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AVON Products Case Study
AVON PODUCT CASE STUDY
Avon Products Inc. is a global company specialize in the production of women consumer products. Founded by David H. McConnell 122-year ago, Avon Product started with the distribution of sample perfume, and based on the success David H. McConnell realized from the sales of perfume, David H. McConnell concentrated on the sales of diverse women consumer products. Presently, the company has grown to become a leader in direct selling of fragrances, cosmetics and skin care products. At the end of the fiscal year 2005, Avon Product total worth was more than $8 billions. Between 2000 and 2004, Avon Products recorded 10% cumulative annual growth rate (CAG) in operating profits and 25% cumulative growth rate in revenue. While Avon Product operates in the United States and in other several countries, 70% of the company revenues are earned outside the United States. Measuring Avon…… [Read More]
AVON Product Case Study Analysis
Avon Products Case Study Analysis
Avon Products was founded in 1886 by David H. McConnell, a door-to-door book salesman who had a knack for making perfume. As the company grew, it took on a regional approach to business and was one of the first pyramid-styled businesses, allowing agents the ability to maximize their success within the company. Up until 2005, the company was growing and very healthy. It was an $8 billion dollar public company and had been globally active for some time. In fact, 70% of the company's profits were obtained outside of the United States.
As with any fast-growing company, a problem emerged for the company, in 2006. This problem prompted the attention of the directors when the revenues of the company began flattening and operating profits started declining. These declines prompted an investigation into what could possibly be the causes, and the…… [Read More]
Andrea Jung's Makeover Of Avon Products
usiness CASE STUDY
ANDREA JUNG'S MAKEOVER OF AVON PRODUCTS, INC.
Avon is a well-known and well-established company that has struggled to maintain financial health over the past decade. Under new leadership, a turn-around has begun. An in-depth industry analysis identifies several internal and external considerations for the company, such as the effects of globalization, the benefits of technology, the strength of the existing direct-sales model, brand recognition and business-process efficiencies.
Financially Avon is in good shape, and the financial health of the company continues to improve over time. Avon is performing well in the areas of liquidity, profitability, debt and returns. Interest coverage has declined due to financing of growth through debt, but this situation will improve with time, although further expansion in the short-term through debt is not recommended.
Key strategies include staying the course with the current restructuring plan, pursuing new markets…… [Read More]
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in other…… [Read More]
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…… [Read More]
Avon Calls Foreign Markets." Question: Why Avon dependent foreign operations home (U.S.) operations? Please provide a couple reasons relate case.
Avon Calls on Foreign Markets
Avon is one of the oldest and largest cosmetics manufacturing and retailing organization. The company has penetrated the industry through a specific model of direct sales through Avon consultants and representatives. The Avon products are as such not available in traditional stores and can only be accessed directly from company representatives. Aside from the retailing model, this feature is also important as it added a business dimension to the company. Namely, women across the country became Avon representatives and strived to promote and sell the items for their own gain.
Today, Avon makes intense efforts to increase its presence within the global community and to become more competitive internationally. In this setting, a question is being posed relative to the reasons which promoted Avon to…… [Read More]
AVON -- Foreign Markets
The marketing strategies that the reading assignment offers include Avon's style of selling -- which is direct sales door-to-door -- and the women who sell door-to-door actually go back to the home where they sold and deliver the products. Another strategy is to sell using the Internet (personal web pages), and selling to friends, colleagues and family (Chapter 16, p. 622). Also, using universities in China, Japan, Australia and Thailand to be part of the development of new products is highly relevant to Avon's global initiatives. Keeping original product names is a wise move for Avon; though they bought Justine in South Africa, they kept "Justine" as the brand (623). Running short campaigns is also smart marketing, because prices can be quickly adjusted based on how inflation is eating into consumers' pocketbooks (623). Using billboards and media advertising is what many companies do, is a wise…… [Read More]
VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a…… [Read More]
AVON Case Study
Overview of Avon
Situation Leading Avon towards Change
Model for Change Theory in Avon
Types of Evaluation Information and Benefits to the Avon
Success of Change in Next Five Years
Avon is found to experience different issues causing changes in its brand and product lines. It reflected the positive net sales and earnings growth for past five years in single, which were observed to be declining every year afterwards. There are specific challenging areas, which are stagnated sales, slow earnings growth, limited distribution capabilities, and shift in personal care preferences along with the spending habits. The considered organization did not have a transparent strategic vision and the employees had no sense of organizational purpose and motivation in the absence of the vision for the organization due to which the image of the Avon became the failure.
Situation Leading Avon towards Change
Many consumers responded that products of…… [Read More]
AVON Case Study
Avon Inc., a 115-year-old company, which manufactures and markets beauty and beauty related products, is known to have built its success globally through direct sales. In fact, Avon's strength has always been the "Avon lady," a nation wide force of women sales representatives trained in the art of customer relationship building. Recently, however, Avon's sales have seen a dramatic drop that has largely been attributed to the company's failure to keep pace with the Internet revolution. Indeed, the realization that the World Wide Web has redefined direct selling has led the company into formulating plans to harness the power of the Internet to improve its sales, customer relationships, and operational efficiencies.
It is widely recognized that the Internet has the power to substantially increase a company's market reach and supply chain efficiencies. In fact, in a day and age when online services and shopping are proving a…… [Read More]
The company's foundes and senio manages howeve feaed this would make the company less agile and able to espond to maket equiements (Gammenou, 2009).
Thee have been many socioeconomic and demogaphic changes that have affected Avon's business model in the last two decades. The geatest socioeconomic foce affecting them today is the need fo many women to wok full-time jobs to contibute to thei household's income. This has dastically changed the company's distibution model as thee ae fewe women to wok as pat of thei sales foce. The shift in socioeconomic status is also one that has made competition with stoes even moe focused and aggessive, as etailes have the advantage of being moe of a poduct aggegato than poduct develope. Thei distibution model is shifting significantly as a esult.
Inceasing the ugency of the decision was the fact that demogaphic makets wee changing apidly, as wee the…… [Read More]
Avon has both word-of-mouth and trust on its side as a provider of cosmetics, beauty and health aids. Their distribution strategy is one of the aspects that make their unique value proposition all the more effective as well, as it reinforces trust with face-time between their representatives and customers. The Avon model and competitive strength is all predicated on buying from someone you know and trust.
Supply Chain Implications for Avon
In advising Avon with regard to their supply chain strategy, the most important aspect of their planning must focus on creating green- and environmentally friendly products that are consistent with the values of their new primary market, which are women in the 30s to late 40s (Prior, 2010). The regenerative aspects of the products also need to be brought out more effectively and the supplier needs to be challenged for greater innovations in this area as well. The focus…… [Read More]
ecommendations: Sell the 5 HP unit under $4/unit, thus making up the largest margin per volume than with a higher price and an unlikely volume. Sales estimates of roughly $10.5 million would be generated, and allow for a great OI than pricing at a premium level, but dramatically cutting the number of units sold in the market. Further, pricing the 5 HP unit reasonably, there are greater inroads to the variable speed and larger speed units; the larger speed units requiring more time to sell and investment from the client.
Negatives- Despite the increase volume in annual sales that pricing at a lower fixed price for the 5HP model, and assuming that they make up 11% of the total volume of drives sold, we see a bit of diminishing return on the marginal costs at the levels of production Avon needs in order to adequately fund the new plant.
Overall…… [Read More]
AVON Case Study
Avon was founded in 1886 and has developed to become one of the oldest and largest producer and marketer of beauty-related products throughout the world. As part of enhancing its productivity and success, Avon has recently switched its marketing strategy to transform its image and enhance its marketing approaches. The company has combined national responsiveness with globally standardized marketing initiatives to push into foreign markets and increase its global operations. The firm focuses on standardized products with global brand and conveys its successful practices and organizational learning from one country to the next.
Marketing orientation can be defined as a strategy that is utilized by a business or company to enhance its position in order to meet the needs of its customers. There are various marketing management orientations with varying mechanisms for creating, producing, and marketing products i.e. strategic marketing, selling, production, social marketing, and…… [Read More]
Eight Steps of Effective Marketing Communication: The New Product Called Orange Clean
Recognizing the Target Audience
Determining the Communication Objectives
Planning the Message
Choosing Communication Channels
Launching the Marketing Communications Financial plan
Creating and Handling the Marketing Communications Mix
Determine the communications' results
Administer the integrated marketing Communication procedure.
Orange Clean. The company's major activity is to produce and sell inorganic household cleaners. The company functions in three different sections: Inorganic ingedients, and Others natural and organic chemicals. Orange clean is made up of the Inorganic Chemicals agents such as real peeled oranges and other natural flavors. The Fertilisers section comprises of natural and organic chemicals that have raw scent. The Others section are made up of speciality ingredients, which are all natural.
Today Orange Clean has a new assessment of communications as a communicating dialogue among the company and its clienteles that takes place all through the pre-selling, consuming,…… [Read More]
Lastly, Avon should encourage its representatives to adopt social media and provide instruction on best practices for social media marketing. This will not only help the company to attract the youth market, but even older demographics are active in the social media realm. In addition, social media is almost free, and provides great exposure to the brand for the price.
Integrated Marketing Program
Avon's marketing program at present is only moderately integrated. The company leaves much of the marketing to its representatives in order to facilitate its pursuit of a cost leadership strategy. However, some company-wide initiatives would help to grow the brand and advances in technology -- primarily through the use of the company website as a conduit to guide new business to its representatives -- would support the ANE product and the Avon brand immensely. That Avon two of three out of the recommended channels have little cost…… [Read More]
The international company to be featured in this paper is Avon International. Avon is a cosmetics company located in about seventy-five countries in five geographical locations: Latin America, North America, Central, Eastern and estern Europe, Middle East and Africa, and Asia Pacific. In addition to cosmetics (fragrances, skin care, personal care and color cosmetics), Avon also produces fashion items (fashion jewelry, watches, apparel, footwear, accessories and children's products) and products for the home (gift and decorative products, house wares, entertainment and leisure products and nutritional produces) (Forbes, 2014).
Avon was founded in 1886 in the United States and has 36,700 employees; Avon has annual sales of around $9.98 billion and is ranked #70 in Forbes' list of "orld's Most Powerful Brands" (Forbes, 2014).
The company is unique in that it doesn't generally sell its products in department stores or other retail venues. It hires women to go door-to-door…… [Read More]
This was a wake-up call for many and prompted them to take into consideration the problems faced by ethnic consumers at home as well. But this happened quite late considering that even after World War II, most beauty products being sold abroad had pictures of leading Hollywood stars on the packages.
Max Factor was trying to cash in on the celebrity power of Hollywood stars by putting their pictures on product covers and using their faces in advertising. But it was not long before the mistake was realized as cross-cultural misunderstanding began affecting sales. One consultant quoted "a gentleman from India" who explained the problem aptly when he stated, "It would never do to glamourise... A product by utilising a lady in a shimmering white saree with a western style of hair dress in any of the Southern cities [of India]. A cutting of her crowning glory and the donning…… [Read More]
Ethical esponsibility of Corporate America
Many organizations strive to increase their profit margins by doing everything possible (including unethical practices) to increase their revenues. Nevertheless, the past three decades have seen some organizations embracing CS (Corporate Social responsibility). This idea has become significantly important to almost every organization that seeks to increase revenues. Corporate social responsibility is also referred to as community responsibility, stewardship, corporate sustainability, corporate responsibility, accountability and corporate ethics among others. In essence, CS enable organizations to bring in people and the environment into their decisions, strategies and plans (Anyango Ooko, 2014).
In this paper, the use of the term corporate social responsibility will mean a set of actions by enterprises that are geared towards meeting the legal, ethical, economic, and discretional responsibilities that the stakeholders expect them to fulfill. They should undertake the economic obligations of producing profits, and meeting the consumption requirements of the people;…… [Read More]
Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa.
2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region.
3. Several constraints and challenges must be overcome in order to succeed in selling to impoverished regions of the world.
4. Time is of the essence. First movers will enjoy distinct competitive advantages over their counterparts who adopt a "wait-and-see" approach to targeting the poor in developing nations as potential markets.
The world's population has never been larger, and there are more poor people today than ever before in history. Current trends provide some mixed messages concerning the direction that poverty is taking in…… [Read More]
ESTEE LAUDER INC. NEW PROMOTIONAL CAMPAIGN
Estee Lauder Inc.- New Promotion Campaign
The Estee Lauder Companies Inc. is considered as one of the leading manufacturers in the world of products including hair care, quality skin care, fragrance and make-up. The company is also considered as one of the world's leading marketers of these products. In this paper we have looked at their products with a totally new perspective and decided how their products would achieve higher brand shares if promoted today. The paper deals with a set of recommendations on proposed advertising for the leaders in Cosmetics -- Estee Lauder Inc. We have first reviewed the company and its products. Then we have looked at the different market segments it appeals to. Then we have chosen a few segments where we feel a change in strategy may help the products to achieve greater market shares.
The company was fist founded…… [Read More]
The following till take a look at Foreign Corrupt Practice Act or in other words the FCPA.
Discovering the corporate payments difficulty in the middle of the 70s from a blend of work by the Watergate Special Prosecutor office, this includes related additional work and inquiry by SEC-Security and Exchange Commission and the Multinational Corporations Subcommittee by Senator Frank Church. In 1975, within four months, separate hearings were held by the Church Committee on Gulf Oil, Mobil Oil, Northrop, and Lockheed (Koehler). Every one of these corporations became the main subjects of allegations, concerning uncertain payments made either directly or indirectly to officials of foreign government or foreign political parties bearing a business purpose in mind. For example, the Gulf Oil primarily involved the contributions made to political campaigns of the epublic of Korea President. Northrop was mainly involved in making payments to a general in Saudi Arabia. Principally,…… [Read More]
The innovation and determination that saw Nooyi's promotion and make her such an excellent role model is demonstrated n her direct decisions. She was instrumental in PepsiCo's acquisition of Quaker Oats and its move (somewhat) to healthier products, while at the same time diverting resources to the company's fast-food chains, making them one of the profit centers of the company (Graham 2006). These actions dictated the general shift in policy within the company, and the reallocation of resources necessarily changed the organizational structure of PepsiCo to some degree. Nooyi continues to lead by example, which is one of the reasons PepsiCo has remained so strong.
Brenda Barnes leadership style while on the job has been somewhat eclipsed by the fact that she left PepsiCo right when she was heir apparent to the CEO position in order to spend more time with her children (Quick et al. 2008). Her career has…… [Read More]
Economics in China (Manufacture)
There is a time and stage for all types of manufacturing and what may be seen to succeed in China is not likely to succeed in many other countries like the United States. Chinese economy has developed very fast and that has attracted attention from all over the world in the business community. This has led to a rapid increase in their foreign direct investment and share in international trade. There are continuously new businesses coming into China, trade agreements are being finalized, and a lot of foreigners are rapidly coming into China. The point where the foreign managers and the Chinese managers are meeting is being studied by many consultants. Some reasons for the growth of business in china are also due to their culture, and that is one of the oldest cultures in the world. Their culture has always had a system of client…… [Read More]
As mentioned before, Amarin was sold for approximately 28% profit, and six of the remaining ten U.S. investments were all up at least 5% with a range of 4-16% profitability. The four U.S. investments that declined averaged 10% with the largest being General Motors with a decline of approximately 23%.
General Motors was affected by industry risk, when the entire automotive industry was perceived as losing sales due to the mortgage crises being felt in the U.S. And elsewhere. Since an vehicle is a big-ticket purchase many experts believe that General Motors, along with other car makers, will suffer as individuals cut back on their purchases in order to afford the rising home expenses.
The best performer for the portfolio was Amarin which made a nice profit after only 30 days, while sharing honors for the worst performing investments in the portfolio were the two Chinese firms Sinopec…… [Read More]
GE Money Case Study
The author of this report has been asked to answer to the case study of either GE Money or Avon Products from the Goldsmith and Carter textbook. The author of this report chose the former rather than the latter. To that end, the author of this report will first give a list of the problems that GE Money discovered and decided needed to be rectified. Second, the author of this report will identify the model of change theory that is typified in the case study for GE Money. Third, there will be an illustration of the types of evaluation information that were collected and how they were used to benefit the company being analyzed. Fourth, there will be a speculation about the success of the changes within the next five years and how adjustments could be made if the changes do not reveal an ideal amount…… [Read More]
incongruous to try to compare the artists illiam Shakespeare and Bob Marley. These two men, separated by centuries and embodying two very different forms of art, both make up part of the history of popular culture. One man is considered the premiere playwright in the history of the English language, a man whose name is synonymous with high culture. The other man is known for his success in a musical genre and a culture that uses a different meaning for the word high. hat could these men possible have in common one might ask? Examining the history and writings of both Renaissance writer illiam Shakespeare and reggae musician Bob Marley it becomes evident that they both use emotional appeals and heavy symbolism to prove points about the human condition and to promote understanding between people from different stations of life, all of which are used to persuade others that the…… [Read More]
In other words, the higher the price, the higher the status they confer.
The active products are developed for customers interested in the products' medical properties.
In conclusion, L'Oreal's target customers are sophisticated, educated, beauty oriented people, with medium to high incomes, that appreciate the company's products' quality.
egarding the company's earnings, 54.8% of the cosmetics sales come from consumer products, 25.1% come from luxury products, 13.9% come from professional products, and 5.5% come from active products. More than half of the company's sales incomes, 52.7% come from Western Europe, 27.6% come from North America, and 19.7% come from the rest of the world.
Even if L'Oreal is the worldwide leader in the cosmetics industry, competition is very harsh in this line of business. L'Oreal's most important competitors are Procter & Gamble's Max Factor International, Clinique, Estee Lauder, but also "niche players such as Los Angeles-based cosmetics maker Stila."
All…… [Read More]
high profile manager ( CEOs listed ). Please include information person's personal professional background, management style skills research person effective manager/leader.
High profile managers -- Meg Whitman
Margaret Cushing Whitman was born in 1956 in Cold Springs Harbor, New York to Margaret Cushing and Hendricks Hallett Whitman. She went to Cold Spring Harbor High School, which she graduated in three years, being one at the top of her class.
Whitman had wanted to become a doctor and even enrolled in the math and science classes and the Princeton University. During one summer vacation however, she was attracted to economics due to an activity of selling advertisements for a magazine. She as such dropped out of medical preparation and started to study economics. She earned a B.A. cum laudae and an MBA from the Harvard Business School in 1979.
Throughout her career, Meg Whitman has occupied several functions, some…… [Read More]
Classic Airlines Marketing
Classic Airlines is in a highly competitive market with little flexibility in terms of price flexibility, due to cost impositions in the industry. It is also faced with the complicating factor of having a highly split customer base: most business fliers travelling more frequently as individuals and willing to pay higher fares while demanding more locations, more frequent flight, fewer connections, and a higher quality of service for this premium; leisure travelers, which tend to purchase multiple tickets for a single trips (for families travelling together, etc.), are most primarily concerned about cost, and are more willing to endure connections, inconvenient flight schedules, lower levels of service and amenities, and other perks if it represents a cost savings. Ultimately, the company (like all airliners) is marketing two separate products to two different sets of people, and its marketing strategy should take this into account.
Marketing alone cannot…… [Read More]
I will then contribute in coaching the new employee where necessary.
The criteria used in determining whether the newly created job was most effective in helping the company will address its rapid growth and how long you will wait to make this job
Performance evaluation forms will be effective in meeting the company's progress. After the new employees have settled in their new workstation, their production levels will need to be observed. The impact of the new employee in terms of productivity is vital here especially when the company is on a high growth. ome situations will be evident and open enough in case the new employee is heavily involved.
In circumstances where the company forms a new department, the audit, and the accounting department will undertake an analysis of the income brought forward (nell, 2012). The Audit Company and management will calculate the ROI for the new workers. ROI…… [Read More]
Depression is a term that has multiple meanings. In an economic context, it can mean a continued, long-term decline in economic activity in one or several economies. Depression can also mean a landform that is depressed or sunken below the adjacent area. This definition is for geology and can be used to describe sinkholes. However, the focus of the meaning of the term depression will be examined through the psychological perspective. As defined in psychology, depression is a mood disorder causing an ongoing feeling of loss of interest and sadness. Depression can affect how one feels emotionally and physically, often requiring long-term treatment. This report aims to understand the word depression, its roots, and why it is being used today to categorize a mood disorder.
The word depression has been used for quite some time. When examined as a noun, is was first seen in the late 14th century from…… [Read More]
In 2002 the crime lab in the state of Mississippi found that the semen in the victim's body belonged to two different men and neither of them was Kennedy rewer. alko concludes by stating: "Forensic scandals have been troublingly common of late, with phony experts, fake results, and incompetent testing recently uncovered in Virginia, Maryland, Kansas, Illinois, and Texas, to name just a few. Courts need to take a more active role in weeding out the Michael Wests of the world before they ever take the witness stand. ut professional organizations also need to be more vigilant about policing their own. Dr. West's peers should more vocally have questioned his methods long before he was permitted to testify more than 70 times in courts across the country. One would think they'd step up their standards to protect the integrity and reputation of their profession. ut these continuing scandals suggest another,…… [Read More]
They also took an active part in fundraising walks for customers. This campaign contributed and raised $300 million for the case. In this case, the case, besides the cause acquiring more funds, it gained an enhanced profile and a host of supporters. Consequently, the company has seen workers increase their loyalty to their jobs and the cause. This is commendable at an era when the corporate wrongdoing wave has left customers yearning for good corporate citizenship. Corporations such as Avon have shown a sense of social responsibility in the current business environment characterized by undifferentiated services and goods. After going public, Avon became more significantly attractive in the eyes of stakeholders (Shimp, 2010).
Channel strategy is normally associated with segmentation
This is true. Channel strategies define the preferred customer channels especially in the evolving distribution networks. When considering market and product strategies, it is necessary to find a value proposition…… [Read More]
Buddhists, who similarly believe in the concept of Karma, also have a strong commitment to the belief that their actions have consequences. hile Buddhists have a much different value system than Hindus or especially estern religions that tend to see good and bad as black and white, while Buddhists see it as wholesome or unwholesome (Sach 80), they still have a code of morality, such as valuing peace over harm. Karma represents this moral dichotomy. Thus, both the Eastern religions of Hinduism and Buddhism support the theory that one creates one's own destiny. If they did not, they could not have their system of moral rights and wrongs. ithout the chance to make positive or negative decisions, a belief system cannot coherently state that one cannot make one's own decisions, creating one's own destiny. How could a belief system maintain that one would be punished for his or her actions…… [Read More]
War has shown its ugly side many times throughout the ages. As people have seen through battles, the casualties can be devastating. People lose families, lose their livelihoods, lose their dignity, and lose their homes when they are amidst war. The stories and the personal experiences of non-combatants are often shown to shed light on the brutality and violence that exists in war. Soldiers rape women and kill men. They set fires to entire villages and thousands of children are either left dead, raped, or orphaned. This essay is meant to shed light on the effects of war on non-combatants.
John Keegan, in his book, explains the views of war and the way people may have a particular perspective on combat and the various classifications of people during a war. The friend is the ally who helps or comes to aid. The enemy is the person that needs to die…… [Read More]
However, the Act of Union in 1707 that combined England, Wales, and Scotland into the United Kingdom had a profound effect on the production of Scotch Whiskey (Beverage Testing Institute, 2007). The English government levied heavy taxes on Scottish whiskey, while lowering taxes on English gin (Beverage Testing Institute, 2007). This resulted in a boom in illegal stills across the country. Many present-day producers have their origins in these illegal operations. In 1823, the Excise Act reduced taxes on Scotch Whiskey to a level where it was once again a viable legal industry (Beverage Testing Institute, 2007).
Scotch whiskey was ingrained in the culture of Scotland. Whether they are malted, blended, or single grain concoctions, they are a part of Scottish history that is slowly becoming adopted by others around the globe. The whiskey market experiences periods of boom followed by periods of bust. The market has not been one…… [Read More]
The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online.
Seller Response to Novice and Expert Consumers
efore allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially for technology driven products. On the other hand, the seller may damage sales if the expert consumers' segment overshadows that of the novice consumers.
Unknown or Less Popular Stores Online Seller Response
Relatively unknown corporations should be overly cautious when allowing consumers to post comments on their websites. If brand marketers fail to attract enough consumers to post reviews, the corporation may damage its reputation. these corporations might consider hiring a well-known, popular third-party source to handle consumer reviews.…… [Read More]
Proctor & Gamble- Milestone
Head & Shoulders remain one of the most celebrated and recognized names in the hair care market for over fifty years. This renowned global brand was launched by Proctor & Gamble (P&G). The company is the leading producer of hair care products across the world, with their Head & Shoulders product securing over 20% market share. ecently, P&G's beauty unit made 30% in net sales and 30% of net earnings. esearch estimates that at least 50% of the world population is suffering from dandruff at least once in their lifetime. This renders it the most common type of scalp issue. Head & Shoulders has become one of the most widely known across the globe; selling a gigantic 150 bottles of the anti-dandruff formula each minute. Head & Shoulders are excelling regarding their marketing strategy. For a new product to penetrate, brand endorsements with powerful and related…… [Read More]
The inside feeling of the employees regarding the environment should be more "family like" and not that much "business like," being a company where employees would happily come to work. As called by Cameron and Quinn, this is a Clan Culture and it would be the ideal situation to be obtained, with high level of involvement of all employees in the life and future of the company (Cameron, Quinn, 1999; Denison, 1990)..
Locations of the Organization
For the initial phase, laboratories and production should start in the specific Latin American country to be decided (most probably Brazil), and the Headquarters in the U.S.A. should commence the commercial and tactical activity.
The commercial offices should be installed in consumer-high regions, in order to decrease the costs of transportation of products from the pre-established warehouses. The same strategy should be used also for the Latin American operations, where X-Quisite should have its…… [Read More]
There are many opportunities for Mistine going forward. First, there is the potential of expanding into neighboring countries and regions that have significantly higher per capita incomes compared to Thailand. Singapore, the Middle East, China all have higher per capita incomes than Thailand. There is also the potential to expand into Laos, Cambodia and Vietnam. All of these expansion strategies would require the company to become much more adept at managing the 200% turnover they have however. The opportunity to use contract manufacturing to drive even greater new product development velocity is also a possibility; Mistine could double their run rate using contract manufacturers in their regions. Third, the company could also create a greater online presence and tailor it to their unique market requirements.
The threat of being overtaken by a global competitor, supply chain shortages, massive turnover greater than 200% and a tightening economy that slows…… [Read More]
Such differences may lead us to question whether there are any universal moral principles or whether morality is merely a matter of "cultural taste" (Velasquez, Andre, Shanks and Meyer: 1).
If there is no transcendent ethical or moral standard, then cultural relativists argue that culture becomes the ethical norm for determining whether an action is right or wrong. This ethical system is known as cultural relativism. Cultural relativism is the view that all ethical truth is relative to a specific culture. hatever a cultural group approves is considered right within that culture. Conversely, whatever a cultural group condemns is wrong (Relativism: 2).
The key to the doctrine of "cultural relativism" is that right and wrong can only be judged relative to a specified society. There is no ultimate standard of right and wrong by which to judge culture. Proponents of cultural relativism believe this cultural diversity proves that culture alone…… [Read More]
Future Global Corporate Strategy and International Management
The emergence of strategic management has always been attached to military history (Tallman, 2007). Studies in this area reveal various examples where the strategic management of offensive and counter-offensive led to decisive victories. Within the corporate sphere, it emerged following the Second World War. The dramatic growth of world nations such as China, Japan, and the U.S.A. served a beneficial environment for large international corporations that needed evolution in their planning and thought process. In fact, the competitive climate has created challenges for global corporations to sustain the success chart without meeting the changing requirements of business and adopting a strategy to counter these changes. Strategic management is an art that uses the processes and principles of management to create the mission or objective of any business. It identifies a proper target to meet the objective, established current opportunities and constraints in the…… [Read More]
This kind of competition can prove to be more effective than governmental regulations since firms are reluctant to follow government mandates.
Secondary research has been used as the main tool. Important journal articles, case studies and analyses have been included to understand the concept of CS and its use in gain competitive advantage.
ANALYSIS and DISCUSSION
Social responsibility is closely connected with concern for financial growth. According to this belief, firms seek to maximize their profits by investing in a healthy environment and other public good projects. The firms that have successfully attained the prestigious image of being socially responsible follow this ideology. These firms choose to be more socially conscious not because of any real intention of creating a healthier society but because their actions seem to influence buyer behavior in a positive manner. Companies are thus rapidly developing serious CS policies with exclusive departments dealing with this.…… [Read More]
ole of Commitment in Small Company Entry Advantage
The huge contributing factor for the success of any business is how committed and accountable people involved in the business feel. Level of commitment in small companied is usually less because a business is not established until the money generated in the form of profit exceeds the money invested in the business. Till this point is reached, the company is not said to be running business. In case this point is not reached, small businesses are quickly winded up, thus this shows low commitment level. People are committed to business in small industries but level of commitment is less as compared to large organizations because it does not involves large number of stakeholders or board members who need to be informed and asked for consent for making decisions. Instant decisions are made in small industries even in case of winding up, thus…… [Read More]
Selling is an art form that requires utilizing various techniques to connect with buyers. This means that a certain amount of flexibility should be applied in determining how and when to utilize them. These factors will decide how effective the approach is, the ability of the salesperson to close deals and the satisfaction of the client after the sale. (Ingram 2007)
The various sources are showing how there a number of techniques which are utilized. The most notable include: collaborative, traditional, social and cold calling. Depend upon the audience and approach; the salesperson will use any one or combination of them. The basic idea is to guide the customer towards making decisions that address specific needs. Once this happens, is the point they are motivated to buy and will return in the future. (Ingram 2007)
Collaborative selling involves working with the customer to understand how a specific product…… [Read More]
2 Brief History and Organization Background
2 Proctor & Gamble History
5 Situation Analysis
5 External Environment
5 Internal Sociotechnical Systems
6 Problem Diagnosis & Definition
7 Great Man Theory
7 Trait Theory
8 the Managerial Grid
8 theory X and Theory Y
9 Participative Leadership (Lewin's leadership styles)
9 Situational Leadership
9 Contingency Theory
10 Transactional Leadership
10 Transformational Leadership
10 Organizational Leadership Discussion
14 Practitioner Recommendations
15 Overall Research Approach
16 Site and Population Selection
24 Identifications and Evaluation of Alternative Interventions
25 Action Planning
26 Follow-up and Evaluation
28 ork Cited
An Analysis of Leadership Styles Utilized by Procter & Gamble and Colgate-Palmolive and their Role in Contributing to Effective Practices and Profitability
This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership…… [Read More]
g. In U.K.), organizations are tempted to use positive discrimination for corresponding to contemporary requirements. This implies hiring disadvantaged applicants regardless of their professional competency. For instance, last year, UK's Gloucestershire Police and Avon and Somerset police confessed to have rejected white men for hiring women and ethnic minorities in order to meet Government requirements (http://www.workplacelaw.net/display.php?resource_id=8292&keywords).This is an extremely negative phenomenon as it succeeds in increasing the gap among different groups. Therefore, when encouraging such a strategy, authorities should pinpoint the rationale behind it and should organize conferences and workshops debating this issue.
Piturro, Marlene. 2007. Recruiting and Managing a Diverse Workforce. http://www.vault.com/nr/newsmain.jsp?nr_page=3&ch_id=402&article_id=19018&listelement=3&cat_id=1102 (Accessed March 8, 2007).
Price Eboni, Gozu Aysegul, Kern David, Powe Neil, Wand Gary, Golden Sherita, and Cooper Lisa. 2005. The Role of Cultural Diversity Climate in Recruitment, Promotion, and Retention of Faculty in Academic Medicine. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=1490155#N0x914e898.0x9306d20 (Accessed March 8, 2007).
usinesses doubt the benefits of…… [Read More]
If one applies ChapStick only on occasion (and not relentlessly) then there is no reason to suspect that you are hooked.
Constant application, on the other hand, can easily lead to dependency and ruined lips, as InsidersHealth.com states: "The lower layers of our skin produce fresh new skin cells, which then die and can dry out by the time they reach the top layer. If you put ChapStick on the dry skin it can interfere with the signaling mechanism that gets your lower cells to start producing more moisture. So while that balm might feel great when you slather it on, it will wear off and leave your skin feeling dry again."
This is the "vicious cycle" that Crossman quotes Dr. Phillips as referring to. It is also the message that Dr. Perricone speaks of, when he warns that lip balm can be bad for lips.
The solution…… [Read More]
John Martin pulled the plug on Black Sparrow Press. The fact that one more small press bit the dust wouldn't be big news, but for those who believe in the power of symbols and metaphors, Black Sparrow Press going flat-line means the end of an era in the world of publishing. Another literary device that one can attach to its passing is irony, for Black Sparrow, considered one of the leading purveyors of fine writing is now in the hands of Random House which itself long past the days when Bennett Cerf made that Random House synonymous with great literature, is now owned by the kingpin of the sensationalistic media, Rupert Murdoch. For most small presses to be bought out by a big fish like Random House would be a dream come true, but for those who know American literature, the acquisition was nothing short of sacrilege, akin to say…… [Read More]
In this novel, class has more to do with breeding and background than it does with simple wealth. Class is a complex concept, and this has made it very difficult to negotiate shifts and changes in one's class status. The Great Gatsby illustrates that class is capable of producing deep-seated prejudices that cannot simply be altered by external factors like money.
Another very famous novel that affirms these class divisions and the barriers to class mobility is Jane Austen's Emma. The main character thinks of herself as a very good matchmaker, and one of the many conflicts in the novel involves Emma trying to match her friend Harriet up with Mr. Collins, and dissuading her from her romantic feelings for the farmer Mr. Martin. Emma foolishly believes, simply because she likes Harriet as a friend, that Harriet will be accepted into the upper reaches of the eighteenth century British class…… [Read More]
Consequences of these choices only compound his deep-seated insecurities. (Zushi)
Both Ben and Miko are Japanese-Americans, and their shared ethnic background impacts on their lives in significantly different ways. Miko is proactive and politicised -- she is the assistant organiser of a film festival showcasing Asian-American talent. Ben, meanwhile, is a depressive manager of a local cinema, seemingly content in his life of slow-burning frustration and -- not surprisingly -- covert masturbation.
Sexual stereotyping is at the heart of the story. The title itself is a reference to Ben's feeling of inadequacy in the trousers department (underneath the dust jacket, the book cover bears a life-size image of a ruler). At one point, Ben recalls a "stupid joke": "hat's the difference between Asian men and Caucasian men?" The punchline -- "the cauc" -- is both funny and deeply uncomfortable. "I actually heard a girl tell that joke in college! I…… [Read More]
Dimensional Business Model
Today, there are many pieces of literature that offers advice on the best way to conduct business and to analyze its results. Among a bewildering array of mission statements, business plans, and analyses, it is the duty of the business owner to make a choice that would best suit his or her business. For eader's Digest Inc., for example, one might apply several business models to determine the best one. The Abell model is an example of these that might provide significant insight about how eader's Digest can move its business to a more modern, digital age.
The Abell model is three-dimensional in nature, so called because it answers three strategic questions (MOOC Modules Entrepreneurship, 2014):
Who is the target customer group?
What function do we provide for the customer?
How do we provide for that function?
These questions then imply three dimensions; the market group dimension…… [Read More]
As in other areas of psychology, Carl Jung agreed with Feud on many of the basics of dream interpretation. He began to see Freud's views as overly simplistic, however, and believed that there were deeper collective archetypes that made themselves known through dreams, and which represented basic elements of the human character as ways of dealing with unconscious issues. Also of great importance to Jung, according to Hall, was the context of the dream, especially when it came to dangerous elements: "It is important to look beyond the mere presence of physical danger to the dream-ego and make some assessment of its meaning within the dream" (Hall, 49). This is similar to Freudian interpretation in its seeking of a mechanism of meaning, rather than interpreting dreams as being purely symbolic in content, but Jung developed this much further.
Sigmund Freud. The Interpretation of Dreams. New York: Avon, 1980.…… [Read More]
Another theorist with a different view is Chomsky (1988). Chomsky sees the acquisition of language as a process of input-output, what he calls a Cartesian view of language acquisition and language structure. He states: "We have an organism of which we know nothing. We know, or we can discover, what kind of data is available to it, and the first question we must try to answer is: what kind of mental structure does the organism develop when that evidence is presented to it?" (Chomsky, 1988, p. 102). Once we find an answer to this question, we can ask what sorts of processes have intervened leading form the data available to the knowledge that resulted. Chomsky explains:
The input-output situation is this: a child who initially does not have knowledge of a language constructs for himself knowledge of a language on the basis of a certain amount of data; the input…… [Read More]
Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia
SOCIAL COMMECE IN SAUDI AABIA
Conceptual Framework Model
Psychological Aspect and Theories
Digital Divide in Saudi Arabia
Ethos, eligious conviction, and Government in E-commerce Adoption
The ise of the P Industry in Saudi Arabia
Conceptual Model and esearch Hypothesis (Drawing)
Social Commerce in Saudi Arabia
Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability, a wonderful alteration from a remote, desert land that it was just something like 50 years ago. As social media is turning out to be increasingly prevalent in Saudi Arabia, online marketers are starting capitalizing in methods that service social media and include online customers. In Saudi Arabia Online marketers' adoption of new online marking trends is being prompted by discoveries that show individuals are spending great amounts…… [Read More]
If this is indeed the case, Leach is within his rights to appeal for an overturn of his conviction. The Fourth Amendment protects travellers from unwarranted police searches, which appears to be what happened in this case.
The Fourth Amendment then protects the rights of individuals to reasonable expectation of privacy. While Archibald Leach voluntarily yielded his luggage for investigation, the search itself was not conducted in a legal manner if there was neither warrant, reasonable suspicion or probable cause. The case does not mention any of these, based upon which the conclusion can be that Leach has sound grounds for appeal.
Criminal Law Lawyer ource. (2009). earch Warrant. http://www.criminal-law-lawyer-source.com/terms/search-warrant.html
Farlex, Inc. (2009). Probable Cause. The Free Dictionary. http://legal-dictionary.thefreedictionary.com/Probable+cause 'Lectric Law Library's Lexicon. (2009). "Confession." http://www.lectlaw.com/def/c274.htm
Rice, Beverly. (2009). When can the police stop and frisk you on the street? upreme Court Articles. http://www.legalzoom.com/legal-articles/when-police-frisk-you.html
Walker, Jayme . (1998, Dec…… [Read More]