- Words: 7610
- Length: 30 Pages
- Topic: Business - Advertising
- Paper #: 56597422
Although many studies have been performed regarding marketing effectiveness and efficiency, and although some have covered the benefits of cooperative marketing, none were found specific to the unique Farm Credit segment.
The research conducted in this paper was designed to fill this void. A statistical sampling was taken, utilizing e-mail surveys, to discover as much as possible about each institution's advertising needs. The research conducted was exploratory in nature, rather