/3 majority must agree to pursue and decision in the organization. This format will serve the group…

military tactic, the United States Department of Defense authorized the use of chemical warfare during the Vietnam ar. It was a radical strategy: to eradicate all foliage and ground cover in the war zones in order to prevent guerillas from hiding and therefore sabotaging American troops. The Department of Defense called its chemical warfare program Operation Ranch Hand. Companies like Monsanto and Dow Chemicals designed compounds and named them after the colored drums they were shipped in, and the most famous of these compounds was Agent Orange. Agent Orange left a devastating impact not only in Vietnam but also in the American troops exposed to its deadly chemical compounds like dioxin. Because of the extreme health and environmental ramifications of exposure to Agent Orange, the United States government needs to take responsibility for its actions and offer financial and structural support for the victims at home and in Southeast Asia.…

Works Cited

Department of Veterans Affairs. "VA History." Retrieved:  http://www.va.gov/ 

Farberov, Snejana. "Generation Orange." Daily Mail. 24 Aug 2013. Retrieved online:  http://www.dailymail.co.uk/news/article-2401378/Agent-Orange-Vietnamese-children-suffering-effects-herbicide-sprayed-U.S.-Army-40-years-ago.html 

Fuller, Thomas. "4 Decades On, U.S. Starts Cleanup of Agent Orange in Vietnam." The New York Times. 9 Aug, 2012. Retrieved online:  http://www.nytimes.com/2012/08/10/world/asia/us-moves-to-address-agent-orange-contamination-in-vietnam.html?pagewanted=all&_r=0 

Lefler, Dion. "Vietnam veterans speak on effects of Agent Orange." The Witchita Eagle. Aug 13, 2014. http://www.kansas.com/news/article1169345.html

Other performance plastic intermediates and products manufactured by Dow include bisphenol a, polyurethane and epichlorohydrin amongst others.

The water solutions business unit of Dow Chemical Company manufactures Film Tec reverse osmosis membranes. These membranes are largely used for water purification for human use and include Dowlex ion exchange resins and Carbowax polyethylene glycols. The agricultural segment of Dow Chemical Company, Dow Agro Sciences, produces various agricultural chemicals and consumer products. This segment is not only responsible for herbicides, insecticides and fungicides, but it also sells different agricultural seeds commercially. On the other hand, consumer products include various chemicals like detergents, soaps and cosmetics.

Product Safety:

Despite the fact that Dow Chemical Company is the world's second largest chemical manufacturing firm, the company is also infamous for production of chemicals that are harmful to human beings. Throughout its history, Dow Chemical Company has from time to time come under serious criticism…

References:

"Dow Chemical Company" (2009, October 30). Zacks Investment Research. Retrieved June 25,

2010, from  http://www.zacks.com/mediaroom/zer_get_pdf.php?r=Z533773 

"Dow Energy-Track Record" (n.d.). The Dow Chemical Company. Retrieved June 25, 2010,

from  http://energy.dow.com/track_record/

War has undoubtedly shaped the course of human history. Conflicts, through sheer human nature often arise through disagreement. Occasionally these conflicts end with war as opposing sides believe so vehemently in their respective reasonings and doctrinal views. Oftentimes, these war's end with one "victor" and on defeated party, however, in war everyone losses.

The Vietnam War in particular is an example of how war is a zero sum game that only results in losses for all those involved. This paper examines how the conflict started, taking particular care to express both points-of-view regarding core issues followed by a discussion concerning Special Forces operations and their overall impact on the outcome of the war. Finally, a summary of the research and important findings about Special Forces in Vietnam in the conclusion.

Review and Analysis

Origins of the Vietnam War

The Vietnam War was a long, costly armed conflict that pitted the…

Dyhouse, Tim. (2002, March). Delta Force: Secret Wielders of Death. VFW Magazine 89(7), p. 16.

Beckwith, Charles (with Donald Knox) (1983). Delta Force. San Diego: Harcourt Brace Jovanovich. ISBN 9780151246571.

Kelly, Francis J. Green Berets of Vietnam - The U.S. Army Special Forces 61-71 - the. S.l: Archive Media Publishing, 2013.

Some of the nerve agents such as VX and Tabun are also highly persistent in that their effects last in the field for longer periods of time. [Wisconsin Project, (2010)]

Chemical Weapons Convention (CWC)

The 1925 Geneva protocol prohibited the use of poisonous gases in warfare but flagrant violations of the accord by various nations is clearly evident when we glance through the wars that took place in the previous century. Starting with the Second World War, the Vietnam War, and the more recent Gulf wars, the use of chemical weapons has continued in sheer violation of the Geneva treaty. [Geneva Protocol, (1925)] The loopholes and the reservations in the Geneva protocol implied that the threat of chemical warfare was always looming large. It is only pertinent here to point out that not only the so called rogue states (Iran, Iraq, Korea) engaged in chemical warfare but also the U.S.…

Bibliography

1) Gerard J. Fitzgerald, (2008), 'Chemical Warfare and Medical Response during World War 1', Am J. Public Health 98(4): 611 -- 625 available online at,  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2376985/ 

2) IDPH, 'Hydrogen Cyanide', retrieved Sep 6th 2010 from,  http://www.idph.state.il.us/Bioterrorism/factsheets/cyanide.htm 

3) Johan de Wittlaan, (2010), 'Convention on the Prohibition of the Development, Production, Stockpiling and use of Chemical Weapons and on their Destruction (CWC) ', retrieved Sep 6th 2010, from,  http://www.nti.org/e_research/official_docs/inventory/pdfs/cwc.pdf 

4) Geneva Protocol, (1925) 'Protocol for the prohibition of the use in war of Asphyxiating, Poisonous, or other gases, and of Bacteriological methods of Warfare', retrieved Sep 6th 2010, from,  http://www.nti.org/e_research/official_docs/inventory/pdfs/genev.pdf

Country combines a coming of age story with personal insights into the psychological effects of war. Haunted by her father's and uncle's experiences in Vietnam, seventeen-year-old Sam Hughes continually seeks to understand and to make real the facts surrounding her father's death. Set during the crucial summer after high school graduation, Bobbie Ann Mason's novel traces the development of its protagonist over a relatively short period of time, but offers great character insight. As her nickname suggests, Sam is a tomboyish, spunky teen who both acts and feels older than her chronological age. One of her closest friends and confidants is her veteran uncle, who she suspects suffers from Agent Orange. Sam's concerns about Emmett's health border on the obsessive, but her attempts to unearth the past equal a deeper investigation into her father. Because he died before she was born, and not much older than Sam herself, Dwayne Hughes…

For this reason, it is important to speak with your doctor about any complementary or alternative therapies you are currently using or considering.

Conclusion

The prognosis for Hodgkin lymphoma has shown a gradual improvement over the years and today it is estimated that more than eighty percent of patients with this disease will recover with appropriate treatment. However, a central complicating factor and danger is the high level of toxicity that accompanies conventional treatment. This has also been linked to high levels of stress and anxiety.

While there is no proof that massage therapy can cure to reduce the risk of cancer, there is evidence that it helps alleviate stress and tension that accompany the treatment methods. Coupled with his is the fact that this disease is strongly linked to immune system response and in this regard it has been found that consistent massage therapy, as well as many other…

Bibliography

Ahles T. ( 1999) Massage Therapy for Patients Undergoing Autologous Bone Marrow

Transplantation. Journal of Pain and Symptom Management, 18(3), 157-163.

Complementary & Alternative Therapies For Leukemia, Lymphoma, Hodgkin's Disease, & Myeloma: No. 8 in a series providing the latest information on blood. Cancers (1999) Retrieved from http://www.leukemia-lymphoma.org/attachments/National/br_1098117258.pdf

Definition of Allopathic. Retrieved from  http://www.medterms.com/script/main/art.asp?articlekey=33612

Of the six conflicts (within the fifty mentioned) that resulted in 200,000 or more deaths, three were between Muslims and non-Muslims, two were between Muslim cultures, and just one involved non-Muslims on both sides. The author references a New York Times investigative piece in which fifty-nine ethnic conflicts were reported in forty-eight locations in 1993. In "half these places Muslims were clashing with other Muslims or with non-Muslims"; in thirty-nine of the conflicts groups from different civilizations were engaged, and two-thirds of those were between "Muslims and others" (Huntington, 257).

Keeping in mind this book was published in 1996 -- and updated data employing Huntington's Muslim-violence theme is not immediately available -- it is worthy of note that of the twenty-nine wars (that involved 1,000 or more deaths in a year's time) in 1992, twelve were intercivilizational, and of those dozen, nine were between Muslims and non-Muslims (257). Huntington raised…

Works Cited

Arendt, Hannah. (1969). On Violence. New York: Harcourt, Brace & World, Inc.

Blitzer, Wolf. (2011). Cheney refuses to admit any mistakes as vice president. CNN.com

Retrieved September 7, 2011, from  http://situationroom.blogs.cnn.com .

Dougherty, James E, and Pfaltzgraff, Robert L. (1997). Contending Theories of International

S. system of communication was responsible for far too many problems, including the presidential conception of the value of the leader, Nhu Ding Diem. Key factors in this war were the misuse of technology in the south and intelligent use of simple technology by the north. The Battle of Diem Bin Phu was a classic miscalculation when the French thought that artillery could not be brought against them through the jungle. The North Vietnamese did just that, manually hauling big guns on jungle trails and over mountains, then followed with ammunition on bicycles. In addition they hid the guns in tunnels and set off charges in the jungle to confuse the French as to the sources of shelling.

After the French left, the U.S. set up Nhu Ding Diem as president of South Vietnam. Between him and his brother, they alienated more than half the population in short order with…

Works Cited www.questia.com/PM.qst?a=o&d=109396003

Best, Antony, Jussi M. Hanhim ki, Joseph a. Maiolo, and Kirsten E. Schulze. International History of the Twentieth Century. London: Routledge, 2004. Questia. 8 Oct. 2006  http://www.questia.com/PM.qst?a=o&d=109396005 .

A www.questia.com/PM.qst?a=o&d=106977474

Bull, Stephen. Encyclopedia of Military Technology and Innovation. Westport, CT: Greenwood Press, 2004. Questia. 8 Oct. 2006  http://www.questia.com/PM.qst?a=o&d=106977476 .

A www.questia.com/PM.qst?a=o&d=9805116

udgetary Politics

The United States of America has long grappled with the problem of drugs and has form time to time initiated measures to combat the usage and trafficking of drugs. It is common knowledge that the various wars that have been part of the combat program of several administrations have failed miserably despite the availability of a great deal of resources, added to the colossal funding process. This is in addition to the numerous governmental agencies that operate to curb the drug trade and trafficking. Though the threat of drug usage and illegal trade is looming large, the danger is not always as proportionate as it is painted.

A certain amount of exaggeration that goes along factual details so as to create a sense of grave emergency that would work out to political benefits. ut it cannot also be regarded that the threat of drugs and their usage is…

Bibliography

DEA Resources for law enforcement agencies, Intelligence Reports' Retrieved at  http://www.dea.gov/pubs/intel/02046/02046.html . Accessed on March 25, 2004

Drug Control Budget: U.S. 1981-2000' Retrieved at  http://www.a1b2c3.com/drugs/law12.htm . Accessed on March 25, 2004

National Drug Control Strategy - 2001 - ONDCP' Retrieved at  http://www.ncjrs.org/ondcppubs/publications/policy/ndcs01/chap4.html . Accessed on March 25, 2004

US RI: Edu Column: What are we fighting for?' Retrieved at  http://www.mapinc.org/drugnews/v03/n1535/a06.html?116Accessed  on March 26, 2004

Carter had to deal with these powers and stand for what was right, for the future and the dignity of the common man. His stand on human rights is looked to as an example today.

In spite of all the controversy, Carter maintained a surprisingly successful foreign policy for someone who had so little experience. He had made a campaign pledge to make human rights a high priority, even though he found it difficult to put into practice. He accelerated the process of ending white colonial rule in Africa. He actually improved relations with Latin America by ending the treaty with Panama and handing over control of the Panama Canal. But his crowning achievement was at Camp David, September 1978, when he personally brought together the leaders of Israel and Egypt and signed a peace treaty between them, attempting to bring stability to the Middle East. He followed up by…

Works Cited

Carter, Jimmy. Public Papers of the Presidents of the United States: Jimmy Carter, vol.1. 1977. http://usinfo.state.gov/usa/infousa/facts/democrac/55.htm

Mickey Z. "Nobel Carter?" The Legacy of Jimmy Carter. 11 Oct 2002. http://www.zmag.org/content/showarticle.cfm?ItemID=2463.

Nobel Lecture by Jimmy Carter, Ozlo, December 10, 2002.Stockholm, Sweden: Pressens. 2002.  http://nobelprize.org/nobel_prizes/peace/laureates/2002/carter-lecture.html 

The Presidency. "Grolier's Encyclopedia. New York: Scholastic. 2000.

Student Unrest and the Vietnam ar

It is certainly a fact that the widespread and sometimes violent student unrest in the 1960s was largely based on young people's objections to the war in Vietnam. But it should be noted that the youthful rage against the American involvement was not driven exclusively by moral, political and social issues. But that rage was also fueled the fact that during the 1960s young people could not vote until they were 21 years of age, but they could be drafted -- and they were by the hundreds of thousands -- at age 18. This paper reviews the relationship between student demonstrations and the war in Vietnam, and concludes with the political and social aftermath of the war.

Student-Led Demonstrations Against the Vietnam ar: As a brief background into the demonstrations against the Vietnam ar, the 1960s were a time when America experienced terrible events…

Works Cited

Franklin, Bruce H. (2000). Vietnam & Other American Fantasies. Amherst, MA: University of Massachusetts Press.

Hagopian, Patrick. (2009). The Vietnam War in American Memory. Amherst, MA: University

of Massachusetts Press.

Halstead, Fred. (1978). Out Now! A Participant's Account of the American Movement Against

America's wars have historically been a reflection of America's very own cultural tendencies; they're usually enormous in scale, they traditionally consist of a colorful variety of fronts and they are most often regarded as a man's game. So it doesn't strike one as peculiar, perhaps, that the perpetually striking images of Vietnam are of camouflaged nineteen-year-old men enduring the graces and horrors hosted by Southeast Asia during the skirmish that lasted over a decade. It may seem more peculiar, however, when one considers that more than 15,000 women relocated from their American homes to the perilous, jungle canopied land. Vietnam's legacy of physical handicapping, psychological desecration and cultural rifting echoes in an innumerable collection of films, books, publications, organizations and documentation detailing the heroics, trials and disgraces of a generation of men. But the women that this nation sent off to serve in a countless number of indispensable capacities have…

2. Evans, Barbara. Caduceus in Saigon: A Medical Mission to South Viet-Nam. London: Hutchinson, 1968.

3. Youngstrom-Diebolt, Jean. Keynote Address. Women's Memorial. Austin, TX. 1993.

4. Wilson, Captain Barbara A. Vietnam Southeast Asia. Military Women in Vietnam, 1996.

Based on this situation of the Crush brand, the recommendation for the future strategy in the orange segment is that of investing more in the products and in their marketing in order to attract more customers. Still, this course of action would be expected to generate only a slight increase in sales, and this is due to the fact that the soft beverage market is already mature and consolidated, and major shifts are improbable.

Still, the orange sector represents a stable one, which would bring sustainable revenues. In a more specific formulation, Cadbury Beverages should recognize its orange segment as one retailing cash cow products. These products are able to generate suitable revenues, for investments which only maintain, rather then reinvent the product line. The profits generated from this segment are as such secure and the costs are lower, indicating as such, that even if the market for them does…

Reference:

Kerin, R.A., 1995, Cadbury Beverages, Inc., Crush Brand

NSF occurs only in patients with advanced kidney disease. ven though the cause-and-effect link is not proven, the association of NSF with gadolinium exposure is strong enough for the FDA to issue a warning. If an MR study with contrast is absolutely required, a nongadodiamide contrast using the lowest possible dose is preferable." It would also seem prudent to perform hemodialysis to enhance gadolinium elimination and to identify other potential cofactors (Busko, M.2007).

There are many issues that impact MR safety that should be considered during site planning for a given MR installation. These have historically not been dealt with in the prior versions of the ACR MR Safe Practice Guidelines. For the first time, we include in this article, as separate appendices, sections that address such issues as well, including cryogen emergency vent locations and pathways, 5-gauss lines, siting considerations, patient access pathways, etc. Yet despite their appearance herein,…

Each site will name an MR medical director whose responsibilities will include ensuring that MR safe practice guidelines are established and maintained as current and appropriate for the site. It is the responsibility of the site's administration to ensure that the policies and procedures that result from these MR safe practice guidelines are implemented and adhered to at all times by all of the site's personnel (Kanal, E., 2007)

Procedures should be in place to ensure that any and all adverse events, MR safety incidents, or "near incidents" that occur in the MR site are reported to the medical director in a timely fashion (e.g., within 24 hours or 1 business day of their occurrence) and used in continuous quality improvement efforts. It should be stressed that the Food and Drug Administration states that it is incumbent upon the sites to also report adverse events and incidents to them via their MedWatch program. The ACR supports this requirement and feels that it is in the ultimate best interest of all MR practitioners to create and maintain this consolidated database of such events to help us all learn about them and how to better avoid them in the future (Kanal, E., 2007).

NSF/NFD is a painful, debilitating, and deadly condition that has no cure or treatment. Therefore, people are becoming affected with an incurable disease that is related to a common medical procedure performed daily (Some Kidney Patients Suffer MRI Poisoning 2007).

In 1998, a study of supermarkets in the Los Angeles area and Orange County area found that a gallon of milk could cost as much as $3.75, while many neighborhood stores in more affluent neighborhoods charged as little as $1.05 per gallon (Odabashian 1998).

The overall quality of the food sold in low-income areas continues to tend to be of inferior nutritional quality, compared with that of higher-income stores: the food is higher in sugar, and lower in protein and fiber (Lehrer 2010). Low-income areas are less apt to have safe open places to house farmer's markets. Low-income neighborhoods have been called by First Lady Michelle Obama 'food deserts' or places where it is virtually impossible to find healthy food at a reasonable cost. In terms of asymmetrical information as well, lower-income consumers may also not know as much about nutrition as higher-income consumers, and thus exert less demand pressure…

References

Adverse selection definition, 2001, Investopedia. Retrieved October 17, 2010 at  http://www.investopedia.com /terms/a/adverseselection.asp' target='_blank' REL='NOFOLLOW'>

Blood by Suzan-Lori Sparks expands on the main theme of society's unfair disregard for its people of low condition in general, for women, and for adulterers. Hester La Negrita, the protagonist, is an African-American woman who struggles to survive in poverty along with her five base-born children. The family's outcast status is portrayed as a direct inducer and accelerator of emotional suffering, poverty, lack of education, and sexual exploitation.

(A) From a structural perspective, In the Blood is constructed in two acts and nine scenes, employing a linear plotline (ush, 2005). In this sense, the play debuts with the equilibrium of Hester striving to provide for her children in meager conditions, the inciting incident represented by the suggestion to seek help from the available former lovers and fathers of her children, the major dramatic question of whether or not she will attain it, the developing action as Hester approaches everend…

References

Bailin, D. (2006). "Our Kind: Albee's Animals in Seascape and the Goat Or, Who Is Sylvia?." The Journal of American Drama and Theatre, Vol. 18, No. 1.

Putnam, R.D. (2000). Bowling Alone: The Collapse and Revival of American Community. New York: Simon & Schuster.

Rush, D. (2005). A Student Guide to Play Analysis. Carbondale, Illinois: Southern Illinois Printing Press.

Kenneth Burkes Dramatism Theory and Seton Hall

Today, Seton Hall University is attended by nearly 10,000 male and female students, but it has not always been that way. Just over a half century ago, Seton Hall University was a male-only institution that only accepted female students into its main South Orange campus after a series of debates that spanned more than 4 years. The artifacts of interest for this study are two newspaper articles from issues of the Setonian in 1963 and 1967, with the first announcing the student vote concerning whether Seton Hall should be a co-educational institution and the second announcing the approval of the initiative. This paper reviews the relevant literature to connect these articles to Kenneth Burkes' Dramatism Theory concerning the reasons women are treated less fairly than men and why they have not experienced the same academic fairness as men. Finally, a summary of the…

References

About Seton Hall. (2015). Seton Hall. Retrieved from  https://www.shu.edu/about.cfm .

Allan, E. J. & Madden, M. (2006, July-August). Chilly classrooms for female undergraduate students: A question of method? Journal of Higher Education, 77(4), 684-686.

As uproar fades, Seton Hall students meet to study gay marriage. (2010, December 10). National Catholic Reporter, 47(4), 3.

Burke's five elements of dramatism. (2015). Changing Minds. Retrieved from http:/ / changingminds.org/disciplines/storytelling/articles/burke_five_elements.htm.

Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores will be the exclusive client of this product, and will be the outlet to other organic health food agencies that may elect to sponsor sales of this product, as well.

The increased product range will depend upon acceptance by Mapco clientele and consumers, with sampling in other areas and acceptance in the health food market.

Success in product marketing starts by finding the point of difference - the cluster of strengths and selling points that are unique to this product alone.…

References

Born, subject=Marketing%20Organic%20Grains" Holly, 2005, Marketing organic grains, subject=Blueberries:%20Organic%20Production" NCAT Agriculture, ATTRA Publication #CT154

FAO, 2006, Essential Nutrients - Vitamins, [Online] Available at www.fao.org/docrep/field/003/AB470E/AB470E05.htm

FDA, October 29, 2004, Pasteurized Juice Warning by FDA, FDA Talk Paper, [Online] Available at  http://www.fda.gov/bbs/topics/ANSWERS/2004/ANS01321.html 

In a jam and out of juice (2000) [Online] Available at http://www.ncbe.reading.ac.uk/ncbe/protocols/inajam/pdf/jam01.pdf.

Map of Benign Prostatic Hyperplasia and Breast Cancer

Lifestyle

Eating Better

Cutting down on alcohol

Giving up Tobacco

Exercising

Controlling Stress

Medications/Surgical

Medications approved to treat breast cancer:

Abitrexate

Abraxane

Ado-Trastuzumab Emtansine

Afinitor et al. (National Cancer Institute, 2016).

Concept Map of Benign Prostatic Hyperplasia and Breast Cancer

Breast Cancer

ETIOLOGY

Primary

The etiology of breast cancer remains mainly unidentified. isk factors linked with breast cancer can be clustered into three comprehensive contributing factors: i. family history (hereditary) factors, ii. hormonal reproductive factors

environmental factors (DeBruin and Josephy, 2002).

Secondary

Polymorphisms of drug-metabolizing enzymes may influence risk of breast cancer from environmental chemicals, dietary agents, and endogenous steroids (DeBruin and Josephy, 2002).

BEAST CANCE

DIAGNOSIS

History/Physical

Lump or contour change

Skin tethering

Nipple inversion

Dilated veins

Ulceration

Paget disease

Edema or peau d'orange (Medscape, 2015)

Diagnostic/Lab Tests

Chest x-ray (CX) Complete blood count (CBC)

Basic metabolic panel (BMP)

Lactate Urine…

References

Lepor, H. (2005). Pathophysiology of benign prostatic hyperplasia in the aging male population. Reviews in urology, 7(Suppl 4), S3.

Roehrborn, C. G. (2008). Pathology of benign prostatic hyperplasia. International journal of impotence research, 20, S11-S18.

Dhingra, N., & Bhagwat, D. (2011). Benign prostatic hyperplasia: An overview of existing treatment. Indian journal of pharmacology, 43(1), 6.

While Cadbury was initially vulnerable resulting in this take over, Kraft had to borrow heavily to afford the final price of 850p per share. In the coming months and years, Kraft will have to balance against recovering the money put into this acquisition (Wiggins, 2010). A risk, many British politicians and citizens alike fear will mean the end of their signature chocolate in an effort by Kraft to increase their profit margin quickly.

Case Study 2: Discussion

The Kraft acquisition of Cadbury is a corporate negotiation making headlines across the world both for the magnitude of the deal and the incredible hostility which marked the negotiations prior to the final signing of the agreement. Cadbury wound up in a financially vulnerable position after several strategically bold maneuvers ultimately resulted in a poor stock showing for the newly de- merged Dr. Pepper Snapple drinks company, and the reliance of Cadbury on…

References

1. "Exxon, Mobil in $80B deal." CNN Money official site. CNN, 1 Dec. 1998.

2. Beaudin, Guy. "Kraft- Cadbury: Making Acquisitions Work." BusinessWeek. 9 Feb. 2010.

3. "Mannesmann seals deal." CNN Money official site. CNN, 3 Feb. 2000.

4. "$58B bank deal set: J.P. Morgan agrees to buy Bank One in a deal that would combine two of the nation's biggest banks." CNN Money.com. 15 Jan 2004.

S ome aromas even affect us physiologically" (p. 38). esearchers exploring human olfaction have determined that:

faint trace of lemon significantly increases people's perception of their own health.

Lavender incense contributes to a pleasant mood -- but it lowers volunteers' mathematical abilities.

A whiff of lavender and eucalyptus increases people's respiratory rate and alertness.

The scent of phenethyl alcohol (a constituent of rose oil) reduces blood pressure.

These findings have contributed to the explosive growth in the aromatherapy industry; according to Furlow (1996), "Aromatherapists point to scientific findings that smell can dramatically affect our moods as evidence that therapy with aromatic oils can help buyers manage their emotional lives" (p. 38). According to Ornstein and Sobel, one recent experiment to determine the effect, if any, of fragrances on mind/body involved subjects being wired to physiological monitoring equipment, and then being interrogated with stress-provoking questions, such as "What kind of person…

References

Anderson, B.J., Manheimer, E. & Stein, M.D. (2003). Use and Assessment of Complementary and Alternative Therapies by Intravenous Drug Users. American Journal of Drug and Alcohol Abuse, 29(2), 401.

Aromatherapy Therapy Chart of Essential Oils by Therapeutic Effect. (2004). MoonDragon's Aromatherapy Chart. Available:  http://www.moondragon.org/aromatherapy/aromatherapychart.html .

Ba, T.R.D.N. (Ed). (2003). An Introduction to Complementary Medicine. Crows Nest, NSW: Allen & Unwin.

Battista, J.R., Chinen, A.B. & Scotton, B.W. (1996). Textbook of transpersonal psychiatry and psychology.

market values" UK Listed Companies evaluate companies Investor atios Profitability atios. With reference statement: require critically appraise importance market balance sheet UK listed companies critical assess a relevant range investor profitability ratios measuring performance.

Market value

Market value and balance sheet value

A British firm listed on the market is generally traded at its market value, regardless of its balance sheet value. At a simplistic level, the balance sheet value represents the value of the firm as it is computed within the organization and in terms of the company's resources, revenues and other internal values. The market value on the other hand is the value of the company as it is assigned by the multitude of players in the market, and which is often computed based on elements intrinsic to the market, such as profitability of the company, risks and so on.

At a more specific level, the two concepts…

References:

2010, Investor ratios, Bized,  http://www.bized.co.uk/compfact/ratios/investor2.htm  last accessed on December 15, 2010

2010, Profitability ratios, Morningstar,  http://news.morningstar.com/classroom2/course.asp?docId=145093&page=6&CN=COM  last accessed on December 15, 2010

2010, Investopedia,  http://www.investopedia.com  last accessed on December 15, 2010

Investment tips: what are key investment ratios? Essortment, http://www.essortment.com/career/keyinvestmentr_sape.htm last accessed on December 15, 2010

The knowledge of the evolution and starting point of the field of Victimology is of utmost worth. Three different ancient epochs describing the Victims' position inside methods of justice were reviewed by some foremost Researchers including Moriarty and Jerin. The Epochs are the Golden Age, the Reemergence of the Victim and the Dark Age. There is a proposition that the Golden Age has been before the time when laws were documented and governments founded and when ethnic law was in power. In most of the ethnic law, victims' position in defining the penalty for the criminal dealings that another person executed on them or their belonging is direct. This time is reckoned to be when the only judgment for unlawful events is individual justice. This means that the victims request payback or return for their damages right from their offenders. The Evolution of the Dark Ages of victimology was solely…

They point out that if a suspected terrorist gets on a plane and gets off at a place like Copenhagen or Toronto and demands asylum, even if he is not granted asylum, he's pretty much got a safe haven to operate in because he can' be deported or extradited back to where ever he came from. They believe that such lenient 'European' laws create a huge gap in security, which need to be tightened and that human rights conventions such as the Convention Against Torture make it almost impossible for states to gain a reasonable and necessary degree of assurance against devastating attacks in an age of asymmetrical warfare against international terrorists.

Former U.S. officials such as Michael Scheuer, who helped to set up the CIA's rendition program during the Clinton administration, are more forthcoming about commenting on the nature and existence of 'extraordinary' renditions. Scheuer has in different statements…

Works Cited

Begg, Moazzam. "Rendition: Tortured Truth." New Statesman 26 June 2006: 19.

Below the radar: Secret flights to torture and 'disappearance.'" Amnesty International Report. April 5, 2006. February 5, 2008  http://www.amnesty.org/en/alfresco_asset/5d82f002-a2d8-11dc-8d74-6f45f39984e5/amr510512006en.html 

Charter, David. "Britain accused on secret CIA flights." Times Online. November 29, 2006. February 5, 2008.  http://www.timesonline.co.uk/tol/news/world/article653418.ece 

Convention against Torture and Other Cruel, Inhuman or Degrading Treatment or Punishment." Office of the High Commissioner for Human Rights. 1987. February 5, 2008. http://www.unhchr.ch/html/menu3/b/h_cat39.htm

As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…

References

Armstrong, G., et al. Marketing: An Introduction. Essex: Financial Times Prentice Hall, 2009. Print.

Brenkert, George G. "Ethical Challenges of Social Marketing." Journal of Public Policy & Marketing 21.1 (2002): 14-25. Print.

Clow, K.E., and D. Baack. Integrated Advertising, Promotion, and Marketing Communications. Boston, MA: Pearson Prentice Hall, 2007. Print.

Cooper, Lee G. "Strategic Marketing Planning for Radically New Products." The Journal of Marketing 64.1 (2000): 1-16. Print.

21, 388). Steinbeck's tone throughout is one of the owners' impending doom. ut their violent and cruel methods keep them in control.

The labor perspective is posed against this. Tom angrily mentions a strike. He says, "Well, s'pose them people got together an' says, 'Let 'em rot.' Wouldn't be long 'fore the price went up, by God!" (ch. 20, 336). He is told that the owners find out who the labor movement leaders are and jail or kill them. y the end of the novel, there is not much redeeming. The workers are exploited. The closest they come to organizing in unions is in the migrant camps. This does not help them overcome the powerful owners. Strikes are broken up because there are just too many people who are desperate for anything. Yet the Joad family falls into luck with cotton picking. This is symbolized in chapter twenty-eight with their…

Bibliography

Denning, Michael. The Cultural Front: The Laboring of American Culture in the Twentieth Century. London: Verso, 1996.

Kannenberg, Lisa. "Great Depression: 1930s." In Encyclopedia of U.S. Labor and Working-Class History, ed. Eric Arnesen, vol. 2: G-N, 542-547. New York: Routledge, 2006.

Levant, Howard. "The Fully Matured Art: The Grapes of Wrath." In John Steinbeck's the Grapes of Wrath, ed. Harold Bloom (Modern Critical Interpretations), 17-44. New York: Chelsea House Publishers, 1988.

Pizer, Donald. "The Enduring Power of the Joads." In John Steinbeck's the Grapes of Wrath, ed. Harold Bloom (Modern Critical Interpretations), 83-98. New York: Chelsea House Publishers, 1988.

" And following that experience the class can discuss what acid rain does to the ecosystem and the teacher can show a video of a forest devastated by acid rain, or just photos of depleted forests and dead fish floating on a stream or lake (waters that have been polluted by acid rain).

About this time, students are asked: "here does the acid rain come from?" Let them guess, and talk about it. Then the teacher shows photos of smokestacks belching out clouds of brown sooty looking pollution and explain that once in the atmosphere, the pollutants (they don't need to know the science of precisely what chemicals bond with condensation but they could certainly relate to dirty polluted particles joining with raindrops) return to earth as acid rain. And as an additional part of this curriculum, students should be shown the various products that are produced in the factories…

Works Cited

Chappell, Tracey. (2008). Getting serious about inclusive curriculum for special education.

Primary & Middle Years Educator, 6(2), five pages.

EdChange. (2008). Curriculum Reform: Steps Toward Multicultural Curriculum

Transformation. Retrieved June 21, 2009, from  http://www.edchange.org/multicultural/curriculum/steps.html .

Building Security Evaluation: Baltimore-Washington Thurgood Marshall International Airport

Just a couple of decades ago, travelers, visitors and virtually anyone else could walk freely through the nation's airports without being challenged at any point, and security considerations were generally restricted to concerns over possible so-called "skyjackings" to Cuba, but even these were rare. Following the terrorist attacks of September 11, 2001, though, all of this changed in fundamental ways as airports across the country implemented a wide range of security measures intended to prevent a recurrence of these deadly security breaches. Indeed, today, security at the nation's airports has never been stricter, and despite the time and trouble these initiatives have created for air travelers, most passengers today appear to accept these measures in stride as part of the post-September 11 climate. To determine what security measures have been taken in a specific airport facility, this paper provides an evaluation of…

References

Facts & figures. (2009). Baltimore/Washington Thurgood Marshall International Airport. [Online]. Available:  http://www.bwiairport.com/about_bwi/facts_figures/ .

Fire suppression division. (2009). Maryland Aviation Administration, Department of Transportation. [Online]. Available: http://www.marylandaviation.com/content/aboutthemaa/firerescuedept.html.

Ramstack, T. & Lively, T. (2004, January 7). BWI airport police search entering cars; action taken as a Code Orange precaution. The Washington Times, C08.

Wallis, R. (2003). How safe are our skies? Assessing the airlines' response to terrorism. Westport, CT: Praeger.

Fruit Seed Dispersal and Germination

Why are some fruits sweet and some sour, whereas others have no specific taste?

Most fruits offer a distinctive and characteristic taste. Fruits such as watermelon, grapes, apples, and plums are sweet in taste while lemons, grapefruits and oranges are sour. The taste of any fruit depends on the compounds present in it. Fructose, acids, vitamins, starch, proteins and cellulose can all impact taste, either singularly or when combined in different proportions with each other (Mennella & Trabulsi, 2012). Those fruits with higher levels of fructose are typically sweeter; those with more acids tend to be sourer. The rules are not always hard and fast, however. Oranges, for example, have nearly equal quantities of fructose and acids, and are therefore both sweet and sour.

The ripening process or variety of a fruit can also impact overall taste. As some fruits ripen the quantity of acid…

References

Cain, M.L. et al. 2000. Long-Distance Seed Dispersal in Plant Populations. American Journal of Botany 87: 1217-1227.

Wichmann, M.C. et al. 2009. Human-mediated seed dispersal over long distances. Proceedings of the Royal Society of London, B, 276 (1656). 523-532.

Mennella, J.A., & Trabulsi, J.C. (2012). Complementary Foods and Flavor Experiences: Setting the Foundation. Annals of Nutrition & Metabolism, 6040-50. doi:10.1159/000335337

Rajjou, L., Duval, M., Gallardo, K., Catusse, J., Bally, J., Job, C., & Job, D. (2012). Seed Germination and Vigor. Annual Review of Plant Biology, 63(1), 507-533. doi:10.1146/annurev-arplant-042811-105550

Managing All Stakeholders in the Context of a Merger Process

Review of the Relevant Literature

Types of Mergers

Identifying All Stakeholders in a Given usiness

Strategic Market Factors Driving Merger Activity

Selection Process for Merger Candidates

Summary, Conclusion, and Recommendations

The Challenge of Managing All Stakeholders in the Context of a Merger Process

Mergers and acquisitions became central features of organizational life in the last part of the 20th century, particularly as organizations seek to establish and maintain competitiveness in an increasingly globalized economy (Nevaer & Deck, 1996). Mergers are generally described as being the formal joining or combining of two corporations or business (Prichett, 1987), although both the framework and the method of merger vary greatly. The reasons for mergers are different based on what a company is trying to accomplish. The acquiring firm may seek to eliminate a competitor; to increase its efficiency; to diversify its products, services,…

Bibliography

Ansoff, H. Igor. 1987. The Emerging Paradigm of Strategic Behavior. Strategic Management Journal, 8, 501-515.

Barney, Jay B. 1986. Strategic factor markets: expectations, luck, and business strategy. Management Science, 32, 10, 1231- 41.

Beinhocker, E.D. & Kaplan, S. 2002. Tired of Strategic Planning? Many Companies Get Little Value from Their Annual Strategic-Planning Process. It Should Be Redesigned to Support Real-Time Strategy Making and to Encourage 'Creative Accidents.' The McKinsey Quarterly, 49.

Black's Law Dictionary. 1990. St. Paul: West Publishing Co.

2004). In those cases, there was very early diagnosis and administration of intravenous and intrathecal or intraventricular amphotericin B. with intensive supportive care (2004). One survivor received miconazole intravenously and intrathecally and rifampicin orally (2004). Other treatment options include the drugs rifampicin and micoazole.

Khan (2008) notes that the mortality rate for PAM is 95%. Again, one of the major obstacles to effective treatment is the rapid progression of the disease. Another obstacle is the paucity of drugs that have the ability to cross the blood-brain barrier (Schuster & Visvesvara 2004; Khan 2008). Nevertheless, there have been documented recoveries from PAM (Seidel 1982; Wang 1993; Khan 2008). Early recognition and treatment of the disease appear to be the chief elements in successful outcomes (2008). At the time of Khan's (2008) writing, the drug of choice for treatment of human cases was amphotericin B. In conjunction with rifampin as well as…

References:

Embrey, Martha., Hunter, Paul., Chalmers, Rachel., Sellwood, Jane., Wyn-Jones, Peter., & Percival, Steven. (2004). Microbiology of waterborne diseases:

microbiological aspects and risks. Academic Press; 1st edition.

Jarillo-Luna, a., Moreno-Fierros, L., Campos-Rodriguez, R., Rodriguez-Monroy, M.A.,

Lara-Padilla, E., & Rojas-Hernandez, Saul. (2008). Intranasal immunization with Naegleria fowleri lysates and Cry1Ac metaplasia in the olfactory epithelium and inceases IgA secretion. Parasite immunology,30(1), p. 31-38.

Operation of the Homeland Security Council

Creates the Homeland Security Council and sets down is functions.

This directive creates the Homeland Security Council (HSC) and lists its functions. The purpose of the HSC is to synchronize homeland security-related efforts across executive departments and agencies of all levels all through the country, and to put into practice the Department's policies by way of eleven Policy Coordination Committees.

Homeland Security Presidential Directive 3: Homeland Security Advisory System

Creates a Homeland Security Advisory Board to issue security threat levels. There are five threat levels, each identified by a description and corresponding color. From lowest to highest, the levels and colors are: Low = Green; Guarded = Blue; Elevated = Yellow; High = Orange; Severe = ed. The higher the threat level is, the greater the risk of a terrorist attack. isk includes both the likelihood of an attack taking place and its potential…

References

Homeland Security Presidential Directives. (2011). Retrieved from http://www.dhs.gov/xabout/laws/editorial_0607.shtm

This is particularly the case in sub-Saharan Africa where clinicians have often come to rely on signs and symptoms alone to make diagnoses." (Nicoll, Walraven, Kigadye, Klokke, 1995)

The laboratory environment is critical to administering testing to determine population rates of HIV / AIDS throughout nations and perhaps continents where the lacking of resources facilitates a substandard environment for care. In the case of the African nation of Mozambique, which perhaps can be understood as a case indicative of the environmental assessment one would find throughout Africa and therefore, can be labelled to be a median statistical nation. A nation representing the median would indicate that half of the population nations that are categorized as resourced deficient, half would be above Mozambique in terms of resource allocation and half would fall below.

esearch into the quality of HIV / AIDS case-detection and case-reporting system in Mozambique was conducted by (Chilundo,…

References

Chappuis, F., Loutan, L., Simarro, P., Lejon, V., and Buscher, P. Options for Field Diagnosis of Human African Trypanosomiasis. Clinical Microbiology Reviews, January 2005, p. 133-146, Vol. 18, No.1

Chilundo, B., Sundeep S., Sundby J. The Quality of HIV / AIDS case-detection and case reporting systems in Mozambique. African Journal of AIDS Research 2004, 145-155. Copyright NISC Pty Ltd.

Clark. Blood Safety PPT. CDC, WHO

Loefler, I. Surgical wound infection in the Third World: the African experience. Journal of Medical Microbiology. Volume 47, 471-473. 1998. The Pathological Society of Great Britain and Ireland

There are certain interactions that may cause toxicity

Administration

The drug may be administered orally without regard to meals.

Overdose

The seriousness of an overdose of Lamictal depends on the ingested amount. There are however several non-life threatening symptoms of overdosing Lamictal with symptoms raging from ataxia, dizziness, somnolence and headache. However, in certain cases of overdose, the patient would experience renal and liver failure, delirium, rash as well as coma. The lethal dosage is lower for children. All suspected cases of Lamictal overdose should be treated as a medical emergency and the patient should be taken for immediate medical attention.

Conclusion

Lamictal has been very effective in the treatment and management of epilepsy and depression. A review of literature however suggests that it has certain risks in its administration. It is therefore necessary to be careful when taking or prescribing this medication. There are reports that the drug Seroquel…

References

GlaxoSmithKline (2004). LAMICTAL®(lamotrigine) Tablets

 http://www.mentalmeds.org/prescription_meds/Lamictal.pdf 

Goa KL, Ross SR, Chrisp P. Lamotrigine.(1993)A review of its pharmacological properties and clinical efficacy in epilepsy. Drugs 1993;46:152-76

Keck, P., and McElroy, S (2003) New Approaches in Managing Bipolar Depression. J Clin Psychiatry 2003;64 (suppl 1).

LISTEINE TODAY VS. LISTEINE FOM YESTEDAY

Listerine

Listerine is one of those few renowned products which have ruled globally for more than a century. Since, its inception since 1890s, it has managed to provide sustainable and effective solutions for oral hygiene.

One noticeable thing about Listerine is that its original formula hasn't changed much. In fact, now it is known as Listerine original. One can still find the same formula of Listerine which was used six decades back, in the market. However, science has made great advancement in 1900s and we have also made great progress in dental sciences. Therefore, for curing other problems related to oral protection, various other types of Listerine have been introduced in the market.

These new types are quite different from the original formula. Their color and uses that they are meant for, are also different. By providing this vast range of products, Listerine has…

References:

ADA Seal Product Report, Retrieved from  http://www.ada.org/5275.aspx?productid=4438&company=Johnson+%26+Johnson+Healthcare+Products 

McCullough, M.J. And Farah, C.S. (2008), The role of alcohol in oral carcinogenesis with particular reference to alcohol-containing mouthwashes. Retrieved from  http://onlinelibrary.wiley.com/doi/10.1111/j.1834-7819.2008.00070.x/full 

Levitt, S.D. And Dubner, S.J. (2009). Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything. New York: HarperCollins. P. 87

Types and Composition of Listerine Mouthwash, Retrieved from  http://www.listerine.in/products/coolmint

This as an important moment in the history of the Cold War because it marked the start of a new series of talks between the Palestinians and the Israeli side. This moment also proved the importance of the State Secretary in relation to the issues of foreign policy and the international community.

At this moment, some of the most important cabinets in the executive concern issues such as internal affairs and job security. These are essential portfolios from the perspective of internal and external factors. The homeland security refers in particular to aspects which take place inside the borders of the U.S. And tackle the threats that are visible on the U.S. territory. There are several departments inside the Homeland Security portfolio. These concern issues of counterterrorism, border security, immigration, or cybersecurity

. Counterterrorism measures are crucial at this moment, especially given the national security advisory which changed to orange…

References

Department of Homeland Security. 2010. Accessed from http://www.dhs.gov/index.shtm

Department of Homeland Security. Counterterrorism. 2010. Accessed from http://www.dhs.gov/files/counterterrorism.shtm

Department of Labor. On the Recovery Act. 2009. Accessed from  http://www.dol.gov/recovery/ 

Department of Defense. Travels with Gates. 2010. Accessed from  http://www.defense.gov /' target='_blank' REL='NOFOLLOW'>

The complete selection process consists of a written examination, on which a candidate must score above a certain percentile and be ranked accordingly, a physical and psychological evaluation, a background investigation and polygraph rest, and a medical examination ("Selection Process," NYSP Recruitment Center, 2008).

The training process

The basic school of training for New York State Troopers is 26 weeks of residential training, cumulating 1,095 hours of training. Classes are given to recruits in a number of areas, including police skills, police science, operations and public interaction relations. The areas of education span a wide array of issues, to include firearm training, first responder and emergency vehicle operations, criminology, DI enforcement, domestic violence enforcement, department policy on sexual harassment, how to make an arrest, and penal and constitutional law, amongst other topics. Some of the areas of instruction are expected and traditional, such as how to minimize the use of…

Works Cited

Basic School Curriculum." NYSP Recruitment Center. 1 Apr 2008.  http://www.nytrooper.com/curriculum.cfm 

Field Training." NYSP Recruitment Center. 1 Apr 2008.  http://www.nytrooper.com/field_training.cfm 

NYSP Division of Police: History." NYSP. 1 Apr 2008. http://www.troopers.state.ny.us/Introduction/History/

Qualifications for New York State Trooper." NYSP Recruitment Center. 1 Apr 2008.  http://www.nytrooper.com/qualifications.cfm

The KPIs shown in Table 1 illustrate this fact.

Table 1: SOA Framework esults by Area of KPI Measurement

Areas of Measurement

Baseline: What to Measure

SOA Performance Evidence

Company-specific

Project costs and expenses

Use as a baseline for defining OI

Number of orders per year

Determine configuration's impact on inventory turns

Current inventory and costs

Inventory turn savings

Customer Data

Lifetime cost per customer; avg. deal size by customer

Sales

Order cycle time

Order cycle times reduction of 65% or more recorded with mftrs contacted

Cost of Sales

Days Sales Outstanding reduction from 60 to 29 days on average

Cross-sell and up-sell revenue

Increase of 33% on aggregate

Average sales price per order

Increase from 9% to 26%

Quoting and Ordering

Average costs to complete an order

95% reduction in cost per order

Special Pricing equests

Over 100% OI on automating Special Pricing equests

Bad or incomplete orders

Incomplete…

References

Abrams and Andrews 2005, Management Update: Client Issues for Service-Oriented Business Applications, 2005. Gartner Group. 20 July 2005.

Alonso, Kuno, Casati, and Machiraju, 2004, Web Services: Concepts, Architectures and Applications. Springer-Verlag Publishing. 1 January 2004. London. ISBN 3540440089

Andrews (2005) - Web Services Ripen for Strategic Use. Gartner Group. Turnbill, CT. 14 June 2005

AMR Research (2001) - Building a Case for the Private Trading Exchange. AMR Research Report. Boston, MA. Accessed with permission from the publisher.

S. Senator Dianne Feinstein. The legislation makes the provision of over $ billion in funding "for gang prevention, intervention and law enforcement programs over five years and establishes new crimes and tougher penalties to deter and punish members of illegal street gangs." (Feinstein, 2007) the legislation proposed by Feinstein would make illegal participation in a criminal street gang a federal crime. The legislation criminalizes violent crimes in furtherance or in aid of criminal street gangs and creates a new criminal offense for murder and other violent crimes committed in furtherance of a drug trafficking crime. Under the present law, "a felon's criminal street gang involvement can be treated at most as a sentencing enhancement, adding no more than 10 years to a sentence. This bill establishes far higher penalties for violent gang crimes, including the possibility of life imprisonment without parole for murder, kidnapping, aggravated sexual abuse, or maiming. If…

Bibliography

Matthews, D. And Ruzicka, K. (2000) Proposition 21: Juvenile Crime. Capital Center for Government and Law Policy - California Initiative Review. March 2000 initiatives - Proposition 21. Pacific McGeorge School of Law. Online available at  http://www.mcgeorge.edu/government_law_and_policy/california_initiative_review/march_2000/ccglp_cir_march2000_prop_21.htm .

McKim, J.B. And Rhor, Monica (2007) Justice by Geography (Orange County Register) 3 June 2007. Online available at http://dist08.casen.govoffice.com/index.asp?Type=B_PR&SEC=%7BE917F382-8B46-4C4E-976E-64261965F209%7D&DE=%7BCA01ACE7-2B51-4E14-8DE4-3C7CC3E4DDFB%7D

Governor Scwarzenegger Endorsees Senator Feinstein's Comprehensive Gang Legislation. (2007) United States Senator Dianne Feinstein California. 20 March 2007. Online available at  http://feinstein.senate.gov/public/index.cfm?FuseAction=NewsRoom.PressReleases&ContentRecord_id=7189577e-cc9b-d379-16f3-c9194d249b56&Region_id=&Issue_id= 

Velasquez, N. (2007) L.A. City Attorney Delgadillo Establishes New Policy Regarding Gang Injunction Violations: New Policy Enables Check of Convicted Gang Injunction Violators' Residency Status. 5 April 2007. Online available at  http://www.lacity.org/atty/index/attyindex56044369_04052007.pdf .

Electricity being out for three weeks nearly forces an elevator sale to nearly be cancelled, no suitable drainage from massive rains floods his family's apartment, and the Indian value of bartering and customizing is diametrically opposed to the strict discipline of a low-end product strategy where no variation in standard products is allowed.

Mr. Napoli's experiences culminate in one year elapsing before a single elevator is sold, and that one sale is made when he's out of the country and his Indian sales managers compromise and sell a customized unit. Mr. Napoli, upon hearing this while in Italy for the birth of a child, becomes angry and feels betrayed. While Mr. Napoli did have several excellent tactical victories, he lost the cultural war in his first year of working in India. No matter how strong-willed and stubborn, Mr. Napoli could not make even a small part of the Indian culture…

References

Case Study Analysis (2005) - From the research and advisory firm LWC Research. Orange, CA. Accessed from the Internet on November 21, 2006:

http://lwcresearch.com/filesfordownloads/SchindlerCase.pdf

Competitive Advantage of Nations (1990) - Dr. Michael Porter. Article from Harvard Business Review. Boston, MA. March - April 1990. Pages 73-91.

Selling Into India: Lessons Learned From Silvio Napoli (2005) - Article from CRM Buyer Magazine. Louis Columbus. April 22, 2005

bilateral negotiation is mainly characterized by the fact that there are only two parts trying to reach an agreement. The two sides can either have a conflicting negotiation, where they're disputing a certain aspect (it may be an economic dispute or a political matter, for example), or a constructive negotiation, where they are drawing up a cooperation agreement, for example.

B) Internal negotiations are negotiations that take place inside the negotiating team. In general, these types of negotiations are not recommended in public or during the rounds of negotiations between teams, because it may show the other side that there is a certain lack of consensus on the matter, which may destabilize the negotiating position.

Vertical negotiations are negotiations that take place between members of opposite teams that are on different positions of authority. It may be the case that one of the members of lesser importance of one time…

Coca-Cola leads the world's beverage industry with as many as 400 products and has its presence globally in more than 200 countries. In addition to this, Coca-Cola collaborates with some 320 licenses to produce more than 10000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Picnic arbie doll. Every year, licensees sell 50 million licensed Coca-Cola products.

Internal usiness Environment

Core Activities

For over 100 years, Coca Cola still remains the world's largest producer of carbonated soft drinks. The company sells the very famous Coke® with the punch line "Always Coca-Cola" that is still the common man's term for any aerated soft drink.

The company's signature Coke® brand is well recognized by literally billions of consumers, and Coke is sold in almost every country in the world - more than 200 countries worldwide.

Customer ase

The Coca-Cola Company is the world's largest…

Bibliography

"Coke looks for a comeback." (2005)Available at: CNN Money website:

"Coca-Cola presents 2004-2005 Past American Idol Finalists at Simon Malls."(2005). Available at:  http://biz.yahoo.com/prnews/050321/dem002_3.html 

Coca-Cola "2004 Annual Report."Available at

Coca-Cola official website: Available at www.coca-cola.com

market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers.

Divine Chocolate is one of the leading Fair Trade chocolate manufacturers in the United Kingdom and United States. In addition to producing the best quality chocolates, Divine Chocolate also aims to promote fair trade in the Global community. This paper presents a comprehensive analysis of the current business and marketing strategies of Divine Chocolate and proposes a market communication plan which can help it better understand its target market, effectively run its advertising and promotional campaigns, and beat the competitor brands which are supported by numerous unknown credential…

References

Batra, R., Myers, J.G., & Aaker, D.A. 2009, Advertising Management, 5th Edition. New Delhi: Pearson.

Batsell, J. 2004, Bumper crop of coffee labels, Available at [Accessed March 7th, 2013]

Brassington, F. & Pettitt, S. 2006, Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.

Blythe, J., & Megicks, P. 2010, Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Bernoulli's Errors

Economics tends to take a rather strange view of how people's psychology operates when making decisions, versus the field of psychology. Instead of making choices based upon personal preferences, economics views human decision-making as a rather abstract process. For example, people are assumed to make choices between apples and oranges based upon price alone. But the intuitive choice is not necessarily the most rational choice. The chapter also discusses Bernoulli's supposition that people prefer a 'sure thing' versus a risk. However, in the real world, individuals often act in ways that seem risky, foolhardy, and against their best interests. Economics often fails to consider that decision-maker's perceptions of utility and risk depend upon their perceptions of their personal wealth -- and the history of their wealth, not rationality alone.

Prospect Theory

This chapter begins with a self-examination: Bernoulli's theory rests on the notion that people are sensitive to…

Changing ocial and Political Education ystem

The social and political context of diversity as it applies to education seems to be in a point of confusion. The conservative movement in favor of the English only classroom in publicly funded schools has been fueled by the terrorist events that occurred in eptember of 2001. Those same events also fuel the cause of diversity in education in both a social and a historical sense. Though these two issues are not by any means the same they do reflect attention in very separate areas of educational trend setting. Even before the eptember 11th events occurred the backlash toward multicultural education had taken a strong hold on the political perspective.

Ron Unz, the ilicon Valley entrepreneur who in 1998 helped push forward California Proposition 227 mandating English-only instruction, for example, has broadened his horizon. Unz's new target: the broader "multicultural agenda." He is quoted,…

Sources

Crawford, James, "Obituary: The Bilingual Ed Act, 1968-2002," Rethinking Schools online, Vol. 16 No. 4 Summer 2002.  http://www.rethinkingschools.org/Archives/16_04/Bill64.shtml 

English for the Children http://www.onenation.org/index.cfm

Language Policy Web Site & Emporium, http://ourworld.compuserve.com/homepages/JWCRAWFORD/

Pardini, Priscilla, "Down But Not Out," Rethinking Schools online, Vol. 15 No 1. Fall 2000. http://www.rethinkingschools.org.Archives/15_01/Namu151.shtml

African-Americans are second only to Native Americans, historically, in terms of poor treatment at the hands of mainstream American society. Although African-Americans living today enjoy nominal equality, the social context in which blacks interact with the rest of society is still one that tangibly differentiates them from the rest of America. This cultural bias towards blacks is in many notable ways more apparent than the treatment of other people of color, such as Asian immigrants, as is reflected in disparate wages and living conditions experienced by these respective groups. Common stereotypes hold the successful, college educated black man or woman as the exception rather than the rule, whereas Asians are commonly thought of as over-achievers. Although any bias undermines social interaction in that it shifts attention away from individual merit, the bias towards African-Americans can be said to be worse than most, and lies at the root of discrimination and…

Bibliography

Tamar Lewin. Growing Up, Growing Apart. New York Times, June 25, 2000.  http://query.nytimes.com/search/article-page.html?res=9402E1DF1730F936A15755C0A9669C8B63 

Thomas Dolan. Newark and its Gateway Complex. Rutgers Newark Online, September, 2002. http://www.newarkmetro.rutgers.edu/reports/2002/09/gateway/gateway2.php

George Breitman (Ed.), Malcolm X Speaks: Selected Speeches and Statements, published in 1990 by Grove Weidenfeld: New York, NY. pp 4-17 http://www.americanrhetoric.com/speeches/malcolmxgrassroots.htm

High Rises Brought Low at Last. The Economist: July 9, 1998.  http://www.economist.com/displayStory.cfm?Story_ID=142018

Corporate Accountability

The corporate scandals of the last fifteen years have brought the issue of corporate accountability to new light, adopting at times a center-stage discussion. When the Bernie Madoff scandal broke, many professionals turned to the accounting department at Madoff Securities along with the auditors who had audited the firm before. Madoff was the one who admitted to stealing $50 billion dollars during the decades that his firm was open -- even though his firm hadn't purchased securities in over 13 years. Such an admission of guilt demonstrates that without strict and enforceable tenets of corporate accountability, $50 billion dollars really can just disappear. Thus corporate accountability is something that needs to be fostered both internally and externally: if it is only enforced and fostered in one way, then this imbalance is doomed to create failure along with other ethical sunsets.

In order to properly enforce corporate accountability, it…

References

Boehme, D. (2009, March). From Enron to Madoff: Why Many Corporate Compliance and Ethics Programs Are . Retrieved from compliancestrategists.org:  http://www.compliancestrategists.org/wp-content/uploads/2012/09/March-5-2009-Boehme-PDF-Download.pdf 

Davidson, P. (2013, September 26). N.Y. accounting exec arrested in Madoff fraud. Retrieved from usatoday.com:  http://www.usatoday.com/story/money/business/2013/09/26/konigsberg-madoff-ponzi/2877643/ 

Ejolt.org. (2013, May). Corporate accountability. Retrieved from ejolt.org:  http://www.ejolt.org/2013/05/corporate-accountability/ 

Jennings, M. (2006). The Seven Signs of Ethical Collapse. New York: St. Martin's Griffen.

Illusory thinking. What is illusory thinking? What are the two types of illusory thinking -- A a Please explain each type and give an example.

Illusory thinking can be fundamentally explained as a desire and an attempt to find order in random events which fundamentally have no order. Often times illusory thinking manifests in two ways: either the illusion of control or with a false illusory correlation. Gamblers commonly manifest the illusion of control, when in reality they are betting their money on events that are random, such as the roll of a dice. However, this belief of control is false as all the event taking place are completely subject to chance. For example, some gamblers might think that if it's raining or if they wear their lucky shoes, they might have a more profound chance of winning or leaving the casino with profits. However, this is completely false.

Another…

added sugar, as distinguished from naturally-occurring sugars, are unhealthy; that consumers must read labels carefully; that limits for added sugar are manageable for people; and that natural sugars are not a free-for-all. What this means is that some products with high levels of naturally-occurring sugars, such as juices or dried fruit, can be unhealthy for different reasons. Of particular interest to me in this article was the way that the article presented its case. It is speaking to an audience that lack education on the subject, and maybe has trouble conceiving of how it could possible go a day on just 100 calories of added sugar. It's good to have these basic tips, though, to separate fact from fiction, as there is a lot of fiction in this world about diets.

The article by the FDA about gluten-free foods states that the FDA now officially set a gluten limit for…

References

FDA.gov (2015). Gluten free now means what it says. Food & Drug Administration Retrieved November 13, 2015 from  http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm363069.htm?source=govdelivery&utm_medium=email&utm_source=govdelivery

Comparing Amazon and eBay is really like comparing apples and oranges. The two, while appearing to be the same on the surface, are really nothing alike once the superficial labels are peeled off. eBay began as a C2C ecommerce site -- consumers selling to consumers. That gradually morphed into B2C as businesses (from big time car lots to small business owners) saw the advantage of posting items on eBay in order to boost sales. Amazon may appear to the untrained eye to follow in eBay's footsteps by offering a web-based platform where all sorts of sales strategies can be employed: C2C, B2C, B2B -- and yet Amazon's ability to dominate the online marketplace has not resulted in significant income -- at least not from this particular eBay-like niche. (Minus the platform, the two are not even similar in terms of how products are sold: eBay offers bidding and direct correspondence…

John Maxwell provides a practical guide for cultivating and optimizing leadership skills in The Five Levels of Leadership. A unique approach to leadership, in that it does not focus on any one theory, The Five Levels explains different types of leaders, explaining different situational and psychological variables that can impact leadership status or success. After each chapter of The Five Levels, Maxwell offers readers tips for how to develop the optimal mindset for expanding leadership potential and to reach the next stage of personal empowerment. Expanding spheres of influence means ultimately to reach beyond the self to create a legacy.
One of the most important takeaways from Maxwell’s book is that anyone can develop practical skills necessary to be an effective leader, even those who may never aim for the pinnacle. Anyone reading The Five Levels is either in a position of leadership and wants to improve their effectiveness or…

Nursing Home

eport on Conditions at Brighton and Sussex University Hospitals NHS Trust

The following report is based on extensive observation of the conditions for patients living at the Brighton and Sussex University Hospitals NHS Trust. While some patients received moderate care, overall, the quality of care in this facility was appalling. All patients -- all people -- deserve to be treated with dignity, and this was far from the case. The conditions were especially distressing given that in general they could be fixed or at least ameliorated relatively easily. Not all of the ills of old age or disability can be remedied, of course. Pain and fear will be present even with the best possible care. Given that this is true, all possible efforts must be made to reduce fear, anxiety, and pain to the greatest degree possible.

The facts that this report is based on were documented by…

References

Grant, P. (2010). Ethical lessons from the 'undercover nurse': implications for practice and leadership. Medical Ethics 36: 469-472.

Margaret Haywood's diary. Retrieved from  http://news.bbc.co.uk/2/hi/programmes/panorama/4701651.stm .

Online bulletin. Retrieved from http://www.southerneditorial.co.uk/bulletin/july05/breaknews.htm.

Reasons for the substantive hearing of the Conduct and Competence. Retrieved from  http://www.nursingtimes.net/Journals/1/Files/2009/4/17/haywood_NMCruling.pdf