However, within this broad segment are likely candidates for additional segmentation such as marital status and age that would enable more targeted marketing campaigns.
Additionally, Club Med Spain needs more flexibility in its initial pricing to penetrate the market. As such, price setting should not be dictated by a Paris-imposed quota system, but rather should be determined by local management. Likewise, Spain ought to set aggressive incentives for its travel agent network rather than worrying about allowing too many agencies into its Club Med Expert program.

On the distribution front, boutiques have been tremendously successful for Club Med in Spain. Therefore, the company should move up its plans for opening a boutique in Valencia, especially since because it has low rental and rights costs.

Finally advertising and promotions are essential for a growth company to build a mass market. Advertising is currently slated for the summer seasons, but should be a year-round…...

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Bibliography

Emmons, G. (2000, April). Club Med: A brand restored. Harvard Business School Bulletin.  http://www.alumni.hbs.edu/bulletin/2000/april/travel.html 

Improving customer retention is vital to profitability and growth. http://www.customerfocusconsult.com/customer-retention.htm

Lang, Y. (2005, August 29). Marketing communications, culture, and localization.  http://www.translate.com/Language_Tech_Center/Articles/Marketing_Communications_Culture_and_Localization.aspx 

Malthouse, E., Calder B., and Kobayashi, Y. Integrated marketing and customization. http://74.125.95.132/search?q=cache:cbHysEAjx84J:www.medill.northwestern.edu/WorkArea/downloadasset.aspx%3Fid%3D70533+targeted+marketing+subsegments&cd=2&hl=en&ct=clnk&gl=us

Sandals esort
Based Brand "Sandals esort" develop Product Price Using references found learn chosen brand (Sandals. ), write a page APA style essay Final Project Template, providing information: Product: Discuss classification product, stage product life cycle, product positioning, features benefits product.

Sandals esort: Product and Price

Product

Sandals esort is a popular chain of resorts in the Caribbean. Because of the nature of the travel industry, Sandals tries to project an image of luxury and romance, even though it is not a 'high end' product, in terms of its cost. In contrast to some of its competitors, like Club Med, Sandals stresses its more 'adult' nature, including the option of wedding and honeymoon packages. On its website, Sandals advertises: "Come experience the very pinnacle of luxury all-inclusive Caribbean excellence. Sandals delights couples in love with supreme luxury resorts in St. Lucia, Jamaica, Antigua and the Bahamas, featuring gourmet candlelit dining for two, gorgeous tropical…...

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References

Canyon Ranch. (2012). Retrieved:

 http://www.canyonranch.com/miamibeach/book_a_stay/view_rates/ 

Club Med. (2012). Retrieved:  http://www.clubmed.us/cm/home.do?PAYS=115&LANG=U.S .

Sandals. (2012). Retrieved:  http://www.sandals.com/extras/

Discussion of the Results

Mr. Spyridos can count on French and Italians to spend more money than the Germans, and all three to spend more money than the Brits. There is a great deal of difference between German groups, which suggests that there may be some high-Euro spenders who should be appealed to in a separate marketing campaign.

The French appear to have the least variability in spending as a group, while the Italians and the Brits seem to have the highest variability. This may suggest that the French are more amenable to package tours with 'all-inclusive' or more easily-predicted pricing, a la Club Med. At the same time, the Brits and Italians may be willing to spend more once they arrive. The Brits may be lured in by promises of low initial pricing, with a propensity to spend more once they arrive. Italians are willing to spend more, and a substantial…...

Sandals esorts
In opening sentence, briefly introduce Sandals esorts intended analysis. This purpose statement. One sentences sufficient. For, a sentence "The purpose report analyze components marketing mix Gatorade brand.

Marketing Mix: Sandals esort

Overview of company

Sandals esorts is a brand-name series of chain resorts, most of which are located in the Caribbean. The target demographic for the resort is primarily established couples. Sandals seeks to showcase romantic yet affordable destinations for vacationers on honeymoons, weddings, and 'second' weddings. Segmentation variables include that of price and also purpose of the trip -- some individuals may want a quiet getaway, while others use Sandals to engage in major event planning, such as those orchestrating 'destination' weddings. The purpose of this report is to show how Sandals uses product, price, placement, and positioning to effectively segment the market of its target demographic of couples and sustain brand interest in the competitive resort marketplace.

Sandals esorts was founded…...

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References

FAQs. (2012). Sandals. Retrieved:  http://www.sandals.com/contact/faq.cfm 

Luxury Suites. (2012). Sandals. Retrieved:  http://www.sandals.com/weddingmoons/lovenest.cfm 

Sandals Resorts International. (2012). Funding Universe. Retrieved:

 http://www.fundinguniverse.com/company-histories/sandals-resorts-international-history/

Myra's case is just one instance of many that a mental health nurse encounters on a regular schedule.
Nursing is best practiced when it follows the intentions of its founder Florence Nightingale who urged that nursing should be a practice that should literally provide for and care for the patient. Nursing, in other words, should be purely patient-centered. This caring extends to all aspects not just to the illness so that one treats the patient in a holistic way, considering all components of the patient such as the family, his or her social needs, hobbies, desires, spiritual inclinations and so forth. When done in this way, nursing extends itself from an automatic, robotic procedure to something that can motivate the nurse and uplift the patient (Watson, 1998). 'Nursing', in other words, extends to caring for the patient as a whole.

An effective nurse will strive to accomplish her best in the four…...

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Sources

Sansoni, J et al. (2004) Anxiety and depression in community-dwelling, Italian Alzheimer's disease caregivers, retrieved from International Journal of Nursing Practice: 10: 93-100.

Hayslip, B et al. (2008) Predictors of Alzheimer's disease caregiver depression and burden: what noncaregiving adults can learn from active caregivers. Educational Gerontology, 34: 945-969,

Broe, K et al. (2007) A Higher Dose of Vitamin D Reduces the Risk of Falls in Nursing

Home Residents: A Randomized, Multiple-Dose Study JAGS 55:234 -- 239

This is Because of the fact that customers plays an important role for the success of any organization .without the customers, the organizations cannot achieve their goals of making profit. This is however the aim of any business enterprise. Creating and raising awareness of the company's product in the target market is where sales originate this is also where marketing communications activities start the selling process.With todays numerous channels and avenues for content to reach prospective customers, the art and science of marketing communications has become progressively more important. egardless of the nature of service or the products that an organization offers, they have to ensure that customer satisfaction is achieved. This can only be achieved through effective communication between the organization and both the prospective and the current customers in a bid to achieve customer satisfaction and also to meet all the requirement of the customers, there is…...

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References

Babcock, J (2007a). Advantages of E-mail Communication

Available online at  http://practicalanalyst.com/2007/03/19/advantages-of-e-mail-communication/ 

Babcock, J (2007b). Weaknesses of E-mail Communication

Available online at  http://practicalanalyst.com/2007/03/20/weaknesses-of-e-mail-communication/

Leadership is defined as a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive (obins, Pinsky, & Krichko, 2004). Bernard Bass' theory of leadership (Bass, 1990) states that there are three ways to explain the development of how one becomes a leader. The Trait Theory explains that some personality traits may lead people naturally into leadership roles. The Great Events Theory states that a crisis or important event may cause a person to rise to the occasion, which brings out extraordinary leadership qualities in an ordinary person. Finally, the Transformational Leadership Theory states that people can choose to become leaders or people can learn leadership skills. The latter theory is the most widely accepted theory today (Fabian, 2004).
When one considers a person as a leader, he/she does not think about personal attributes. Observation is typically used…...

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References

Bass, B.M. (1990). From transactional to transformational leadership: Learning to share the vision. Organizational Dynamics (Winter), 19-31.

Beccaria, L.M., & Favero, N. (2000). [Expectations of nursing managers and assistants as to the managerial style of an executive director of a teaching hospital]. Rev Lat Am Enfermagem, 8(2), 83-90.

Bolman, L.G., & Deal, T.E. (1992). Leading and managing: effects of context, culture and cender. Education Administration Quarterly, 28, 314-329.

Fabian, N. (2004). Leadership -- what is it and are you headed for it? J. Environ Health, 67(3), 54, 52.

Expressive functioning is related to communication such as emotional, verbal, and nonverbal communication, problem solving and roles within the family. Beliefs within the family are also a part of expressive functioning.
For the purpose of the Calgary Family Assessment Model, a family is defined as who they say they are. It is very important that the clinician performing the assessment not assign their own beliefs upon what he or she believes a family is, and take into account what the patient feels about family as to the patient is may mean not only the people who actually live within the household but can also address past, present and future emotional attachments.

Calgary Family Intervention Model:

The immediate family is composed of Mr. Herbert Schelley (the patient), Mrs. Annette Schelley (his wife), and their son Thomas Schelley. The extended family consists of the Schelley's two married daughters, their husbands and their children (the…...

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Reference:

Brownwald H. ed. (2003) Harrison's Textbook of Internal Medicine, 15th edition,

McGraw-Hill, New York

Clement S. (2004) Guidelines for glycemic control. Clin Cornerstone. 6(2):31-9

Echeverry D.M., Dike M.R., Washington C., Davidson M.B.. (1995). The impact of using a low-literacy patient education tool on process measures of diabetes care in a minority population J. Natl Med Assoc. (11):1074-81

Wearin' of the Green
An Irish-American's Journey

Margaret-Mary clutched her daughter's tiny hand. Watched with pride as the five-year-old waved the little Irish Flag in her other hand. It was a cold, blustery day, but then it always was on St. Patrick's Day. Yet as Margaret-Mary braved the wind and the crowds, she didn't feel the least bit cold. Never did, but especially not today. It wasn't just that today she was sharing a special moment -- a communion if you will -- with all her Irish brothers and sisters the world over. No, it was more than that. This was a day long looked forward to, a day that had demanded special preparations like getting up at five in the morning, wrapping Colleen in the embracing warmth of a sweater of real Irish wool -- green of course --and rushing off into the frigid pre-dawn to wait for the Number…...

predict anabolic steroids on the controversial forefront of drugs that enhance performance. Halfway through the period, no attempt has been met from the governing bodies of sports towards the control of its use. It is only recent that North America's major governing bodies of sport came to an agreement of punishing and banning anabolic-steroids involved athletes from participating in any competition. The strict punitive measures have a primary development concern of promoting fair play and doing away with nagging health risks that are associates to androgenic-anabolic steroids. However, controversy is still in play as to whether the use of anabolic steroids is deterred by these programs in question (Hoffman & Ratamess, 2006).
The steroids, Anabolic-androgenic, are a derivation of the male sex hormone; testosterone, that is man-made. Physiologically speaking, an increase in the concentration of testosterone will stimulate the synthesis of protein with effective results in strength, body mass, and…...

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Bibliography

Bhasin, S., Storer, T.W., Berman, N., Callegari, C., Clevenger, B., Phillips, J., Bunnell, T.J., Tricker, R., hirazi, A. And Casaburi, R. (1996). The effects of supraphysiologic doses of testosterone on muscle size and strength in men. New England Journal of Medicine 335, 1-7.

Bhasin, S., Woodhouse, L. And Storer T.W. (2001) Proof of the effect of testosterone on skeletal muscle. Journal of Endocrinology 170, 27-38.

Hoffman, J., & Ratamess, N. (2006 ). Medical Issues Associated with Anabolic Steroid Use: Are They Exaggerated? NCBI, 182 -- 193. Retrieved from:  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3827559/ 

Karila T. Adverse effects of anabolic androgenic steroids on the cardiovascular, metabolic and reproductive systems of anabolic substance abusers.  http://ethesis.helsinki.fi/julkaisut/laa/biola/vk/karila/adversee.pdf .

He denies taking these meds for any other reason but to be able to stay awake at work. He also admits that he is not in the position he thought he would be in at this age in his life. Approximately five years ago, he was laid off as the manager of a local distributing company. Since that time (which is also the time of his son's birth), he feels that he has become increasingly stressed as well as disappointed in himself. He used to go to church, but he has not been since his mother died. He believes that going to church helps him feel more grounded and at ease. It is recommended that Mr. Sinatra learn to release his stress in positive manners such as exercising in the pool, walking, and stretching, attending counseling, and going to church.
Values and Beliefs

Mr. Sinatra and his family are members of…...

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References

About GBS. (n.d.). Retrieved from  http://www.gbs-cidp.org/aboutgbs.htm 

Forsberg, A. (2005). Disability and health-related quality of life in Guillain-Barre syndrome during the first two years after onset: A prospective study. Clinical Rehabilitation, 19, 900-909.

Guillaine-Barre syndrome and its treatment. (2008, July 31). Retrieved from WebMd.

NINDS Guillain-Barre. (2009, December 9). Retrieved April 14, 2010, from National Institute of Health.

The book became my all-time favorite. It was the star of my childhood playtimes. I showed it to all my friends that visited me at home. And I read it all the time! Months later, I knew most of the things in that book at heart.
During high school, I joined the Red Cross Youth Club where we invited young students who were interested in learning how they could help during the times of calamities for trainings. One of the most memorable training we conducted -- the one I could never forget -- was the one when a seven-year-old boy looked at me with triumph in his eyes and called out, "Sir, thanks for the lessons. Now I can be a hero like my dad." I was inspired with what he said, but what really struck me was what one of my colleagues said. "That boy's father died saving a…...

Married to his wife of 25 years and the father of four children, Minns nonetheless pursued Piotrowski, who was 24 years his junior. The two became involved in a serious romantic relationship. Piotrowski maintains that she believed Minns' statements that he was in an open marriage, and the fact that she repeatedly appeared in public with him certainly seemed to verify his assertions that his wife knew of their affair. However, at some time, Piotrowski became dissatisfied with the affair. She broke up with Minns, who did not take the break-up well. He allegedly hired a series of individuals to harass her, including tapping her phones and following her. When intimidation did not prove sufficient to bring Piotrowski back into his arms, Minns allegedly hired a hit-man to try to kill her. Piotrowski was shot four times, which resulted in her paralysis.
It is important to keep in mind that…...

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References

McLellan, D. (1991, July 26). Near-fatal attraction: Athlete still a victim of lover's obsession that led to her paralysis. Retrieved January 22, 2012 from LA Times website:  http://articles.latimes.com/1991-07-26/news/vw-364_1_richard-minns 

Wikipedia. (2012). Brian Stewart (phlebotomist). Retrieved from:

 http://en.wikipedia.org/wiki/Brian_Stewart_ (phlebotomist)

Childhood Obesity and Its Affects on Self-Esteem, Learning and Development
Childhood obesity has reached alarming proportions in developed nations of the world and its prevalence is continuously rising from 1971. In the Scandinavian countries, childhood obesity is less than compared to the Mediterranean countries; yet, the amount of obese children is increasing in both cases. Even though the highest rates of childhood obesity have been seen in developed countries, and at the same time, obesity is increasing in developing countries as well. Childhood obesity is at increased levels in the Middle East and Central and Eastern Europe as well. As an example, in 1998, The World Health Organization project assessing of cardiovascular diseases had showed that Iran was one among the seven countries, which had the highest rates of childhood obesity. (Dehghan; Akhtar-Danesh; Merchant, 2005, p. 1485)

In UK, observations state that there has been a noticeable enhancement in obesity levels, and…...

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References

Abell, Steven C; Richards, Maryse H. 1996. The relationship between body shape satisfaction and self-esteem: an investigation of gender and class differences. Journal of Youth and Adolescence. Vol: 25; No: 1; pp: 61-64

Boyles, Salynn; Smith, Michael. 2003. Mental Illness Common in Childhood Obesity; Defiance, Depression Cited in Study. April, 7. WebMD Medical News. Retrieved October 17, 2005, from the World Wide Web:

 http://my.webmd.com/content/article/63/71937.htm?z=1728_00000_1000_ln_03 

Bullying and Overweight and Obese Children. Retrieved October 18, 2005, from the World Wide Web:  http://kidshealth.org/research/bullying_overweight.html

Tipping Point
Gladwell's The tipping point is, as stated in the subtitle, a book about "how little things can make a big difference." The "tipping point" of Gladwell's title is the moment when a situation tips over -- as he says, "the moment of critical mass, the threshold" (12). But Gladwell's way of examining this phenomenon is primarily sociological. The book is, in fact, an investigation as to how ideas spread "like viruses" among populations (7). Gladwell uses an elaborate public health metaphor to describe these kinds of mass movements in the public consciousness as "social epidemic[s]" (33).

Gladwell's analysis focuses on three pivotal factors which enable a social epidemic to spread and take hold. The first, from an actual public health standpoint, would be described as the vectors of transmission -- in other words, those people whose social function enables the spread of new ideas. Gladwell describes these as Connectors,…...

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References

Gladwell, M. (2000). The tipping point: How little things can make a big difference. New York: Little Brown.

Smith, TC and Novella, SP. (2007). HIV denial in the Internet era. PLoS Med 4 (8): e256. Online. Accessed 21 May 2011. Available at:  http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0040256