Rental Car Industry You a Consultant international car rental company a multi-billion pound turnover. The company 60,000 employees. It largest rental car companies Europe approach feel a small business. The business a reputation providing exceptional customer service.

The rental car industry is a multi-billion industry which needs proper management for it to bear exceptional returns. Unlike other service, industries, the car rental service is highly consolidated which gives new players into the business a cost disadvantage incurred from the high input cost and low economies of scale at the same time.

This industry has become more competitive, and a big chunk of the competition comes from two main sources within the market chain, these are leisure and corporate segments. The major players in the market have established networks of collaboration and deals with the majority of the leisure segments and corporate leaving a smaller percentage for other smaller car rental companies, but that does not rule out the possibility of competition among the major players (Jim Suhr, 2004).

Developing of a proper working culture is a step towards revival of the car rental company. The company should strive towards training of their workers on how customers should be handled in order to achieve the satisfaction they deserve. The workers should also have a culture of team work, which will help them to cover any loop holes of service delivery thus maximizing their efforts towards having excellent services to the customers (Singh, 2002).

In addition, the company must ensure customer satisfaction through, putting the customers first. For instance, whenever a customer calls for an assistance, in case of mechanical failure, the company should have a standby technicians around the clock, who will be able to respond in such scenarios, and in some cases, they may even exchange for the customer another car which is in excellent shape so that he/she can...

The company must create a culture of being sensitive to the different culture around the world. With the knowledge of their likes and preferences these cultures have, the car rent management can be able to customers their vehicles according to the needs of those customers who are highly sensitive about their cultures. There should not be a sex-biased culture; this is because some clients may be easily convinced to try some of the travel packages offered by the company if some of the services offered are with different genders. For example, a female client may request of feel safe if driven around by a female driver, hence; this will boost their clientele base (Singh, 2002).
Another important aspect of working culture is, having a specialization culture within the company, whereby everybody will be experienced in the field assigned, therefore, promoting quality services. The workers should have strong communication skills which will enable them to portray to the customer the company's policies and their seriousness towards offering quality services. All these cultures, which enhance a positive growth to the company, can be instituted by the managerial team to suit the needs of the customers (Monge, 1992).

The company can also compete favorably through coming up with motivational theories tailor made to suit both the workers and customers. Workers can be motivated to become more productive and offer more quality service by…