Use our essay title generator to get ideas and recommendations instantly
During the afternoon, it seems more of these internal advertisements show up, which makes sense, since many advertisers would rather have their ads run during the prime time viewing times, gathering more of an audience for their products. They also run small advertisements along the bottom of the first few minutes of a show after a commercial break, adding additional messages for their own programming to capture viewers.
These ads were all good examples of ads that are geared to an adult, largely female, and affluent market. They included cleaning products during shows such as You are what you eat, and How clean is your house, which makes total sense, since these shows appeal to women, and are about issues women face, like losing weight and keeping their homes clean and neat. It is clear the advertisers are narrowcasting at this point, and gearing their ads to the audience and…… [Read More]
Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for mainstream types of programs during the same time slot.
Initially, cable television was only available in the largest markets like New York and Los Angeles and it was priced out of the range of most consumers. The technology also required a cable connecting the television to the channel box, which often was the size of small dinner platter. Within a few years, the technology advanced to the point of providing microwave remote controls that were no larger than those already included with many television sets.
The addition of virtually unlimited available channels resulted in the creation of dozens of specialty-interest program content such as cable television channels dedicated exclusively to history, science, nature, sports, politics, and comedy, to name just several.…… [Read More]
The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions. Much of the debate, though supported by research, is based on the rhetoric of ideology. As against this, it is the objective of this paper to establish that advertising has a very fundamental and valuable contribution, in as much that it fuels economic and social progress. For one, advertising stimulates economic growth through creating new desires, thereby increasing the demand for goods and services. Second, advertising allows consumers to make informed purchase decisions. Third, advertising revenue enables affordable, mass…… [Read More]
Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with different types of program content. "While multiple program sources -- cable, home video -- make it unlikely that these systems will move toward "mass audience programming" it is the case that the face of broadcasting is changing in these contexts" (Narrowcasting, 2012).
Digital signage networks for narrowcast advertising are becoming part of the mainstream and not some sort of on the edge experimental medium reserved for the daring and advanced. ather than being seen as a risk in the eyes of media buyers, they are becoming a vital communications path for marketers and advertisers wishing to sway consumer spending decisions at the point of purchase. It isn't particularly surprising that narrowcast digital signage networks are entering the mainstream. Advertising buyers and…… [Read More]
future of broadcast network television is and suggest some possible strategies that networks (not cable) might engage in to increase their viewership and maximize their profit potentials
What is the future of broadcast television?
Traditional broadcast television, for all intents and purposes is dead. Yes, it still exists in some forms: there have been 'must see' shows in recent years, such as Lost and Modern Family. But the nation will never again huddle around a few television stations, all united by a common bond of viewership. During the 1970s and 1960s, television was the central uniting thread linking Americans of all races, creeds, and economic classes. Everyone stopped to watch the Vietnam War unfold on the news, to see racial issues dramatized in All in the Family or to watch hot new artists on American Bandstand. Today, television is atomized and segmented. Moreover, even the best of television does not…… [Read More]
Friends TV Series 1994
Friends TV Show
FIENDS TV SEIES
Crux of the Series
Popularity and Viewership
Critics on "Friends"
Christianity Perspective of the Show
The paper is all about the TV Show "Friends," an American sitcom about six friends living in Manhattan, New York. We will be viewing the show's happenings, critics and fans' views on the show, its popularity, its progress, the main storyline and its implications in accordance with the religion Christianity. The sitcom is a comic sitcom that goes around the lives of these six friends and how they deal with the problems they face in their lives and the happiness they share together. It is all about loving, sharing and caring for friends and has a very positive approach towards life. This is the major concept behind the show and this is what we will be analyzing and highlighting upon in…… [Read More]
Did your view of media literacy change over the course of the class? How will your consumption of media be affected?
As a result of taking this course, I think I have become a more critical consumer of the media. When I see a commercial, I am hyper-aware of how the product is being positioned in the market, and what types of narratives are being used to play upon the goals and aspirations of the target audience, such as being a 'good mom,' or 'hip and sexy' or even to live pain-free into one's old age. Although I was always aware of advertising, now I am better able to see how advertising works upon the psyche of the consumer. I also notice how certain ads are featured during certain kinds of television programs, or on certain Internet sites, to specifically reach a demographic.
I think I may also be slightly…… [Read More]
market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.
Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…… [Read More]
Strategy Document for TV Company
Digital terrestrial television (DTT), which utilizes the analog infrastructure of traditional broadcast television to provide viewers with digital programming, is a land-based open platform with a strong enough signal to reach hundreds of millions without the need for a satellite dish or cable lines.
We have just commenced operations with our new channel, ONYX TV, on the DTT platform with a national license from the Nigerian Broadcasting Commission. We are broadcasting first in Abuja, the capital of Nigeria, and will roll out services nationwide over the next 12 months.
While EbonyLife TV is a premium channel, Onyx TV will cater to the mass market and offer a unique proposition as 'the channel that gives you more for less'. With ONYX TV, viewers can enjoy an exciting new channel that brings them entertaining and exciting Nigerian programming, including Talk, Drama, Comedy, Fashion, Lifestyle, Reality and…… [Read More]
Scaflik makes the claim that these types of tactics from networks mean that the network believe that violence is what attracts viewers the most.
Finally, shows such as Law and Order and Dark Shadows manage to show minimal amounts of violence and in inappropriate context, while they ultimately showcase the violence in a de-contextualized manner in the promos (Scaflik 2004). Scaflik points out that this is a serious problem for many different reasons, including the fact that viewers will get the wrong impression from the show and that viewers may also believe that there is a great deal of action and then will later be disappointed when only two or three minimally violent scenes are shown throughout the film or show.
The other problem is that violent promos are often times run during showtimes targeted towards children. Sometimes shows that have absolutely no violence in them at all will use…… [Read More]
Television, the four powers of television are characterized as the power to entertain, the power to socialize and educate, the power to inform, and the power to create community and consensus. The four are not mutually exclusive and can be found operating in pairs or larger groupings on individual shows.
The power to entertain is understood by everyone and is the primary power for most people. The television networks have played to this power from the beginning, carrying over what they had been doing on radio into the new medium to create programs that would gather large audiences around comedies, dramas, variety shows, and the like. This primary power has continued into the cable era, with many cable networks imitating the broadcast networks in these terms by presenting movies, dramatic shows, and comedies or by shaping non-fictional programs so they entertain, seen in the many so-called reality shows that are…… [Read More]
television media research of Nielsen, Scarborough, & Arbitron
This is an essay comparing the pros and cons of television media research. Discussed are Nielsen, Scarborough, and Arbitron research. Two sources are used. APA.
Scarborough Research is a leader in consumer and media research tools.
It provides a syndicated research service on a local, regional and national level to newspapers, television and radio stations, cable systems, outdoor media, Internet companies, advertisers, agencies and sports teams and leagues. It conducts on-going studies in the top seventy-five markets and interviews over 200,000 adults annually (http://www.scarborough.com/scarb2002/press/pr_partner.htm).Itdelivers twice yearly updates of its local market reports to a diverse client base that spans all major media, advertisers and their agencies. These reports examine a variety of characteristics including online and offline consumer habits, local consumer shopping patterns, traditional and online media usage, demographics and lifestyle activities. Scarborough Research is a partnership between VNU Marketing…… [Read More]
TELEVISION'S ELATIIONSHIP TO SCIENCE AND TECHNOLOGY
Television's elationship to Science and Technology
Scientific knowledge has led to the development of machinery, and equipment among other provision of technology. Notably, computer technology is a product of scientific knowledge: the advancement of the science and the engineering knowledge has led to the increase in the practical application of knowledge. As a result, the technology has continued to advance leading innovation and modernization. Television is a product of scientific knowledge and thus led to the transmission of knowledge of science from one region to another. Television has had gradual improvement in different time. For example, in the ancient time, the transmission of news and entertainment was limited and only in the black and white. As seen in the modern society, television has advanced from black and white images to colored photographic images (Williams, 1974). The improvement in the mode of transmission of images…… [Read More]
This is perhaps even more likely as the home system becomes larger and more realistic, as is seen in High Definition television, with larger screens to emulate the experience of watching a film in a theater. There will probably be competition between the two, with smaller films and films with certain types of content being more commonly accessed by hand-held devices, while the large-scale spectacle film will be more readily viewed on the larger screen system. As noted, delivery by computer is more a method than a defining feature, and delivery by this means will one day tie directly to the television set, allowing for greater flexibility as the consumer can order what he or she wants online and watch it immediately. This can be done today with most cable systems, but the system of the future will not be tied to a given system for such services.
Other regulatory…… [Read More]
Quality of Television in the United States
Television may be viewed as a potentially dangerous device, as a device that has no useful purpose although it is great in the area of entertainment and still others many view television as a tool for use in their daily living. Certainly, Hollywood never runs out of ways to entertain the masses and is very experienced at doing just that. Television entertainment plays a large role in the lives of Americans who love hotdogs, baseball, and apple pie and as well love football and beer. The stress on a global basis is great during at time in history when World War III is just an insult away in the Middle East, when Americans have never been quite so restless and ill content with their government's actions and the skewing of Constitutional ights.
Functions of Television
Television programming that is entertaining and lighthearted is…… [Read More]
presence of a television set in the home have a negative impact on children and the family unit as a whole? According to some researchers, this is exactly the case. Marie inn's article "Television: the Plug-In Drug" was published originally in 1977 and updated in 2002. At that time, televisions had been in homes for about three decades and the color television was taking hold. More and more programming was being designed for children and for every educational program like Sesame Street on the air, there were many cartoons without much educational value at all, if any. This was back when there were only a handful of television channels and people were just beginning to work on cable network systems. Even at that early stage, inn saw a negative impact on children who spent copious amounts of time watching television. I think inn makes an important point, that too much…… [Read More]
This allows them to spread the costs of producing high quality shows around dozens of countries, such that each country can receive the show more cheaply than it would cost to produce a program of comparable quality domestically. The author of that article make a moral judgment on the fairness of this practice, but the idea is entirely rooted in intelligent economic theory. The U.S. television industry is able to produce better programming for less per viewer, specifically because it cultivates these economies of scale. By producing with an audience of hundreds of millions in mind, the U.S. television industry is seeking those economies of scale as a source of competitive advantage. Today, most such programs are produced by media conglomerates that can offset the initial production cost of a new program with profits from other, established revenue streams. This allows them to take more risks with respect to research…… [Read More]
FCC v. FOX TELEVISION STATIONS
Federal Communications Commission, et al.
Fox Television Stations, Inc., et al.
Monday, June 27, 2011 Term: 2010-20192011
Location: 40.714353, -74.005973
Facts of the Case
In 2004, the FCC said that TV stations were permitted to be fined for indecency violations in cases when a vulgarity was broadcast during a live program. That happened on Fox in 2002 and 2003 when Cher and Nicole Richie cursed during award shows and were not bleeped. The FCC never actually fined Fox, but the network took issue with the regulatory agency setting the stage for future fines and challenged the fleeting-expletive rules. The U.S. Court of Appeals for the Second Circuit ruled that the FCC's rules were "unconstitutionally vague" and had a "chilling effect."
Chicago.FCC v. FOX TELEVISION STATIONS. The Oyez Project at IIT Chicago-Kent College of Law. 10…… [Read More]
The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is hard to believe that television could threaten the national security of a world super power.
The current influence that television has on individual's lives is only growing stronger as technology continues to develop. Recent developments have shown that television will now be in "three-dimensions," so that individuals who view TV can be full immersed in the movie or show they are watching ("ho Needs It"). But is that even necessary when nine out of ten homes have televisions in their homes…… [Read More]
irtual High School (www.govhs.org) is a virtual K-12 school that offers classes in just about every curriculum and where students can take a variety of courses, including advanced placement courses, gifted & talented courses, and more. They offer semester, and full-year courses, along with summer school. It does not offer high school graduation to students.
Cisco Corp. (http://www.cisco.com/web/learning/le31/le46/learning_customer_e-learning_connection_tool_launch.html) offers the Cisco Learning Network, which offers virtual corporate training for anyone who registers with the network. They offer certifications, instruction on Cisco products, and even interactive games for students.
The Air Technology Network (http://atn.afit.edu) is affiliated with the Air Force Institute for Advanced Distributed Learning, and they offer virtual and satellite programs geared specifically to the military. They also support the Air National Guard and the Air Force Reserves, and offer a wide variety of training from health to human resources and photojournalism.… [Read More]
Fallacies of easoning in TV Commercials
The DIECTV- Stop Taking in Stray Animals-Commercial
The DIECTV Commercial demonstrates the series of events that occurs when an individual has bad cable. The events are as follows: when you spend too much of your money on cable, you get angry and you start throwing things. When you start throwing things, people begin to think you have anger issues. Consequently, your schedule clears up because people do not want to deal with your anger. When the schedule clears up, you start growing a beard, then you start taking in stray animals until you cannot stop. So to stop taking in stray animals, you have to get rid of cable and upgrade to DIECTV.
Fallacy of reasoning
The DIECTV commercial uses the slippery slope fallacy. Grand Canyon University (2012) explains that the slippery slope fallacy is an analogy that takes an argument in one direction…… [Read More]
Hispanic characters and actors in prime time television. Specifically, it will address the absence of Hispanics on prime time television and their negative portrayals when they are included in prime time.
THE ABSENCE OF HISPANICS ON TELEVISION
Traditionally, Hispanics have been one of the least represented minorities on prime time network television. hen actors did represent them, it was as fools, buffoons, or questionable musicians such as Ricky Ricardo of the "I Love Lucy" show, or comedian Bill Dana on the "Ed Sullivan Show." Even cartoon characters could not escape the stereotypical portrayal of the Hispanic male, think of "Speedy Gonzales" with his wiry moustache and bandolier bullet holders crisscrossed over his chest. In a study done in 1992, the Center for Media and Public Affairs found:
Compared to both Anglos and African-Americans, television's Hispanics in 1992 were low in number, low in social status, and lowdown in personal character,…… [Read More]
Television on Children and Youth
As one of the most easily accessible, affordable entertainment forms, television is one thing people everywhere in the world have in common. Regardless of the way television has been described over the decades since television has entered regular people's houses, anyone who has witnessed children watching TV knows that it captures children's and adolescents' attention with excessive force and it holds the power to keep them glued to the screen. Even today, in 2014, when the internet claims a good portion of the viewing time dedicated to television in the past, television is reported to have kept a good deal of its influence. Parental control is thus crucial to the way television influences children's minds and shapes their development.
According to the American Academy of Child and Adolescent Psychiatry, children in the United States watch an average of three to four hours of television a…… [Read More]
Portrayal of omen in Music, Tv, Film, Advertising, & Other Media Since 1990
This essay addresses how the portrayal of women has changed in one segment of the media (music, tv, film, advertising) from the early 1990's when the book here the Girls Are: Growing Up Female ith the Mass Media by Susan J. Douglas was completed. Discussed are the commonalties between women currently important to American pop culture and the women examined in the book, the differences or changes that have occurred, whether conditions have improved for women, and whether there has been a continued backlash against feminism in American popular culture over the last decade. Four sources are used. APA.
here the Girls Are: Growing Up Female ith the Mass Media
Susan J. Douglas in her book "here the Girls Are" examined the portrayal of women in the pop culture of the last part of the 20th century.…… [Read More]
tales we know to be true. They begin with "once upon a time." They end with "happily ever after." And somewhere in between the prince rescues the damsel in distress.
Of course, this is not actually the case. Many fairytales omit these essential words. But few fairytales in the Western tradition indeed fail to have a beautiful, passive maiden rescued by a vibrant man, usually her superior in either social rank or in moral standing. Indeed, it is precisely the passivity of the women in fairy tales that has lead so many progressive parents to wonder whether their children should be exposed to them. Can any girl ever really believe that she can grow up to be president or CEO or an astronaut after five viewings of Disney's "Snow White"?
Perhaps, perhaps not. But certainly it is true that modern popular culture contains a number examples of characters and stories…… [Read More]
Capote was always clearly a film meant to appeal to a more educated and selective audience, and finding that audience is not as easy as for the major releases. Traditional methods of promotion and marketing are still widely used, but television has become the centerpiece of every campaign, with the advertising blitz in the week or so before a film opens being the determining factor in the success or failure of the effort. Much marketing effort today goes into developing ancillary markets and product tie-ins of various sorts, all to help recoup expenses and, if a film is very successful, to cash in to an even greater degree. Capote also advertised on television, but not with the sort of budget that would be available for a major studio release. Marketing a film like Capote on television would have been very difficult a few years ago when the primary outlet used…… [Read More]
High resolution television fro example may cost anywhere from $6,000 to $10,000, though the primary marketing strategy with regard to price is to emphasize that with time price will decrease (Brown-Kenyon, et. al, 20000).
Japanese HDTV which is now more than 10 years old has still failed however largely due to price limitations from consumers (Brown-Kenyon, et. al, 2000).
Heavy emphasis has been put on the select benefits having HDTV would do for sports broadcasting which is vastly popular throughout many regions of the world, and cable and satellite companies are targeted because they can make high definition broadcasts of special sporting events to those willing to pay for them (Brown-Kenyon, et. al, 2000).
There is also a push to promote HDTV as film like image quality that would promote 'outdated' modes of delivery from traditional cable services. The major push is bringing a virtual home theater system into consumer…… [Read More]
Johnson was to face several hurdles in the creation of a successful Black Entertainment Television and his fortune. Assurance of quality to white cable operators, investors and advertisers was the first of these hurdles and would continue to accompany Black Entertainment Television throughout its operation and especially with music videos enlarging its use of airtime. The next hurdle lay in the establishment of Black Entertainment Television as a separate round the clock operation, as initially the facilities, cable transponder and a block of time on the U.S.A. Network was used by Black Entertainment Television and the block of time given was a four hour block late on Friday evenings. (Biography tells story of BET's founder)
This limited exposure made many viewers wonder if Black Entertainment Television was an actual network or just simply a weekly television show. It needed to have a greater exposure and this would entail additional finances.…… [Read More]
Comcast has an opportunity to bring its properties together from the content side. As the computer replaces the television -- a social and technological environment phenomenon -- the flow of content through channels needs to keep pace. Only recently has the company begun exploring the possibilities in taking its cable properties to the online sphere (McClatchy-Tribune News Service, 2009). This may result in two distinct parts of the organization coming together to deliver multichannel solutions for Comcast's proprietary and licensed content.
Comcast also has an opportunity to expand geographically. The company operates in 39 states, meaning there are 11 more to be entered. This provides an excellent market opportunity for Comcast to grow without making substantive changes to its business model or product offerings.
Competition is the major threat to Comcast at present. The competitive environment is intense, with multiple competitors in each business line, many of whom are strong,…… [Read More]
As USA Today's Bill Keveney recently noted, "The broadcast networks [are airing] fewer than 20 live-action, 30-minute sitcoms, about half as many as five seasons ago.... No sitcom has finished in the top 10 since 'Everybody Loves aymond' in 2005." (Dumenco 2007, NP)
This may lead some to conclude that the writer's strike will actually have less of an effect on the industry than expected, because so much of their work has been replaced by primetime reality television offerings and therefore when they are not working there is always something else to watch. Again, this remains to be seen, as there are still many diehard fans who would rather continue to watch sitcoms and television news broadcasts, though trends show that even these venues are dying off as more and more people seek their news from the ala cart news offerings of the internet. In short it can be argued…… [Read More]
Storm water, if it is present, must be diverted to another area so that it does not interrupt the progress of the work and also does not interfere with the final result of the work. Utmost attention must be paid to the backfill material to be used to fill up the spaces left behind by the excavations that have been made, for these materials that ensure that safety is maintained. (Division 2, Site work index)
Prior to backfilling the area, all debris must be removed, like for example, stones, rocks, any sharp objects, and so on. What must be remembered is the fact that a backfill, when improperly placed, have the result of inculcating a wedging action against the existing structures or the existing pipelines of the structure. Soil must be controlled, and compaction maintained, so that there will be minimum percentages of maximum density occurring throughout. If the area…… [Read More]
First Amendment and Television
The subject of television and censorship has long been an issue of heated debates across the country.
The First Amendment to the United States Constitution states:
"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances" (U.S. pp).
On June 8, 1789 James Madison introduced his version of the speech and press clauses in the House of Representatives, stating, "The people shall not be deprived or abridged of their right to speak, to write, or to publish their sentiments; and the freedom of the press, as one of the great bulwarks of liberty, shall be inviolable" (Freedom pp). The special committee rewrote the language somewhat, adding other provisions from Madison's draft,…… [Read More]
The first hypothesis, that the majority of youth absorb political information form personal communication and social media networks, is only partially proven. It was surprising that the majority of respondents do not use social media such as Facebook and Twitter to access political information. This runs contrary to many studies on the subject, which were indeed used in the construction of this hypothesis.
Another surprising finding in this regard, but perhaps to be expected in the light of the first, is that the majority of respondents would be unlikely to express their political activism or engagement through social media. If personal communication would therefore be used to express themselves within the political arena, this would be in "real time," in face-to-face conversation with family and friends.
Another interesting finding is that, while the majority of respondents were moderately interested in politics and voting, the majority were also at a low…… [Read More]
Discuss the various reasons marketers have been shifting their marketing dollars to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers' advertising and promotion budgets.
Marketers are shifting their marketing budgets to support sales promotion from media advertising in an effort to get greater impact on brand recognition at the upper ends of their sales funnels, and more effectively influence lead generation in the lower areas of their sales funnels. Sales promotion is seen increasingly as having a more immediate impact on lead generation, lead fulfillment and the entire pipeline of sales activity. Media advertising on the other hand is not as easily tracked directly to sales activity and often is seen as "air cover" to drive up awareness of a given brand. Where media advertising is strategic and long-term in scope, in fact it has to be long-term to have an appreciable impact…… [Read More]
The Green Hotel Association (GHA) suggests using "printed towel rack hangers and sheet changing cards" in the bathroom of hotel rooms. The sign on the hanger mentions that guests do not have to have their linens changed (sheets, pillow cases) if they prefer not to; they can help the hotel save water -- in fact the GHA notifies the hotel guest that "millions of gallons of water are used to wash bed sheets" every day. So when the "sheet-changing card is left on the pillow, the room attendants" know to just make the bed but don't wash the sheets (Fostering Sustainable Behavior).
The obvious positive aspect of this is not just water savings but the electricity that it takes to heat the water and run the huge industrial clothes washing machines represents even more savings. There is no negative aspect to asking the room attendants to leave the same sheets…… [Read More]
Alcohol and Youth
According to the Center on Marketing and Youth (CAMY), states are not doing very much in terms of keeping adolescents and other youth from being over-exposed to alcohol-related advertisements on television. The liquor and beer companies are clearly interested in getting young people started with their particular brand, and through television commercials those companies make beer and liquor seem very "cool" to impressionable young people. This paper reviews and critiques the literature on youth and alcohol-related advertising on television -- including peer-reviewed scholarship from several sources.
Youth Exposure to Alcohol Advertising
The Center on Alcohol Marketing and Youth -- a component of the Johns Hopkins Bloomberg School of Public Health -- reports that the amount of advertising on television that specifically targets youth rose by 38% between 2001 and 2007. About one in five alcohol advertisements was placed on programs that attracts young people ages 12 to…… [Read More]
Arguably, the raw data at ikiLeaks is far more powerful than anything that can be found in traditional media or satire news. The audience here must also acquire the tools necessary to properly digest the information, as an audience accustomed to uncritical digestion of mainstream media will be challenged by the raw information presented devoid of spin and context.
Feldman, L. (2007). The news about comedy. Journalism. Vol 8 (4) 406-427.
Ludlow, P. (2010). ikiLeaks and hacktivist culture. The Nation. Retrieved November 27, 2011 from http://xa.yimg.com/kq/groups/7669895/771113000/name/ikileaks.pdf
McCue, D. (2009). hen news breaks, "the Daily Show" fixes it: Exposing social values through satire. University of Nevada, Las Vegas. Retrieved November 27, 2011 from http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:1456354
Postman, N. & Power, S. (2008) How to watch TV news. Penguin Books.
Reilly, I. (2011). Satirical fake news and the politics of the fifth estate. University of Guelph. Retrieved November 27, 2011 from http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:NR71829… [Read More]
In 1996 Westinghouse/CS bought Infinity radio broadcasting and outdoor advertising group for $4.7 billion, a deal that was largely the result of the Telecommunications Act of 1996. The Telecommunications Act heavily deregulated the media industry and allowed a company to significantly increase the amount radio stations it could own. In 1997, Viacom dealt its educational, professional and reference publishing businesses to Pearson for $4.6 billion, and retains Simon & Schuster. In 1999, CS bought King World Productions, the leading television program syndicator at that time, for $2.5 billion. On September 7, 1999, Viacom and CS announced their merger, a $50 billion deal. This was the largest media merger of that era, which came one-month after the FCC approved duopolies. Under this merger, the new Viacom had 33 television stations, eclipsing the FCC's 35% ownership cap. This cap was based on the amount of stations one company owns that reach 35%…… [Read More]
This is not a revelation to those alert, informed, intelligent citizens who pay attention to news broadcasts. Still, the ongoing media bias towards distinct racial groups is intolerable in democratic societies, whether the U.S., Australia, or Britain. An article in the Journal of Community & Applied Social Psychology (Voorhees, et al., 2007) states it very well in terms of the media portrayal of minorities in the U.S. Gulf Coast during and after Hurricane Katrina. Storm survivors (there were 1,500 deaths) indicated a "misrepresentation of minorities in media coverage" and this "systematic negative portrayal...contributes to...negative mental models, stereotypes, prejudices and ideologies about others, and hence," worst of all, "...indirectly [leads] to the enactment and reproduction of racism" (Voorhees, p. 418).
Balibar, Etienne. (?) Fictive Ethnicity and Ideal Nation.
Cable News Network - CNN (2009). The Black oman & Family. Retrieved March 6, 2009 at http://www.cnn.com/SPECIALS/2008/black.in.america/index.html.
Goldenberg, Suzanne. (2008). Interview:…… [Read More]
The consumer simply selects the film using the hand-held remote for the cable box and watches it right away. Some systems are able to empower the viewer to pause and rewind as well, just as if he or she were watching a DVD and not a signal from a central location. This is very convenient and immediate, and it may also be cost-effective when compared to driving to the video store and renting a film. This competitor is still limited in each, for not everyone is on a cable system that has this capability, though more and more will be in the coming years. Blockbuster has to be prepared for that eventuality.
An even greater threat might be found in the possibility of downloading films onto a home computer for burning or playing, though this technology so far is too slow for most uses. Even a small movie file can…… [Read More]
Since the generation with the highest birth-rate is reaching the retirement age, they are prone to travel more and lead to an increase demand for hotel rooms. (15%) j. Fast food outlets in emerging markets
The fast food industry is expected to register an increase during the following years, especially within emerging markets. Here are some factors that would generate the increase in demand for fast food products:
Increased interest from foreign investors which enter the emerging markets and strongly promote the products (45%)
Growing economies and wages, implying an increased focus on jobs, in the detriment of home cooking (35%)
Changing consumers needs (20%) k. Credit cards issued by financial institutions
Credit cards encompass products offered by banks or other financial institutions which allow their clients to use the bank's money and then pay them back at a previously specified interest rate. Credit cards have always had great success…… [Read More]
Postman, Amusing Ourselves to Death
Neil Postman was a special type of a man and considered that he was not an expert on anything, and yet he was ready to express his opinion on every subject under the sun. The person's mind was continuously working at jokes, headlines and different ideas. This infected an individual when he met Mr. Postman and that could be responded to only with humor, and even that was likely to bring out more ideas. There were a lot of people who knew him -- in excess of a hundred thousand or so -- had first met his humor. This was also reflected in the books that he wrote. Each of these is also a source of propaganda for his views and written like an essay. The first was "The Disappearance of Childhood" in 1982, and this was on the infantile nature of American culture. The…… [Read More]
Demographics throughout all Australian cities reflect significant opportunity for an online DVD ordering service, replicating the success of NetFlix in the U.S.
Development of music and other forms of digital content can also specifically be sold through this channel once established.
Potential exit strategy is to sell QuickFlix to NetFlix.
Well-funded broadband providers attack the downloadable movie market and force a premature consolidation of this business model.
Pricing becomes more inelastic and profitability suffers.
Postal costs continue growing exponentially and drive up costs that are not forecasted.
Order management systems fail to deliver with a high level of accuracy and much customer dissatisfaction comes about as a result.
5.0 Evaluation of Alternative Marketing Strategies
The use of a price skimming, price exception, or premium pricing strategy all are alternatives, yet the best possible approach is to define a services-driven costing model based on the specific rental levels of…… [Read More]
Web-based, print, media, and outdoor advertising techniques can be used for successful marketing. It also details the principles of marketing, along with its definition to establish a clear understanding of the subject at start. From the viewers' as well as marketer's perspective, the paper also gives the importance of different communication media, their impact, background, statistical findings, analytical comparison and their effectiveness in relative terms of advertising costs and audience exposure. In conclusion, the examples of non-profit and profit-based organizations are studied and noted for their advertising strategies.
Marketing Principles Summary
External / Uncontrollable
Internal / Controllable
Marketing on the Web
Paid Advertising Strategies
Test Areas to Check OI
adio and Television Advertising
The Outdoor Advertising History 9
The Evolution in Outdoor Advertising 9
Growth in Viewers' Exposure 10
Print Advertising 11
Cases in Point 12
Non-Profit Social…… [Read More]
) (Cornog, 2005)."
Newspapers have reflected the change in many ways including more celebrity coverage. hen asked why they respond with "The readers want it."
The editors in Louisville devoted one of their sessions to the subject, "Celebrity Coverage -- here's the Line... And Have e Crossed it?" But in addressing that topic much time was spent discussing how to use celebrity" coverage to attract readers. Lorrie Lynch, who covers celebrities for USA eekend, urged the editors to capitalize upon celebrity" coverage to attract new readers. And the gossip columnist for the Minneapolis Star Tribune known simply as C.J., offered advice on how to cover celebrities if you don't have the good fortune to be in New York or Los Angeles (Cornog, 2005)."
Covering celebrities was only one suggestion to lure new readers. In addition, there were suggestions about reporting on things that interest young readers including investigative reporting, health…… [Read More]
Sex and Gender
Six Feet Under is unique among American television shows in its depiction of sex and gender. Because it is an HBO cable series, the writers are offered considerable leeway in the use of partial nudity and coarse language. Ironically, however, Alan Ball, the writer/executive producer/creator of Six Feet Under, keeps the show relatively free of gender bias or stereotypes. Moreover, depictions of sexuality in the series are realistic and tasteful, not nearly as sensationalized as they are often shown on network television. Episode 13, entitled "Knock, Knock" aired November 16, 2003. This episode is particularly revealing in demonstrating that Alan Ball's critically acclaimed show Six Feet Under quite accurately reflects the mores, folkways, and values in American culture, including those that have to do with sexuality and gender. hile most shows on network television do drive American culture by imparting a sense of consumer-based identity on male…… [Read More]
Less tangible are the intellectual properties that Viacom controls, such as the broadcast rights for motion pictures and television programs, licensing of trademarks, etc.
The Major Problem Facing Viacom
Aside from the complexities and challenges of the industry itself, Viacom faces an additional major problem in the form of a succession dispute. More precisely, a power struggle for the role of COO of Viacom emerged when longtime COO Mel Karmazin vacated the post in 2004, leaving a vacancy that needed to be filled, and several people vying for the post. Because of this struggle, the organization found itself faced with several succession planning options.
Possible, and Recommended Succession Options
Because of the need to develop an effective succession plan at Viacom, several possible options emerge: the organization could be divided into several entities, giving all of the COO contenders an opportunity to apply their talents for organizational benefit or remain…… [Read More]
movie industry in America has been controlled by some of the monolithic companies which not only provided a place for making the movies, but also made the movies themselves and then distributed it throughout the entire country. These are movie companies and their entire image revolved around the number of participants of their films. People who wanted to see the movies being made had to go to the studios in order to see them. They made movies in a profitable manner for the sake of the studios, but placed the entire industry under their control and dominated over it. The discussion here is about some of those famous studios inclusive of that of names like Metro Goldwyn Mayer, Culver, RKO, Paramount Studios, Warner Bros, 20th Century Fox, Walt Disney Studios, Universal Studios, Raleigh Studio, Hollywood Center Studio, Sunset Gower Studio, Ren-Mar Studios, Charlie Chaplin Studios and now, Manhattan Beach Studio.…… [Read More]
person within the Christian worldview. Specifically it will discuss technology, the environment, and the media as it relates to my personal Christian worldview. As noted in this course, understanding a worldview can help a person understand other people and all their roles in today's society. Today's culture is broad, and influenced by a variety of sources, from scientific to religious, and they combine to create a contemporary Christian worldview in others and myself. Personally, my worldview is one of balance between my Christian beliefs and scientific study and analysis, which may be fairly common for a modern Christian worldview.
First, it is necessary to define worldview and what it is. A worldview encompasses every aspect of life, so understanding it is crucial in decision-making and living life to the fullest. It is really a wide-ranging perception of the world around us, formed using a Christian viewpoint. In other words, it…… [Read More]
Cocacola is the market leader in beverage and fuzzy drinks category in United States. Pepsi co. is 2nd in the lead to coke. Despite being a multi-brand company, comprised of Pepsi cola and Frito Lays, the brand Pepsi hasn't been able to knock off Coke from the top spot for a long time now. Tropicana, Gatorade and Aquafina bottled water are other brands that Pepsi Co relies on. Combined revenue from all these leading brands make PepsiCo. The biggest non-alcoholic company.
Pepsi has always been a market innovator in terms of advertising and media communications. ecently heavy expenditure has been done on internet display advertising and community engagement through social media. Other than that the traditional media mix comprises of leading Television and radio networks. Cable television advertising and national TV / adio advertising deliver the maximum spots for Pepsi. Advertising is being done on leading national newspapers and magazines,…… [Read More]
dating in the United States, and how technology has affected dating in the last 50 years. Specifically, it will express the impact of technology over the past 50 years on dating patterns of "young adults" (ages 13-30 depending on the social norm of the decade). Dating has always been a ritual for young adults to find themselves and discover their sexuality while trying out potential long-term mates. Today, dating, and how young people date, has changed considerably due to advances in technology. Technology has changed dating tremendously in the last 50 years, and yet, one thing remains the same. Dating is a young adult ritual that helps prepare them for the relationships of adulthood, and that, no matter what changes on the outside, will continue to be a constant in dating today, and in the future.
Technology and its Affect on Dating in the U.S.
It is not surprising that…… [Read More]
Hunt for Red October
Few fictional texts are as redolent of the global Cold ar as Tom Clancy's novel of east-west submarine intrigue and confrontation, The Hunt for Red October, first published in 1984. For those who have the benefit of hindsight it may appear that the mid-1980s was a period in which the Cold ar was clearly coming to an end, but at the time the east-west confrontation was firmly embedded in geopolitical reality and western culture. The threat to the west from the Communist Bloc seemed as real as ever, and appeared likely to continue for the foreseeable future. Hunt for Red October may appear now as a relic of a lost age, but that judgement is only possible retrospectively and has no meaning for the significance of the book as it was received at the time.
The book presents itself first and foremost as an exciting story…… [Read More]
inning the Election in Florida's 15th District
Running and winning a political campaign today has moved steadfastly from issues to an overwhelming focus on how much money a candidate can spend. In most political races, the dollars allocated to a campaign far exceed the salary that will be paid once the successful politician is voted into office.
ith this in mind, it is important to understand that in order to win an election in Florida's 15th district it is key that a campaign strategy is designed and expertly implemented. The strategy must focus on maximizing the impact of the candidates message to the people, generate as much frequency to voters in the district as possible and keep advertising costs to an absolute minimum.
Before we focus on the campaign it is important to analyze and understand the needs and trends of voters in Florida's 15th district. According to…… [Read More]
The film industry produces experience goods for consumer enjoyment and consumption, and substantively relies on consumer differentiation for the economic success of movies. Moviegoers appear to differentiate films primarily on the basis of genre, starring actors, exposure to promotion, recommendations from other moviegoers and film critics, and -- for the dedicated film buffs and connoisseurs -- directors, cinematographers, and even screenwriters associated with the film production (Albert 1998, De Vany 2004, Eliashberg and Shugan 1997, Hand 2002, Krider and Weinberg 1998, Nelson et al. 2001, avid 1999, Smith and Smith 1986, Wallace, Steigermann and Holbrook 1993). Access to information about films is related to the resources and networks that moviegoers enjoy, and on the attention that films garner, as expressed by the media and through social networks. Information about films is accessed by moviegoers from many sources: 1) The genre of the film; 2) the rating of the…… [Read More]
This section has incredible sound editing with the camera bobbing up and down out of the water and the sound going from muffled to vibrant. Spielberg then gets to the beach and goes back and forth between individual shots of one or two men, and then wider shots of the full scope of the battle. This gives the view the sense of the personal and the large-scale event. Hanks' character finally gets to shelter on the beach and the sound goes quiet as he is shell shocked; this technique of low sound and slow motion creates the feeling of disorientation for the audience. Moving up the beach, the camera is hand-held so the shots are tight and shaky with the people cut off at the sides of the frame. This technique makes the action seem more intimate and gives a real sense of what the action was like on the…… [Read More]
However, one can still see remnants of Morgan's ideals as globalization takes hold in developing nations. Although differences are tolerated, the "westernization" of the rest of the world is still a growing reality. One need look no further than modern business attire to see that western ideals are quickly replacing traditional modes of dress and modes of doing business. Morgan's work makes the modern anthropologist aware that "globalization" may be a soft sell for "westernization."
Fried, Morton H. 1960. On the Evolution of Social Stratification and the State. In Anthropological Theory: An Introductory Theory. Fourth Edition. R. McGee and Richard Warms. McGraw Hill.
Fried explored the development of social stratification, as opposed to a non-ranked society. His primary purpose was to explore the reasons for changes in society that lead to changes in social structure. He compared simple forms of social organization to more complex ones. Fried explored…… [Read More]
Strategic Planning & Strategy Formulation
Case: Strategic Planning & Strategy Formulation
Case Assignment -- Comcast
Comcast's Current Strategy
Current Event Blog
Discussion Question: Strategy Planning and Formulation
Strategy Implementation & Evaluation
Current Event Blog 4 -- Strategy Implementation & Evaluation
Discussion Question: Strategy Implementation and Evaluation
Case: Strategic Planning & Strategy Formulation
Case Assignment -- Comcast
Comcast's Current Strategy
Comcast has developed a current business strategy that is completely focused on the customer. The company has positioned itself at the "intersection of media and technology" (Corporate.comcast.com, 2016). The company seems to be doing well and in 2015 the company had raised their dividend by 10%, for the eighth consecutive year.
The present strategy of the company is to focus on innovation and enhancing of customer experience and being innovative at the same time. The company claims that this strategy has paid off well for them. In fact,…… [Read More]
roadband Internet Service: What it Is and Where It's Going
Explanation of roadband
Current State of roadband
The Future of roadband
The current frontier of high speed internet technology and digital communications is broadband. Although it has been available for several years now to both homes and businesses, broadband has not spread as rapidly as some proponents of the technology had hoped or expected, leading to the failure of some companies involved in this business. What is broadband, and what is its future? These are questions that are taking on increasing importance as broadband usage is finally increasing around the world. Of equal importance is which broadband technology will survive and how telecommunications regulations in this country will impact the digital world.
Explanation of roadband
Simply put, broadband is high-speed internet access. roadband allows for the high-speed transmission of large amounts of data. It is expected to revolutionize communications, entertainment,…… [Read More]
On the other hand, we might be able to "incubate" a cable network by playing a Thursday night series of cable games, and such a network could be a long-run success that would strengthen our product as well." (Tagliabue, 2004)
Tagliabue states that prior to proceeding with a new package it is necessary to ensure that this new package is based on "sound television premises and that it is structured to complement our other television packages rather than to cannibalize our Sunday and Monday night audiences and move us down the road to commoditization. As previously mentioned, commoditization is ultimately very negative in a 400-channel universe, and the challenge we face is how to balance the need for revenue and viewers to ensure the long-run success of our sport. In theory, greater revenues are available from cable television, which is both advertiser and subscriber supported, than from broadcast television, which…… [Read More]
Managerial Expectations for Technology at QVC, Inc.
During the early 1990s, tens of millions of American consumers gained access to cable television and a number of retailers took note of this technological innovation by launching cable television programming featuring their products. These new shopping venues quickly became enormously popular with many consumers because of their convenience, value and wide range of merchandise. One of the companies that emerged from this initial foray into unknown marketing waters was QVC, Inc., which has used emerging technologies to grow its business in innovative ways. To determine how managerial expectations for technology have affected QVC's growth in recent years, this paper provides a review of the relevant literature concerning past expectations as well as how current technologies are meeting the company's business needs. A summary of the research and important findings are provided in the conclusion.
eview and Analysis
By the early 1990s, nearly…… [Read More]