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However, within this broad segment are likely candidates for additional segmentation such as marital status and age that would enable more targeted marketing campaigns.
Additionally, Club Med Spain needs more flexibility in its initial pricing to penetrate the market. As such, price setting should not be dictated by a Paris-imposed quota system, but rather should be determined by local management. Likewise, Spain ought to set aggressive incentives for its travel agent network rather than worrying about allowing too many agencies into its Club Med Expert program.
On the distribution front, boutiques have been tremendously successful for Club Med in Spain. Therefore, the company should move up its plans for opening a boutique in Valencia, especially since because it has low rental and rights costs.
Finally advertising and promotions are essential for a growth company to build a mass market. Advertising is currently slated for the summer seasons, but should be…
Emmons, G. (2000, April). Club Med: A brand restored. Harvard Business School Bulletin. http://www.alumni.hbs.edu/bulletin/2000/april/travel.html
Improving customer retention is vital to profitability and growth. http://www.customerfocusconsult.com/customer-retention.htm
Lang, Y. (2005, August 29). Marketing communications, culture, and localization. http://www.translate.com/Language_Tech_Center/Articles/Marketing_Communications_Culture_and_Localization.aspx
Malthouse, E., Calder B., and Kobayashi, Y. Integrated marketing and customization. http://188.8.131.52/search?q=cache:cbHysEAjx84J:www.medill.northwestern.edu/WorkArea/downloadasset.aspx%3Fid%3D70533+targeted+marketing+subsegments&cd=2&hl=en&ct=clnk&gl=us
Based Brand "Sandals esort" develop Product Price Using references found learn chosen brand (Sandals. ), write a page APA style essay Final Project Template, providing information: Product: Discuss classification product, stage product life cycle, product positioning, features benefits product.
Sandals esort: Product and Price
Sandals esort is a popular chain of resorts in the Caribbean. Because of the nature of the travel industry, Sandals tries to project an image of luxury and romance, even though it is not a 'high end' product, in terms of its cost. In contrast to some of its competitors, like Club Med, Sandals stresses its more 'adult' nature, including the option of wedding and honeymoon packages. On its website, Sandals advertises: "Come experience the very pinnacle of luxury all-inclusive Caribbean excellence. Sandals delights couples in love with supreme luxury resorts in St. Lucia, Jamaica, Antigua and the Bahamas, featuring gourmet candlelit dining…
Canyon Ranch. (2012). Retrieved:
Club Med. (2012). Retrieved: http://www.clubmed.us/cm/home.do?PAYS=115&LANG=U.S .
Sandals. (2012). Retrieved: http://www.sandals.com/extras/
Discussion of the Results
Mr. Spyridos can count on French and Italians to spend more money than the Germans, and all three to spend more money than the Brits. There is a great deal of difference between German groups, which suggests that there may be some high-Euro spenders who should be appealed to in a separate marketing campaign.
The French appear to have the least variability in spending as a group, while the Italians and the Brits seem to have the highest variability. This may suggest that the French are more amenable to package tours with 'all-inclusive' or more easily-predicted pricing, a la Club Med. At the same time, the Brits and Italians may be willing to spend more once they arrive. The Brits may be lured in by promises of low initial pricing, with a propensity to spend more once they arrive. Italians are willing to spend more, and…
In opening sentence, briefly introduce Sandals esorts intended analysis. This purpose statement. One sentences sufficient. For, a sentence "The purpose report analyze components marketing mix Gatorade brand.
Marketing Mix: Sandals esort
Overview of company
Sandals esorts is a brand-name series of chain resorts, most of which are located in the Caribbean. The target demographic for the resort is primarily established couples. Sandals seeks to showcase romantic yet affordable destinations for vacationers on honeymoons, weddings, and 'second' weddings. Segmentation variables include that of price and also purpose of the trip -- some individuals may want a quiet getaway, while others use Sandals to engage in major event planning, such as those orchestrating 'destination' weddings. The purpose of this report is to show how Sandals uses product, price, placement, and positioning to effectively segment the market of its target demographic of couples and sustain brand interest in the competitive resort…
FAQs. (2012). Sandals. Retrieved: http://www.sandals.com/contact/faq.cfm
Luxury Suites. (2012). Sandals. Retrieved: http://www.sandals.com/weddingmoons/lovenest.cfm
Sandals Resorts International. (2012). Funding Universe. Retrieved:
Myra's case is just one instance of many that a mental health nurse encounters on a regular schedule.
Nursing is best practiced when it follows the intentions of its founder Florence Nightingale who urged that nursing should be a practice that should literally provide for and care for the patient. Nursing, in other words, should be purely patient-centered. This caring extends to all aspects not just to the illness so that one treats the patient in a holistic way, considering all components of the patient such as the family, his or her social needs, hobbies, desires, spiritual inclinations and so forth. When done in this way, nursing extends itself from an automatic, robotic procedure to something that can motivate the nurse and uplift the patient (Watson, 1998). 'Nursing', in other words, extends to caring for the patient as a whole.
An effective nurse will strive to accomplish her best in…
Sansoni, J et al. (2004) Anxiety and depression in community-dwelling, Italian Alzheimer's disease caregivers, retrieved from International Journal of Nursing Practice: 10: 93-100.
Hayslip, B et al. (2008) Predictors of Alzheimer's disease caregiver depression and burden: what noncaregiving adults can learn from active caregivers. Educational Gerontology, 34: 945-969,
Broe, K et al. (2007) A Higher Dose of Vitamin D Reduces the Risk of Falls in Nursing
Home Residents: A Randomized, Multiple-Dose Study JAGS 55:234 -- 239
This is Because of the fact that customers plays an important role for the success of any organization .without the customers, the organizations cannot achieve their goals of making profit. This is however the aim of any business enterprise. Creating and raising awareness of the company's product in the target market is where sales originate this is also where marketing communications activities start the selling process.With todays numerous channels and avenues for content to reach prospective customers, the art and science of marketing communications has become progressively more important. egardless of the nature of service or the products that an organization offers, they have to ensure that customer satisfaction is achieved. This can only be achieved through effective communication between the organization and both the prospective and the current customers in a bid to achieve customer satisfaction and also to meet all the requirement of the customers, there is need…
Babcock, J (2007a). Advantages of E-mail Communication
Available online at http://practicalanalyst.com/2007/03/19/advantages-of-e-mail-communication/
Babcock, J (2007b). Weaknesses of E-mail Communication
Available online at http://practicalanalyst.com/2007/03/20/weaknesses-of-e-mail-communication/
1. The dilemma of Obesity
Mokdad et al., (1999) in his study found that the issue of unhealthy weight, overweight and obesity are perhaps one of the rising concerns for the Americans in the 21st century as more and more U.S. citizens become vulnerable to the circumstantial risks and dangers of the phenomenon (Mokdad et al., 1999). It is usually the body mass indexes (BMI) that indicate whether a person is actually overweight or not. The National Health and Nutrition Examination Survey (NHANES) carried out a study for the years 1999 to 2002 using the BMI phenomenon and concluded that about 65% of U.S. citizens in the adulthood years were categorized under the overweight group because of their BMI (Division of Nutrition and Physical Activity, National Center for Chronic Disease Prevention and Health Promotion, 2005).
To understand the phenomenon of obesity and its rise, it's important to understand…
Adam Drewnowski and S.E. Specter (2004), Poverty and Obesity: The Role of Energy Density and Energy Costs, American Journal of Clinical Nutrition 79, no. 1: 6-16.
Akande, a. & Akande, B.E. (1994). On becoming a person: Activities to help children with their anger. Early Child Development and Care, 102, 31-62.
Akande, a. Wyk, C.D.WV. And Osagie, J.E. (2000). Importance of Exercise and Nutrition in the Prevention of Illness and the Enchancement of Health. Education. 120: 4.
Alexander, M.A., & Blank, J.J. (1988). Factors related to obesity in Mexican-American preschool children. Image, 20(2), 79-82.
Leadership is defined as a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive (obins, Pinsky, & Krichko, 2004). Bernard Bass' theory of leadership (Bass, 1990) states that there are three ways to explain the development of how one becomes a leader. The Trait Theory explains that some personality traits may lead people naturally into leadership roles. The Great Events Theory states that a crisis or important event may cause a person to rise to the occasion, which brings out extraordinary leadership qualities in an ordinary person. Finally, the Transformational Leadership Theory states that people can choose to become leaders or people can learn leadership skills. The latter theory is the most widely accepted theory today (Fabian, 2004).
When one considers a person as a leader, he/she does not think about personal attributes. Observation is typically…
Bass, B.M. (1990). From transactional to transformational leadership: Learning to share the vision. Organizational Dynamics (Winter), 19-31.
Beccaria, L.M., & Favero, N. (2000). [Expectations of nursing managers and assistants as to the managerial style of an executive director of a teaching hospital]. Rev Lat Am Enfermagem, 8(2), 83-90.
Bolman, L.G., & Deal, T.E. (1992). Leading and managing: effects of context, culture and cender. Education Administration Quarterly, 28, 314-329.
Fabian, N. (2004). Leadership -- what is it and are you headed for it? J. Environ Health, 67(3), 54, 52.
Expressive functioning is related to communication such as emotional, verbal, and nonverbal communication, problem solving and roles within the family. Beliefs within the family are also a part of expressive functioning.
For the purpose of the Calgary Family Assessment Model, a family is defined as who they say they are. It is very important that the clinician performing the assessment not assign their own beliefs upon what he or she believes a family is, and take into account what the patient feels about family as to the patient is may mean not only the people who actually live within the household but can also address past, present and future emotional attachments.
Calgary Family Intervention Model:
The immediate family is composed of Mr. Herbert Schelley (the patient), Mrs. Annette Schelley (his wife), and their son Thomas Schelley. The extended family consists of the Schelley's two married daughters, their husbands and their…
Brownwald H. ed. (2003) Harrison's Textbook of Internal Medicine, 15th edition,
McGraw-Hill, New York
Clement S. (2004) Guidelines for glycemic control. Clin Cornerstone. 6(2):31-9
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Wearin' of the Green
An Irish-American's Journey
Margaret-Mary clutched her daughter's tiny hand. Watched with pride as the five-year-old waved the little Irish Flag in her other hand. It was a cold, blustery day, but then it always was on St. Patrick's Day. Yet as Margaret-Mary braved the wind and the crowds, she didn't feel the least bit cold. Never did, but especially not today. It wasn't just that today she was sharing a special moment -- a communion if you will -- with all her Irish brothers and sisters the world over. No, it was more than that. This was a day long looked forward to, a day that had demanded special preparations like getting up at five in the morning, wrapping Colleen in the embracing warmth of a sweater of real Irish wool -- green of course --and rushing off into the frigid pre-dawn to wait for the…
predict anabolic steroids on the controversial forefront of drugs that enhance performance. Halfway through the period, no attempt has been met from the governing bodies of sports towards the control of its use. It is only recent that North America's major governing bodies of sport came to an agreement of punishing and banning anabolic-steroids involved athletes from participating in any competition. The strict punitive measures have a primary development concern of promoting fair play and doing away with nagging health risks that are associates to androgenic-anabolic steroids. However, controversy is still in play as to whether the use of anabolic steroids is deterred by these programs in question (Hoffman & Ratamess, 2006).
The steroids, Anabolic-androgenic, are a derivation of the male sex hormone; testosterone, that is man-made. Physiologically speaking, an increase in the concentration of testosterone will stimulate the synthesis of protein with effective results in strength, body mass, and…
Bhasin, S., Storer, T.W., Berman, N., Callegari, C., Clevenger, B., Phillips, J., Bunnell, T.J., Tricker, R., hirazi, A. And Casaburi, R. (1996). The effects of supraphysiologic doses of testosterone on muscle size and strength in men. New England Journal of Medicine 335, 1-7.
Bhasin, S., Woodhouse, L. And Storer T.W. (2001) Proof of the effect of testosterone on skeletal muscle. Journal of Endocrinology 170, 27-38.
Hoffman, J., & Ratamess, N. (2006 ). Medical Issues Associated with Anabolic Steroid Use: Are They Exaggerated? NCBI, 182 -- 193. Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3827559/
Karila T. Adverse effects of anabolic androgenic steroids on the cardiovascular, metabolic and reproductive systems of anabolic substance abusers. http://ethesis.helsinki.fi/julkaisut/laa/biola/vk/karila/adversee.pdf .
He denies taking these meds for any other reason but to be able to stay awake at work. He also admits that he is not in the position he thought he would be in at this age in his life. Approximately five years ago, he was laid off as the manager of a local distributing company. Since that time (which is also the time of his son's birth), he feels that he has become increasingly stressed as well as disappointed in himself. He used to go to church, but he has not been since his mother died. He believes that going to church helps him feel more grounded and at ease. It is recommended that Mr. Sinatra learn to release his stress in positive manners such as exercising in the pool, walking, and stretching, attending counseling, and going to church.
Values and Beliefs
Mr. Sinatra and his family are members…
About GBS. (n.d.). Retrieved from http://www.gbs-cidp.org/aboutgbs.htm
Forsberg, A. (2005). Disability and health-related quality of life in Guillain-Barre syndrome during the first two years after onset: A prospective study. Clinical Rehabilitation, 19, 900-909.
Guillaine-Barre syndrome and its treatment. (2008, July 31). Retrieved from WebMd.
NINDS Guillain-Barre. (2009, December 9). Retrieved April 14, 2010, from National Institute of Health.
The book became my all-time favorite. It was the star of my childhood playtimes. I showed it to all my friends that visited me at home. And I read it all the time! Months later, I knew most of the things in that book at heart.
During high school, I joined the Red Cross Youth Club where we invited young students who were interested in learning how they could help during the times of calamities for trainings. One of the most memorable training we conducted -- the one I could never forget -- was the one when a seven-year-old boy looked at me with triumph in his eyes and called out, "Sir, thanks for the lessons. Now I can be a hero like my dad." I was inspired with what he said, but what really struck me was what one of my colleagues said. "That boy's father died saving a…
Married to his wife of 25 years and the father of four children, Minns nonetheless pursued Piotrowski, who was 24 years his junior. The two became involved in a serious romantic relationship. Piotrowski maintains that she believed Minns' statements that he was in an open marriage, and the fact that she repeatedly appeared in public with him certainly seemed to verify his assertions that his wife knew of their affair. However, at some time, Piotrowski became dissatisfied with the affair. She broke up with Minns, who did not take the break-up well. He allegedly hired a series of individuals to harass her, including tapping her phones and following her. When intimidation did not prove sufficient to bring Piotrowski back into his arms, Minns allegedly hired a hit-man to try to kill her. Piotrowski was shot four times, which resulted in her paralysis.
It is important to keep in mind that…
McLellan, D. (1991, July 26). Near-fatal attraction: Athlete still a victim of lover's obsession that led to her paralysis. Retrieved January 22, 2012 from LA Times website: http://articles.latimes.com/1991-07-26/news/vw-364_1_richard-minns
Wikipedia. (2012). Brian Stewart (phlebotomist). Retrieved from:
Childhood Obesity and Its Affects on Self-Esteem, Learning and Development
Childhood obesity has reached alarming proportions in developed nations of the world and its prevalence is continuously rising from 1971. In the Scandinavian countries, childhood obesity is less than compared to the Mediterranean countries; yet, the amount of obese children is increasing in both cases. Even though the highest rates of childhood obesity have been seen in developed countries, and at the same time, obesity is increasing in developing countries as well. Childhood obesity is at increased levels in the Middle East and Central and Eastern Europe as well. As an example, in 1998, The World Health Organization project assessing of cardiovascular diseases had showed that Iran was one among the seven countries, which had the highest rates of childhood obesity. (Dehghan; Akhtar-Danesh; Merchant, 2005, p. 1485)
In UK, observations state that there has been a noticeable enhancement in obesity…
Abell, Steven C; Richards, Maryse H. 1996. The relationship between body shape satisfaction and self-esteem: an investigation of gender and class differences. Journal of Youth and Adolescence. Vol: 25; No: 1; pp: 61-64
Boyles, Salynn; Smith, Michael. 2003. Mental Illness Common in Childhood Obesity; Defiance, Depression Cited in Study. April, 7. WebMD Medical News. Retrieved October 17, 2005, from the World Wide Web:
Bullying and Overweight and Obese Children. Retrieved October 18, 2005, from the World Wide Web: http://kidshealth.org/research/bullying_overweight.html
Gladwell's The tipping point is, as stated in the subtitle, a book about "how little things can make a big difference." The "tipping point" of Gladwell's title is the moment when a situation tips over -- as he says, "the moment of critical mass, the threshold" (12). But Gladwell's way of examining this phenomenon is primarily sociological. The book is, in fact, an investigation as to how ideas spread "like viruses" among populations (7). Gladwell uses an elaborate public health metaphor to describe these kinds of mass movements in the public consciousness as "social epidemic[s]" (33).
Gladwell's analysis focuses on three pivotal factors which enable a social epidemic to spread and take hold. The first, from an actual public health standpoint, would be described as the vectors of transmission -- in other words, those people whose social function enables the spread of new ideas. Gladwell describes these as…
Gladwell, M. (2000). The tipping point: How little things can make a big difference. New York: Little Brown.
Smith, TC and Novella, SP. (2007). HIV denial in the Internet era. PLoS Med 4 (8): e256. Online. Accessed 21 May 2011. Available at: http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0040256
channels are focused on the heated debate about homosexual marriages. Statutes are passed to allow it, thousands run to get it done before new statutes are put into place to remove the ability. At the center of the human rights tug-of-war, are the homosexuals of America. Many years ago, homosexuals were shunned by society. Their sexual orientation was deemed lewd and illegal and those who were homosexual were encouraged to remain firmly in the closet. For the past few decades, movement has been underway to dissolve the archaic attitudes and replace them with acceptance and tolerance. While this last challenge is faced, the fact remains that homosexuals are still experiencing discrimination and hate crimes. This paper will present an interview styled case study about the life of a homosexual. It will explore the biological, psychological and social aspects of being homosexual from the view point of one homosexual male. The…
Recognizing sexual orientation is fair and not costly.
HRMagazine; June 1, 1993; Martinez, Michelle Neely
population of California underwent dramatic changes in the last 60 years. In the 1940s, the Latinos were a minority of only 6% of the state or roughly 374,000 (autista 1991). ut by 1980, the Latino population grew to 4 million, almost doubling the figure and increased to more than 7 million in the 90s. In the 2000s, Latinos accounted for a third of California's total population, creating huge political, economic and social impact upon its entire society (autista). esides sheer volume, the continuously increasing Latino population has developed the distinct feature. efore the 60s, immigrants were rare and less than 20% of these Latinos were foreign born, most of them from Northern Mexico. Immigration, however began to fill the ranks since the 80s so that, today, the majority of adult Latinos in California are immigrants. These developments are among the most important criteria to social and demographic policy makers in…
California Labor and Workforce Development Agency. (2004). 1975 Agricultural Labor Relations Act. Agricultural Labor Relations Board. http://www.alrb.ca.gov
Democrats Assembly. (2004). Measure to Prohibit Employers from Locking In Their Workers Passes Assembly. California State Assembly. http://democrats.assembly.ca.gov/template/ademmain.sp?articleid=122&zoneid=2
Full Assembly Approves Proposed Increase in the State's Minimum Wage. http://democrats.assembly.ca.gov/templates/ademmain.asp?articleid=106&zoneid=2
House of Representatives. ((1998). Hearing on the Failures and Promises of the California Garment Industry. 105th Congress, Subcommittee on Oversight Investigations, Committee on Education and the Workforce, serial 105-110. http://commdocs.gov/committee/edu/hedo&i5-110.html
Television on Children and Youth
As one of the most easily accessible, affordable entertainment forms, television is one thing people everywhere in the world have in common. Regardless of the way television has been described over the decades since television has entered regular people's houses, anyone who has witnessed children watching TV knows that it captures children's and adolescents' attention with excessive force and it holds the power to keep them glued to the screen. Even today, in 2014, when the internet claims a good portion of the viewing time dedicated to television in the past, television is reported to have kept a good deal of its influence. Parental control is thus crucial to the way television influences children's minds and shapes their development.
According to the American Academy of Child and Adolescent Psychiatry, children in the United States watch an average of three to four hours of television a…
Works Cited page:
The American School System. Grades, School Hours and Terms. Available at: http://www.justlanded.com/english/United-States/USA-Guide/Education/The-American-school-system retrieved: Oct. 7th, 2014
Ferguson, Christopher J. 2013. Adolescents, Crime, and the Media: A Critical Analysis. Springer Science & Business Media
PMC. U.S. National Library of Medicine.
National Institutes of Health Impact of media use on children and youth. 2003. Paediatrics Child Health. 2003 May-Jun; 8(5): 301 -- 306. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/#b1-pch08301 Retrieved: Oct 7th, 2014
principals who are equity-oriented, marginalized dynamics may crop up in schools that are changing demographically at a rapid pace (Cooper, 2009). This essay reflects upon how educators may play the role of transformative leaders by way of carrying out cultural work that tackles inequity, addresses and/or attempts to remove socio-cultural limits, and promotes inclusion. The theories of Cornel West on 'the new cultural politics of difference' appraise the topic, as do literary works on transformative leadership to promote social justice.
Highlighting the ever-changing policy responses in the history of educational leadership, along with their contextual settings, explains the necessity for another glimpse at the manner in which educational leadership should be considered in recent times. Gale & Densmore (2003) found that educational leaders are now faced with contradictory pressures -- on the one hand, to favor some student groups over others, yet, on the other hand, to ensure that disadvantaged…
Appiah, K.A. (2006). The politics of identity. Daedulus, 135(4), 15-22.
Barrett, A. (2012). Transformative leadership and the purpose of schooling. Unpublished dissertation, University of Illinois at Urbana-Champaign, Urbana, IL.
Bell, D.A. (1987). Neither separate schools nor mixed schools: The chronicle of the sacrificed Black schoolchildren. In D. Bell (Ed.); And we are not saved: The elusive quest for racial justice (pp. 102 -- 122). New York: Basic Books.
Brown, K.M. (2004). Leadership for social justice and equity: Weaving a transformative framework and pedagogy. Education Administration Quarterly, 40(1), 77-108.
administered a culture survey (e.g., the OCI) to all store employees (a.k.a. "crew members") and management, do you think espoused culture as described by management would match the culture expressed by the employees? Why or why not?
I think it likely that the espoused culture as described by the management of Trader Joe would match that expressed by the employees as a whole since, as the article indicates, employees receive intensive training during which they are likely imbued with culture expectations on n overt and covert level. More so, Trader Joe has its culture explicitly delineated and customer service is emphasized. The employee of Trade Joe who wishes to retain his or her position - and who does not given the attractive compensation, the difficulty in retain a job today, the opportunities 'at the end of the tunnel' and Trader Joe's fun and positive working environment -- would seek to…
Bloomberg Business week "Twenty Best Companies for Leadership http://images.businessweek.com/ss/10/02/0216_best_places_for_leadership/17.htm
Solomon, M. (2010) Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization, Solomon, Amacom Books (New York)
Twitchell, J. (June 16, 2009) upstart to $1 billion behemoth, Zappos marks 10 years. Las Vegas Sun.
Today's consumers act more en masse rather than as individuals, and so, marketing must show them why the "must" have the newest trendy items, or why they have to continue to need those items. Consumers still have personal choices, but they tend to shop for what is "hot" right now and making an item or service hot is what marketing is becoming. Today, people value things not for what they do, but what they say about them as consumers, and how they show they have "taste" and "class." Things are valued because they are expensive, rather than functional, and that is a very different side of marketing as well. Consumers are bound by expense today, and it is no wonder quality is becoming a thing of the past - perhaps it will end up being the real "luxury" in our consumerist society.
Needing the Unnecessary: The democratization of luxury."
Needing the Unnecessary: The democratization of luxury."
If just about anyone but the poorest people in America can afford what once were considered luxuries, what is there left to aspire to or hope for? The author's concept of wealth states that people acquire desirable objects to illustrate their superiority over those who cannot afford them, and their meshing with the wealthy and powerful who can. So, many luxuries are acquired as status symbols that say, "look what I can do" rather than for necessity or even personal pleasure.
I don't know if I agree with the author's conclusion that this need to acquire luxury goods could ultimately be good for the globe, and bring people closer together. This seems to simplistic to me, and too glib. He notes that many of the world's underprivileged will ever see this consumerism, and to me, it sometimes seems wasteful and unnecessary in the light of so many other important issues…
Needing the Unnecessary: The democratization of luxury."