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Several bubble-like structures of rather minute size had formed within the cellular material, the primitive streak was no longer visible at al,, and there was a clear circular definition of a darker area within the larger blastoderm. The carbon (charcoal) that had been added to the blastoderm had also undergone fairly significant changes, having been spread out over a wider area of the blastoderm. The three initial points of carbon deposit were still clearly visible and provided the highest concentration of carbon in the blastoderm, but these points had more regular edges and shapes more closely approaching true circles than they had following the initial deposit of the material. Specks of carbon, including some spots of fairly sizable, extended in the same line on which the initial deposits had been placed though spread much further towards the edges of the blastoderm.
The hypoblast is formed from the inner cell…
The purpose of ODI was to develop a product that could partially blind chickens, which would lead to their consuming less and saving farmers money over the duration of the chickens' life. The product that ODI developed was a contact lens for chickens. This lens was to be an improvement upon the situation for chickens, which previously were debeaked by farmers to prevent the pecking order from getting out of hand and the chickens progressing to cannibalism. Debeaking was a process by which chickens literally had their beaks cut off at different angles, weakening their ability to peck one another. The issue with debeaking, however, was two-fold: first, it produced serious trauma on the chicken, and resulted in hens not laying eggs for at least a week; second, it caused the farmer to have to fill the feed trough 3/8's of an inch higher because the chickens' beaks…
Clarke, D. (2009). Optical Distortion, Inc. (A). Harvard Business School.
HenSaver. (2015). Chicken Saddles. Retrieved from http://www.hensaver.com/hen-saver-hen-apron-saddle.html
Primarily, the company would be forced to implement equal pay practices. If it is to maintain its historical pricing practices, some workers will have to be fired to make up for the consequences of raising the payment for the workers in question. Both men and women would be likely to be fired, which could result in a severely negative workplace atmosphere for the remaining workers. Hostility could for example be levelled particularly at the workers who received pay raises, as they would be blamed for the loss of the workforce and the consequently increased workload.
The main strategy that has affected the company's human resource policies is pricing. In order to provide the public with competitively priced products, the company has adopted a policy of minimal wages for female workers. This has enabled it to remain competitive in the market. A more equal pay scale for the women involved…
Poggi, Ambra. Within-establishment wage inequality and satisfaction. 15 March 2010. Retrieved from http://www.laboratoriorevelli.it/_pdf/wp100.pdf
U.S. Equal Employment Opportunity Commission (EEOC). Equal Pay/Compensation Discrimination. Retrieved from http://www.eeoc.gov/laws/types/equalcompensation.cfm
Headless chickens describes an organization which is alive, and able to operate and continue to exist, but that has no sense of what it is, or where it's going. y calling itself a headless chicken, the group on the case study of a higher professional education organization correctly identified how it was feeling, but also identified how the organization got to the unfortunate position. Once these two factors are known, a path can be charted out of the situation by surgically installing a new head, by someone who understands the nuances of what it will take to get the surgical procedure to take.
The process of change in on organization cannot be initiated with the simple change of a leader. The organization also has a culture which has been built over the lifetime of the organization. Changing the leader, when the new leader is brought in from the outside of…
Ackerman, L.S. 1982. "An In-depth Look at Managing Complex Change." Organizational Dynamics 11 (1): 46-66.
Angle, H. (1983) "Organizational Commitment: Individual and Organizational Influences," Sociology of Work and Occupations 10 (1983): 123-146
Avolio, B.J., & Bass, B.M. (1998). You can drag a horse to water, but you can't make it drink except when it's thirsty. Journal of Leadership Studies, 5, 1-17.
Bass, B.M. (1997) Does the transactional/transformational leadership paradigm transcend organizational and national boundaries? American Psychologist, 52, 130-139.
Kentucky Fried Chicken as an organization, detailing some of the salient aspects.
First established in 1939 by one Colonel Harland Sanders, the name of Kentucky Fried Chicken has perhaps today become hallmark for millions of people around the world as one of the most unique recipes and dishes made from chicken as the principle ingredient. This has been duly supplemented by the ever changing and innovative recipes, and the equally modern methods of cooking and preparing a truly wide variety of products. Perhaps the single most important factor that has taken the name of KFC to such heights is the maintenance of quality and standard in the ingredients used for the delicious range of products, the innovative recipes introduced, and above all, the standard maintained that is not only restricted in to the kitchen while preparing KFC edible products, but is equally applicable in the KFC's operations, management,…
Careers at KFC, 2002, and available at http://www.kentuckyfriedchicken.com /careers/
Colonel's Kids Charity - About Colonel's Kids, accessed on 07.08.2004, and available at http://www.colonelskids.com/about.htm
Gonzalez, Z., KFC Corporation, as of August 2004 http://www.hoovers.com/kfc/--ID__56325 -- /free-co-factsheet.xhtml
Welcome to KFC.com, 2004, and available at
Boston Chicken, Inc.
Scott Beck founded Boston Chicken in the year 1989 with the business idea of operating and franchising food service stores with the company's conception to combine fresh, palatable, and alluring meals concomitant with customary home cooking with a high level of expediency and value. In essence, the company was attempting to generate the setting for a consumer of obtaining and accessing a home cooked meal at a price that is reasonable and economical and all in very minimal time (Grant, 1993). The case will be analyzed on the following aspects: the comprehensive assessment of the success factors and risk factors of the strategy employed by Boston Chicken and assessing the accounting policies used by Boston Chicken. The case analysis will also undertake a comprehensive financial evaluation to determine the performance of the company. There will also be an outline that will delineate the assumptions being made by…
ABC News. (2016). CEO plans to make Boston Market chain fly again. Retrieved 29 February, 2016 from: http://abcnews.go.com/Business/ceo-plans-make-boston-market-chain-fly/story?id=8697740
Bigness, J. (1998). Boston Chicken Files For Chapter 11. Chicago Tribune. Retrieved 29 February, 2016 from: http://articles.chicagotribune.com/1998-10-06/business/9810060393_1_boston-chicken-bankruptcy-filing-bankruptcy-protection
Davis, J. (1994). Boston Chicken Hatches Its Expansion Strategy.Philadelphia Business Journal, November 11, 1994, p. 7.
Food Ingredients Online. (2000). Bankruptcy Court Approves Boston Chicken Agreement With H. J. Heinz. Retrieved 29 February 2016 from: http://www.foodingredientsonline.com/doc/bankruptcy-court-approves-boston-chicken-agre-0001
Kentucky Fried Chicken
Col. Harland Sanders, the founder of Kentucky Fried Chicken, had a lasting impact on fast food, a segment he helped create. The Colonel, who became known throughout the world for his white suit, string tie and Kentucky-colonel goatee, is credited by industry leaders today with being a brilliant marketer and a man of exacting standards who understood food and the ways to whet the nation's appetite. One of the most compelling facts about the Colonel, who inspired many entrepreneurs during his life and since his death in 1980, is that he did not start the business that made him a legend until he was 66. At that age, and as a newcomer to the multiunit-restaurant business, he had new ideas that remain fresh today. His innovations included selling busy moms buckets of chicken to take home so they could put a complete dinner on the table with…
Burrough, Bryan and Helyar, John. Barbarians at the Gate. New York. Harper & Row. 1990.
"Colonel Sanders: still a formidable presence." Nation's Restaurant News. 15 December 1986. 27 July 2005 .
MSMBC News. Simmons tries to smooth PETA, KFC feathers. 11 April 2005. 27 July 2005, .
National Restaurant Association, 1200 17th St. NW, Washington, D.C. 20036-3097, (202) [HIDDEN], http:/ / www.restaurant.org.
What is it that PETA wants the company to do to raise its ethical standards over their chicken suppliers? They have several key arguments with the reasons for them. First, they want suppliers to comply with "Animal Care Standards" in use throughout the country, which would ensure better living and growth conditions for the chickens. They want them to use another method of slaughter that would remove the ability to abuse the chickens and cause less suffering. They want chickens to be gathered mechanically, which reduces the threat of physical injury to the birds. They want suppliers to stop using drugs to grow chickens faster, and breed them for health rather than growth, which would lead to less physical problems. Finally, they ask for more "transparency" in the suppliers' operations, and audits by KFC and independent staff, with the results of those audits posted on the KFC Web site and…
Barrera, Albino. 2008. Globalization's shifting economic and moral terrain: Contesting marketplace mores. Theological Studies 69, no. 2: 290+.
Editors. 2010. Colonel Harlan Sanders. Louisville, KY: KFC. Online. Available from Internet, http://www.kfc.com/about/colonel.asp, accessed 10 March 2010.
Editors. 2010. Nutrition guide. Louisville, KY: KFC. Online. Available from Internet, http://www.kfc.com/nutrition/pdf/kfc_nutrition.pdf, accessed 10 March 2010.
Editors. 2010. Supplier code of conduct. Louisville, KY: KFC. Online. Available from Internet, http://www.kfc.com/about/supplier.asp, accessed 10 March 2010.
Big Mabel's Chicken & Waffles Food Truck Marketing Plan
DISTIBUTION, LOCATION AND TIMING
For Big Mabel's Chicken & Waffles to succeed as a business it must become an indispensable, trusted source of fast food for the downtown, stadium, entertainment district and family events market segments. What most differentiates successful food establishments is the ability to become engrained in the daily and situational habits of its customers (Lee, 1987). In striving to become an essential part of their customers' experiences at these venues and locations, Big Mabel's Chicken & Waffles needs to concentrate on gaining and keep customer trust by delivering great meals at a very competitive price (obichaud, Khan, 1988). Distribution, location and timing need to also be supported with a consistently excellent experience as well, as customers can just as much about and in some cases, even more about how they are treated than about the products they are…
Clark, M. (2012). Food truck vendors in New Orleans continue campaign for acceptance. New Orleans City Business,
Gregory, S., McTyre, C., & DiPietro, R.B. (2006). Fast food to healthy food: A paradigm shift. International Journal of Hospitality & Tourism Administration, 7(4), 43-64.
Lee, D.R. (1987). Why some succeed where others fail. Cornell Hotel and Restaurant Administration Quarterly, 28(3), 32-32.
Ottenbacher, M.C., & Harrington, R.J. (2009). The product innovation process of quick-service restaurant chains. International Journal of Contemporary Hospitality Management, 21(5), 523-541.
Is there a reasonable basis for believing that the company is discriminating against women? If so, explain what it is and if not, explain why not.
There is a reasonable basis for believing that the company is discriminating against women because the owners know and the data shows that the women who work in the plant are paid less than their male counterparts for performing the same job. The women who work in the office are also paid less than males in the same pay band. Under Title VII of the Civil ights Act of 1964 it is unlawful to discriminate against individuals with respect to compensation based upon their gender. In addition, the owners are aware of the discrepancy in pay between men and women and feel that it is fair to pay women less because they believe that the company's female employees could not find higher…
Arroyo, Rachel (2007). "Avoiding Personal Liability for Employment Actions." SHRM White Paper. [White paper]. Retrieved from http://www.shrm.org/Research/Articles/Articles/Pages/CMS_003972.aspx
Equal Pay Act of 1963 29 U.S. Code Chapter 8 § 206(d).
Helm, Corey, Courtney L. Holladay, and Frank R. Tortorella (2007). The Performance Management System: Applying and Evaluating a Pay-for-performance Initiative. - Entrepreneur.com. Business & Small Business. Retrieved from http://www.entrepreneur.com/tradejournals/article/158907312_4.html
Li, L. And Roloff, M.E. (2004). Compensation Systems, Organizational Culture, and Organization Attraction. Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA [Abstract]. Retrieved from http://www.allacademic.com/meta/p112769_index.html
“Please God Let the Chicken Bucket be OK”: A Bucketful of Social Satire in Jennifer Knox’s “Chicken Bucket”
Romance and familial life, at first glance, do not appear to be of much importance in Jennifer Knox’s “Chicken Bucket”—but upon closer inspection, romance and family life are really what the poem is all about, albeit these themes are perceived through the eyes of a thoroughly debauched thirteen year old girl transitioning from childhood to adulthood in a cascading fit of booze, schedule 1 narcotics, underage sex, and fried fast food. One could be excused for calling Knox an ironic poet, because if romance and familial relations are the dominant themes of Chicken Bucket they are only so by way of their rather conspicuous absence—at least, a quick examination would lead one to think this. However, romance and familial life are really the heart and soul of Knox’s “Chicken Bucket”—they are just…
" (Hudson, et al., 2003; p.1)
Hudson et al. (2003) states additionally that: "Variation of hatching time was not influenced by hen age, but mean incubation time decreased from 29 to 53 wk of age and subsequently increased from 53 to 65 wk. Seasonal temperature changes may have caused confounding effects on incubation time. Chick heart glycogen declined as hens aged, and liver lactate was lowest in progeny from 65 wk-old hens. Relative yolk sac weight and relative heart weight were lowest in progeny from 29 wk-old hens. These data indicate that underdevelopment of supply organs may limit the performance of chicks from young hens. Supplemental zinc source in breeder hen diets did not influence chick physiology at hatching." (p.1)
The work of Ao, et al. entitled: "Evaluation of ioplex Zn as an Organic Zinc Source for Chicks" published in the International Journal of Poultry Science states that a study…
Hudson, B., et al. (2003) the Effect of Broiler Breeder Age and Zinc Source in Broiler Breeder Hen Diets on Progeny Characteristics at Hatching. Applied Poultry Research Journal 3(1):55-64 Abstract available Online USDA Agricultural Research Service at http://www.ars.usda.gov/research/publications/publications.htm?SEQ_NO_115=157291
Kidd, M.R.; Qureshi, M.A.; Ferket, P.R.; and Thomas, L.N. (2000) Turkey Hen Zinc Source Affects Progeny Immunity and Disease Resistance. Applied Poultry Science Research 9:414-423 Online available at http://japr.fass.org/cgi/reprint/9/3/414.pdf
Nutrient Requirements of Poultry: Ninth Revised Edition, 1994 (1994)
Board on Agriculture
Marketing Strategies for ODI Lens
Target Customers and Market Segmentation
Major Target Groups
Pricing Strategies for ODI Lens
Introduce at the minimum possible price
Convincing the potential farmers
Selling and Promotional Strategies for ODI Lens
Forecasting Unit of Sales for the Next Three Years
Optical Distortion Inc. is a small scale business corporation that manufactures contact lenses for chickens to impair their eyesight. The lenses manufactured by ODI are used by chicken farmers in order to reduce chicken cannibalization and trauma which occurs after debarking process. It also improves the feeding efficiency of the chicken farm. Optical Distortion Inc. has brought revolutionary change in the chicken farm management by replacing the traditional techniques of reducing cannibalization with the usage of ODI lenses.
ODI lens is a thin plastic or glass lens that is placed on the Cornea of a chicken's eye and restricts their…
Beauchamp, T.L. 1983, Case studies in business, society, and ethics. Englewood Cliffs, NJ: Prentice-Hall
Clarke, D.G. 1999, Optical distortion, Inc. Boston, MA: Harvard Business School Publishing
Corey, E.R., Lovelock, C.H., & Ward, S. 1981, Problems in Marketing. New York: McGraw-Hill series in marketing
Optical Distortion, 2012, About Us. Available from [Accessed June 9th, 2012]
Milk from the cow is one of the most versatile and important substances in the human diet as well as in the diets of many animals and in particular in the diet of poultry that are being raised as layers, broilers or for other purposes. The fact that this milk can be processed into many different forms adds to its versatility and provides a wide array of by-products from which specialized uses can be determined. Understanding the basic array of materials that can be obtained from processing milk is the first step in understanding how those products can be used in the diets of poultry. The next step of understanding the relationship between dairy by-products and the benefits they can provide to poultry comes through examining the nutritional content of those by-products for the feeding and development of poultry. As these two explanations are provided it becomes evident in…
Attfield, Harlan H.D. Raising Chickens and Ducks. Arlington, Virginia: Volunteers in Technical
Bailey, JS, Roberts, T, Harvey, RB, Anderson, RC, et al. "Food Safety: Alternatives to Antibiotic Use." Poultry Science (2004).
Burrington, David. "Can-do' proteins - enzymes - Ingredient Technology." Dairy Foods, April,
Further, the company's ability to compete nationally is severely hampered by its lack of execution on distribution strategies, specifically the penetration of the highly profitable Southern states and the move into adjoining Mid-Atlantic States. There seems to be too much of a complacenc6y to be in the Northeastern markets only.
The mainstream sausage market is mostly flat, with modest growth compared to the high growth area of specialty sausages, including chicken sausages. With the broader U.S. sausage market being $2.4B in 2004, the chicken sausage market is a niche at $75M, yet has the most attractive market growth rate of any product segment of the market. Further, the only entrenched competitor is Aidell with a marketing budget comparable to the proposed $185,000 budget that Kayem will be investing in the Al Fresco Chicken Sausage line. In summary, Kayem is in a unique position to grow a product into the highest…
Kayem Foods Case Study (2007) - Buzz Marketing: Kayem Foods Inc., Al Fresco Chicken Sausage. Case Research Journal.
Ohmae, Kenichi (1991) - the Mind of the Strategist: The Art of Japanese Business. McGraw-Hill Book Company. New York, NY. Published August 1, 1991. Pages 89-136. Excerpts available from the Economist Magazine accessed from the Internet on September 13, 2007 from location:
he main character of the novel, Sula, has always been in search of true love. She tried to seek compassion and love from many different sources, but every time had to face disappointment and failure. She had relationships and contacts with many people but the outcome was always unpleasant.
In her childhood she came close to Nel and eventually they both became best friends. he family background of both girls was different and contrasting yet they shared a strong bond and relationship. hey were friends since childhood but the incident where Sula accidently killed Chicken Little (drowned in the river and the girls decided to keep quite) changed their whole lives. hey started to get apart after this incident, as the differences in their personalities became visible and evident. Both of the friends took different decisions about their future lives. After ten years when Sula came back to Bottom,…
The tunnel was a source of earning livings by people especially by black African natives. They were appointed to build the tunnel. The tunnel was also known as new river road. This tunnel was a symbol of hope and respect for the people of town. It motivated and encouraged them that they will be able to get the equal rights and the world will acknowledge their presence. They also felt that they will have money to fulfill the needs and desires of their families. But all these hope and motivation ended when they had to face constant racism and discrimination from the white people. The white people were interested in destroying the land of black people and build a golf course.
Every year the Suicide Day was celebrated by the people of Bottom in order to get their rights of freedom. The writer demonstrated the civil rights movement during the period of World War I and World War II in the novel.
In 1941, people got aggressive as a result of the negative responses from the government about their rights. The black people were tired of facing and tolerating continuous discrimination, and as a result they marched towards the tunnel and destroyed the whole structure. The tunnel was ruined and destroyed and many lives were also lost during that riot.
Once again, the quantity supplied of chicken does not change in the short run because supply is a factor of time, meaning that chicken farmers also need time to adjust their inventory.
Beef and leather are complements-in-production because they are simultaneously produced using the exact same resource, cattle. Thus, the production of one good automatically triggers the production of the other. As noted in the market for beef, the supply of beef does not respond to demand changes in the short run, thus the supply of leather is also not impacted. Likewise, the demand for leather is not impacted by the increase in the demand for beef because these goods serve different functions for the consumer and are, therefore, not related. It is worthy of note, that an increase in the price of beef will eventually cause an increase in the supply of leather because cattle ranchers will respond to…
" (NCGA, 2008) The following chart shows the U.S. Corn Supply and Total Use between the years of 1988-1989 and 2008-2009.
Source: NCGA (2008)
U.S. corn growers are stated by the NCGA to have responded to the increase in demand by producing "the five largest corn crops in history over the past five years - with the 2007-08 crop setting an all-time record of 14.4 billion bushels." (NCGA, 2008) Annual production is stated to have averaged 11.3 billion bushels from 2003/04 to 2007/08 compared with an average of 9.5 billion bushels in the previous five crop years." (NCGA, 2008) Acres are planted by corn growers in response to the marketplace signals and when corn demand is high and "revenue per-acres is strong relative to other crops, farmers will plant more corn." (NCGA, 2008) This is precisely what occurred in 2007 as farmers planted "92.9 million acres to corn, a 19%…
Pulley, Mary (2008) Pilgrim's Pride Layoffs. WHSV.com 13 Mar 2008. Online available at http://www.whsv.com/news/headlines/16665741.html
Andrejczak, Matt (2008) Chicken Producers Bank on Summer Rally. 16 May 2008. Market Watch. Online available at http://www.marketwatch.com/news/story/chicken-producers-look-summer-rally/story.aspx?guid=%7B9D4F30EE-30A4-4032-9E84-798C830BE3A4%7D
Biofuels: Turning Trash into Treasure (2008) Chevron - Human Energy. Mar 2008. Online available at http://www.chevron.com/deliveringenergy/biofuels/
U.S. Corn Growers: Producing Food & Fuel (2008) National Corn Grower's Association. Online available at http://www.ethanol.org/pdf/contentmgmt/NCGA_Food_and_Fuel_08.pdf
Leagility with regard to the supply chain is simply a combination of techniques designed both to exploit a volatile marketplace but also to take advantage of a lean one where profit margins are relatively low but demand is relatively high.
In the article analyzed, food markets in particularly are examined with regard to supply chain design. There are according to the authors, a number of food products that "can be characterized as functional products with volatile and unpredictable demand" (Beach, et. al, 2001). Thus demand uncertainty may allow for production flexibility. However, food products by nature are not very "innovative." As the author points out, because by nature the products are generally functional in nature and the food supply chain is relatively inflexible and uses perishable goods, the usefulness of a concept such as leagility is somewhat limited. There is not period in which demand will be certain. This is…
Jones, R.M. (2004). "Engineering in the leagile supply chain." Logistics Systems Dynamics Group. 2, December, 2004:
Naylor, J.B., Naim, M.M. & Berry, D. (1997). "Leagility: integrating the lean and agile manufacturing design in the total supply chain." International Journal of Production Economics, 62: 107-18
sales organization evaluates its sales team. The organization I am using is Carton Bros. Ireland it is a poultry distribution company. The question in more specific terms is intention to discover what are the different methods of performance appraisals this organization uses in order to evaluate how their sales team are performing?'
About the company
Carton Brothers is the name of the company that produce Manor Farm chicken. It dates back to 1775, when it was started in the Dublin market. It soon grew substantially as a company and gradually became one of the largest traders in the country diversifying and, in fact, one part of it becoming involved in the import, blending and selling of tea. The company also sold may other commodities such as rabbit, spirits & eggs amongst other things.
It was in 1956 that the company first turned to rearing the chickens and making them more…
The Angelo Celt ( 1 June, 2011) Case taken against Carton Bros, Shercock http://www.anglocelt.ie/news/courtreports/articles/2011/06/01/4004726-case-taken-against-carton-bros-shercock/
Carton Brothers About Us
Cooper, M., Watson, J.C., & Hoeldampf, D. (2010). Person-centered and experiential therapies work: A review of the research on counseling, psychotherapy and related practices. Ross-on-Wye, UK: PCCS Books.
Brazilians score highly on uncertainty avoidance -- where Americans may be willing to accept a certain degree of ambivalence and leave details unfinished, Brazilians are less likely to do so (Hofstede, 2009).
These differences can have a significant impact on business activities. At the broader cultural level, the government is much more actively involved in the economy in Brazil than in the United States. here a firm can do business in the U.S. without running into anything more than routine government paperwork, in Brazil the government may take an active role in transactions of all sizes. The public interest and greater good are taken into consideration when making decisions, not just the firm-specific economic consequences of a deal. It might be difficult for American companies to adjust to this high level of government intervention in business activities, especially when this intervention occurs post-deal. Difficulties in dealing with the Brazilian government…
Geert Hofstede's Cultural Dimensions: Brazil. (2009). Retrieved October 17, 2011 from http://www.geert-hofstede.com/hofstede_brazil.shtml
Michener, G. (2011). Brazil fights corruption at home as it signs Open Government Partnership with the U.S. Christian Science Monitor. Retrieved October 17, 2011 from http://www.csmonitor.com/World/Americas/Latin-America-Monitor/2011/0920/Brazil-fights-corruption-at-home-as-it-signs-Open-Government-Partnership-with-the-U.S .
Sterling, B. (2010). Brazilian socialism distorts free markets to feed hungry poor and dying babies. Wired Magazine. Retrieved October 17, 2011 from http://www.wired.com/beyond_the_beyond/2010/09/brazilian-socialism-distorts-free-markets-to-feed-hungry-poor-and-dying-babies/
Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page
Web Promotional Strategies
A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken
Kentucky Fried Chicken is a well-known brand in fast food restaurant. Started with a single recipe of Colonel Sanders, the restaurant has developed networks worldwide, offering fast food services family target market and franchise opportunities for investors. The company has seriously developed the web site as a gateway for its customers and business partners. The main KFC web site provides complete information about its menu options and knowledge center about fast food and family events options, while also provide links to its franchise information center. It has the familiar colors, logo, and picture of the Colonel as the main presentation to visitors.
In the main business operation, KFC has a very large target market, in all demographic areas. The company addresses human's basic need of food,…
Borderless Society on Food
As disparate regions of the globe become more and more intertwined through the expansion of global capital and the practical disintegration of international borders for massive companies, the food people eat is simultaneously delivered from every region of the globe so that seasons no longer dictate the availability of any given food. However, the ability to obtain any given food out of season brings with it environmental and ecological damages because the farming and transportation practices which make this global food market work are almost entirely unsustainable and detrimental to the continued health of the global food ecosystem. In order to better understand the nature of this borderless society and how it affects the food one eats on any given day, it is useful to trace the path a couple of meals have taken from farm to plate, because only by doing so does the ramifications…
Local-food movement: the lure of the 100-mile diet. (2006, June 11). Time, Retrieved from http://www.time.com/time/magazine/article/0,9171,1200783,00.html
Kloppenburg, J, Hendrickson, J, & Stevenson, G.W. (1996). Coming in to the foodshed. Agriculture and Human Value, 13(3), 33-42.
My notable contributions in this capacity include obtaining investment funding and sponsorships, securing a co-production partnership with Storm 360, a leading West African entertainment company, and forging media partnerships with HiTV, Silverbird TV, NN24, and BusinessDay among others. In addition, I established and implemented overall business objectives of becoming a world-class production and broadcast company offering international broadcast content to strengthen the spirit of enterprise and human development throughout Africa and across the globe. Furthermore, I played an integral role in representing company in key business negotiations.
Further, I also played a pivotal leadership role in winning various team-based tasks, including developing and marketing a new fast-food chicken entree for Chicken Republic, planning and executing a hotel redecoration project at Eko Hotel & Suites, presenting a route to market's strategy for West Africa's largest cell phone provider, Celtel, and formulating a marketing strategy for a new energy drink for Nigeria's…
Nutrition and Exercise
"Four hours ago, I ate three oz of baked chicken marinated in one tsp olive oil and other spices, one cup rice and one-half cup beans, two cups salad (romaine lettuce, carrots, onions and radishes) with two tablespoons ranch dressing and one cup of skim milk. Now, I am going to run for forty five minutes and will lift weights for another thirty minutes."
Types of Activities
Translated the word aerobic means "requiring oxygen to live." Oxygen is necessary to release energy from the body's stores of fat, glycogen (starcy storage material), and sugars. During aerobic exercise a constant supply reaches the muscles. During aerobic exercise the rate at which oxygen reaches the muscles keeps pace with the rate at which it is used. Due to this continual replenishment, the activity can be sustained for long periods of time.
In contrast anerobic exercise relies on a different…
American Medical Association Home Medical Encyclopedia. (1989). Editor: Charles B. Clayman, M.D., Random House: New York.
Metabolism; Reports from University of Chicago Advance Knowledge in Metabolism. (2011, April). Obesity, Fitness & Wellness Week,1016. Retrieved April 16, 2011, from Research Library. (Document ID: 2312162561).
USDA National Agricultural Library Food and Nutrition Center. (2011). http://fnic.nal.usda.gov/nal_display/index.php?info
Wise Geek, (2011). What is the Krebs Cycle? http://www.wisegeek.com/what-is-the-krebs-cycle.htm
Another argument pointing the finger to the guilt of the public in terms of the violence the American government is exporting and which will be the reason for the return of violence in the U.S. is the lack of interest shown by the public. In this sense, the author argues that the American public disregarded the massive atrocities that were taking place in Iraq, making reference to the issue of the half a million children dead. He concludes that the public as well as the political scene viewed the Iraqi and all the peoples against which they engage in war to be a "perpetrator."
Another argument that supports the idea that violence will come back to haunt the American states is the fact that, despite the general acknowledged idea that terrorism began the new war at the moment, Churchill argues that this war against the East was begun by the…
Churchill, Ward. On the Justice of Roosting Chickens. "Some People Push Back." AK Press, 2001.
Immunizing Your Baby, Protecting or Harming?
Positives for Vaccinations
Recommended and Minimum Ages for Early Childhood Vaccinations
Negatives for Vaccinations
Vaccines against diphtheria, polio, pertussis, measles, mumps and rubella, hepatitis B and chicken pox, have given humans powerful immune guards to ward off unwelcome disease and sickness. Because of this the CDC works closely with public health agencies and private partners in order to improve and sustain immunization coverage and to monitor the safety of vaccines so that public health can be maintained and expanded in the future. Despite the good that vaccines appear to do there is a debate stirring in regards to the safety of vaccines and whether or not they are link to disorders such as autism. There are some studies that appear to link childhood vaccinations to autism but the evidence is very weak at best. But because of these types of studies…
Carolyn Drews-Botsch, et al. "Timeliness of Childhood Immunizations: A State-
Analysis." American Journal Of Public Health 95.8 (2005): 1367-1374. Business
Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)
It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…
Adams. M. The real reason why processed meats are so dangerous to your health. 2005. Accessed August 25, 2005. http://www.newstarget.com/011148.html
(This is an extremely useful article as it covers some of the main reasons why fast food products are detrimental to health. The article was particularly good at outlining the negative aspects of processed foods.)
Berlau, John. "Big Food Fight: When Big Tobacco Was Taken Down by a Rash of Lawsuits, Consumers Were Assured That Other 'Bad' Products Wouldn't Be Targeted. But the Fast-Food Industry Appears to Be Next." Insight on the News 15 July 2002: 12+. Questia. 27 Aug. 2005 .
(An important article that deals not only with the health issues facing the fast food industry but also with the legal aspects and the comparison between the tobacco and fast food industries.)
percentage of days in which the highway had traffic was 3/20, or 0.15, or 15%. Thus, the average time that can be expected for the I-20 is (.15)(45) + (.85)(25) = 6.75 + 21.25 = 28 minutes.
The expected time on Shea Boulevard is 35 minutes, and this is consistent. Thus, during normal conditions it is faster on average to take the I-20. The total travel time for the month will be lower.
If in winter the odds of delays are 6/20 = 30%, then the situation might change. The expected average travel time would be: (.3)(45) + (.7)(25) = 13.5 + 17.5 = 31 minutes. The time on Shea Boulevard doesn't change. Thus, even in winter it is still faster to take the I-20.
With the app, two out of three traffic jam days would see them divert to Shea Boulevard. The result is that the expected time would…
Human Practice of Science
The meal given to me in this case has components that are sourced from a variety of locations both within and outside the country.
To begin with, it is highly likely that the chicken was sourced from a broiler farm in any of the south-eastern states as this is currently the region leading in poultry production. For easy handling, the said component of my meal was most likely slaughtered, defeathered, and inspected on site before being packed for delivery to the market. Broiler farms have been criticized for their negative impact on the environment, especially with regard to their high levels of ammonia emission.
This particular food item was most likely cut from beef originating from Texas. With regard to beef cattle farming, it is likely that beef cattle in this particular case were kept in grazing farms. Like broiler farming, beef cattle…
Heinrich Himmler, the Nazi leader of the SS. Specifically, it will discuss his direct involvement with the concentration camps and the extermination of the Jewish people. Heinrich Himmler (1900-1945) was an unsuccessful chicken farmer and fertilizer salesman who became a leader in the Nazi party in the mid-1920s. As head of the SS as well as the Gestapo, he was a cold, efficient, ruthless administrator. He was the organizer of the mass murder of Jews, the man in charge of the concentration and death camps.
HIMMLE THE EXTEMINATO
Heinrich Himmler was born in 1900, and studied agriculture. He fought in the very end of World War I, and never seemed to make much of himself until he met Hitler. "Himmler was a passionate farmer. He had studied agriculture for several years, had a degree in agriculture, and was later the chairman of the board of the Organization of Agricultural Graduates"…
Devine, Carol, and Carol Rae Hansen. Human Rights: The Essential Reference. Phoenix, AZ: Oryx Press, 1999.
Editors. "Who was Heinrich Himmler?" Holocaust History Project. 31 Dec. 1998. 17 Nov. 2002. http://www.holocaust-history.org/short-essays/heinrich-himmler.shtml
Friedlander, Henry. The Origins of Nazi Genocide: From Euthanasia to the Final Solution. Chapel Hill, NC: University of North Carolina Press, 1995.
Eisenhower, John. "Juxtaposed with History, Inquiry into why the Nazis Did What They Did." The Washington Times. 9 June 2002.
NYC African Restaurants
African Restaurants in NYC
The restaurant's soft industrial lighting makes the chrome gleam. A soft and expansive backdrop of blue gives the space a cool and slightly futuristic industrial like a hip loft in the future. Exposed brick walls are tinged in a blue sheen and the distressed wood chairs and tables have been stained steel gray and have marble table tops. In three weeks, Cisse Elhadji, the owner of Ponty Bistro in Midtown, will open his new restaurant La Terengea. Located at 144 West 139th St., the restaurant us nestled in between the Hudson and Harlem rivers a few blocks west of the City College of New York. The location of the restaurant is quite lucrative given its relative proximity to both Central Park as well as Yankee Stadium.
Though Elhadji has succeeded once with an African restaurant, La Teregenga is still a gamble.…
Local non-profits are thrilled to have help, and this spreads goodwill throughout the community. This empowers each of the employees to "Pay it Forward" and understand the benefits of empathy and community service…. The perception is that this is a branded company name that puts its money where its motto is. In turn this inspires other businesses and corporations while retaining their greatest asset -- their employees: they will not need to reinvest in the time or expense of interviewing, hiring, and training new employees -- operationally a real coup (Crow, 2010, 44).
Part 11 - There are several reasons and techniques designed specifically to measure performance, in this case, with the kitchen and wait staff at the Hard ock Cafes. Primarily, we measure for:
Setting goals and objectives
ecognize good or great performance
Interceed in time with poor or negligible performance
To inform stakeholders
Crow, R. (2010). Evolve or Die: Seven Steps to Rethink the Way You Do Business.
New York: Wiley.
Heizer, J. And B. Render. (2005). Operations Management. New York: Pearson/Prentice Hall.
Measuring Performance. (2009). Harvard Business School Press.
My old home in the Bronx was a Tower of Babel -- filled with the warble of more languages than the United Nations. Every house I walked past on my way home from dinner poured forth different sounds, different smells. The pungency of curry powder, the sun-baked scent of saffron, the strange fermented odor of kimchi -- none of these were of my culture, but all of these smells became part of my world, my soul, my sense of identity.
Then my family moved to the land of odorless bologna and tasteless white bread. I feared my Spanish heritage would become a social liability. What was I to do about my funny name, my parents with their heavy accents and unapologetic celebration of the ways of their homelands? I was an extrovert in my old neighborhood. Now, suddenly I worried about making friends and being accepted. Bringing kids to my…
female rappers talking sexually explicitly raps degrading act empowerment? feminists. sources: *pornification, sex sexuality media culture- susanna paasonnen *hen chicken heads roost *spin sisters: women media sell unhappiness liberlisation woman america.
Female rappers and how they affect society
The rap industry has generated much controversy in the recent decades, most debates emerging because critics consider some lyrics to be offensive and discriminatory to particular groups. It would be absurd to claim that society remains unaffected as a result of being subjected to lyrics that contain explicit inequitable expressions. Individuals who come up with these lyrics apparently share no interest in the consequences their music leaves on the world.
Although it is difficult to identify the exact people who are harmed by offensive language heard in rap music, surveys and personal opinions are more than explanatory in regard to the overall state of affairs. Although most individuals involved in the industry…
1. Blyth, Myrna. (2004). "SPIN SISTERS: How the Women of the Media Sell Unhappiness and Liberalism to the Women of America." ST. MARTIN'S PRESS.
2. Campbell, Kermit Ernest. (2005). "Gettin' our groove on: rhetoric, language, and literacy for the hip hop generation." Wayne State University Press.
3. Morgan, Joan. (2000). "When Chickenheads Come Home to Roost: A Hip-Hop Feminest Breaks It Down." Simon & Schuster.
4. Paasonen, Susanna; Nikunen, Kaarina; Saarenmaa, Laura. (2008). "Pornification: sex and sexuality in media culture." Michigan University.
The Louvre, an architectural masterpiece, has dominated central Paris since the late 12th century. The original structure was gradually dwarfed as the city grew. The dark fortress of the early days was transformed into the modernized dwelling of Francois I and, later, the sumptuous palace of the Sun King, Louis XIV. My online tour of the Louvre allowed me to take a virtual, self-guided, room-by-room tour of the museum. The web site allows navigation through exhibition rooms and galleries and allows one to contemplate the facades of the museum. The first thing one sees before entering the museum is the garden, a delight during any season of the year. It is the perfect place for a relaxing stroll and it offers a range of activities for visitors.
There are more than ten sections in the museum for different kinds of art from all around the world including…
The Advantages of Biodiesel Distillation
The search for non-fossil alternative fuels has been conducted now for more than a decade. The impetus for this search has increased in more recent years mainly due to the talk of supposed global warming; the incidence of which is increased by the release of CO2 into the atmosphere by fossil fuels. Because of the Kyoto protocols, one of the primary processes being perfected is that of making biodiesel. This type of diesel can be made from any type of fat or oil, but there are problems associated with its production and use. To mitigate these issues, firms have begun using a distillation process which, in most ways, fixes the problems that have commonly been associated with biodiesel. The following paper discusses what biodiesel is, how the fuel is made, what the distillation process is, and what advantages distilled biodiesel has over non-distilled…
Lurgi. "Biodiesel," 2010. http://www.lurgi.com/website/fileadmin/user_upload/1_PDF/1_Broshures_Flyer/e nglisch/0301e_Biodiesel.pdf
Matallana, L.G., Gutierrez, L.F., & Cardona, C.A. "Biodiesel Production by Reactive Distillation." Enpromer 64 (2005): D2-0-5. Print.
Singh, Arvindar P., Thompson, Joe C., & He, Brian B. "A Continuous-Flow Reactive Distillation reactor for Biodiesel Preparation from Seed Oils." An ASAE/CSAE Meeting Presentation, 2004. Print.
SRS Engineering. "Biodiesel Distillation," 2010. http://c1- preview.prosites.com/37030/wy/docs/Biodiesel%20Distillation.pdf
In terms of product line the similarities are only identified in terms of a large business segment namely food production industry. The business line of Dean Foods is milk and dairy and Kellogg is focused on cereals and related processed foods. Seaboard and Tyson has similarities in their business segment in relation to meet processing of pork. However Seaboard is pursuing a diversified portfolio in relation to wheat, sugar, and citrus. Whereas the business diversification of Tyson is in meat chicken, poultry, and other portion-based food segments. The overall industry holds a large number of businesses and all four companies have a different business segment. Hence the similarities for business line are not advisable.
The Industry however faces similar political, economic, social, legal, environmental, and technological environments to certain degree. The micro and macro environmental effects of economy are experienced in the industry thorough out the corporations. The companies are…
Dean Foods. (2012, February 27). Recap: 2011 Annual Report. Retrieved from deanfoods.com: http://www.deanfoods.com/media/55677/df_2011_annualreport.pdf
Kellogg Co. (2012). About Kellogg Company. Retrieved 04-01, 2013, from Kelloggs.com: http://www.kelloggcompany.com/en_US/our-heritage.html
Seaboard Corporation. (2012). Seaboard Corporation 2012 Annual Report.Retrieved March 29, 2013.
ive Guys was founded in 1986 by Jerry and Janie Murrell and their sons, all five of whom are part of the business. In 1986-2001 ive Guys opens five locations around the DC metro-area and perfected their business of making burgers. Now, over 20 years after ive Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. ive guys continue to receive media attention and have grown a cult-like following around the world (www.fiveguys.com). In this assignment, the following questions will be answered as to how ive Guys continues to be a success and why customers continue to flock to their restaurant:
Determine how ive Guys' philosophy sets it apart from other fast-food chains.
Analyze the original values for the start-up company and how it remains strong today.
Enumerate three (3) factors that contributed to ive Guys' success in such a short time and what…
Five Guys Holdings, LLC. Archived from the original on July 19, 2011. www. fiveguys.com.
Galuten, Noah (May 28, 2010). "CSPI Releases Its Annual List of Rosenwald, Michael S. (April 3, 2006). "Five Guys, Taking a Bigger Bite." The Washington Post.
"Virginia Beach Best Food & Dining." August 27, 2007. Hampton Roads.com. Landmark Media/Enterprises LLC.
The assessment of my family is presented here for the academic purposes. The family comprises of six members that are working at different positions and live in personal home. Each member of family is educated. Based on questionnaire filled by all the family members, the summary is composed that will give an insight about the health of family.
Summary of each functional health pattern for family
The health perception-health function of the family suggests that it has an average health status. The health is not poor and the members are less vulnerable to severe health issues like diabetes and allergies yet there is a mild risk of getting cold and fever since there is low temperature at night and cool breezes during the morning. The family is suggested to have regular checkups and to take vitamins. Nutritional Metabolic Pattern of family shows that it has a healthy diet…
Doyer, B.M. And Radovich, N.H., (1990), "Functional health patterns: the postanesthesia care
Unit's approach to identification," Journal of Post Anesthesia Nursing, 5(3):157-62.
Vincenz, M.C., and Siskind, M.M., (1994), "Functional health patterns: a curricular course
Model for adult acute care," Nursing Diagnosis, 5(2):82-7
You lead research scientist WooWoo Pharmaceuticals. As a research scientist, responsible testing efficacy newly designed drugs. However, recently assigned a task. Your task determine effect eating pasta marathon performance.
esearch study on eating pasta (carbohydrate loading) before a marathon
Carbo-loading before a marathon has been a staple of many runners' dietary programs. However, athletes are notoriously superstitious and frequently base their training regimes on anecdotes rather than sound science. The scientific method demands a rigorous process involving researching a particular phenomenon (in this case, athletic performance); formulating a hypothesis; creating an experiment that effectively isolates the variable under study in the form of an experimental and control group; confirming or disconfirming the hypothesis and then retesting the experiment.
The existing literature notes "the practice of carbo-loading dates back to the late 1960s. The first carbo-loading protocol was developed by a Swedish physiologist named Gunvar Ahlborg after…
Fitzgerald, M. (2013). The evolving art of carbo-loading. Competitor. Retrieved:
Aspects such as weight reduction, disease reduction, and overall peak performance will be emphasized (Jeffery, 2006). Sponsoring many of Australia's more popular sporting events with the products would also be very beneficial. Placement of these products will occur within all of the Yum! Brands locations. As mentioned above, two strengths of the company are its global positioning in regards to its brand, and its overall depth of franchises (McGinley, 2004). With more locations than any of its competitors in emerging markets, the company has a distinct competitive advantage relative to its peers in the industry. By effectively utilizing this franchise to unveil its healthier product segment, Yum! Brands can capitalize on its location density. The locations are also very useful in regards to cross selling many of the newer health option that customers may not be aware off. By placing the new products in all of its location simultaneously the…
1) Barrett, Patrick (January 22, 1997). "KFC." Marketing Magazine
2) Chapman, Michelle (28 February 2011). "Taco Bell to fight meat filling claims via TV ads." The Daily Breeze. Associated Press
3) Cyrek, Christopher (October 20, 2009). "Pizza Hut going after wings market." Dallas Business Journal (Dallas, Texas: American City Business Journals, Inc.).
4) Ghanawi, Nadine (December 31, 2012). The Internationalization of KFC. GRIN Verlag. p. 1. ISBN 978-3-656-34256-4
Perdue Farms Case
Perdue Farms' tryst with the poultry industry started way back in 1940s when its business was limited to selling eggs. However, it was soon to realize that future profits lay in selling chickens which has ample scope for customization through value addition, defining unique product attributes through effective branding. Belonging to the poultry industry- an industry dependent on lot of variables which if not properly controlled can severely influence the final product quality. Being a livestock product, which depends on the vagaries of nature, its control, is still more challenging. This is because every step has its own time cycle, after which it passes on to the next cycle before emerging as a packed item after thorough processing ready to be placed in retail shelves for the ultimate end user i.e. The consumer. Perdue has been quick to visualize this and has been an early adopter of…
Policy Analysis Critique
ationale for the chosen policy
Avian influenza is a virus causing lethal infection in human beings (Sims et al., 2003). It can be transmitted from patients to other human beings. It is a deadly virus with track record of 6 deaths in Hong Kong in 1997. That incident was just the start of this health issue. The virus spread enormously and caused H5N1 infection numerous times in Hong Kong. The dawn of 21st century witnessed multiple instances of H5N1 virus (Ellis et al., 2004).
It was expected that the virus could be found in the poultry animals and was infectious. In order to prove it, there were certain laboratory tests conducted on chickens. These tests helped prove the presence and effects of H5N1 virus (Shortridge et al. 1998). Subsequently, it was proved that the chickens were highly pathogenic (Shortridge et al., 1998). It was also proved that…
Ellis TM, Bousfield RB, Bissett LA, Dyrting KC, Luk GS, Tsim ST, Sturm-Ramirez K, Webster RG, Guan Y, Malik Peiris JS. Investigation of outbreaks of highly pathogenic H5N1 avian influenza in waterfowl and wild birds in Hong Kong in late 2002. Avian Pathol, 2004 Oct; 33(5): 492 -- 505.
Ferguson NM, Fraser C, Donnelly CA, Ghani AC, Anderson RM. Public health risk from the avian H5N1 influenza epidemic. Science 2004; 304:968-9.
Ferguson NM, Galvani AP, Bush RM. Ecological and immunological determinants of influenza evolution. Nature 2003; 422:428-33.
Fielding R, Leung GM, Lam TH, Lam WWT. The use of live animal markets and perception of risk among the Hong Kong population. Department of Community Medicine, the University of Hong Kong, 2004.
Personal & Organizational Ethics
Perdue Farms practices are in question for being inhumane. In my opinion, their form of advertisement is deceitful and false advertisement. It is advertised in this manner to instill trust in the company's ethics and chicken factory farming process. Its products are promoted as chickens that are raised cage free, on an all vegetarian diet, with no animal by-products, no antibiotics EVE, and humanely raised (CompassionUSA, 2014). It is important that the consumer perceives the process of farm-raising the chicken as humanely as possible. After all, how many people do you know who do not eat chicken? Perdue operates under the utilitarianism theory which our text states is "the theory that an action is morally right if the consequences of the actions are more favorable than unfavorable to everyone" -- or, in other words, that emphasize making ethical decisions as long as it benefits…
Fieser, J. (2015). Introduction to business ethics [Electronic version]. Retrieved from https://content.ashford.edu / •Chapter 2: Capitalism
Friedman, M. (1970, September 13). The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved from http://highered.mcgraw-hill.com/sites/dl/free/0073524697/910345/Appendices.pdf
She used some commercial breadcrumbs and a bit of the commercial, grated cheese together and cooked the cutlets in a skillet. She served them with a salad. I realized that watching and listening to a 'real person' was actually a much better, as well as a more enjoyable way to learn how to cook than watching a television show. I could ask questions, and learn how to do things that the cooks on television assumed I already knew how to do -- and I could also 'taste' and touch the results, which is even more important with a how-to product like cooking.
My entire experiment made me wonder about the popularity of home-improvement television in general. I wonder how much really people get out of it, or if we have become so conditioned to looking to television for information, we don't realize that it is better to sometimes try to…
Chicken in a Skillet." America's Test Kitchen. Season Eight. Website available
14 Apr 2008 at http://americastestkitchen.com/episode.asp?episodeid=196&iSeason=8
McKibben, Bill. The Age of Missing Information. New York: Plume, 1993.
Marketing eport for Ms. Janet Bradley
Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…
Birn, R. 2004. Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page
Blythe, J., & Megicks, P. 2010. Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
Ellwood, I. 2002. The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page
Hill, C.W., & Jones, G.R. 2012. Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning
The meat comes from a local independent packing company that doesn't buy beef that has been injected with growth hormones; the buns are from a bakery in Pueblo, Colorado; and two hundred pounds of potatoes are "peeled every morning in the kitchen and then sliced with an old crank-operated contraption." The cooks make $10 an hour, and all other employees earn $8.00 an hour. hen asked why the Conway family provides health insurance for all full time employees, Rich Conway said, "e want to have healthy employees."
The author also calls for changes in the way the U.S. Congress oversees advertising, asserting on page 262 that Congress "should immediately ban all advertisements aimed at children that promote foods high in fat and sugar." The justification for that ban would be that 30 years ago, congress banned cigarette ads from TV and radio, because of course cigarettes were seen as a…
Robbins, John. (2001). The Food Revolution: How Your Diet Can Help Save Your Life and Our
World. Boston: Conari Press.
Schlosser, Eric. (2001). Fast Food Nation: The Dark Side of the All-American Meal. New York:
Houghton Mifflin Company.
It is well-known that evil people exist in the world. These sociopaths have no values. They do not care who they harm or how. Fortunately, there are few individuals like this who have no conscience. Most people are instead shades of good and bad. They are not always good, nor are they always bad. At times their behavior is exceptional; other times they may say or do something wrong toward someone else. The book Sula by Toni Morrison highlights these blends of human persona. "The narrative [Sula] insistently blurs and confuses . . . binary oppositions. It glories in paradox and ambiguity beginning with the prologue that describes the setting, the Bottom, situated spatially in the top" (McDowell 80). In Morrison's book, it is easy to see such characters as Sula as a "bad woman" or Nel as a "good person," yet as one looks beyond the obvious, vagaries…
Beaulieu, Elizabeth. The Toni Morrison Encyclopedia. Westport, CT: Greenwood Press, 2003.
Carmean, Karen. "Sula" Toni Morrison's Sula. Ed. Harold Bloom. Philadelphia: Chelsea House, 1999:
McDowell, Deborah E. "The Self and the Other": Reading Toni Morrison's Sula
and the Black Female Text." Critical Essays on Toni Morrison. Ed. Nellie Y. McKay.
Japanese Art Response
At the Metropolitan Museum of Art exhibit on Japanese artwork entitled "Birds in the Art of Japan," there are many beautiful works of art which encompass all manner of subjects prevalent in Japanese history. The exhibit's intention is to show Japanese history as it is expressed through art. Each has a unique beauty all its own, but one that is extremely interesting is entitled "Gamecocks" by Katsushika Hokusai who lived in Tokyo, Japan between 1760 and 1849. The work is dated 1838, indicating that the artist was quite old when he made this beautiful piece. It is made with what are considered traditional Japanese materials. Although classified as a painting, "Gamecocks" was made with ink and paint color and painted on a scroll made of silk. "Gamecocks" looks simple at first glance, but by looking at it and analyzing it more intricately shows that despite its simplicity,…
Moreover, vegetarianism is theoretically possible at McDonalds by eating the token salads on the menu. The token salads might still be in keeping with the tenets of agro-business but they do not contain meat products. Still, Pollan hints at how those salads support the same industries that sustain large-scale animal slaughtering.
In Chapter Seven, Pollan focuses on the ethics and the feasibility of the fast food business model as well as its effects on dietary health and well being. Without droning didactically, Pollan points out the problems with fast food: such as high levels of fat and sodium. The nutritional content of fast food is directly and causally related to heart disease, obesity, and diabetes. Pollan needs not delve into great detail about that which most Americans should already be aware. What Pollan does point out are the hidden ingredients in McDonald's menu items, especially in the chicken McNuggets. By…
Pollan, Michael. Omnivore's Dilemma. Penguin, 2006.
Although the events and characters' reactions to them have their differences in the interest of plot variety, similarities between the cases far outweigh the differences.
Not only are the events that Nel and Crowe experience and their reactions to them similar, but also both characters have striking revelations at the end of their stories that suggest the importance of the events. In Nel's case, the remembering "the death of chicken little" allows her to "[reconfigure] a number of long-held memories" (Matus, 69). One of those memories, and probably the most poignant is that of Sula. After coming back to the Bottom, Nel is less than friendly with her former confidant. In fact, she joins the rest of the town in labeling Sula and her wild ways as evil, a predicament that helps unite the town. Although Nel and manage a brief reconciliation before Sula's death, the force of the reconciliation…
Matus, Jill. Toni Morrison: Contemporary World Writers. New York: Manchester
University Press, 1998.
Wesselman, Debbie Lee. "Sula." Mostly Fiction. 2006. June 30, 2008. http://www.mostlyfiction.com/contemp/morrison.htm/
Winsbro, Bonnie. Forces: Belief, Deliverance, and Power in Contemporary Works by Ethnic Women. Massachusetts: University of Massachusetts Press, 1993.
And it was rightly found in a life form which we encounter daily in our real lives- insects. ightly, insects possess the shape, form as also the texture that aligns perfectly within the realm of computer technology and the restricted movement was also not a vital challenge to the evolving medium of animation. This started with "A Bug's Life." From then onwards, the Pixar Studio has gone even more into the details of character design which were not believed to be possible till that period, like fantasy monster, fishes and cartoon superheroes. Like the 2D animation prior to that, 3D is yet to defeat the human form in any means in which the characters are able to act in a natural manner and no look like models made of plastic or wooden sculptures in the absence of the life form inside them. (White, 33)
The initial stage of…
Belgrave, Tito a. Applying the 12 principles to 3D animation. July, 2003. http://features.cgsociety.org/story_custom.php?story_id=1429
Collie, Craig. The Business of TV Production.
Cambridge University Press. 2007.
Cusson, Roger; Maffei, Pia; Discreet Logic Inc. 3ds Max 7 Fundamentals and Beyond Courseware. Focal Press. 2005.
The main characteristics of the product are (1) its revolutionary concept and (2) the benefits it can bring to the industry and the persons directly involved. The company needs to keep in mind these two characteristics and relate to them as they are presented to the public.
There are several marketing means that can be used for an efficient propagation of the concept and product. The first one would be advertising in the poultry industry publications. Although the case study mentions advertising in magazines as a marketing tool, in my opinion, the company should go a little further than this and attempt to publish articles on the subject, including the research that has shown the hierarchical issues in the chicken pen are less traumatic with the use of the contact lenses. The effectiveness of the research articles would probably surpass simple advertising campaigns in the magazines and are more likely…
For years, kosher issues in food service have been known. However, the kosher food market has never been so large as to warrant more than attention to a niche market. Halal food production is different due to the sheer size of the product market and is a different story. While kosher meals can be special ordered and catered, there are many more options available for halal needs. The hospital could actually leverage more patient choice for those who have elective procedures to choose this hospital (as opposed to going somewhere else). Though the kosher market is a smaller one, when combined together with halal, the two make for a huge financial and P victory for the hospital in the long run, especially since these costs can be passed on to the consumer (the patient).
While the information about kosher/halal special food service in hospitals is not readily available,…
Bradley university - general college information. (2011). Retrieved from http://www.apply4admissions.com/Section2/00210/Information.htm .
Bradley university offers halal food service. (2010, November 22). Retrieved from http://chicago.cbslocal.com/2010/11/22/bradley-university-offers-halal-food-service/ .
El Gindy, G. (2011). Meeting jewish and muslim patients' dietary needs. Retrieved from http://www.minoritynurse.com/cultural-competency/meeting-jewish-and-muslim-patients '-
dietary-needssomething completely different with mashed potato and
and, lastly, due to Australian's tendency to work longer and longer hours, chicken has an appeal to the fast-food orientated consumer, with a limited amount of time in the day to take meals.
However, one of the largest international influences for Australian restaurants is Asia, in general. As Henly (2001) surmises, Australians want simpler lives but more complex food experiences. They want value, but also flavor and visual appeal.
As noted earlier, the food service industry is steadily growing due to increased consumer incomes and lifestyle changes.
Fast-food hamburgers are being replaced by Chinese takeaways.
However, Chinese takeaways is only a small portion of the picture. With more than 2,000 Chinese restaurants in the country, Chinese is clearly the most popular choice of Asian restaurants in Australia. However, Thai and Japanese restaurants are becoming increasingly popular. In fact, according to Elizabeth Chong, a Hong Kong Goodwill Ambassador, who has run…
Food service in Australia, (July 2007), [Online], Available: http://library.marketlineinfo.com.ezproxy.apollolibrary.com/library/Download.aspx?R=E461A761-E53E-4043-915F-8602D6A30CC4&pType=MarketProfile&itemHref=E461A761-E53E-4043-915F-8602D6A30CC4.pdf [11/03/08].
Gatfield, T. 2006, "Australia's gone chicken! An examination of consumer behaviour and trends related to chicken and beef meats in Australia," Journal of Food Products Marketing vol. 12, no. 3, pp. 29-43.
New wagyu farms," Dec. 2007, Food Service - Grill vol. 5, no. 11, p. 22.
Nourse, P. (2008), Australian Gourmet Traveler 2008 Restaurant Guide Awards, [Online], Available: http://gourmettraveller.com.au/australian_gourmet_traveller_2008_restaurant_guide_awards.htm [11/03/08].
By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.
Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every…
Batra, R. & Stayman, D. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research. Vol. 17 (1990) 203.
Cao, J. (1999). Evaluation of advertising effectiveness using agent-based modeling and simulation. University of Warwick. Retrieved April 25, 2012 from http://stuff.mit.edu/~caoj/pub/doc/jcao_c_adver.pdf
Daye, D. & VanAuken, B. (2008). Evaluating advertising effectiveness. Branding Strategy. Retrieved April 25, 2012 from http://www.brandingstrategyinsider.com/2008/05/evaluating-adve.html
QSR Magazine. (2010). 2010 QSR Top 50. QSR Magazine. Retrieved April 25, 2012 from http://www.qsrmagazine.com/reports/2010-qsr-50?page=2
An internationally respected artist and researcher, Katherine Moriwaki is currently a PhD candidate at Trinity College in Dublin. Her passion, her artistic and career drive, is the ongoing investigation of wearable fashions, networks, and the "experiential resonance of technologically mediated public space," according to her biographic materials presented on her eb site (www.kakirine.com).
She is pursuing her doctorate in the Department of Electronic and Electrical Engineering, focusing on creative and artistic applications of "networked communications and emergent behavior." She is presently an instructor in the Department of computer Science at Trinity College, and in the Department of Electronic and Electrical Engineering.
She is so-instructor (along with Jonah Brucker Cohen) of a class called "Electronics Playground," a hands-on introduction to "physical computing and custom controllers for interactive media." In her class description (MSC Multimedia Systems, Trinity College Dublin), which offers a clue to outsiders just how sophisticated her knowledge…
Jones, Dan. "Umbrellas in the Mesh." Unstrung. 2004. Retrieved April 29, 2005, from http://www.unstrung.com/document.asp?doc_id=57653& print=true.
McLver, Gillian. "Lab Rats for Art: The Backup Festival." Year Zero on Forum, Issue 11, (2002).
Moriwaki, Katherine. "My Projects." 2004. Retrieved April 29, 2005, from http://www.kakirine.com .
Moriwaki, Katherine; Doyle, L.; & O'Mahony, R. "Information in Disguise: Engaging the Pedestrian." European Transport Conference, October 2003.
Name, Location, Nature
The business will be a food truck specializing in chicken and waffles. It will be called Big Mabel's Chicken & Waffles, the namesake being a fictional grandmother who, according to the marketing myth, developed the recipes. The food truck will have a number of different locations, which is normal in the business. The city will license out specific spaces and times for the truck, generally when those areas have high traffic. The business model is especially suited for areas where traffic is high only during a few hours of the day, so lunch time near construction sites, by the stadium on game night, or in a bar district on weekend evenings. The kitchen is tiny, so the choice of food will be limited to chicken and waffles, which is a classic American dish.
There are a number of potential customers. These will differ…
Christ, Paul (2011). Principles of Marketing. KnowThis.com. Available December 3, 2012, at http://www.knowthis.com/principles-of-marketing-tutorials/
Marketing Power Dictionary (2011). American Marketing Association.. Available December 3, 2012 at http://www.marketingpower.com/_la
Marketing Made Simple. (n.d.). Available December 3, 2012 at.
Arguments For: In response to those allegations, Bill Mattos, the president of the California Poultry Federation, said that he had invited California Senate representatives to visit poultry farms -- and to see for themselves that allegations of inhumane treatment are not true -- but his offer was declined (Fitzenberger). "To me, it's propaganda disguised as research," Mattos said in response to the report the California state Senate Office of Research produced.
Essayist Bart Gruzalski (Ethics and Animals, p. 253) writes that "the use of animals for food can be justified on utilitarian grounds even if we take into account only the pleasures and pains of the animals involved." Gruzalski quotes pig farmer James Cargile, who buys "several pigs" every year "from a neighboring hog farm"; Cargile raises them "to slaughter for food" but sees no meanness because the pigs "are given lots of room and food, everything a pig…
East Bay Animals Advocates (EBAA). (2005). Foster Farm Facts. Retrieved June 23, 2009,
From http://www.fosterfacts.net .
Fitzenberger, Jennifer M. (2004). California report criticizes animal cruelty at large cattle
And poultry farms. Sacramento Bee, Retrieved June 22, 2009, from http://www.sacbee.com.