Flags Unfortunately for Six Flags, It Looked Essay

Excerpt from Essay :


Unfortunately for Six Flags, it looked like the heavy debt burden and the challenges of running a seasonal business, would more than likely sink the company. While many positive changes had occurred that indicated a positive future, it is unlikely that Six Flag was going to have any lasting success immediately. It's true that in 2006 more families were returning to parks and spending more money and that the guest approval rating had reached a five-year high, with employees accomplishing a tremendous amount in what was a very transitional year for the company. Heavy discounts for tickets were eliminated and more aggressive sales techniques were adopted as well. Even though there was an increase in guest spending, something which appeared to continue at a strong pace, and the elimination of deep discounts was there to help re-establish the integrity of the brand and to stop teenagers who don't boost sales in the park from coming -- there were still rather formidable challenges to overcome.

While there were some promising changes that continued to be made, such as the strategic "repositioning Six Flags as a set of themed parks, rather than as a collection of individual amusement parks. They were increasing the bang for the buck for visitors hoping they would stay longer, spend more, and return faster. The emphasis on customer satisfaction was stronger" (Ryan, 2006). There was a strong desire to change Six Flags from being amusement parks to theme parks -- essentially mimicking Disney Land in a certain respect by creating offering such as Chinese acrobats and other shows and having a "street atmosphere" in between rides and other events like parades and juggling acts and an expansion of the characters throughout the park with these characters having more contact with guests. These are all truly smart moves which could actually help the company recover in time, but even…

Sources Used in Documents:


Ryan, P.A. (2006). The 2006 Business Turn Around: Six Flags. Internet Mini Case #15

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