Filter By:

Sort By:

Reset Filters

Brand Loyalty Essays (Examples)

1000 results for “Brand Loyalty”.


image
8 Pages
Thesis

Business - Advertising

Brand Loyalty in the Continuously

Words: 2362
Length: 8 Pages
Type: Thesis

An informed choice is a way of strengthening the customer loyalty. At the same time, the client will also feel privileged, as the marketing and advertising campaigns are usually…

Read Full Paper  ❯
image
1 Pages
Research Proposal

Business - Advertising

Brand Loyalty in the United States and

Words: 404
Length: 1 Pages
Type: Research Proposal

Brand Loyalty in the United States and Kenya in the Youth Sportswear Market Key components of brand loyalty include intangible factors such as perceptions of brand name (i.e. The…

Read Full Paper  ❯
image
10 Pages
Research Proposal

Business - Advertising

Brand Loyalty

Words: 2900
Length: 10 Pages
Type: Research Proposal

brand loyalty among the youth sportswear consumers in the United States and Kenya for the purpose of comparison. It is projected that there will be some culture-driven differences among…

Read Full Paper  ❯
image
2 Pages
Research Proposal

Business - Advertising

Brand Loyalty and a Comparison of This

Words: 790
Length: 2 Pages
Type: Research Proposal

brand loyalty and a comparison of this element between young people from developed and developing countries. It is possible, however, to surmise specific information about brand loyalty and how…

Read Full Paper  ❯
image
3 Pages
Term Paper

Business - Advertising

Marketing Brand Loyalty

Words: 1185
Length: 3 Pages
Type: Term Paper

Future of Marketing: rand Loyalty 1994 report on marketing described an ongoing paradigm shift from the old 4P model of marketing, to a newer model based on relationship marketing.…

Read Full Paper  ❯
image
2 Pages
Essay

Business - Advertising

Positioning and Brand Loyalty Sports Events Usually

Words: 795
Length: 2 Pages
Type: Essay

Positioning and Brand Loyalty: Sports events usually include activities like conferences, fundraising, exhibitions, promotions, product launches, social events, and others. During such events, event organizers have several responsibilities including…

Read Full Paper  ❯
image
7 Pages
Essay

Business

Customer Satisfaction Brand Loyalty and Services Satisfaction

Words: 2357
Length: 7 Pages
Type: Essay

Customer Satisfaction, Brand Loyalty and Services Satisfaction Loyalty vs. Satisfaction Services as a Means to Enhance and Lengthen Brand Experience Techniques of Managing Customer elationships Through Services Customer satisfaction…

Read Full Paper  ❯
image
3 Pages
Essay

Business - Advertising

Fostering Brand Loyalty Recruiting New

Words: 1018
Length: 3 Pages
Type: Essay

Marlboro will want to maintain the culture of exclusive and fashionable cigarettes and these acts as motivators to belonging to a brand community. Having seen how companies can motivate…

Read Full Paper  ❯
image
2 Pages
Essay

Transportation

Brand Management and Brand Loyalty

Words: 623
Length: 2 Pages
Type: Essay

Disney Entertainment Connecting with Core Customers Disney is a world leader in understanding their target markets and uses advanced systems and innovative technologies to understand their consumer base on…

Read Full Paper  ❯
image
1 Pages
Term Paper

Business - Advertising

Brands Cannot Be Expected to

Words: 420
Length: 1 Pages
Type: Term Paper

(Martin 1992:1). On the most basic level, the most popular brands have very narrow associations, such as Coca-Cola with America, McDonald's with fast, cheap, fun food, etc. But what…

Read Full Paper  ❯
image
2 Pages
Case Study

Business

Brand Strategy Management Nespresso Brand Strategy Case

Words: 580
Length: 2 Pages
Type: Case Study

Brand Strategy Management Nespresso Brand Strategy Case Analysis History of Nespresso Mission and Ambition of Nespresso PRODUCT RANGES Business Product ranges n home product Ranges BRAND POSTON Brand position…

Read Full Paper  ❯
image
4 Pages
Annotated Bibliography

Business - Advertising

Loyalty' Three Aspects of Concept Brand Experiences

Words: 997
Length: 4 Pages
Type: Annotated Bibliography

Loyalty' "Thee aspects of Concept: Band Expeiences, Band Image and Custome Satisfaction. I must discuss and give examples of how each band inspies loyalty. Name a few bands. The…

Read Full Paper  ❯
image
10 Pages
Essay

Business - Advertising

Brand Extension the Disadvantages of Employing Brand

Words: 2560
Length: 10 Pages
Type: Essay

Brand Extension The disadvantages of employing brand extension strategy This work compeers and contrasts the merits and demerits of implementing brand extension a s a growth strategy by various…

Read Full Paper  ❯
image
9 Pages
Term Paper

Business

Brand Image of Sears

Words: 2050
Length: 9 Pages
Type: Term Paper

Executive Summary Sears is a retail company that offers a range of products and services via brick and mortar locations and online shopping portals. Its brand focuses on offering…

Read Full Paper  ❯
image
1 Pages
Term Paper

Business - Advertising

Branding Is One of the

Words: 376
Length: 1 Pages
Type: Term Paper

' Even if the brand has an indelible image, if tastes change, the company must vary its formula and change its brand associations. Because of the increased concern about…

Read Full Paper  ❯
image
8 Pages
Essay

Business - Advertising

Understanding Branding Techniques

Words: 2447
Length: 8 Pages
Type: Essay

Branding, And Branding Management Brands and branding are not new concepts in business. During the Stone Age, hunters used particular brands for their swords in hunting. Since then, the…

Read Full Paper  ❯
image
17 Pages
Research Paper

Business - Advertising

Influence of Brand Effect on Consumption Behavior of the Irish and Chinese in Ireland

Words: 4682
Length: 17 Pages
Type: Research Paper

rand Effect on Consumer ehavior Influence of rand Effect The influence of brand effect on consumer behavior: Irish and Chinese consumers in Ireland This paper discusses the influence of…

Read Full Paper  ❯
image
2 Pages
Term Paper

Business

Loyalty Programs in CRM for

Words: 643
Length: 2 Pages
Type: Term Paper

One excellent way to cut through the inflated metrics is to have customers actually define their level of sat5isfaction with the programs at an experiential level using SEVQUAL or…

Read Full Paper  ❯
image
2 Pages
Term Paper

Business - Advertising

Branded Forever Brands Cannot Be

Words: 792
Length: 2 Pages
Type: Term Paper

These can bring in new audiences, retain old audiences (like dieters who might be alienated from Coke because of concerns about calories) or can encourage greater consumption (as children…

Read Full Paper  ❯
image
1 Pages
Term Paper

Business - Advertising

Brand Equity What Are the

Words: 318
Length: 1 Pages
Type: Term Paper

The methodologies behind consumer-driven versus data-driven approaches vary by company yet both share a common result of quantifying in financial terms the value of a brand. In determining the…

Read Full Paper  ❯
image
1 Pages
Term Paper

Business

Branding Services Branding Strategies for

Words: 356
Length: 1 Pages
Type: Term Paper

Without the customer being involved there would not be a successful service transaction. Third, there needs to be a continual refresh of the value of the service for it…

Read Full Paper  ❯
image
18 Pages
Dissertation or Thesis complete

Business - Advertising

How Does Branding Affect Consumer Purchasing

Words: 5784
Length: 18 Pages
Type: Dissertation or Thesis complete

randing Affects the uying Decision "How Does randing Affect Consumer Purchasing?." Using this research question, analyze the strengths and weaknesses of each research method (qualitative and quantitative) within the…

Read Full Paper  ❯
image
66 Pages
Term Paper

Business - Advertising

Ewom Communication and Brand Trust

Words: 18230
Length: 66 Pages
Type: Term Paper

The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online. Seller Response to Novice and Expert Consumers efore allowing consumers to post…

Read Full Paper  ❯
image
16 Pages
Dissertation

Business - Advertising

Improving Brand Awareness and Customer

Words: 4640
Length: 16 Pages
Type: Dissertation

In support of this overarching aim, the following objectives were also be used. Objectives: he proposed study has three objectives as follows: 1.2.1 o deliver a comprehensive and critical…

Read Full Paper  ❯
image
38 Pages
Literature Review

Business - Advertising

Emotional Drivers Towards Swarovski's Brand

Words: 12508
Length: 38 Pages
Type: Literature Review

The luxury brands in this age of fierce and intense competition perceive and believe that the conventional methods of advertising and promotion are only an itinerary that creates the…

Read Full Paper  ❯
image
17 Pages
Literature Review

Business - Advertising

Emotional Drivers of Consumer Toward Swarovskis Brand

Words: 5791
Length: 17 Pages
Type: Literature Review

Emotional Drivers Swarovski The motives behind consumer decisions to purchase luxury brands like Swarovski have been studied in a number of researches. The general findings of these studies have…

Read Full Paper  ❯
image
7 Pages
Research Proposal

Business

Customer Loyalty Programs Are They

Words: 2377
Length: 7 Pages
Type: Research Proposal

Sampling Design The study will utilize random sampling technique at three different grocery locations. The researcher will administer the study to customers who are shopping at the store. The…

Read Full Paper  ❯
image
10 Pages
Term Paper

Business - Advertising

Business Marketing Brand Manager Was Quoted as

Words: 3008
Length: 10 Pages
Type: Term Paper

usiness Marketing brand manager was quoted as saying, "You may think you define your relevant market." Comment. rand management, as a recognized organizational objective, is attributed to Neil McElroy…

Read Full Paper  ❯
image
13 Pages
Term Paper

Business

Yum Brands Executive Summary for

Words: 3274
Length: 13 Pages
Type: Term Paper

According to Spring (2002), in 2002, YUM! Brands acquired a& and Long John Silver's; at that time, the company reported that, "The acquisition allows us to accelerate our multi-branding…

Read Full Paper  ❯
image
3 Pages
Essay

Business - Advertising

Marketing Branding Strategies Are Key to a

Words: 1120
Length: 3 Pages
Type: Essay

Marketing Branding strategies are key to a company's success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal…

Read Full Paper  ❯
image
34 Pages
Term Paper

Business

Customer Loyalty in E-Commerce Outlets

Words: 9393
Length: 34 Pages
Type: Term Paper

Much marketing research has been done on analysing customer behaviour and retention. As a consequence, it is crucial for online companies to create a loyal customer base, as well…

Read Full Paper  ❯
image
20 Pages
Term Paper

Business

Customer Satisfaction and Loyalty in

Words: 5232
Length: 20 Pages
Type: Term Paper

2 of the respondents were self-employed and 11.2% of respondent were white-collar workers with 1.2% of respondents being blue-collar workers. The following chart shows the factor analysis results with…

Read Full Paper  ❯
image
4 Pages
Case Study

Business

Apple and Philips Branding Strategies Case Study Analysis

Words: 1679
Length: 4 Pages
Type: Case Study

Product Management and SWOT Analysis In her 1998 article titled, Consumers and Their Brands: Developing elationship Theory in Consumer esearch, Susan Fournier demonstrates that consumers commit themselves to a…

Read Full Paper  ❯
image
4 Pages
Essay

Business - Advertising

Spectrum Brands Should it Merge Its Sales Staff

Words: 1255
Length: 4 Pages
Type: Essay

Spectrum Brands is a highly diversified company, encompassing consumer batteries, lawn and garden care products, specialty pet supplies, and shaving and grooming products. There is no single consumer profile…

Read Full Paper  ❯
image
5 Pages
Business Proposal

Business - Advertising

Coca-Cola Brand Value by Its

Words: 1546
Length: 5 Pages
Type: Business Proposal

The latter was clearly not the case when the packaging was changed as the customer dissatisfaction was evident. That said, the firm's decision of withdrawing the new packaging showed…

Read Full Paper  ❯
image
6 Pages
Research Paper

Business - Advertising

Brand Value for a Company

Words: 1737
Length: 6 Pages
Type: Research Paper

One relevant example in this sense is represented by the organizational investment in the brand value. In order to ensure a successful management of the brand, it is necessary…

Read Full Paper  ❯
image
2 Pages
Annotated Bibliography

Business

Loyalty Lai F Et Al 2009 How

Words: 927
Length: 2 Pages
Type: Annotated Bibliography

Loyalty Lai, F et al. (2009) How quality, value, image, and satisfaction create loyalty at a Chinese telecom mpact of Culture on Marketing Strategy, 62, 980 -- 986 Lai…

Read Full Paper  ❯
image
3 Pages
Essay

Marketing

Branding Strategy and Marketing Communication Plan

Words: 957
Length: 3 Pages
Type: Essay

Market Segments Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented…

Read Full Paper  ❯
image
3 Pages
Term Paper

Business - Advertising

Branding Strategies of Apple and

Words: 981
Length: 3 Pages
Type: Term Paper

The overarching brand of the store is coordinated with these sub-brands to accentuate breadth of selection and an aggressive direction on Everyday Low Price (EDLP) positioning. Wal-Mart's influence on…

Read Full Paper  ❯
image
7 Pages
Research Proposal

Business - Advertising

Brand Manager Spend the Bulk

Words: 2142
Length: 7 Pages
Type: Research Proposal

Despite the fact that the balance seems to lean in favor of the more modern approach, the final decision must also consider the relationship of these types of techniques…

Read Full Paper  ❯
image
4 Pages
Case Study

Business - Advertising

Branding Case Study

Words: 1216
Length: 4 Pages
Type: Case Study

Building a Brand: Case Study The difference between creating and developing a brand in a business to business context is dramatically different than building one in that is strictly…

Read Full Paper  ❯
image
4 Pages
Essay

Business - Advertising

Brand Strategy Is a Challenging Task for

Words: 1402
Length: 4 Pages
Type: Essay

brand strategy is a challenging task for many companies but it is a vital step in giving the company an identity of its own. It is this identity that…

Read Full Paper  ❯
image
2 Pages
Essay

Business

Impact of Growth Strategies and Diversification on Corporate Branding

Words: 540
Length: 2 Pages
Type: Essay

Branding & Product-Market Expansion Corporate Branding and Product-Market Expansion Growth strategies developed within companies vary according to the nature and dynamics of the market or industry that the company's…

Read Full Paper  ❯
image
8 Pages
Research Paper

Business - Advertising

Future of Brands the Ability

Words: 2553
Length: 8 Pages
Type: Research Paper

For both B2B and B2C-based organizations, a highly differentiating story is the highest priority from a current best practice or trend standpoint for managing and promoting a brand image.…

Read Full Paper  ❯
image
3 Pages
Term Paper

Recreation

Kazakhstan Exotic Tourism The Branding of Kazakhstan

Words: 998
Length: 3 Pages
Type: Term Paper

Kazakhstan Exotic tourism: The branding of Kazakhstan as a tourist destination 'Branding' is a critical component of selling any product or service and this is no less true in…

Read Full Paper  ❯
image
2 Pages
Term Paper

Business - Advertising

Customer Loyalty Programs Are Customer

Words: 535
Length: 2 Pages
Type: Term Paper

Taken together, United Natural Foods is looking to create pull-based demand throughout its distribution channels and increase sales activity, leading to more profitability over the long-term. The focus on…

Read Full Paper  ❯
image
25 Pages
Term Paper

Business - Advertising

National Brands Fight Private Labels

Words: 6876
Length: 25 Pages
Type: Term Paper

" (Sinha and atra, 1999) Sinha and atra state that "most researchers now content that a generalized price -- quality relationship does not exist" although the "degree to which…

Read Full Paper  ❯
image
2 Pages
Term Paper

Business - Advertising

Sales and Loyalty Describe Any

Words: 734
Length: 2 Pages
Type: Term Paper

He also knew that Time Warner Cable has at times been known to zap televisions with too much voltage and a few had been damaged. This had actually been…

Read Full Paper  ❯
image
2 Pages
Term Paper

Business - Advertising

Social Marketing Social Marketing Loyalty

Words: 843
Length: 2 Pages
Type: Term Paper

Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a…

Read Full Paper  ❯
image
5 Pages
Research Proposal

Business

Customer Loyalty Affecting Customer Loyalty Customer Grade

Words: 1988
Length: 5 Pages
Type: Research Proposal

Customer Loyalty Affecting Customer Loyalty Customer Grade Course This research study introduces a comprehensive conceptual framework of customer loyalty within the retail sector. It emphasizes on the perceived loyalty…

Read Full Paper  ❯
image
2 Pages
Literature Review Chapter

Business

Impact of Reward Programs on Enhancing Customer Loyalty in Grocery Stores and Super Stores

Words: 662
Length: 2 Pages
Type: Literature Review Chapter

Customer Loyalty Program In today's highly competitive marketing climate, the only way to ensure revenue is to retain customers; move purchasers to customers, and enhance the customer satisfaction index…

Read Full Paper  ❯
image
6 Pages
Essay

Business - Management

Bee Researching the Chiquita Brand Book Dreher

Words: 1706
Length: 6 Pages
Type: Essay

bee researching the Chiquita Brand book Dreher, G. Dougherty, T. (2002). Human resource strategy: A behavioral perspective general manager. New York, New York: McGraw-Hill/Irwin. Written Assignments Draft HM Systems/Practices…

Read Full Paper  ❯
image
5 Pages
Case Study

Education - Computers

SLP Apples' Products and Brands

Words: 1611
Length: 5 Pages
Type: Case Study

Marketing esearch: Products and Brands In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market.…

Read Full Paper  ❯
image
4 Pages
Thesis

Business

Retaining Customer Loyalty General Electric

Words: 1257
Length: 4 Pages
Type: Thesis

In order to rise above competition, the company is committed to providing the highest quality of technical support to its clients, as demonstrated by its purchase of ATG. This…

Read Full Paper  ❯
image
3 Pages
Term Paper

Business

E-Customer Loyalty Applying the Traditional Rules of

Words: 1055
Length: 3 Pages
Type: Term Paper

E-Customer Loyalty: Applying the Traditional ules of Business for Online Success, by Frederick F. eichheld, obert G. Markey, Jr., and Christopher Hopton. Specifically, it will contain a one-page synopsis…

Read Full Paper  ❯
image
6 Pages
Essay

Business - Advertising

Marketing and Branding a Healthcare-Related Product Marketing

Words: 1634
Length: 6 Pages
Type: Essay

Marketing and Branding a Healthcare-elated product Marketing and Branding Lipitor Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of…

Read Full Paper  ❯
image
4 Pages
SWOT

Business - Advertising

Low Cost Differentiation Preemptive Strength Brand Identity

Words: 1052
Length: 4 Pages
Type: SWOT

Low Cost Differentiation Preemptive Strength Brand identity Differentiate from other low cost providers to increase volume Brand identity commands a premium price, increasing margin Brand identity becomes identifiable with…

Read Full Paper  ❯
image
35 Pages
Term Paper

Business

Customer's Loyalty in the Online

Words: 9559
Length: 35 Pages
Type: Term Paper

anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations…

Read Full Paper  ❯
image
7 Pages
Term Paper

Business

Competitor Analysis Customer Loyalty in

Words: 1879
Length: 7 Pages
Type: Term Paper

The first one defines customer loyalty as a kind of attitude that is developed by the customers.The second one is behavioral (Yi,1990). Customer satisfaction, loyalty and profitability are therefore…

Read Full Paper  ❯
image
3 Pages
Essay

Education - Computers

Customer Relations With Brands

Words: 1137
Length: 3 Pages
Type: Essay

Customer elationships For this study we take the example of Tesco PLC and study its website to get an understanding of the type of efforts that the retailer makes…

Read Full Paper  ❯