Amazon Kindle vs. The Apple iPad
The Amazon Kindle Fire, introduced September 28, 2011 is actually going to expand the total available market for e-readers and tablet devices including the Apple iPad. ather than the two competing, both will form a very powerful market catalyst that will broaden hardware, software, and content support for each platform (omero, 2010). The intent of this analysis is to explain the differences between each and why both will serve to expand the market overall.
Serving Significantly Different Markets
The Amazon Kindle Series was initially developed for those tablet users who want to be content consumers and curators, not necessarily creators (Lai, Chang, 2011). Amazon's business model with the Kindle is to concentrate on moving as many books and other forms of content off of their physical shelves onto their servers by making them e-books and Kindle books (Kroeker, 2009). The Kindle then becomes the engine of the…...
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References
Drew, J.. (2011). The iPad Decision. Journal of Accountancy, 212(4), 26-31,10.
Fox, L.. (2011, September). New Amazon Tablet: iPad Killer? U.S. News & World Report,1.
Kroeker, K.. (2009). Electronic Paper's Next Chapter. Association for Computing Machinery. Communications of the ACM, 52(11), 15.
Jung-Yu Lai, & Chih-Yen Chang. (2011). User attitudes toward dedicated e-book readers for reading. Online Information Review, 35(4), 558-580.
First, Amazon needs to humanize this device more and open up a Youtube contest to get their customers across each customer segment to produce a story of how they use their Kindle Fire HDs. Not only is this great research into how their customers are using their devices, it provides a wealth of digital content they can use for advertising and promotion. Second, the insights shared by customers and the most interesting stories can become the basis of a new campaign. Every video produced by customers will be uploaded to a special site so customers get to also "own" the campaign. Third, the marketing campaign will also show how ebooks, videos, and digital content from literally anywhere can be used on the Kindle Fire HD. This is to show that the device is much more egalitarian than it is perceived to be (Kastner, Stangl, 2012). Fourth, the campaign needs…...
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References
Hageman, P. (2012). What you need to know about ebook marketing. EContent, 35(2), 29-29.
Holbrook, E. (2012). Digital book wars. Risk Management, 59(4), 6-6,8.
Kastner, M., & Stangl, B. (2012). Mapping segments accessing user-generated content and website applications in a joint space. International Journal of Culture, Tourism and Hospitality Research, 6(4), 389-404.
Tian, X., & Martin, B. (2011). Impacting forces on eBook business models development. Publishing Research Quarterly, 27(3), 230-246.
Amazon.com
Identification/Description -- Amazon.com, as of 2009, was the world's largest book retailer in the world. However, the company is far more than a bookstore in 2012 -- it is a retail giant, handling almost $50 billion in multinational electronic commerce, making it the world's largest online retailer. The company was created in 1994 as a bookstore, but soon diversified so that today it sells music, books, software, apparel, furniture, food, toys, electronics, and its own proprietary reading and tablet device, the Amazon Kindle (Investor Information, 2012). Amazon transformed itself from a specialty retailer into an online shopping portal, taking a cue from auctioneer eBay, which set itself up as a mediator between buyer and seller. Amazon's marketing strategy has been to provide a sophisticated website that cross-promotes products; materials at a significantly lower price, and an ability for the consumer to personalize their "store," receive updates about products they may…...
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Works Cited
Investor Information. (2012, February). Retrieved from Amazon.com: http://www.amazon.com
Spector, R. (2000). Amazon.com - Get Big Fast: Inside the Revolutionary Business Model That Changed the World. New York: Harper Collins.
Amazon is the largest internet-based company in America with headquarters located in Washington and Seattle in the United States. The company was founded in 1995 by Jeffrey Bezos and it started as online bookstores then diversified to selling videos, CDs, MP3 and DVDs. Today, Amazon offers about 4.7 million books, computer games, DVD and a wide variety of items of all kids. Ever since Bezos opened the doors of Amazon, online retailing has been defined and redefined for the rest of the Internet retail worldwide, and today it offers the customers a superior shopping experience through the provision of a high level of customer service. This research paper will discuss the impact of the Amazon's mission, vision and primary stakeholders' overall success, while analyzing different forces of competition and how they impact the business of the company. SWOT analysis will also be performed to determine the strengths, weaknesses, opportunities and…...
Amazon and eBay. Both companies were among the first movers into the Internet. Amazon opened the doors to its online store in July, 1995 and completed its initial public offering in 1997. eBay was also founded in 1995 and went public in 1998. These two companies have always been among the leaders in e-commerce. Amazon began with a focus on books and music. It soon expanded its product lines significantly to become a general merchandiser. Amazon is also an intermediary for third party vendors. eBay has always played the intermediary role. Unlike Amazon, where goods are offered for sale, eBay has used an auction platform in order to move its goods, taking a fee on the sale. Both companies remain as industry leaders. Amazon has withstood challenges from leading bricks and mortar retailers to remain as the number one vendor on the Internet (Internet Retailer, 2012). eBay has struggled…...
Amazon could follow in order to be socially responsible in marketing its Kindle fire family of tablets. This demand for such social responsibility has been coming for sometime for the secretive Amazon to reveal long-awaited information about its environmental compliance in the case of the new Kindle tablet.
Amazon has long been seemingly more secret than that CIA about facets of the company and the Kindle has been no exception to this rule. equests for this information have been repeatedly denied requests for information about the Kindle. Examples of this included an attempt by Joe Hutsko of the New York Times who tried to learn more Kindle's carbon footprint and reported that "phone calls and e-mail messages to Amazon inquiring about the materials in the popular Kindle device have thus far gone unanswered (Godelnik, 2011)." Also, Emma itch of the Cleantech Group wrote that "Amazon declined to provide information about…...
Amazon's cash cycle so much shorter than that of competitor Barnes & Noble? How does this comparison affect financial management decisions of other retailers?
There are several reasons which explain why the Amazon Company has a shorter cash cycle than its competitor Barnes & Noble. First and foremost, Amazon is a much bigger company than Barnes & Noble both in terms of income and in the number of products that it sells. hile Barnes & Noble sells some things besides book and ebooks, this is their primary product. Amazon sells everything including books, although this is a very small portion of their income. Another reason for this is that Amazon is doing better financially than Barnes & Noble. The ebook trend has bitten into Barnes & Noble's income, which they tried to combat by creating their own ereader, the Nook but this was far less successful than the Amazon ereader,…...
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Works Cited
Ross, S., Westerfield, R. & Jordan, B. (2012). Fundamentals of Corporate Finance. 10th ed.
Creativity, Discovery, and InnovationIntroductionIn todays rapidly changing business environment, it is more important than ever for companies to encourage creativity, discovery, and innovation. By encouraging employees to think outside the box and come up with new ideas, companies can stay ahead of the competition and maintain a competitive advantage. Furthermore, by encouraging developers to take risks and experiment with new ideas, companies can create an environment where new products and services can be produced. In addition, by promoting a culture of creativity and innovation, companies can attract top talent and create an environment that is conducive to long-term success. Thus, it is clear that creativity, discovery, and innovation are essential for any company that wants to be successful in todays business world. This paper will look at the company Amazon and see how important creativity, discovery, and innovation have been for Amazon.AmazonI believe that Amazon is a business organization with…...
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ReferencesIvanov, D. (2021). Supply chain viability and the COVID-19 pandemic: a conceptual and formal generalisation of four major adaptation strategies. International Journal of Production Research, 59(12), 3535-3552.Loeb, W. (2018). Amazon is the biggest investor in the future. Retrieved from P. (2015). Why Amazon\\\\\\\\\\\\\\\'s Dash Button Will Flop. Retrieved from https://seekingalpha.com/article/3045576-why-amazons-dash-button-will-flophttps://www.forbes.com/sites/walterloeb/2018/11/01/amazon-is-biggest-investor-for-the-future/?sh=31ce03a91f1d Santos,
External and Internal Environments for Amazon
External and Internal Environments
Two segments of the general environment
Everything being equal, it is the primary objective of any company or business to gain a bigger market share, grow, affect its bottom line, and be successful. In order for the business to accomplish its goals, the business should deal with all its stakeholders who include suppliers, employees, shareholders, customers, competitors, and society. A business will encounter stiff competition in all its market be it locally or internationally for it to achieve its objectives and goals. For a business to gain competitive advantages over its rivals within the industry, it must be able to understand the present and predict future trends. The business should also take into consideration the internal and external environments of the business industry, which will impact the business activities directly and indirectly. Jeff Bezos founded Amazon, which is the world's largest e-commerce merchant…...
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References
Chu, C.-P., Guo, W.-C., & Lai, F.-C. (2012). On the competition between an online bookstore and a physical bookstore. NETNOMICS: Economic Research and Electronic Networking, 13(3), 141-154.
Hitt, M., Ireland, R.D., & Hoskisson, R. (2012). Strategic management cases: competitiveness and globalization. Stamford, CT: Cengage Learning.
Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models: The case of Amazon. com. Industrial marketing management, 43(2), 236-249.
AmazonIntroductionAmazon is a publicly traded company, with Jeff Bezos being the largest shareholder. The company\\\'s performance and strategic decisions are closely monitored by investors. Its mission is to be the Earth\\\'s most customer-centric company, focusing on offering a vast selection of products, competitive prices, and exceptional customer experience. The company operates globally, adapting to local markets and regulatory environments. However, it also faces competition from both regional and global players and must navigate geopolitical and economic risks to succeed. Because Amazon has expanded into so many different lines of products and services, its competition is robust. There are also many areas in which Amazon needs to focus harder on outcomes and strategies to address problem areas that remain in spite of the companys obvious successes. This paper will discuss Amazons entrepreneurial endeavors, its finance/marketing aspects, its CS and ethics, and its management and H situation while offering suggestions on where…...
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ReferencesHuang, J., & Erb, T. (2020). The “Signaling” effect of the Paris Agreement. Center for Climate and Energy Solutions.Mulugeta, H. E. (2022). Human Rights Issues at Amazon Corporation. Management Science and Business Decisions, 2(2), 19-31.Pagitsas, C. (2022). Kara Hurst: Amazon. In Chief Sustainability Officers At Work: How CSOs Build Successful Sustainability and ESG Strategies (pp. 103-117). Berkeley, CA: Apress.Provost, F., & Fawcett, T. (2013). Data science and its relationship to big data and data-driven decision making. Big data, 1(1), 51-59.Rowe, F., & Markus, M. L. (2022). Taking the measure of digital giants: Amazon and the Social Welfare Computing research agenda. Electronic Markets, 32(2), 437-446.
Amazon as a Model for a Business Plan
Marketing Plan: Amazon.com
'Obsession' is the term that perhaps best describes Amazon's fervor to serve its shareholders and customers to utmost fulfillment. Growing from a flourishing dot-com enterprise in the 1990s into a 21st century multinational giant, a king in every sense - in the internet retail area, Amazon provides an exemplary marketing model for budding businesses. Its marketing manual is near legendary, pegged on the fundamental 'customers first' foundation, and a bizarre business philosophy to listen to the customer and not only work, but also invent towards their comfort, and on their behalf.
The company was founded under the tagline 'Earth's Biggest Bookstore', but as it turns out, books were only the starting point for Jeff Bezos, founder and CEO. It went online in 1995, a year after its inception, expanding into other media including MP3s, CDs, VHS, and DVDs; and an even…...
Amazon may have to also stock books and literature that pertains to the country and the education-based books both in Spanish and English. There may also be some online payment hassles with banks and these problems have to be solved and can be solved by Amazon. The delivery of books to the place may also create logistics problems though it is not a great issue as far as Chile is concerned. It cannot be assessed how the reader in Chile will take to the Kindle, and high cost of the device may be a deterrent. However the books online can be sold irrespective of the sale of the ebook reader.
Conclusion:
The entry of Apple and Google and other ebook companies in the market necessarily makes it necessary for Amazon to expand its sales in all possible markets. Amazon must therefore not only create a physical presence in Chile for marketing…...
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References
Deibert, Ronald. Access denied: the practice and policy of global Internet filtering.
MIT Press, 2008.
Lardinois, Frederic. As the EBook Market Matures, Amazon Will Face Stiff Competition.
Pricing the Kindle Fire
The Kindle Fire, priced at $199, is just 39% of the price of it's most well-entrenched and popular competitor the Apple iPad2, which sells for $499. Amazon has pursued a market penetration strategy with this product, looking to create a content consumption platform for the future. Apple argues that the iPad2 is a content creation and consumption platform. The price differential of $300 is steep to pay for content creation capability, which is one of the factors in Amazon being so successful with its pricing strategy. Apple could further refine this pricing strategy however and further expand the market.
Defining Kindle Fire Pricing Strategy
The initial pricing elasticity of products that have a high degree of innovation associated with them tend to be more unitary or highly elastic, as demand often outstrips supply of these types of devices (Antonelli, 1989). This factor in pricing often leads industry leaders of…...
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References
Antonelli, C. (1989). The diffusion of information technology and the demand for telecommunication services. Telecommunications Policy, 13(3), 255-255.
Dong-Qing, Y., & Liu, J.J. (2005). Competitive pricing of mixed retail and e-tail distribution channels. Omega, 33(3), 235-247.
Dudick, T.S. (1989). Pricing strategies for manufacturers. Strategic Finance, 71(5), 30-30.
Neelamegham, R., & Chintagunta, P.K. (2004). Modeling and forecasting the sales of technology products. Quantitative Marketing and Economics, 2(3), 195-195.
MAKETING Marketing: An International Company to esearchCompany Target MarketAmazons target market comprises middle and upper-class consumers aged between 18 to 44 years, and the same is predicted for 2022 (Query Sprout, n.a.). The target consumers are those who have computers, smartphones, laptops, or iPads. 60% of them reside within the United States. The attributes Amazons target consumers are looking for are online shopping with convenience and affordable prices, and quick delivery.Social-Economic Make-Up of the Target Consumer BaseThe annual household income of Amazon consumers is $84,449, whereas most of the buyers are 46-year-old women on average. Young consumers are more likely to click on ads generated by Amazon, which account for up to 43% of the consumers (adic, 2022). It is mostly done on Facebook, which shows social media is more popular for marketing among the younger generation. Also, the target consumers may be on any life cycle stage of their…...
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ReferencesAmazon. (2021). Our workforce data. T. (2022, February 9). Amazon tops 1M US employees. Geek Wire. https://www.geekwire.com/2022/amazon-tops-1m-u-s-employees/#:~:text=Amazon%20employs%20a%20total%20of,company’s%20fourth%20quarter%20earnings%20report .Blackwood, A. (2021, April 5). Amazon’s approach to audience segmentation. Technologies Blog. https://blog.iotechnologies.com/as-amazon/ Coppola, D. (2022, February 16). Amazon: Annual net income 2004-2021. Statista. https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom/#:~:text=Amazon%3A%20annual%20net%20income%202004%2D2021&text=In%202021%2C%20online%20retail%20platform,than%20469%20billion%20U.S.%20dollars .Fung, B. (2019, October 11). Amazon lays out its policies on political and social issues. CNN Business. https://edition.cnn.com/2019/10/10/tech/amazon-policy-positions-jay-carney/index.html Dudovskiy, J. (2022, March 23). Amazon marketing mix (Amazon’s 7P’s of marketing). Business Research Methodology. https://research-methodology.net/amazon-marketing-mix-amazon-7ps-marketing-2/#:~:text=Amazon%20marketing%20mix%20(Amazon%207Ps%20of%20marketing)%20comprises%20elements%20of,process%2C%20people%20and%20physical%20evidence .Knowledge at Wharton. (2018, March 23). How Amazon delivers on its core product: Convenience. https://knowledge.wharton.upenn.edu/article/power-amazons-fulfillment-network/ Query Sprout. (n.a.). Amazon target market (age, gender, demographics, salary, and more). https://querysprout.com/amazon-target-market/ Radic, D. (2022, January 3). Amazon customer demographics: Prime users, target market, and more in 2022. Serp Watch. https://serpwatch.io/blog/amazon-customer-demographics/https://www.aboutamazon.com/news/workplace/our-workforce-data Bishop,
Digital Book Production
Practical advice on publishing eBooks.
Which digital formats and platforms to convert to... pdf, ePub, Kindle, etc..
Lipton (2014) in his study assessed the current norms of the digital printing industry with focus on publishing and copyrights in America and European Union. He reveals that popular eBook formats are few rounding up in single digit figures. In case of United States, the industry frontlines such as Amazon, Apple and Barnes & Noble are quite open to their users in order to pave way for easier reading. Due to this simplistic idea, the nuisance of multiple file formats to be used is cut down as most book readers don't like to shift from one file format to another. It's just too much nuisance and hassle for a reader.
In case of European Union, he adds that the digital eBook market is slowly growing as publishers are indulged in different file formats; working…...
Kenner, A. (2014). Designing Digital Infrastructure: Four Considerations for Scholarly Publishing Projects. Cultural Anthropology, Vol. 29(2), pp. 264 -- 287.
Khaledi, H. And Reisi-Nafchi, M. (2013). Dynamic production planning model: a dynamic programming approach. Int J. Adv Manuf Technol, 67:1675 -- 1681
The rise of digital media has significantly impacted the literary market landscape in various ways. With the advent of e-books, audiobooks, and online publishing platforms, the traditional model of publishing and consuming literature has been disrupted. This literature review will explore the effects of digital media on the literary market, including the changes in distribution, accessibility, and readership.
One of the key ways in which digital media has transformed the literary market is through the democratization of publishing. In the past, aspiring authors faced significant barriers to entry in the traditional publishing industry, including the need for literary agents, publishing....
The rise of digital media has significantly transformed the literary market landscape, presenting both opportunities and challenges that have reshaped how literature is produced, distributed, and consumed. One of the most profound impacts has been the democratization of publishing. Traditional barriers to entry, such as the need for a publishing deal with a major house, have been lowered. Platforms like Amazon Kindle Direct Publishing, Smashwords, and Wattpad allow authors to bypass traditional gatekeepers, directly reaching readers. This shift has led to an explosion in the number of books published annually, with a notable increase in self-published works. However, this democratization....
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