Amusement Park Essays Examples

Amusement Parks in the American 1890's

American Amusement Parks in the 1890s

Amusement Parks in America in the 1890s

In the years just before the dawn of the 20th Century, America was going through dramatic cultural, social, political and economic changes. The Industrial Revolution was reshaping the way Americans worked and played; an emerging "mass culture" was creating a "cultural upheaval" - as mentioned in the John F. Kasson book, Amusing the Million: Coney Island at the Turn of the Century. This upheaval was driven in part by technological innovations (affordable books, magazines, photographs, lithographs, the invention of the telephone, phonograph) in communication, which opened the door to a new way of living - for a new generation of Americans it was a distinct departure from "genteel respectability" (Kasson, 6). This paper offers a close look at how U.S. families were learning to enjoy their leisure time in the 1890s, leisureliness being a luxury that citizens of the early and mid-19th Century, for the most part, were not able to experience. In this paper, the amusement parks of the late 19th Century will be reviewed - as to what they offered and how people responded to them - and also, the paper will cover the events…… [Read More]

International Association of Amusement Parks and Attractions

International Association of Amusement Parks and Attractions (IAAPA) 319 million people attended Americas 450 amusement parks, which grossed over $9 billion in revenues in the year 2001.1 ("The U.S. Amusement Industry," 2002) Amusement Parks are an essential part of American Life and have been for decades. Theme Parks blanket the country and add an interesting dynamic to the American economy. Many of us can't imagine the world without Mickey Mouse and the Tasmanian devil. America's amusement parks have brought these characters to life and created a lucrative industry in the process.

The following discussion will aid us in understanding the United States Amusement Industry.

The purpose of this essay is to provide an in-depth analysis of the Amusement Industry. We will begin by clearly defining the Amusement Industry. Then we will discuss the industry's impact on Gross Domestic Product. Employment factors relating to the industry and the Major Players that make up the market will also be discussed. A major focal point of the essay will be the competition that companies within the industry face and the types of investors that have interests in this particular industry.

SWOT analysis of the industry will also be provided along with an analysis…… [Read More]

Amusement Parks American Youth Have

Our board of directors should sponsor the endeavor because it will give us the opportunity to promote our company and make our name a household word. We will not only enjoy direct revenues from the park but also spillover revenues from increased sales due to advertising. Moreover, through the amusement park we will form new business ties with a wide range of companies, from food and service industries to construction and land development corporations. Our existing business ties will be strengthened. The amusement park will also strengthen our local economy by bolstering the tourism industry, bringing new hotels, restaurants, and other businesses.

The amusement park will be the only one of its kind in the state. I envision a theme park that will promote the symbolism of the Southwest, including rides and games evocative of the Wild West and the glory of the desert. Because an amusement park would improve the health and well-being of our citizens, improve our local economy, and benefit the company financially, I strongly recommend commencing construction immediately.… [Read More]

Cedar Point Amusement Park Is

There is a laser show which marks as the height of every night; the show is located near the Iron Dragon. These come into play when flames, fireworks and other special effects combine to thrill the eyes and ears of those present. The park itself is entertaining it has an expert landscape that designers create stunning flower beds with a range of colors throughout the park this is rivaled by the brightly painted rides and buildings. There are other entertaining options which include the petting farm, feeding the fish that are found in lagoons within the park or even playing the many games that are available along every thoroughfare in the park.

Dinning

There cannot be a visit to cedar amusement park that can be complete without snacks. On offer in the park are fine dining options in the in-site hotels. There are also buffets, fresh home-style french-fries, frozen custard and other treats which are classic to parks. Also available widely in the park are drinking fountains and soda machines that are even available inside ride queues which are of great convenience to the riders.

Visiting the park

The park is usually open between early May and Labor Day, daily…… [Read More]

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Thorpe Park the Author Will

co.uk 2012). These issues can negatively affect the economic impact of the parks operations.

- Visitor Experience and Quality

As noted above, variability can have a huge impact on economics. However, the intangibles of visitor experience and quality have been affected as well. Visitor perceptions have a lot of relationship to the visitor experience and its quality. This is what the attractions sell and it is much more abstract and harder to qualify which is why this critical feature of management is often ignored (Week 8: Visitor Experience 2012). The performance of the attraction itself will have a direct impact upon user experience and satisfaction (ibid). Swarbroke notes "Visitor attractions are at the heart of the tourism industry, they are motivators that make people want to take a trip in the first place (Swarbroke, 2002)."

This author visited the park on March 21th, 2012 and had a chance to play the Swarm, which was operating normally. As for the malfunction incident, they believe that this will have some effect on the number of visitors who want to play the new ride and will affect the park's income. This is due to the payment structure of the park. By paying the…… [Read More]

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Ocean Park the Case Involving the Hometown

Ocean Park

The case involving the hometown favorite, Ocean Park in Hong Kong, going up against a new competitor, Disneyland, represents a trend that has revolutionized the business world in the last few decades. Many locations around the world have had their existing businesses in all industries be challenge by newly introduced multinational corporations. The trend is nearly universal a crossed all industries. McDonalds will enter an international market and challenge the local restaurants; Wal-Mart may open a new superstore and go up against local retail establishments. The Ritz Carlton may open a new luxury hotel that competes with establishments that over a century old. All these represent some of the challenges that are found in the modern business environment.

While the local company may have a long track record of operating success as well as decades of experience with the local culture, multinational companies have access to quantities of scale as well as the advantage of standardization of business practices developed from the best practices generated from global operations. While in many cases the introduction of competition elevates the levels of innovation by both firms and the customer is the beneficiary in the end. Furthermore, in other cases one…… [Read More]

Disney Parks Why Do You Think That

Disney Parks

Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?

Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of the most prosperous regions of Asia and also has an excellent demographic composition for Disney's core marketing and services mix (Fowler, Marr, 2006). These factors led to the rapid development of Disneyland Hong Kong.

2. What particular market characteristics of each of those sites do you think were especially attractive?…… [Read More]

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Employment Law Before the Amusement

If this employee's testing policy is to be implemented, the company especially their HR Department must be strict with their rules. If the applicant fails in one of the requirements one should not accept the applicant. The amusement also needs to hire one Lifeguard Professional Trainer from all applicants. This trainer will be hired only during peak season to orient and to have further training for everybody who has passed the initial interview. The trainer will also be one of the evaluators of each applicant. The qualifications that a trainer must have are the following: 1. He must be a CPR Professional Rescuer; 2. He must be a First Aid Certified; 3 He is currently employed and has trained in a well-known amusement complex; 4. He must have a minimum of 10 years experience as a lifeguard; 5.He must be 30-40 years old.

All new employees who undergo training and orientation will be provided food and transportation allowance.

Additional concern that the amusement must do is to place signage and guidelines to be followed in the whole vicinity and to give flyers telling the basic tips that the customers need to do in times of accident. The new hired lifeguards…… [Read More]

Hong Kong Ocean Park Advertising and Promotion

Hong Kong Ocean Park: Advertising and Promotion Plan

I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets.

Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008.

This advertising promotion plan is for the Hong Kong Ocean Park which has three in-park themed hotels. These hotels are named Ocean Hotel, Fisherman's Wharft Hotel and Spa Hotel Frew, 2005.

Each hotel has its own unique blend of features which make it distinct and present a tremendous opportunity for marketing and particularly advertising. The hotels are set for launch in the last quarter of 2011 in Hong Kong. The total budget is HK$2million which covers all promotional activities for the month of December 2011. This will be used for digital media advertising and billboards. These have been analyzed to be the most cost-effective media for advertising. Hong Kong and Mainland China are mutual in fostering economic development Chu, 2003(, Kong, 1997)

. Thus all campaigns will be run both in Hong Kong and Mainland China.

The campaign is dubbed "Under the sea, up to the sky, on the ground, your first "fabulous" Christmas." This campaign details all aspects of the…… [Read More]

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South Park Season 19 the Best Yet

South Park and Popular Culture

South Park is an animated television show that has aired on Comedy Central for nearly 19 seasons, beginning in 1997. It began as an irreverent cartoon show about 3rd graders who used "adult language" and was meant to be for adults with an MA for Mature TV rating. Over time, however, the show began to actually deal with "adult" themes in a more satirical manner than just applying mere irreverence for laughs. The creators of South Park felt that modern society clearly had to be made fun of because it was getting out of hand and their approach made some people think that they were "anti-religion," a charge that they denied, affirming on the contrary that they are not "anti-religion" at all but actually genuinely moved by the faith of others and their ability to find solace and happiness in religion (Parker, Stone) -- an assertion borne out by the ending of a top ten fan favorite episode about Mormons who come to South Park ("Matt Stone, Trey Parker Interview, South Park"). That did not mean they could not satirize particular ideas or the way that people interacted with those ideas. In this spirit, nothing…… [Read More]

Family Trip it Seems Strange to Me

Family Trip

It seems strange to me, in retrospect, that I could have managed to reach the age of sixteen without having ever visited an amusement park. Of course, I was aware of places like the Epcot Center and Disneyland -- what American child isn't? But I grew up in a city that didn't have any local amusement parks, and my family didn't have a lot of extra money to spend on vacations. Instead, my parents saved up to send me to boarding school in Massachusetts. Living away from my parents and siblings was at times stressful, and required me to develop a great deal of independence. However, the road trip that we took to Bush Gardens in Virginia remains one of my fondest memories and marks a strong transition point between my adolescence and young adulthood.

When I returned home from school for the summer after my junior year, I had no idea that my parents had been planning our first big road trip as a family. I expected that I would spend a couple of months relaxing at home and renewing old friendships with the people I'd left behind in New York. Instead, I was greeted with the…… [Read More]

Disneyland the Fading Premise of

"

Gane 107) This potentially creates a stifling and an inability of women, the holders of virtue (especially given our imagery the virgin princess) to laugh at a torn dress and an exposed areola the way some European cultures do.

Fashion has become modern sexuality in the sense that it has the function of establishing these qualities or attributes. As everything gets drawn into this system gradually all culture is affected by this specific sexual character, not sex itself but sexualization; by an inverse movement sex itself is influenced by this new sexualization of all spheres, unique to our culture. As it is the feminine body which is the emblem of this process

The standards expressed by the Disneyland Princess are those that pervade the ideal, but do not represent the reality. In Bonbon land though the cow with its nipples frequently showing is not a "real" girl she is a realistic body morph, a normal sized woman endowed with a real set of breasts that are openly seen by the adults and children alike who visit the park.

Do Disneyland and Bonbon land say anything about the national identities associated with the parks?

It would go without saying that…… [Read More]

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Flags Unfortunately for Six Flags it Looked

Flags

Unfortunately for Six Flags, it looked like the heavy debt burden and the challenges of running a seasonal business, would more than likely sink the company. While many positive changes had occurred that indicated a positive future, it is unlikely that Six Flag was going to have any lasting success immediately. It's true that in 2006 more families were returning to parks and spending more money and that the guest approval rating had reached a five-year high, with employees accomplishing a tremendous amount in what was a very transitional year for the company. Heavy discounts for tickets were eliminated and more aggressive sales techniques were adopted as well. Even though there was an increase in guest spending, something which appeared to continue at a strong pace, and the elimination of deep discounts was there to help re-establish the integrity of the brand and to stop teenagers who don't boost sales in the park from coming -- there were still rather formidable challenges to overcome.

While there were some promising changes that continued to be made, such as the strategic "repositioning Six Flags as a set of themed parks, rather than as a collection of individual amusement parks. They were…… [Read More]

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Rise of Entertainment During the

The National League was formed in 1876 and enabled spectators to observe touring athletes play the game. The first World Series was played between the National League and its rival, the American League, in 1903. The popularity of baseball allowed for the financing of large baseball fields such as Fenway Park, Shibe Park, and Wrigley Field (Sports and Leisure, 2011). This era also saw the rise of collegiate football, boxing, and basketball.

The rise of entertainment was meteoric in the Gilded Age. With Americans working less and having a higher expendable income, they were able to enjoy entertainments such as expositions, amusement parks, vaudeville shows, sports, and music. To this day, the influence of these innovations and pastimes can still be seen in modern entertainment outlets and continue to amuse audiences everywhere.

Jim Crow Laws:

Jim Crow laws were state and local laws that were enacted between 1876 and 1965 that severely limited the rights of freed slaves and African-Americans. These mandated "separate but equal" facilities for blacks. These "separate but equal" facilities included schools, public places such as restaurants, bathrooms, and drinking fountains. Segregation also applied to public transportation, as well as enlisted services. In the 20th century, the…… [Read More]

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Domestic Violence Analysis

Parental Discipline Methods in Public Places

In the past, the biblical imprecation to "spare the rod, spoil the child" (Proverbs 13:24) has been replaced by a more enlightened view of discipline and corporal punishment is becoming increasingly rare. To determine the current state of affairs in this area, this paper provides a record of empirical observations of the discipline methods used on children by parents in public places, including a shopping mall, a park and an amusement park. An analysis of the frequency of physical punishments to discipline children and in what situations is followed by an assessment concerning the effects of differing locations, situations and social classes of the parents influenced their public behavior. Finally, a summary of the research and important findings concerning the discipline methods used by parents in public places are provided in the conclusion.

Review and Analysis

Disorderliness and misbehaviors in children have been a major concern of parents throughout history (Hassan & Titilayo, 2012). Disruptive or rowdy behaviors or lack of self-control in children can result in delinquent behaviors later in life, so providing appropriate discipline for children is an important part of the social development (Hassan & Titalayo, 2012). Some studies, though, have…… [Read More]

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Disney the Affect of Disney

Disney sets them up, sexes them up, and throws them under the bus when they come of age. But who is complaining? Very few. The fact is celebrity gossip has become an industry unto itself. People love watching stars fall. If Disney can provide the stars, people will watch.

In summation, Disney Corps. has gone from Dumbo to just plain dumb. Yet, the park Walt Disney originated in 1955 holds iconic status in the eyes of many. Some are bothered by that, such as Krystle Becknauld and Tiger Ochocinco, but others like Theresa Giarrusso and Jeff Baham, for the life of them, cannot figure out why Disney haters love to hate. Matt Stone and Trey Parker give the best answer to their query: Disney is an ego-inflated, empty-shelled, soulless conglomerate monolith that hawks "purity" while at the same time destroying it, whether it be by Jonas Brothers rock and roll or imitation Bavarian castles where kids can rot their teeth on cotton candy. Regardless, Disney has its friends and its foes, its admirers and its haters. Plenty of critics are pointing out the corruption of Disney Corps. But many more are resting well, because, after all, their "kids love it."…… [Read More]

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Diversity Critique Regarding Michael Jackson Being Called Names Such as Wacko Jacko

Diversity Critique of Michael Jackson

Jay Leno opened his Tonight Show monolog the other night by saying that the Santa Barbara Sheriff's office has a warrant out for this man and the camera showed a picture of Michael Jackson. The picture showed Jackson as we know him today -- long straight black hair, pale complexion and the famous Michael Jackson nose. Jay Leno then added, "Or this man." The camera panned onto another picture of Jackson where he had a completely different complexion and hair style - and a different nose. "Or this man," and a third photo was shown which portrayed Jackson completely different than the first two pictures. "Or this man," and a forth picture was shown. I have to admit, I laughed... Jay Leno stopped at four pictures but I knew he could have taken the joke even further.

This is a diversity critique about Michael Jackson. Michael Jackson had established himself as one of the most successful musical artists of all time. He has been labeled as the King of Pop. For many years Michael Jackson fell under the media's main radar even though some felt he continued to be a superstar who at any time…… [Read More]

Merchants of Cool on February 27 2001

Merchants of Cool

On February 27, 2001 the Public Broadcasting System's (PBS) program Frontline aired The Merchants of Cool. The program examines the efforts of corporate America to exploit the teenage market. At the time of broadcast there were 32 million teenagers in the United States, the largest generation ever, spending 100 billion dollars annually on their own while their parents spent another 50 billion on them. This ability to impact the economy has made this generation the most studied in history. Robert Mc Chesney, media critic, has characterized the behavior of corporate America toward this youth market as analogous to the British Empire's takeover of Africa. I believe a valid comparison can be made between these two otherwise unconnected events.

Briefly, the earliest British colonies on the west coast of Africa were dedicated to creating wealth through the trade of slaves. Gold and ivory also attracted investors to the continent. However, African climate and disease, primarily malaria, inhibited this early colonization. Eventually advances in technology gave Europeans the means to colonize Africa. These advances occurred at a time of peculiarly intense competition between the European powers creating a rush for African territory. As a result the British presence on…… [Read More]

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MLK'S Letter From Birmingham Jail

He clarifies his status i.e. A spiritual leader and a learned person by using well chosen ethos of St. Aquinas, Jesus and Paul therefore puts him forth as a trustworthy person. Also being an African-American makes him the right person to participate in this event because he understands the situation properly. By use of logos he explains the reason behind the actions of the black persons of which the clergymen claim to be improper. He also makes use of pathos where he plays with the emotions of the readers to subdue opposition and create the connection between the clergymen and the black person therefore allows him to effectively bolster his vision for equality. An appeal for unity and peace concludes the letter.

Works Cited

King, Luther M. Letter from the Birmingham Jail. NewYork: Harpercollins, 1963.

Lacroix, Laurel., ed. Martin Luther King's Letter from Birmingham Jail. 16 April. 1963. 22

March. 2010.



Ryley, Thomas. "Oratorical Encounters: Selected Studies and Sources of Twentieth-Century

Political Accusations and Apologies," the Journal of American History 77.4 (1991): 1470-1471.… [Read More]

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Advice Book This Advice Book

This too is a generalization

Dr. Judy is her most stereotypical in her section on "Men, women and dating" (chapter 13) where she informs men about women's desires and vice versa. She advises men for instance to send flowers -- but not all women like that. Some may prefer so -- called male trinkets such as books. She also advises men to cuddle; but some women may not like that either. To women, Dr. Judy advises that men like having a night out with the guys and would not profess devotion so soon. She also tells both men and women to adopt certain actions or to refrain from certain actions that may repel the other sex. Dr. Judy categorizes and by doing so (and refraining from telling her reader that she is doing so) is doing her reader a disservice.

She also categorizes in the stages of hooking. Nothing can be organized as neatly as Dr. Judy would like it to be -- neither personalities of the different genders nor the daring process itself. Ultimately, we are each individuals but Dr. Judy ignores this fact. She makes gendered expectations and writes her book in a way that would make us…… [Read More]

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Competitors PC Bang - PC Bang Is

Competitors

PC BANG - PC Bang is a Korean Internet cafe with 21460 outlets across Korea.

Kinko's - Kinko's is a copy centre chain with 1100 stores across the United States and overseas.

Office Max - Office Max is a retail chain which also has a major online presence. Office Max offers a full range of business services.

Staples - Staples is a retail chain providing office supplies and services. It also has services available online.

Local Coffee Shop - Local coffee shop providing food and drinks to local customers.

SERVICES PROVIDED BY POTENTIAL COMPETITORS

PC BANG - PC Bang provides Internet services, specializing in entertainment. Its main service is providing an online gaming venue.

Kinko's - Kinko's operates from a store front, offering a full range of office services. Those services include photocopying, scanning, printing, mailing and fax services, FedEx drop boxes, videoconferencing, electronic document transfer, paper and office supplies and Internet access.

Office Max - Office Max provides both products and services to business. The product range includes all office furniture and supplies. The service range covers administration and travel, advertising and marketing, communications, computer services, finances, HR and e-services.

Staples - Staples provides a full range of…… [Read More]

Mcdonald's India and Eurodisney After

external supply.

d) When expanding, a crucial decision refers to the actual place in the foreign country where to open the new operational facility. This should be selected based on the concentration of the target market as well as its access to the location.

e) The fact that the company has been successful in the past does not automatically mean that it will be successful in the future expansion projects. It is crucial to adapt each decision to the specifics of the expansion project.

f) The decision of whether to use a local or a delegated managerial team depends on each situation and should be made after a thorough analysis of the project features and requirements.

g) While it cannot be said that a specific industry or business is recession proof, the McDonald's experience in India has shown that there are still businesses which thrive in times of crisis. It is as such necessary to offer products and services which are necessary and adapted to the respective economic cycle.

h) Neither of specialized literature nor the models of previous market penetrations can offer the secret recipe for success in expansion of the business operations into foreign regions. In other words,…… [Read More]

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Six Flags Discovery Kingdom Revenue Management

Flags Discovery Kingdom in Vallejo, California wants to implement a new revenue management system, maximizing revenue per customer, per visit and improving overall revenue. There are several tactics that can be utilized to extract the maximum revenue from customers. Some of these will be discussed in this paper. The nature of the business is important here, because amusement parks deal in a perishable good (park capacity). There are many different revenue streams within the park as well, so revenue management policies affect an entire suite of products and services, rather than a single good (No author, 2013).

One revenue management strategy is to foster repeat visits. While some customers travel to visit the park, there is a market of local consumers who might visit the park. Converting occasional visitors from this group into regular visitors can increase revenue substantially. Heo and Lee (2009) note that consumers find revenue management at theme parks to be acceptable, and view it as being similar to how the hotel industry works. The revenue manager faces an interesting decision here, because offering discounts to entice repeat visits means forgoing some income on the gamble that more income will accrue as the result of that decision…… [Read More]

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Disneyland Hong Kong Opened on

All of these steps were completed in order for Disney to respect and honor local customs and keep consistent with local values.

3.3 Promotion - Definition and application to tourism operation

One of the more multi-faceted of the 7 Ps, promotion encompasses public relations, analyst relations with the investment community especially for those companies who have publicly-traded stocks or securities, and also includes managing a company's reputation online with social networks. Public relations is responsible for making sure potential customers know what a company has to offer, in addition to keeping stakeholders in the company informed about new product and service developments.

Initial promotions of Disneyland Hong Kong were heavily focused on television throughout the Hong Kong region (Landreth, 2005). These initial advertisements attempted to evoke the same aspirational selling of the original Disneyland, not mentioned that only 22 of the 65 rides were included and only half of the lands were as well. Initial perceptions of the park was that it was much smaller than the first visitors expected it to be (Marr, Fowler, 2006) and it did not have enough interesting or thrill-seeking rides (Balfour, Einhorn, 2009). Most important however was the lacking support for the broader marketing…… [Read More]

Alton Towers Is One of

This analyst adds that Andy Davies of the Tussauds Group that operates Alton Towers reports that park visitors subscribing to the "Magic Moments" DVD "simply see it as a fun souvenir," and adds, "Research shows that our visitors have a positive propensity to purchase these products, providing themselves with a personalized reminder of the day they and their friends and family had at Alton Towers. The system proposed will allow guests to relive their unique day time and time again through personalized digital video footage'" (quoted in Tucker at 10).

These types of innovative marketing initiatives are important for a theme park competing in the United Kingdom today because of the approaching saturation levels that appear to be developing in some regions of the country. For instance, besides the historic attractions that are ubiquitous throughout the United Kingdom, Alton Towers is also in competition with a number of other theme parks and resorts in the area that a part of the Merlin Entertainments Group, including Thorpe Park, Chessington World of Adventures, Sea Life and Legoland Windsor.

A discussion of the nature of international visitors that the attraction receives presently

International visitors to London and its environs have a veritable smorgasbord…… [Read More]

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CA and Californians

History of Disneyland

Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.

This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.

Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings of America's most prolific inventors and creators, such as Thomas Edison's Workshop, the Wright Brothers Bicycle shop, and even the home of Noah Webster. While visiting these places, he was contemplating and dreaming of a theme park with different land, rides, attractions, and more. These ideas eventually formed Disneyland, one…… [Read More]

Shanghai Disney Resort

Marketing Strategies of the Shanghai Disney Resort

Shanghai Disney Resort

Brief History and Facts

Investments

Target Market for the Shanghai Disney Resort

Demographic Segmentation

Psychographic Segmentation

The Marketing Strategies of the Shanghai Disney Resort

Product Strategies

Integration with the Chinese Culture

Product Mix

The Major Resort Segments

Entertainment and Recreational Facilities

Pricing Strategies

The Most Potential Customer Segment

Why Chinese Market?

Promotional Strategies

Segmentation for Promotional Campaigns

Selection of Promotional Mediums

Place Strategies

Overall Plan of Shanghai Disney Resort

SWOT Analysis

a.

Internal Environment (Strengths & Weaknesses)

b.

External Environment (Opportunities & Threats)

Failed Market Strategy

Successful Market Strategy

Selection of the Chinese Market

Differentiation

Growth Strategy

Critical Analysis and Concluding Thoughts

Appendices

Appendix 1: Introduction

References

Executive Summary

The Shanghai Disney Resort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks, hotels, lake, entertainment district, and recreational facilities, the Shanghai Disney Resort is expected to be opened in December 2015. The major target market for this resort is children with age 4-15 years. However, the company will offer numerous entertainment and recreational facilities for the youngsters and adults as well. The…… [Read More]

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Forming an Innovative Business

Innovative Business Plan

Explain the innovative idea concisely

The Mobilink solution employs the standardized technologies for instance SMS plus a general website easily accessible via the internet. The usage of set market standards works for all, rather than the latest technology (Market must be open for all degrees of users). This is vitally imperative while bringing out a new service. It is highly probable that the target market for Mobilink solutions is worthwhile for the student category. The youth seldom have out dated mobile devices. The data shows that mobile phones have a period of functionality of just 2-3 years in the case of Finland. This means that present end users are deprived of this sophisticated technology. That's why it's advisable to work with present technology rather than futuristic one. Mobilink can bring in WAP later and utilize it. The following two subsystems define the system and service proposition of Mobilink:

Mobilink advertising system website

Mobilink registration website

The end user will register on the registration website and receive the discounted products. The Mobilink's advertising system partners with other companies in ad campaigns. Mobilink will be working as the mediator between end users (students going out on a movie) and…… [Read More]

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Shades of Green This Project

This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public.

Entertainment- entertainment also has the capacity to generate revenue for the resort. The resort has banquet facilities that can accommodate bands and other types of entertainment. These banquet facilities were added on as part of the restoration of the resort and have proven to be a valuable revenue generating asset.

Gift Shop/Souvenir Items- Because the resort is located so close to Disney land and designed to accommodate families the resort sells souvenirs and other products in its gift shop. Therefore the gift shop is a revenue generating asset. Once again the resort has to be careful to sell the memorabilia and other items at a discounted price because these items are available throughout the city.

Rentals/services-there are several things that guess can rent while vacationing at the resort. For instance it cost $5 per night to rent a crib (Shades of Green Fact Sheet). In addition, washing machines are coin operated and located on resort grounds. There is also a fee associated with childcare. Additionally Check Cashing is available for…… [Read More]

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Strangers on a Train When

In contrast to vertical slats and bars that signify guilt, round signifies innocence in this film (as in the double, round collars that Babs wears), plus, Hitchcock uses light to make Guy's wrist buttons shine brightly. We know by this that Guy's hands are good. They are not the hands of a murderer. He is the innocent man, wrongfully accused and working to clear himself.

At a party at Senator Morton's house, during a discussion about murder, Bruno coaxes Mrs. Cunningham, an older woman, to allow him to put his hands around her throat. She is foolishly flattered by his attention and actually lets him. Ann's younger sister Babs happens to come near and when Bruno sees her, we see Babs through Bruno's eyes. She wears glasses like Miriam did (double lenses) and in the lenses of her glasses two flames appear -- the flame of the cigarette lighter, doubled. It is the second most powerful of all the doubles in the film. Bruno nearly kills Mrs. Cunningham; she is frightened out of her wits. We know that Bruno is truly psychopathic and that he is re-experiencing strangling Miriam (having a flash-back) as he looks at Babs and the double…… [Read More]

Compression of Cities Negotiation of

Los Angeles' worship of the culture of the car is likewise mocked. For example, Stan and his friend Gene have to find a new engine for their car, and to navigate their way to their other friend's house, they must wander through what looks like a graveyard of parked cars, where people are drinking cheap booze. The metaphor is clear -- they may be in cars, and Stan may be on a fruitless errand to fix his car, but the cars are going nowhere, just as Stan is going nowhere. The violence that resulted from the Watts riots is palpable in the atmosphere of the film.

The city of Los Angeles, instead of being a place of opportunity, is a dead end, just as Paris is hardly a city of refinement for the protagonists of "Hate." The sheep become a metaphor for the people of Watts, treated in an inhuman fashion, ground up to keep the wheels of more affluent whites society functioning. Violence begets violence, not simply in the infamous Watts riots, but even in the dynamics of the family represented in the film -- a child is bullied, and parents take out their frustrations in violence on the…… [Read More]

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Visitor Attraction Management LO 1 Legoland Denmark

Visitor Attraction Management

(LO 1) Legoland, Denmark and the Sydney Opera House

LEGOLAND® Billund is Denmark's most famous and popular amusement park for families and children of all ages (Legoland Billund Resort, 2012). Legoland Billund opened on June 7, 1968 in Billund, Denmark. The park is located next to the original Lego factory which has been a primary economic driver for the entire community since Ole Kirk Christansen began manufacturing Legos mid-century. Because of the Lego factory providing many local jobs, the Lego brand and business had already been integrated into the local culture before the construction of the park. However, after the park was built it became an immediate success and serves as one of the top three attractions in Europe attracting close to two million visitors per year. Therefore, the Lego factory and the Legoland theme park are the primary drivers of economic activity for the entire community.

The attraction is composed of millions of Lego brand blocks that have been constructed to form images of many famous attractions from around the world. The Legoland Park is a family park however the focus is on children. The largest attraction at the park is a new rollercoaster ride, the…… [Read More]

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Board Member Is Given the

PURE wants me to reach a successful agreement so that there are not any delays or stumbling blocks to the opening of the amusement park. However, while our interests are closely aligned, it would be erroneous to assume that our interests are identical. PURE is highly interested in receiving a tax rate below 1.5% and in minimizing the amounts of its voluntary payments to the towns. However, PURE has authorized me to enter into an agreement with a 1.5% tax rate and to make certain voluntary payments based upon the taxing amount. This means that I might be pressure to give the towns more than they are actually going to demand in order to reach an agreement for the company. I would still be seen as a successful negotiator, as long as I was able to help negotiate an agreement that might block development of the park, but PURE might face substantial financial losses.

The reality is that, as an agent for PURE, my duty is to ensure that I am always looking out for PURE's best interests. However, as a negotiator working with human beings with valid concerns, I have to keep in mind that the financial bottom line…… [Read More]

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Queing Two Real World Organizations That Immediately

Queing

Two real world organizations that immediately come to mind when thinking of the most common 'standing in line' scenarios are, of course, the military (the ultimate in hurry up and wait situations) and amusement parks; where people stand in numerous, long, snaking lines of little movement in order to achieve a few seconds of fleeting pleasure, only to be caught up in the same scenario again, and again, and again. Each situation seems (to those who are unfortunate enough to be caught in either situation) to provide enough frustration to light a powder keg of incivility.

The type of queing used at amusement parks is necessarily one that cannot be lightly modified. This system of queing can best be described as a single line -- single server model. The ride or amusement at the end of the line rainbow is so large that it cannot be broken down into multiple sections, unless of course, one would consider rides like the roller coaster, and then it would depend on if you were describing the ride as a single entity or a multiple-point entity. For the sake of this discussion the rides are considered as single entities no matter how many…… [Read More]

Analyzing Early Modern Europe

Pleasure Garden

In the eighteenth century, the concept of pleasure gardens flourished in Britain, a trend that could be traced partly to the relatively stable democratic government coupled with the international trade that thrived at that time in London. Vauxhall Gardens was perhaps the most famous pleasure garden according to the lectures. Founded in 1661, it reached the peak of popularity during the early years of the nineteenth century. It became a model for several other pleasure gardens in Europe, like the Tivoli Gardens in Copenhagen. Historians believed it was arguably the first modern amusement park. Some of the most popular entertainments offered in Vauxhall were firework displays, theatre shows, theatrical entertainments as well as dancing floors and drinking booths. Both Vauxhall and Tivoli Gardens were so popular that they became generic names for all pleasure gardens in both Europe and the United States (UoS 2015). According to the course, the pleasure gardens were part of the earliest modern amusement centers that charged very moderate entrance fee; it focused on enjoyment and liesure; a platform for escapism, socialize, entertainers, romance, social opening and entertainment.

Voltaire

The contribution of Voltaire to the histories of the philosophy of Enlightenment is minimal, and…… [Read More]

Personal Philosophy

Personal Worldview

The prime reality is that it is primarily an illusion. God's kingdom is everywhere. God's kingdom is on earth as it is in heaven. As it is above so below and within as without. God is nothing more than an anthropomorphic response to that which is unknowable. That which can be deciphered is illusion, because it is knowable. God is unknowable and the prime reality is that we are ignorant in many ways, but blessed in many ways as well. Everything is spirit, everything is divine in way or another, when balance and harmony is achieved.

We were most likely created as parts of the divine unknowable source to know itself and enjoy its creative output. I am most happy when I am creating and enjoying my creation, whether that be a meal or a complicated idea, the urge to create is divine in many aspects and reflects the true nature of the world around us. Duality however forces us to experience death as well. To live we must die. The quality of life can be thoroughly relieved when the Holy Trinity is understood in its truest essence as manifested in the human being and the consciousness that…… [Read More]

Silver Tourism and Its Future

This will lead to a tremendous increase in the number of people belonging to this segment, which will require more attention from travel businesses.

Regarding financial power, the mature segment has a very strong, healthy, and sustained position. Furthermore, the mature traveler group presents the highest net worth of all age groups. The stability of their income is also due to the fact that they do not have to support the cost of setting up a household or of raising children. In addition to this, this segment has the lowest consumer debt compared to all the other segments. The availability of their income goes hand in hand with the availability of their time, which allows them to have more leisure time that can be used for traveling than other segments of the travel market (TIA, 2000).

In the past 15 years, the mature segment of the travel market in the United States was not characterized by significant changes in trends. The fact that the majority of trips taken by mature travelers consist in pleasure trips by auto has not changed since 1994, comes to support this statement. The lodging habits of mature traveler are also quite constant. Therefore, 50% of…… [Read More]

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Marketing Report for Ms Janet Bradley Keeping

Marketing Report for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, Red Rooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big impact from its top industry rivals which include both direct and indirect competitors. The macro environment consists of demographic forces (i.e. age group, gender, life preferences, etc.) economic forces (income groups, industry growth, inflation, etc.), technological forces (high-tech machinery and systems), political forces (governmental behaviour and regulations) and cultural forces…… [Read More]

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Management the Success and Failures

The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.

In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.

Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened in 2005, had a bumpy ride due to early missteps and competition during its first year. Attendance fell 400,000 short of an initial 5.6 million target. The next year, the number of visitors dropped to 4 million. And to add insult to injury, the company in 2007 found an amusement…… [Read More]

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Urban Sprawl the Area Northeast of Madison

Urban Sprawl

The area northeast of Madison, Wisconsin between the city and the area of Interstate 90 and Cottage Grove Road contains a large swath of viable and as of yet undeveloped land. This proposal to develop this target plot follows a sustainable policy of sprawl. The goal is to develop the land as an extension of the Madison metropolitan area rather than as a suburb, providing urban residents with green space while providing those living near the target area with recreational activities as well. Land use policies will be progressive and focused on social justice and ethical development. The proposal for development includes the potential for ethical and sustainable business development, which encourages small business owners to establish a presence in the new space. The new area will be known as Park 420.

Park 420 will be divided into quadrants including one quarter set aside for urban farmland. Grown within the boundaries of the urban farm will include produce as well as cannabis, coca, and other pharmacologically useful botanicals. These botanicals will be presided over by a team of scientists from the University of Wisconsin, Madison. As an experimental urban farm, the pharmacological section of Park 420 presents a…… [Read More]

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Euro vs Florida Disney Success

The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)

Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine with their meals. This appears to reveal that Disney was acting more on an American viewpoint of Europe rather than a regional view that could identify the vital cultural differences. Besides, the fear regarding offending the sophisticated European preferences implied that Disney forgot that their parks would always be viewed…… [Read More]

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Journey Around America in the

However, when I visited Big Thicket National Preserve, I got an entirely different view of Texas, which actually seems to capture the essence of the state. Driving through Texas, I learned that it is an incredibly biologically diverse land, and nowhere is this biological diversity more evident than in the Big Thicket. At the park I learned that the Big Thicket has an extremely unusual level of biological diversity, and actually represents almost all of the major North American geography types including swamps, forests, deserts, and plains. I was lucky enough to see some of the alligators that populate the park, but which are rarely seen by people. I also met some "hunters" who were at the preserve hoping to photograph some of the rarer wildlife in the park: black panthers. The problem is that the panther population is not large, and they are not seen reliably at any set location in the park. These photographers also hoped to catch sight of a black bear. Black bears once populated the area of the Big Thicket, but are not widely believed to live there in modern times. However, according to these photographers, they have heard rumors of existing black bears in…… [Read More]

Policy Change Debate After Much

The woman has been a victim of bad experience on the plane when a man started touching her when she was sleeping. "This policy should not be billed as having anything to do with the idea that "men sexually assault," but should be associated with the comfort of grown men and young women in terms of the physical proximity that makes everyone comfortable."

Interestingly the policy has attracted lot of comments and attention. People approach the policy from their own experiences and viewpoints and hence what they contribute gives us a deeper insight into the issue. This policy has already been implemented by some other airlines including Air New Zealand. One person comments that it is rather unfair to women to make them sit next to children: "When Air New Zealand started this policy, many locals pointed out that this discriminated against women too. Who wants to sit next to a whiny kid? No man will have to any more, but if you're a woman, tough."

Steve Kelner, a regular commentator, posts some statistics as well to indicate that this policy is completely nonsensical. He makes use of some previous statistics and feels that even if 86% of all molesters…… [Read More]

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OSHA the Occupational Health and

The research established that OSHA plays an important role in ensuring that people remain safe in the workplace. The organization is responsible for conducted inspections and responding to complaints. The research indicates that although OSHA is instrumental to ensuring the safety of American workers, the organization has experienced some scrutiny associated with the manner in which it is managed. The research found that OSHA is often riddled with problems associated with other government agencies including a slow bureaucratic process. However OSHA is attempting to become more educational and communicative as it pertains to how it associates with employers. However, it can be concluded that OSHA is necessary and needed to guarantee that businesses and organizations comply with the health and safety standards that keep employees and customers safe.

References

Gaudio Beth (2005) OSHA Inspection... Can it Happen to You? NFIB Legal Foundation. Retrieved July 26 from; http://www.nfib.com/object/IO_19802.html

Kim, D. (2008). Political Control and Bureaucratic Autonomy Revisited: A Multi-Institutional Analysis of OSHA Enforcement. Journal of Public Administration Research and Theory, 18(1), 33+.

Macleod, D. (2000)the Way Out of theOSHA Ergonomics Debacle. Retrieved July 26 from; http://www.danmacleod.com/Articles/OSHA_Debacle.htm

Nash, J.L. (2003, December). The Top 10 Ways to Get into Trouble with OSHA: What…… [Read More]

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English Literature - Roller Coaster

I am simultaneously jealous of the people at the front of the line, especially when it is obvious that they realize they will be in the next group to ride.

As I finally make it to the same coveted spot at the end of the line, my heart begins to race once again, only this time, it seems to be twice the rate it was racing on the walk over to the ride. My stomach feels like it has constricted to a fraction of its normal size as though sucked out by a vacuum pump and I wonder whether the obese lady in front of me could possibly be experiencing the same thing considering all the cotton candy she just swallowed. I remind myself to take a seat far enough from her to avoid coming off the ride in shades of pink, just in case. The few seconds between the time I am buckled into my seat and the time the ride begins to move seem to expand into hours, but finally, we are on our way headed up the first incline.… [Read More]

Disneyland Disney Is One of the Most

Disneyland

Disney is one of the most revered companies in the entire world. The company has excelled in many different areas including its Disneyland franchise. Disney success in this regard is due in large part to the type of corporate governance the company has embraced over the years The company presents these guidelines based on various subjects including but not limited to The composition of the board of directors, Functions of the board of directors, Implementation of the Guidelines, Board meetings, board leadership and Social Responsibility. As it pertains to reporting requirements the corporate governance guidelines explain that

"The Chief Executive Officer shall seek the advice and, in appropriate situations, the approval of the Board with respect to extraordinary actions to be undertaken by the Company, including those that would make a significant change in the financial structure or control of the Company, the acquisition or disposition of any significant business or the entry of the Company into a major new line of business (Functions of the Board of Directors, 2011)."

Disney also requires that a substantial majority of the individuals on the board of directors be independent from the company. This means that many of the directors have no…… [Read More]

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Advergaming and Mobile Advertising of

The following is a screen capture of the game.

Source: http://disney.go.com/mickeymouse/#/games/block_blast

Mobile Advertising at Disney

At the initial Mickey and Minnie Block Blast game screens there is the potential to also use this on a tablet or smartphone by setting parameters. Disney is one of the leaders is using HTML5 and auto-sense technologies that allow games to immediately be configured on the fly for a given device they are going to be used on (Edwards, Grover, 2011). For this game, when accessible on an Apple iPad for example, the configuration and screen resolution completely changes and supports the device it is being viewed on. This supports the technology leadership position Disney has in these gaming areas. The full configuration of the game for Mobile is so transparency the player doesn't have to do anything on the most popular devices.

Disney has also created the ability to give parents control over many of the advanced functions of their most popular games that are accessible on mobile devices. The continued research in terms of the effects of mobile advertising-based advergames are having on children show on the one hand hwo effective they are, but also highlight the need for controls to be…… [Read More]

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Matrix Movie

Cypher's desire in The Matrix, to be plugged back into the program. It is maintained that this desire is wrong or misleading from the viewpoints of both Plato and Socrates, who say that knowledge is virtue and thus, nothingness -- the result of the Matrix -- is essentially nothing.

Ignorance is bliss"

The first important philosophical question raised by The Matrix is whether reality is better than illusion, or the other way around. Cypher was wrong to make a deal with Agent Smith to be plugged back into the Matrix. The Matrix at best could have been a ride in an amusement park rather than a way to live. However, through the movie we learn that those involved deeply with the Matrix consider it somewhat to be larger than life. Cypher and others do question their own minds about what is real, what is not, they are aware of the answers. Nevertheless, ignorance is bliss for Cypher to wish being plugged back into the Matrix ("Theory of Knowledge").

Cypher believes that it would be extraordinarily pleasurable for him to be in the Matrix program. When he makes a deal with Agent Smith, he agrees to wanting to know nothing, and…… [Read More]

Edit of a Paper on Walt Disney

Walt Disney is the epitome of success through perseverance and hard work. The animator, filmmaker, and entrepreneur once said, "All of our dreams can come true, if we have the courage to pursue them." Disney had dreams that many did not think was possible to come true, and yet he continually proved to the world that anything was possible. The world of magic that we know of today would not have existed without the dreams and accomplishments of Walt Disney, who built veritable empires out of his own imagination. It is impossible to picture children's entertainment or theme parks without invoking the contributions of Walt Disney. His innovation and personal sacrifices required to make those innovations tangible realities have given us a world of magic and a world with no limitations to our imaginations.

Many have known Walt Disney to be the man who built the theme parks, particularly Disneyland and Walt Disney World, but he was far more than that. Disney was an animator at heart, and started his career as an animation expert who inspired other artists to create generations of animated films that we see till today. When motion pictures took the world by storm, Disney found…… [Read More]

Wild Water Gets Soaked Wild Water Is

Wild Water Gets Soaked:

Wild Water is a water park that is managed by Jason and Marie Salerno since it's a family business. The brother and sister run the park that is situated around the New Jersey shore and also receive help from their parents. The park has developed to become a landmark for both locals and summer tourists since it has been in existence for over 4 decades. Throughout its operations, the water park's organizational culture has remained hierarchical despite of the fact that the employees and Jason and Marie refer to each other as part of the family. However, while this organizational culture at Wild Water is the same, the environment in which the park operates is constantly changing. As a result of these changes in the environment, there are significant effects on the organization's competitive environment due to various elements in its macroenvironment.

Generally, the macroenvironment and competitive environment elements or issues that affect a business originate from the underlying factors in the specific industry. This is primarily because of the differences in industries in terms of market size and growth rate, industry capacity, geographic scope, and number and size of sellers (Thompson, Strickland & Gamble, 2010,…… [Read More]

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