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Amazon.com
Identification/Description -- Amazon.com, as of 2009, was the world's largest book retailer in the world. However, the company is far more than a bookstore in 2012 -- it is a retail giant, handling almost $50 billion in multinational electronic commerce, making it the world's largest online retailer. The company was created in 1994 as a bookstore, but soon diversified so that today it sells music, books, software, apparel, furniture, food, toys, electronics, and its own proprietary reading and tablet device, the Amazon Kindle (Investor Information, 2012). Amazon transformed itself from a specialty retailer into an online shopping portal, taking a cue from auctioneer eBay, which set itself up as a mediator between buyer and seller. Amazon's marketing strategy has been to provide a sophisticated website that cross-promotes products; materials at a significantly lower price, and an ability for the consumer to personalize their "store," receive updates about products they may be interested in, have browsed, or seems appropriate for their buying patterns (Spector, 2000). The company is particularly interesting because of the manner in which they market to their customers- both current and potential. They are an...
Amazon's approach to this is to not only provide solution oriented structures for their customers, but to track purchases, make inferences on searchable statements, and aggressively and actively present new opportunities to customers. The idea is that if customers get into the habit of using Amazon, they will not shop locally, and Amazon will cannibalize retail dollars not just from books, but from anything it could possibly ship at a lower price. For instance, a customer may like an author, Kathy Reichs (CSI type detective stories); that custom will receive emails when Reichs' new book is available for pre-purchase with the purchase price or lower guaranteed; within this period the company will also send emails about books that are similar. Similarly, returns are easy and not questioned -- if it is…
Works Cited
Investor Information. (2012, February). Retrieved from Amazon.com: http://www.amazon.com
Spector, R. (2000). Amazon.com - Get Big Fast: Inside the Revolutionary Business Model That Changed the World. New York: Harper Collins.
Amazon.com founded by the legendary Jeff Bezos was one of the pioneers of e-commerce phenomenon when it launched the world's biggest online book store. Thereafter it went on to upscale its business to offer music, software, office products, electronics, health products and much more. Although Jeff Bezos did not have enough experience about the dynamics of the retailing business, the exponential growth of the Internet made him envision a huge
This theory is well applicable nowadays, when the actions of a company are generally conditioned by the market environment itself. The Weisbord Six-Box model has similar limitations as some of the previous models in that it aims to be exhaustive in identifying input elements and categories that would reflect organizational life. Additionally, his focus is again on internal issues of the company, which makes the model incomplete. The Nadler - Tushman
Amazon.com: Since its inception as a small online bookseller, Amazon.com has grown significantly to become a giant superstore firm. The growth of the firm has been fueled by various factors including its strong brand, exceptional customer value, unique shopping experience, huge volume of sales, and through realization of economies of scale. However, Amazon's growth has also been coupled by some losses as the firm has become exposed to greater competition
Amazon Amzon.com: An Evaluation The age of the internet is in full swing. Shopping was once exclusively a retail experience in person, yet with the latest technologies, most people do a majority of their shopping online. Amazon.com is one company which has truly capitalized on this. The company has streamlined its services to be able to provide its clients with basically anything they could want, all in one stop; additionally, it has
Amazon Strategic Plan What began as a web-based retailing book sales site company in 1995 with revenues of $511,000, has grown into "the world's largest online retailer and one of the nation's biggest book sellers (New York Times. May 20, 2011), and is considered "one of the iconic companies of the Internet era" (New York Times. May 20, 2011). The company has blossomed not only because of the vision of founder
Amazon, and whether the company should approve the project or not. There are a number of different steps leading to this decision, and it is those steps that make up the bulk of this paper. The first step is that the capital structure of the company needs to be determined. This is going to contribute to a weighted average cost of capital calculation later on. There are two different