Conclusion

Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website for China should be...

(2009). Avon. Website. Retrieved August 15, 2009 at http://www.avoncompany.com/brands/color.html
Avon China. (2009). Avon Website. Retrieved August 15, 2009 at http://www.avon.com.cn/PRSuite/home_page.page

Avon product history. (2009). essortment. Retrieved August 15, 2009 at http://www.essortment.com/all/avonproductshi_risn.htm

Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009

at http://blogs.officialexportguide.com/news/?p=492